#socbiz
Curated hints on Digital Transformation, Enterprise 2.0, Enterprise Social Networks, Social Intranets, Social Collaboration, Knowledge Management, HR 2.0, ... and all the rest
Dr.-Ing. Carsten Rose – Effective: 30.09.2014

Archive 09/2014

Social Business Digest by caro - Archive 09/2014
The Evolution of the Social Enterprise: How Data Will Rule Business Communications
30.09.2014
The social tools that successfully translate qualities of intuitiveness, ease of use, and a user-driven framework into a business context are likely the ones that will push enterprise social software forward. Although the outlook for enterprise social software is positive, with a projected 19.4% CAGR from 2013 to 2018, there is clearly something missing that keeps social collaboration and similar tools from achieving their potential. According to Gartner, which predicts 80% of social business efforts will not achieve intended benefits through 2015, ...
 
4 Myths that Stop Leaders Using Social Media
30.09.2014
If you're a professional who's still uncertain about using social media for business, here's a compelling reason to consider it: almost two billion consumers already do. That trend shows no sign of abating, with social media having grown by around 18% in 2013 and predictions it will reach 2.55 billion by 2017. Still not convinced? Consider that the billions of new consumers who are about to emerge globally will have never lived in a world without it. You may be doing well right now without social media, but as leaders and managers, you need to be ready ...
 
Die Gründerszene als Vorbild: So sieht die vernetzte Arbeitswelt der Zukunft aus
30.09.2014
Bürowaben, in denen Angestellte ohne Kontakt zur Außenwelt ihre To-dos abarbeiten - schon bald wird auch die letzte von ihnen der Vergangenheit angehören. Der Arbeitsplatz von morgen ist Teil eines offenes Systems, in dem Arbeitnehmer ihr eigener Chef sind, ihr Wissen teilen und ihren Workload selbst organisieren. Wer sehen will, wie das funktioniert, muss nicht lange suchen: Die Gründerszene ist ein Showcase für vernetzte Arbeitskultur. Viele Startups ernten noch immer bloß ein liebevoll-herablassendes Lächeln von etablierten Unternehmen. Das Urteil: ...
 
9 Leadership Steps For Corporate Culture Change
30.09.2014
Want to use your leadership to drive cultural change at your company? Here's what it takes: a 9-point checklist of what we've found, as culture change consultants, to be required for a company culture to achieve organizational and customer experience excellence. Begin Codify your cultural decision in a very short statement Change your hiring practices to reflect your (newly) stated values Improve your onboarding Adjust your personnel policies Write down your standards Come up with a sustainable reinforcement plan Use the right metrics, and get rid of ...
 
Bei Social geht's ums Business
29.09.2014
von Tim Mik?a - Der Fokus von Social Business muss auf der Optimierung von Geschäftsergebnissen liegen. Tim Miksa, CEO der Strategieberatung netmedia, erläutert, was dies für Unternehmen und die Anbieter von Social Software und Fachanwendungen bedeutet. Auf der CeBIT Social Business Arena war es wieder deutlich zu spüren: Wenn es um das Thema Social Business geht, herrscht immer noch großes Begriffschaos. Je nachdem, ob es sich um Dienstleister, Softwarehersteller oder selbsternannte Evangelisten handelt, wird der Schwerpunkt frei auf Social Media, ...
 
Why Collaboration Must Be Ingrained in Company Culture
29.09.2014
Collaboration is the root of success in many industries. Google began when Larry Page and Sergey Brin collaborated on a search engine that then gave birth to the technology giant that it is today. Facebook was built into an empire almost overnight by collaboration among a group of students, as they set the social media site up from their own dorm rooms before it exploded into today's foremost social media power. Why Collaboration Must Be Ingrained in Company Culture image Why Collaboration Must Be Ingrained in Company CultureGovernments are born out ...
 
ROI Is the Wrong Tool to Justify Social Investments
29.09.2014
Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point, but the question remains how to measure the value associated with social media and social networking. To do this, companies look for a Social Return on Investment but get hung up in the process. Why does this happen? First, consider that Return on Investment is a financial measurement used to describe a simple quantitative ratio: payback/investment. This ...
 
How Social Media Can Influence High-Stakes Business Decisions
29.09.2014
Social media is more than just amassing likes. Companies are using advanced social techniques to rehabilitate corporate reputations, uncover ideas for breakthrough products, and figure out what competitors are up to. [...] "Social technology allows people to publish their thoughts in a way the audience can't avoid," says Luanne Calvert, CMO at Virgin America. "There's no other way we could have been more effective." If you think social media means simply amassing "likes" and followers and offering ad hoc customer service, you've already ...
 
Social Business steigert Effizienz
26.09.2014
Cloud-Anwendungen drängen in die Unternehmen und stellen sie vor neue Herausforderungen. Einerseits wollen sie um die digital-affinen Talente werben, andererseits widersprechen Plattformen wie Facebook oder Dropbox den grundlegenden Sicherheits- und Arbeitsrichtlinien der meisten Firmen. Und drittens erhöhen Social Business-Plattformen die Arbeitsproduktivität. Das Tätigkeitsprofil des modernen Mitarbeiters hat sich in den letzten Jahrzehnten kontinuierlich gewandelt und stellt umfassende Anforderungen an eine produktive und unterstützende Infrastruktur. ...
 
How to Curate Knowledge, Turn it Into Wisdom, and Build Your Audience
26.09.2014
Your audience expects a lot out of you. As well as they should. Which is why if you want to build a business you need an audience. But you can't have an audience if don't have authority. And you can't have authority unless you have wisdom. You need wisdom that enables you to paint the big picture while making obtuse concepts clear. You need wisdom that inspires you to draw connections that other people in your niche don't see. And you need wisdom that empowers you to make connections and build relationships ... so you can lead. How do you gain this ...
 
You Need Great Employee Experiences To Create Great Customer Experiences
26.09.2014
It's easy to get swept up in the power of the digital age, where smart mobile devices and cloud services open the door for new and exciting ways to engage customers. We think a lot about how these technologies will create enticing customer experiences (CX), making these digital touchpoints the face of the brand. I admit, as a technology fan, I'm enamored with this idea. But I'm also someone who thinks a lot about technology and the workforce, so I was equally animated by a conversation I recently had with the head of a CX consultancy. ...
 
Warum Ziele in die Irre führen können. Und gute Gewohnheiten oft besser sind.
26.09.2014
Der Weg ist das Ziel? Oder war das Ziel der Weg? Das Ziel im Weg? Weg mit dem Ziel? Um etwas in der Zukunft zu erreichen, braucht man ein Ziel. So steht das in jedem Ratgeber. Am besten noch formuliert nach der SMART-Formel. Spezifisch. Messbar. Aktivitätsauslösend. Realistisch. Terminiert. Egal ob man 10 Kilo abnehmen will. Für den ersten Halbmarathon trainiert. Sein Arbeitszimmer endlich aufräumt. Oder mit 35 Abteilungsleiterin sein will. Ein Ziel muss man sich setzen. Sonst klappt es nicht. Stimmt das denn wirklich? Ich halte nicht so viel von Zielen. ...
 
The Extraordinary is the Ordinary Consistently Applied
26.09.2014
Inconsistency is the norm. The extraordinary is the ordinary consistently applied. I attribute all the success that I have had in my career comes down to one point. My successes came about because I tried harder for longer at some simple thing. I became a CEO because I tested myself with the little acts of change leadership every day for over a decade that built my skills and understanding of how to influence, to set a strategy and to lead a business was invited to join Change Agents Worldwide because of my change advocacy and the thought leadership ...
 
Why Social Media Will Fundamentally Change Business
25.09.2014
Social media is here for keeps -- and big changes are coming as a result. Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there's greater clarity on whether social is here to stay? Both these questions have a one-word answer. Jump. This is not simply my opinion. It is shared by many executives who have jumped. Our recent social business report suggested that 67% of executives ...
 
Twitter and Content for Reliable Social Media Traffic
25.09.2014
Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today's post is about why Twitter and content together are the best way to start a social media traffic generation strategy. Twitter and content (whether curated or original content) are at the heart of every single reliable social media traffic generation strategy I have ever seen. Introduction - why you need social media web traffic if you want to create a reliable web traffic stream The importance of content curation The backbone to every social media strategy: ...
 
Community Management eigenständig aber nahe am Top Management
25.09.2014
von Frank Hamm - Nächste Woche bereits findet der IOM SUMMIT 2014 in Köln statt. Mit dabei sind Katharina Perschke, Robert Bosch GmbH, und Eiko Isler, Know How! AG, für das Thema des unternehmensinternen Community Managements. Mit ihnen führte ich ein Interview zum Community Management und ihren Erwartungen zum IOM SUMMIT. Katharina PerschkeKatharina Perschke ist bereits seit 2005 für die Robert Bosch GmbH tätig, seit 2011 beschäftigt sie sich mit Enterprise 2.0 und Social Business. Seit 2013 ist sie Mitglied im Zentralprojekt "Enabling Enterprise 2.0 ...
 
Instrumente der Internen Kommunikation - Ergebnisse der Kurzumfrage von SCM und Kuhn, Kammann & Kuhn
25.09.2014
Immer wieder wird thematisiert, dass die Interne Kommunikation zunehmend auf digitale Medien setzt und sich das Social Intranet oder soziale Unternehmensnetzwerke langfristig als interne Kommunikationsinstrumente etablieren. Eine kurze Online-Umfrage von SCM und Kuhn, Kammann & Kuhn, die im Sommer 2014 durchgeführt wurde, misst den Puls: Wie etabliert sind Social Intranet und Enterprise Social Networks tatsächlich und welche Rolle spielt die klassische Mitarbeiterzeitung vor diesem Hintergrund? Dass sich Social-Media-Anwendungen langfristig als ...
 
Weitsicht ist gefragt
25.09.2014
Die Frage, welche Eigenschaften eine gute Führungskraft mitbringen soll, wird mittlerweile anders beantwortet als noch vor rund zwei Jahren. Galt einst vor allem noch der unbändige Wille zur Umsatzmaximierung, so hat sich das Bild mittlerweile deutlich geändert. Der reine Ertragsmaximierer ist passé, an seiner Stelle wird die weitblickende Führungskraft gesucht, die das eigene Handeln vor allem auf Nachhaltigkeit ausrichtet. Immer deutlicher zeichnet sich eine Trendwende ab und weitsichtigen Managern wird zunehmend Wertschätzung entgegengebracht. Manager, ...
 
Interne Communities als Ergänzung der hierarchischen Aufbauorganisation
24.09.2014
Warum ist das Thema Communities und damit einhergehend das Thema Community Management für Unternehmen heutzutage eigentlich wichtig? Um diese Frage zu beantworten müssen eine Zeitreise zurück zu Beginn des 20. Jahrhunderts machen. In dieser Zeit waren die Markteintrittsbarrieren sehr hoch und Unternehmen konkurrierten vornehmlich in lokalen Märkten. Folglich waren die Märkte recht stabil und die Haupt Herausforderung war es eine ausreichende Anzahl an Produkten in ausreichender Qualität herzustellen. Diese Herausforderung konnte nur mit der Einführung ...
 
"Social Media ist ein Sprint-Marathon - und kostet sehr viel Geld und Mühe!"
24.09.2014
von Mirko Lange - Letzte Woche hat mich Alex Hohenthaner, ein Absolvent von der Social Media Akademie und Social Media Manager bei Würth Österreich, angerufen und gefragt, ob er mit mir ein Interview führen kann. "Na klar" habe ich gesagt. Wir haben dann, wirklich in einem Frage- und Antwortspiel, etwa 10 Mails ausgetauscht: Er hat die erste Frage gestellt, ich habe geantwortet, er hat weiter gefragt und so weiter. Das ist das erste Interview, das ich so geführt habe, und ich muss sagen: Es hat viel Freude gemacht. Es war nicht nur dieses (manchmal) ...
 
#SocialRecruiting - Die globale Studie 2014
24.09.2014
Social Media werden zunehmend den Stellenmarkt der Zukunft bestimmen. Trotzdem ist die Verbreitung dieses Personalgewinnungskanals noch nicht annähernd ausgeschöpft. Ein möglicher Grund liegt in der Zeit, die für den Prozess aufzuwenden ist, um zur richtigen Zeit auf der richtigen Plattform mit den richtigen Formulierungen die richtige Zielgruppe anzusprechen. Ferner spielt die aktive Nutzung der Social Media zu Bewerbungszwecken eine wichtige Rolle. Je nach Altersstruktur der Zielgruppe zeichnen sich Unterschiede in der Akzeptanz des Internets ab. ...
 
Social Intent: Interested vs. Interesting
24.09.2014
The real value in enterprise social tools comes when we use them to be interested not interesting. The value in enterprise social networking tools comes when we use them to be interested in our company's success rather than use them to be seen as interesting or knowledgeable. However, that value comes with a shift in corporate culture. Change in Culture A Brief Look At History Interested vs. Interesting Never Assume You Know Who May Contribute A Team Motivated By A Shared Purpose Leaders Set The Tone Reprise: Interested vs. Interesting [...] ...
 
The Power of Team Collaboration in the Workplace
24.09.2014
Recent research by Cornerstone On Demand shows 38 percent of workers feel there is not enough collaboration in the workplace. Factors that would encourage collaboration, according to participants of the study, include positive recognition of input shared (50 percent), encouragement from senior staff (41 percent), ability to easily share input with different departments (33 percent), and more. Here are some ways to harness the power of team collaboration and get your employees working smarter, harder, and most importantly, together: Online Collaboration ...
 
Global Perspectives on Social Leadership: Fairness
24.09.2014
by Julian Stodd - The Social Age is global: take the book. I wrote it in the UK, Philippines and US. Mainly in coffee shops. The typographer i found on Twitter. The printer was in Chelmsford, but the actual printing press was in Latvia and it shipped via the Ukraine. The geography was incidental to the relationships and capability that the network provided me. But whilst the technology connects us, not everything is easily globalised: as we travel, we cross boundaries that are both legal, geographical and cultural, some more easily visible than others. ...
 
3 Knowledge Management links with other disciplines
24.09.2014
by Nick Milton - Knowledge Management, if applied within an organisational oricess such as a project management structure, needs to be closely linked with the other disciplines within the project. three of the key interactions are described here. Performance management The knowledge/performance loop in the picture shows the close link between Knowledge and Performance, and it is fairly obvious from this link that Knowledge Management and Performance Management are also strongly linked. The management systems can be linked in the following ways: [...] ...
 
Culture Fundamentals - 9 Important Insights from Edgar Schein
24.09.2014
An Interview with Edgar Schein - Editor's Note: This is the inaugural post of CultureUniversity.com - our purpose is to positively impact society on a global scale through culture awareness, education, and action. Culture is a hot topic but remains a tremendous opportunity for most organizations to further support their purpose, solve problems, and improve performance. One of the foremost authorities on the subject of culture is Edgar Schein, Professor Emeritus with MIT Sloan School of Management, and author of many best sellers including the Corporate ...
 
Action Changes Culture
24.09.2014
by Simon Terry - It's easier to act your way into a new way of thinking than to think your way into a new way of acting - Millard Fuller. To many in management, culture seems like a soft topic best left to Human Resources or Communications . To this mindset, culture is a matter of getting the words right, saying the right things and having the right tools & programs to change culture. Culture change is a communications issue. Often this results in culture change programs dictated by senior management with a goal of uniformity of culture in the organisation. ...
 
Neue Führungsstile für eine neue Arbeitswelt
23.09.2014
von Anne M. Schüller - Unsere Arbeitswelt steht nicht nur vor einer umfassenden Digitalisierung, sondern auch vor einem umfänglichen Wertewandel. Leadership-Personen werden dabei vor ganz neue Herausforderungen gestellt: Sie müssen lernen, neue Arbeitsmodelle zu meistern, nicht anwesende und nicht angestellte Mitarbeitende wie auch Digital Natives und Analog Seniors gemeinsam zu führen und so schnell wie möglich produktiv zu machen. Macht- und Kontrollverlust ist eine unausbleibliche Folge. Bei all dem geben die Digital Natives, die nun mehr und mehr ...
 
Content. Collaboration. Kollaps?
23.09.2014
Ist die Mitarbeiterzeitschrift in Gefahr? Beraubt der zunehmende Einsatz von Social Networks und Intranets in Unternehmen das interne Kommunikationsmedium Nummer eins seiner Existenzberechtigung? Nein! Vor dem Hintergrund tief greifender technischer und kultureller Veränderungen in vielen Unternehmen nimmt die Bedeutung der Mitarbeiterzeitung als strategisches und identitätsstiftendes Medium eher zu als ab. Digitale Transformation. Zunehmende Partizipation. Dialogische Interaktion. Im Zusammenhang mit der Diskussion über tief greifende Veränderungen ...
 
The social employee: foundations of a social business
23.09.2014
by Bertrand Duperrin - How to make employees adopt social and digital technologies? That's one of the first questions any business undertaking a digital turn must answer. And that's the topic of an excellent book: The Social Employee: How Great Companies Make Social Media Work, by Cheryl and Mark Burgess. A very well written book that includes a lot of detailed case studies. Like it or not, the world has become social, what means open, transparent, interconnected. What means two things: businesses must become social internally to go as fast as the world ...
 
Why Social Listening Will Drive Social Business
23.09.2014
Over the past decade social media has increasingly consumed our lives as we have hit a point where we cannot eat our favorite foods, spend a night at a hotel or even consume a television show without being bombarded by social media queues. Like us, follow us, join the conversation and so many other flares are sent screaming across our viewing plane that we have literally embedded the social media lexicon into our everyday vernacular. Yeah...try and say that fast five times. I mean, we have songs and memes making an absolute mockery out of the hashtag, ...
 
The Future of Enterprise File Sync and Share is Integration
23.09.2014
When I was at Microsoft in the late '90s, we had file servers -- machines dedicated to storing and sharing huge numbers of files. If you needed to access a recent presentation or wanted to share a product spec with another employee, there was a centralized repository in which you could find important documents. Then came file sharing. Regardless of novel approaches, file sharing had a common problem with file servers: it put the responsibility on people to choose how to share and where to publish information. Benefits and Drawbacks [...] Yet despite ...
 
The two faces of digital transformation
23.09.2014
by Esko Kilpi - The first face of digital transformation: FaceHave you ever wondered why you don't see anyone reading a book when you visit companies? We associate reading with finding information and learning, but we also involve qualities such as contemplation, solitude and mental privacy when we think about books. There is a mental framework that is used when dealing with books, and another distinct mental framework regarding information related practices in the corporate world. Basically, you are not allowed to read a book, but you can read a document. ...
 
The Future is in How Fast You Are at Unlearning
23.09.2014
I recently came across a blog from Penelope Trunk my wife shared with me about home schooling. Common themes are found in various projects I have led where companies and individuals are stuck in their traditional way of thinking and see their business become stagnant, irrelevant and eventually die. Through our education, from kindergarten to grad school, then through our professional lives, we have been shaped in the same mold, even though we hear here and there that we need to "think outside the box", that box being only aimed to fit into a bigger ...
 
Ruhe, bitte!
23.09.2014
Aktionismus, Ablenkung, Daueralarm - wie soll man sich da konzentrieren? Das muss man aber, weil sonst der Wissensgesellschaft die Puste ausgeht. 1. Die Herrschaft des blinden Eifers Es ist kein Zufall, dass das Wort Meditation in unserem Kulturkreis noch immer zu den Begriffen gehört, die Irritationen auslösen. Das muss wohl so sein, damit bloß niemand auf die Idee kommt, in Ruhe nachzudenken - sich, so die lateinische Entsprechung, in meditatio zu üben. Das tat man stets, um sich geistig auf eine Sache, die Lösung eines Problems zu konzentrieren. ...
 
Reverse Mentoring auf dem Weg zum Enterprise 2.0
22.09.2014
Den digitalen IQ des Führungsteams steigern Social Media, kollaboratives Arbeiten, Enterprise 2.0 und Social Business: ohne die Führungskräfte in die Lage zu versetzen, ihre Rolle bei der Einführung der Technologien, der Gestaltung der Arbeitswelt und der Transformation des Unternehmens spielen zu können, wird man kaum erfolgreich sein. Führungskräfte spielen eine entscheidende Rolle bei der Gestaltung der zukünftigen interaktiven und kollaborativen Arbeitswelt! Ein Reverse Mentoring-Programm ist ein sehr wirksamer und erfolgreicher Ansatz um Führungskräfte ...
 
Wie das Intranet 2.0 die interne Kommunikation verändert
22.09.2014
Wie änderte sich eigentlich die Unternehmenskommunikation beim Einzug des Internets in die Firmenwelt? Meine These ist: Aus der Perspektive der Funktionalität nicht viel. Im Web 1.0 wurden Funktionalitäten aus der Präinternetzeit fortgeführt. Was bedeutet dies? E-Mails sind wie Briefe. Sie sind lediglich schneller und Distanz spielt keine Rolle. E-Mails ersetzen Umlaufmappen, da Lesebestätigungen per Mausklick gegeben werden. URLs hatten die gleiche Funktion wie Anschriften. Die korrekte Eingabe der Adresse garantiert das Erreichen eines gewünschten ...
 
Unternehmenskultur 2.0
22.09.2014
Über das Thema Social Media kann man lange diskutieren: über Vor- und Nachteile, Risiken und Nutzen oder auch die zahllosen Möglichkeiten, die sich auch für uns in der PR ergeben. Tatsache ist, dass soziale Netzwerke auch Einzug in Unternehmen halten, sowohl direkt in Form von Unternehmensprofilen wie auch indirekt durch Veränderungen in Arbeitsweisen und Lernverhalten. Sympra hat schon seit Jahren 2.0-Plattformen im Einsatz, und deshalb möchte ich die aktuelle Frage des Massive Open Online Course der Know How! AG gerne mit Blick auf meine Agentur beantworten: ...
 
Intern ist das neue Extern - ein Manifest der Integralen Kommunikation
22.09.2014
"Hast Du Lust mit mir gemeinsam als Dozent zu arbeiten?", fragte mich mein Freund Lars in einem anderen Sommer dieses Jahres, als die Sonne schien und die Erdbeeren noch aus Mainz-Finthen kamen. Das hatte ich noch nie gemacht und mit dem Thema des Seminars - Interne Kommunikation - hatte ich mich auch noch nie ausführlich beschäftigt. Also sagte ich zu. An vier Terminen im September würden wir mit acht MBA-Studenten des Institut für Marketing und Kommunikation erarbeiten, was Sinn und Zweck der internen Kommunikation ist und wie sich deren Ziele bestmöglich ...
 
Das Scheitern der Social-Media-Enthusiasten
22.09.2014
von Mirko Lange - Durch Social Media wird Unternehmens-Kommunikation sozialer, dachten viele ?-- ?doch dann kam doch wieder alles anders. [...] Vor sechs Jahren, als das begann, fühlte ich mich als Kommunikator endlich "angekommen". Ich machte schon 15 Jahre PR, aber das war es, was ich schon immer machen wollte: Ein echter "Öffentlichkeit-ARBEITER" sein, quasi ein "Streetworker", der auf die Straße geht und mit den Leuten debattiert anstatt sie vom Elfenbeinturm oder über Pressemitteilungen zuzutexten. "Märkte sind Gespräche"! Und ich war mir sicher: ...
 
Why a task based intranet is the key to a successful digital workplace
22.09.2014
Today, work is no longer a place. It extends far beyond the office walls. We are more mobile, more digitised and more global than ever - collaborating with colleagues and doing business across borders in real time. This places greater demands on organisations' digital workplace, and an intranet that serves the needs of its users and their new way of working. As employees, we want the freedom and need the flexibility to do our job from wherever we choose whenever we choose, with seamless access to company information and connecting to colleagues, partners ...
 
4 big mistakes businesses make with Social Business Tools
22.09.2014
Mistake 1. Miss that it's volume that delivers value A social network does not work well with four people talking and everyone else listening. An effective social network should bring together conversation from all parts of the organisation and from everybody within it. The true value comes from the power of the whole crowd talking not just a small part of it. Your target is to see what your organisation can create when it is thinking as one huge brain. Social business networks should be alive and kicking with a social current coming from every organisational ...
 
Mythbusting For Sales: Why Decision-Makers Should Take Social Media Seriously
22.09.2014
by Dionne Kasian-Lew - Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don't use it, a bit like going to a business lunch and standing in the corner. Why, given its importance for the way we do business, do they hold back? Many decision-makers are caught up in early myths about social media and if you want to position social media with the boss, you need ...
 
How social can you be?
22.09.2014
Let me keep this short, and in question style... Is the internet all about being social? Doesn't it wear us out? Doesn't it keep brilliant introverts away from the action? Doesn't it turn us into online social animals but offline antisocial beasts? Are we not living and going through life increasingly alone? Also, does 'going social' mean we can never be purposeful any more because we always react epidermically, superficially? Like having difficulty finding a balance between thinking and acting? Is 'getting social' our collective goal? Is that the only ...
 
The Role Of Knowledge Management In Creating Transformational Organizations & Leaders
22.09.2014
Abstract: W. Edward Deming's theories of management have informed our thinking and practices for four decades. In addition to informing business practices, his thinking provided a cornerstone in the foundation for the discipline known as knowledge management. We consider three questions: (1) How do Dr. Deming's theories align with the current representation of knowledge management? (2) How might today's knowledge management theory and practice help realize Dr. Deming's vision? (3) What form of education encourages systemic transformation? This paper ...
 
First-ever intranet study in Finland reveals six megatrends
19.09.2014
Intranets are rising in importance but still lack strategic management, the first comprehensive study on Finnish intranets finds. The study, Intranets in Finland 2014, gathered responses from Finnish intranet managers. In addition to mapping the intranet technology, the survey studied the role and use of intranets and how intranets are managed, the typical content and features, as well as the role of the intranet managers and the emerging trends in the field. The study found six emerging megatrends in Finnish intranets: Breakthrough of mobile Increasingly ...
 
Why Some People Hate Social Networking And What To Do About It
19.09.2014
Networking with other people makes us feel "dirty". In spite of the billions of users of social networking sites almost all of those account holders are bystanders. Most people on social networks are "lurkers" - people who lurk in the shadows and watch what other people are doing but without taking part in it themselves. The bulk of social networking is actually done by a relatively small number of people. Given the vast amount of articles, blog posts and videos online all demonstrating the significant benefits of networking you would expect the number ...
 
Embracing Corporate Communications with IBM Connections
19.09.2014
Or how to avoid one of your employees writing a song about your company... One of the first uses many people consider for a social platform is corporate communications. I mean the kind of top-down good-news story stuff that the senior management would want you to read and feel good about so that you'll be happier at work and do more on a day-to-day basis. We all know however, that the circular email, the printed out newspaper or whatever form it takes, is often dismissed by its readers as being simply propaganda from the HR department or some other ...
 
To Blog or Not to Blog: Are Social Tools Ready Replace Them?
19.09.2014
Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a case for and against giving up your blog. Why You Might Want to Say Goodbye to Your Site's Blog Don't Switch Off Your Blog Just Yet... Blogs Can Have Big Value [...] ...
 
Can Middle Managers Innovate? 3 Ways To Engage The Center Of Your Organization
19.09.2014
Long live the middle manager. Operating behind the scenes in roles often unrecognized by senior leadership, this unique group constitutes 7.6% of the US workforce - some 10.8 million people. An integral part of the ethos that makes companies excel, middle managers prove pivotal to the successful launch of any new product, service, or business platform. So crucial is the role of the middle manager to daily operations that this cadre of workers is described by Andrew McAfee, principal research scientist at the Center for Digital Business at MIT, as "the ...
 
Why You Should Stop Curating From Top Content Sites
19.09.2014
Let's start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing? Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on Facebook. Did you read that? Nearly ALL. Here are some of the numbers: - Nearly 100% of Upworthy articles were shared on Facebook - Nearly one in 10 BuzzFeed articles were shared on Pinterest With Facebook ...
 
The Many Cultures of Innovation
19.09.2014
The word "innovation" buzzes around business today. Every startup professes to be innovative, and writers, academics and industry leaders stress the need for a "culture of innovation" in journals, news and inflight magazines. For those of us with a mandate to innovate -- especially those with Innovation in our title -- should we worry that the term will go stale? In fact, I worry more because I see so little deep innovation. Rather, I find too many companies over-selling merely better inventions. Innovation or Invention? Enjoying Extremism Diversity ...
 
Separating Ownership, Decisions, and Returns?
19.09.2014
by Simon Terry - Capital intensive industry united Ownership, Decisions and Returns At the beginning of the industrial era, establishing a corporation was a challenge of capital. Manufacturing plants demanded ever larger amounts of capital for plants, equipment, raw materials and to fund the costs of production and distribution. The providers of capital were the entrepreneurs and were rewarded with the returns of the venture and control of the decisions. This was reinforced with the adoption of hierarchical manage structures to manage assets and information ...
 
Studie über Social Business Solutions: Social Media ja - aber wie?
18.09.2014
Die Uni Zürich hat eine Studie über Social Media in Unternehmen veröffentlicht. Die Ergebnisse zeigen, dass viele Unternehmen auf Social Media setzen möchten, aber nicht wissen, wie. Laut der Studie, die die Uni Zürich zusammen mit Lithium veröffentlicht hat, haben die Unternehmen die Bedeutung von Social Media erkannt. Auf einer Skala mit maximal sechs Punkten geben sie Social Media im Durchschnitt eine Wichtigkeit von 4,3 Punkten. Wegen mangelndem Know-how und der fehlenden operationalen Erfahrung kann das Potenzial der sozialen Medien aber nicht ...
 
Enterprise 2.0 - ein Definitionsversuch
18.09.2014
von Simon Dückert - Wenn man sich mit einem Thema wie Enterprise 2.0 beschäftigt, wie das z.B. aktuell im Enterprise 2.0 MOOC geschieht, sollte man sich zunächst auf eine Definition bzw. ein gemeinsames Begriffsverständnis einigen. Dazu ein kurzer Blick in die Historie. Der Begriff Web 2.0 wurde im Jahr 2004/2005 durch den Verleger Tim O'Reilly bekannt gemacht, der seine Sicht auf die neue Nutzungsform des Webs in dem Artikel What is Web 2.0? beschreibt. Wichtige Aspekte darin sind die tabellarische Gegenüberstellung zwischen Web 1.0 und Web 2.0 ...
 
Why activity streams should not be filtered
18.09.2014
Activity streams have established their position at the core of the social intranet. Some even consider them as the replacement of email. However, this is a dangerous interpretation to make, because activity streams are by their nature ill-suited to replace email in all the purposes it is used for. They are a very good replacement when it comes to purposes email was never particularly good for, but a full analogy is not very solid. In this post, I will look into what activity streams are good for, and why that means that they should not be filtered. ...
 
How To Construct A Social Business
18.09.2014
Ok, so I may have said that many of today's proclaimed social businesses, aren't social and I stand by that assertion 100%. Having said that, the quest for social business isn't unattainable, but it does take work to achieve. Before I jump into the constructs for a successful social business, let's just take a quick crash course as to why a business wants to be social. Believe it or not, the hype behind social media is only a minute reason for businesses to get social. Instead it comes down to a different set of values that today's businesses need to ...
 
The Inexorable Rise of the Chief Collaboration Officer
18.09.2014
The rise of mobile and the consequent explosion of consumer apps has led to a blurring of the lines between how people communicate in their personal and professional lives, sparking organisational change in businesses across the globe. To ensure companies are prepared to deal with changing working practices, businesses are introducing new specialist roles such as the Chief Collaboration Officer (CCO). Responsible for integrating the enterprise during periods of growth, the job of a CCO is becoming more and more important - yet its existence is far from ...
 
Investing in and Designing for Trust
18.09.2014
I spent the first half of 2008 helping a network of reproductive health leaders across several developing countries find ways to collaborate more effectively with each other. As part of this work, I spent a week working with leaders in Kano, Nigeria. When I first arrived there, I asked my host to show me where the local bank was so that I could exchange some currency. He explained that people in Kano don't go to banks. Thieves knew to hang out there, and even if you managed to avoid getting robbed, you couldn't trust the banks to give you real currency. ...
 
Self-determination at work
18.09.2014
by Harold Jarche - There's a common saying that entrepreneurs should work on the business, and not in the business. It makes sense to stay above the day-to-day details in order to help steer the business. Perhaps it's time to think of all businesses as networks of entrepreneurs. Everyone should be working on the business. As Peter Drucker said, "Nothing is less productive than doing what should not be done at all". Being efficient at something that is not effective is a waste of time, and a cause for workers to mentally disconnect from the company. ...
 
Corporations Aren't Recruiting Enough Weirdos
18.09.2014
We need to expand our definition of diversity to include the weird -- a group often maligned and avoided. These are people who appear to us as different, strange, and even offbeat; they just don't fit in. There is potency and innovativeness in certain kinds of weirdness that can help businesses thrive. The key for leaders is to figure out how to support weird people so that they create -- not destroy -- value for the company. Some of these people have stifled their offbeat creativity out of social fear, camouflaging their true selves because they think ...
 
4 Keys To Building A Social Business From The Inside Out
17.09.2014
When talking about the explosive growth of social media, there may be nothing I hear more from small- and medium-business owners than this: "We know we need to get involved in social, we've tried! Our team just doesn't buy into it. They have a way of doing things, and it's really hard to change." Like a perfectly thrown dart, this nails the bull's-eye and simultaneously it depicts why many entrepreneurs are struggling to make social work for them. But before I make what would seem to be the easy application of blame on the employees, I'm going to throw ...
 
Research Report: Digital ARTISANs - The Seven Building Blocks Behind Building A Digital Business DNA
17.09.2014
by R Ray Wang - Shift to Digital Businesses Requires A Transformation Of Leadership And Organizational DNA. The discussion about digital business often goes deep into the five pillars of digital technologies. In fact, the convergence of these pillars have spawned the latest and trendiest iterations of technology from enabling the sharing economy to 3D printers to wearables that drive sensor and analytical ecosystems. As organizations contemplate how these broad based digital business trends will disrupt existing business models, leaders can apply Constellation's ...
 
8 Steps to Become a Social Enterprise - Even With Silos
17.09.2014
A social enabled enterprise is one that activates social media across every department to the effect of optimizing internal communication and improving customer experiences. Despite those clearly positive benefits, it calls for root changes in how organizations are structured. That's why even today, the struggle to infuse social rages on. An easier blog to write would be to call for corporate silos to come down. We've done that...a few times. But the reality is many of those silos have the permanence of Stonehenge. Silos work for somebody, and those ...
 
There's Something Rotten In The State Of Social Media
17.09.2014
We need no ghost to tell us something smells increasingly rotten in the state of social media. Facebook forcing users to download a separate messaging app if they want to carry on IMing their friends. Twitter polluting its users' carefully curated timelines with content they did not choose to read. Facebook manipulating the emotional cadence of content to figure out whether it can actively impact users' emotions. Twitter flirting with the idea of adding even more algorithmically selected content into the timeline -- content that prioritizes what's already ...
 
Social Business Vendor Benchmark 2014 - Beratungsdienstleistungen im Hinblick auf kulturelle, organisatorische und technische Aspekte der nötigen Transformation - wer sind die relevanten Anbieter am Markt?
17.09.2014
Bottom Line (ICT-Anwendersicht): Das Thema Social Business wird mehr und mehr von deutschen ICT-Anwender- Unternehmen als wichtig angesehen. Groß ist das Potential durch Effizienzsteigerung und Kostenersparnissen in der internen und externen Kommunikation auch Wettbewerbsvorteile zu generieren. Eine sorgfältig geplante Beratung und Transformation des gesamten Unternehmens kulturell und organisatorisch inkl. der gewünschten Software-Tools bildet dabei die Grundlage um die fokussierten Ziele zu erreichen. Anwender sind bereit in entsprechende Leistungen ...
 
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth
17.09.2014
There's no shortage of proof that social is beneficial for business--and it's here to stay. Now we have evidence that it's influencing long-term career growth for social change agents, too, and we're announcing it at The Social Shake-Up 2014. We recently surveyed 347 Social Media Today members online, and interviewed four key individuals who self-identify as social change agents. Whether leading a large corporate brand outside its walls, or driving enterprise-wide social collaboration from a cubicle within, these innovative, very public professionals ...
 
Your Employees: The Most Undervalued Asset in Your Company
17.09.2014
In order to successfully engage consumers, employees need to be engaged themselves. How can you ensure your employees are working at their full potential in order to deliver the best marketing results? Employees are valuable, not as robotic workhorses, but as human beings. Customers buy from people, not brands. They trust genuine, friendly people and are willing to do business with those people repeatedly. This is no secret. However, utilizing this knowledge is still not obvious to many companies. We know, in theory, that employees can learn to engage ...
 
Status is Over
17.09.2014
by Simon Terry - Don't report status. Share ongoing work and let collaboration advance the work. Most of the time in meetings is spent sharing and discussing status. A large portion of our emails are status updates. In organisations with social networks much of the information shared is in the form of a status update. All of this information is better pulled as needed than pushed in a time consuming way to everyone. As we all know, listening to someone else's status is rarely relevant or useful. What has happened is done. If you are impacted or involved, ...
 
Why a social intranet needs to be both voluntary and mandatory
16.09.2014
Far from being totally "opt-in" platforms, successful social intranets will integrate both voluntary and mandatory ways of working. Understanding the difference between these two types of behaviour will help intranet managers identify which metrics they should be using, as well as effective interventions to encourage usage. I would like to hear a joke. Tell me a joke. Right now. Well go on, what are you waiting for?! Make me laugh! If you're anything like me, when someone puts you on the spot and asks you to tell them a joke, or a story, or anything ...
 
Do You Know Why You Collaborate?
16.09.2014
There's no point in collaborating if you don't know why you're doing it. This may seem obvious, but not enough companies think about the "why" of collaboration before rushing in to buy technology. Collaboration changes enterprise processes. The line between traditional structured processes and unstructured processes is starting to blur. What was once structured, orderly information exchanges and processes have become unstructured information swaps that change with every new process initiated. Why Collaborate? Co-create something, a deliverable ...
 
Salespeople Must Add Business Collaboration to Their Skill Set
16.09.2014
Across industries, we're witnessing B2B sales becoming increasingly complex - involving more decision makers, buying committees, longer sales cycles, vendor consolidation initiatives, and cost reduction programs. With these changes to the customers' buying process, sales reps often must shift from being a lone wolf to a captain of a team. The sales team could consist of internal technical specialists from a variety of areas to external alliance partners. This requires adding an additional skill to a salesperson's repertoire - business collaboration. ...
 
Transform Your Workplace for Millennials
16.09.2014
The millennial generation cannot be ignored: they are your employees, your customers and may even be your future employers. When you couple this generational evolution with the unfolding digital transformation, you see the heady mix that is transforming business models and activities. For the millennial generation, work is what they do, not where they go. Rigid corporate structures are limiting factors that stifle creativity and innovation. Organizations have plenty of opportunities to learn from this digitally savvy generation. What are some of the ...
 
Here's What 2.7 Billion Social Shares Say About Online Publishing
16.09.2014
What headlines and topics yield the most social shares and where are they shared? Study data from an analysis of the most-shared articles from top sites. Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing campaigns can tap into a publisher's highly-engaged audience. But, how do you know which publishers have the most engaged following? To approach this question strategically, we need to know which publishers are getting the most social media engagement, and how. To ...
 
Gartner Names Wise Choices for Workplace Social Software
16.09.2014
In the market for social software? Gartner included 17 vendors in this year's Magic Quadrant for Social Software in the Workplace. Like all of the other Garter Magic Quadrants, it's quite difficult to make the list. And squeezing into the Leaders quadrant is especially challenging. In this case, only Microsoft, IBM, Jive, Salesforce and Tibco managed to earn a spot. However, Gartner points out that Challengers offer solutions that have a strong market presence, and adds that these vendors have the market position and resources to become Leaders ...
 
40 Mio. Feeds & 10 Mrd. gelesene Artikel - Über das angebliche Ende von RSS Feeds und den Erfolg von Feedly
16.09.2014
RSS Feeds wurden schon häufig abgeschrieben. Das Format sei nicht mehr zeitgemäß und Nutzer lesen Inhalte lieber in Feeds. Beide Argumente sind berechtigt, aber dennoch sind RSS Feeds eine interessante und effektive Art und Weise um Inhalte zu konsumieren und zu verbreiten. Wie erfolgreich RSS Feeds noch sind, zeigt das Einjährige Jubiläum von Feedly. In meinen Augen ist Feedly aktuell der beste RSS Reader und eine gute Alternative zum eingestellten Google Reader. Die Anzahl von ausgelesen RSS Feeds ist bei Feedly innerhalb von zwölf Monaten auf 40 ...
 
Usability & SharePoint widersprechen sich fundamental
16.09.2014
Auf SharePoint basierende Intranets werden höchst selten gerne genutzt. Dies liegt zum Einen an SharePoint selbst, zum Anderen daran, wie SharePoint Projekte umgesetzt werden. In den meisten Fällen steht als Ergebnis eine einigermaßen gut strukturierte Geisterstadt, in der sich keiner wohl fühlt und die nicht genutzt wird. Ihr Social Intranet lebt von der Beteiligung, das Bauchgefu?hl Ihrer Mitarbeiter entscheidet u?ber Wohl und Wehe. Das System ist das Problem Ein negatives Bedienerlebnis verhindert Akzeptanz Sharepoint ist keine fertige Lösung Usability ...
 
Social Intranet trifft auf Unternehmensrealität
15.09.2014
von Lutz Hirsch - Aus den vielen Treffen mit Leitern der internen Unternehmenskommunikation (IK) kristallisiert sich heraus, dass die sog. Social Intranets oder Enterprise Social Network - Plattformen in der momentanen Ausprägung eher das "Thema verfehlen". Hier einige Gedanken aus unseren Gesprächen, die helfen mögen, das Bild des Social Intranet besser zu differenzieren: Inhalte sind wichtiger als Personen Für die interne Unternehmenskommunikation ist immer noch die wichtigste Mission, den Mitarbeitern verlässliche Informationen zu liefern. Verlässlichkeit ...
 
Why Social Media is Important for Leaders
15.09.2014
One of my current clients is woman who has had an important career as an executive of a large, metropolitan hospital. She has been, and is, by anyone's standards, a leader. She recently left her high-level leadership position to build her own consulting business and work on a book. In the process of shopping her book to publishers, she discovered what is likely not a very new requirement in the main stream publishing world. Publishers are expecting authors to have a platform online. More than compelling content, they are looking for people with online ...
 
Are You Sharing Other People's Content? Here's How to Do it Right
15.09.2014
Let's face it -- continuously coming up with new and fresh content to keep your email readers, followers, and fans engaged isn't easy. It may be part of the reason why you skipped sending your latest newsletter, or why you haven't made the type of commitment to a site like Facebook or Twitter that you'd had hoped to. But what if there was a way to ease some of your content burden, and still get awesome results? This is where content curation comes in [...] Make it easy to find the right content Offer your perspective Ask a question Highlight a quote ...
 
Workforce Speed -- the Most Impactful Talent Factor That No One Is Managing
15.09.2014
I work in the Silicon Valley, where we have a long-established mantra of "faster, cheaper and better." But now no matter where you work in the world, almost everyone can sense the fact that every aspect of global business now seems to move significantly faster than it did even 10 years ago. You could even label the 21st century as "the century when speed dominated." This increased speed means that new products and product features come to market at an amazing rate, copying is almost immediate, everything you rely on seems to become quickly obsolete, ...
 
Innovationsführerschaft erfordert auch innovativ zu sein. Oder muss man überhaupt Innovationsführer sein?
15.09.2014
Nahezu alle Unternehmensführer wollen sich die Innovationsführerschaft auf ihre Fahnen heften. "Innovativ" ist ein schier inflationäres Buzzword. Ist es einfach nur "in" oder ein "muss", die Innovationsführerschaft für sich zu behaupten. Stimmt es oder nicht? Will man Innovationsführer sein, erfordert es auch eine entsprechende Innovationskultur, die aber in vielen Unternehmen nicht so ausgeprägt ist. Und hier ist auch schon das erste Problem. Wollen Unternehmen die Innovationsführerschaft, so müssen sie - das Management - auch so agieren. Oder sonst, ...
 
Cooking out loud
15.09.2014
by Harold Jarche - The simple structure of the company, with its solidly embedded organizational chart restricting knowledge flow, cannot deal with the complexity of the networked economy. It takes too long to make decisions or try new things out. Looser hierarchies and stronger networks are required, but how do you go about this? Working and learning out loud are essential practices that can change the nature of work. They help make transparent what is happening in the organization and democratize knowledge creation. First of all, everyone must be ...
 
How Do You Change An Organizational Culture?
15.09.2014
by Steve Denning - Changing an organization's culture is one of the most difficult leadership challenges. That's because an organization's culture comprises an interlocking set of goals, roles, processes, values, communications practices, attitudes and assumptions. The elements fit together as an mutually reinforcing system and combine to prevent any attempt to change it. That's why single-fix changes, such as the introduction of teams, or Lean, or Agile, or Scrum, or knowledge management, or some new process, may appear to make progress for a while, ...
 
Start small to build success with Social Business
12.09.2014
by Alan Hamilton - If you are a regular reader of my blog, or even my book, you will know that I recommend an iterative approach to rolling out a social business project. By picking one area of your business and fully implementing IBM Connections to solve a specific business problem you: Don't bite off more than you can chew; Gain the experience needed to expand your efforts into more complex areas; Show progress early on for your business sponsor; Can celebrate success earlier. I am often asked which department in an organisation should get the solution ...
 
Stowe Boyd predicts big changes in the enterprise
12.09.2014
by Gloria Lombardi - Back in 2000, he coined the terms #hashtag - yes, the popular icon that we all use in our social interactions today, as well as social tools. He is Lead Analyst at Gigaom Research, exploring "the future of work and the tectonic forces pushing business, media, and society into an unclear and accelerating post normal era." In this exclusive interview, Stowe Boyd shares his view on the state of enterprise social, plus, what he believes the future of leadership is going to be. Gloria Lombardi: You write, "the enormous scale of tools ...
 
Does Social Business Need Social Listening To Succeed?
12.09.2014
Over the past decade social media has increasingly consumed our lives as we have hit a point where we cannot eat our favorite foods, spend a night at a hotel or even consume a television show without being bombarded by social media queues. Like us, follow us, join the conversation and so many other flares are sent screaming across our viewing plane that we have literally embedded the social media lexicon into our everyday vernacular. Yeah...try and say that fast five times. I mean, we have songs and memes making an absolute mockery out of the hashtag, ...
 
To Position Social Media With the CEO, Be the CEO of Social Media
12.09.2014
by Dionne Kasian-Lew - Managers of business functions repeatedly ask how to persuade decision makers who dismiss social media of its importance for business. Yet when I ask these same managers: What social technologies could derail your business? What research published in the last month have you socialized up the line? What networks do your competitors use and what have you learned from their successes and failures? How do you educate yourself, your team and the other layers within the organization? What social media platforms do you use, what works, ...
 
25 Actionable Tips on How To Start Using Pinterest For Business
12.09.2014
There are 53 million unique monthly Pinterest users in the United States, and Forbes reports that is about 22% of all Americans, ahead of Twitter at 19% and about equal to LinkedIn. When it comes to marketing on Pinterest, many businesses are stuck and don't know where to start. Here are a few quick tips that can get you started on using Pinterest for business and take the intimidation out of Pinterest marketing, for almost any business. Cover Image Pins Titles Categories Hashtags Analytics Verification Collaboration Display Your Company Culture Pin ...
 
Social Networks Are Like The Eye
12.09.2014
It is customary to think about fashions in things like clothes or music as spreading in a social network. But it turns out that all kinds of things, many of them quite unexpected, can flow through social networks, and this process obeys certain rules we are seeking to discover. We've been investigating the spread of obesity through a network, the spread of smoking cessation through a network, the spread of happiness through a network, the spread of loneliness through a network, the spread of altruism through a network. And we have been thinking ...
 
Forget What You Think You Know About The Office Of The Future
12.09.2014
No, we won't all be working from home. The surprising reasons why Google's bee keeping group and Instant Messengers are so powerful. Forget what you know about how to maximize productivity. That includes knowing which tasks can be breezed through with the help of a playlist, or exactly when to down that cup of coffee (or switch to another beverage) and when to mindlessly surf the web. According to a new report published in Harvard Business Review, the key to unlock the greatest productivity isn't necessarily in the hands of the individual ...
 
Kollaboration: Auswege aus der E-Mail-Falle
11.09.2014
von Tim Mik?a - "E-Mail gut?" oder "E-Mail schlecht?": In regelmäßigen Abständen polarisiert dieses Thema in den Medien und in sozialen Netzwerken die verschiedenen Parteien. Mal ist es getrieben von der Zero-E-Mail-Front und mal durch unbeholfenen Unternehmensaktionismus wie beispielsweise letztens von Daimler: Das Tool "Mail on Holiday" ermöglicht Mitarbeitenden des Autoherstellers, individuell zu entscheiden, ob eingehende E-Mails während ihrer Abwesenheit gelöscht werden. Ziel des Tools soll es sein, den Einzelnen vor Stress durch die E-Mail-Flut ...
 
Most Businesses Are Far From Social
11.09.2014
There is a lot of buzz out there around the concept of a social business. You know the type of company that embraces new media. A culture of sharing ideas, conversing and evangelizing for your brand through informing and inspiring readers rather than promoting and pistol-whipping them into submission with your corporate propaganda? Heck yes, the concept makes so much sense. And the data supports it emphatically. People have never enjoyed being sold to, but most people are like-minded in the fact that they like to learn, share and feel a part of something. ...
 
6 Things to Consider Before Buying Enterprise Social Software
11.09.2014
The social software market is dynamic and growing. It's customer rather than vendor driven, and grew by 15 percent last year, according to Gartner's recently published Magic Quadrant for Social Software in the Workplace. In the past, customers were primarily concerned with product maturity and support. But now they're more focused on collaboration and social capabilities, and how both can be seamlessly embedded into daily operations. Seismic Shift What is Social Software? Social Software Magic Quadrant Social Software Buying Drivers Business ...
 
Measuring the ROI of Social Business
11.09.2014
Value from Social Business The business benefits from Enterprise Social Networks are widely acknowledged and published in the industry. Take for example, a study conducted by Forrester Consulting on Total Economic Impact of an Enterprise Social Platform. The findings from this study suggest a three-fold increase in productivity, 30% reduction in cost of innovation, $2.4M cost savings through faster on-boarding, doubling of improved business processes, and 25% reduction in time spent on company-wide information. Outcomes are fine, but who is tracking ...
 
The Social Imperative for CEOs
11.09.2014
In a newly released study, Weber Shandwick found that a majority of executives want their CEOs to be utilizing social media. The reasons for this are myriad, but centered around three main themes: communication, reputation, and business results. Weber Shandwick worked with its partner KRC Research to survey 630 senior professionals from around the world. 76% of executives think it is a good idea for CEOs to be social. Social media use on the part of CEOs is essential because it allows them to narrate their company news. Whether it's on the company website, ...
 
Why Social Media Will Fundamentally Change Business
11.09.2014
Social media is here for keeps -- and big changes are coming as a result. Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there's greater clarity on whether social is here to stay? Both these questions have a one-word answer. Jump. This is not simply my opinion. It is shared by many executives who have jumped. Our recent social business report suggested that 67% of executives ...
 
A new twist to social networking at work
11.09.2014
We've all been there. It's lunchtime and we suddenly find ourselves at a loose end with no one to dine with. Lunch Roulette aims to change that quandary, putting a fresh new spin on networking in the workplace. Lunch Roulette was first introduced two years ago by Lunch Roulette creator, Meghan Wherrity who told simply-communicate, "From an organisational perspective, people weren't talking. Companies needed a fun way to get people together. As a result, we've definitely seen more interaction between different departments inside organisations." One large ...
 
Do companies kill digital mindset?
11.09.2014
by Anthony Poncier - As we already discussed on this blog, digital transformation is the new Holy Grail for companies. 88% of them have set up a digital project according last Altimeter Group's research, however, let's be frank, we are far from a real digital transformation. Things are moving, but the realization is just a first stage. Only if we agree of what is a digital project. Employees, typical customers? Corporate culture versus digital culture Collaborative mindset Community culture Opening and sharing mindset Transversal and ascending culture ...
 
Getting Smarter At Workplace: The Science of "Social"
10.09.2014
Have you heard of the 'Six degrees of Separation' theory ? It states that because we are all linked by chains of acquaintances, everyone is just six introductions away from any other person on earth. This theory has not been proven, but with the advent of social networking sites more people are connecting across the globe than ever before. We all know that today's millennial are well-connected, well-informed, and work with speed and agility. All these characteristics can be attributed to them of being social. How often, have we reconnected ...
 
Are Companies Ready to Finally Kill Email?
10.09.2014
Full implementation of internal social media and collaboration tools could raise productivity by 25%. So what's the hold up? Many people have said that email is where good ideas go to die. I, too, have made the case that email is selfish. Email locks information away and makes a presumption about who needs what information or who can answer a question. The goal of internal social media and collaboration tools (such as Jive, Yammer, Chatter, Google Apps) is to streamline communication. The payoffs are significant: A 2012 report by the McKinsey Global ...
 
Why Collaboration Often Fails
10.09.2014
Collaboration is an important part of everyday work life. Yet it surprisingly doesn't always result in the best quality work. The business world is obsessed with collaboration. You can see it everywhere, from career websites touting a "collaborative culture," to the open office floor plans preferred by about 70 percent of all offices. Both corporate messaging and physical spaces are meant to spur teamwork and inspire collaboration. But is collaboration actually helping, or is it doing more harm than good? In a New York Times interview with Apple ...
 
The New Rules of the Social Age
10.09.2014
What used to seem very good leadership practices in the Industrial Age was good, or at least efficient. But the Industrial Age is over. And it's not coming back. It's the Social Age now, and it will be for quite some time to come. New age, New rules. We humans are social down to our very core - it's not just what we do, it's what we are. Connecting with each other, sharing ideas, news, tips - and sometimes warnings - that's all we've ever done. First our connecting was limited to the physical proximity of our tribe or village. Then letters tied us one ...
 
Social Media: a CEO perspective
10.09.2014
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like. I first began using social media tools a few years ago, and immediately recognised the possibilities they offered. It occurred to me that their applications in the world of work ...
 
One year on, CEOs still not getting social
10.09.2014
The 2014 CEO.com Social CEO Report, an annual survey that investigates the social media habits of business leaders, has been released. The results show a depressingly small increase in social activity from Fortune 500 business leaders over last year's analysis. While the report does show some growth in CEO use of Twitter, Facebook, LinkedIn, Google+, and Instagram, a closer look at the data suggests that most of these business leaders either don't "get" social media or they are actively avoiding it, possibly to focus on internal communications. Amazingly, ...
 
Old dogs, new tricks
10.09.2014
by Harold Jarche - Senior folks have seen technology hucksterism too many times before to fall for hard sell, but equally more and more of them are becoming aware that, partly thanks to the internet, things are changing as never before. They know that they need to get their heads around what is happening - even if they decide that active engagement in it isn't right for them or their organisations. - Euan Semple - After a presentation to the Conference Board of Canada's - HR Executives Forum, a senior VP told me that there was no way some kid was going ...
 
Automatisiertes Wissensmanagement? Microsoft startet Delve
10.09.2014
Microsoft will das tägliche Informationsmanagement verbessern. Ab dem 15. September 2014 können Unternehmen die neue Microsoft-Anwendung "Delve", die Content aus der Software Office 365 für den jeweiligen Nutzer nach Priorität filtert und ansprechend aufbereitet, einsetzen. Doch welchen Mehrwert kann "Delve" in dieser Kombination dem einzelnen Mitarbeiter im Arbeitsalltag tatsächlich bieten? Den ein oder anderen wird die Darstellung der interaktiven Karten, welche die Eckdaten zu dem jeweiligen Content (Überschriften, Kommentare, Anzahl der Likes und ...
 
Aligning strategy with culture
10.09.2014
Keeping culture aligned with strategy is a significant challenge given the constantly changing dynamics of markets and the need to adjust and re-direct strategy as a result. A leading FMCG player was experiencing only limited success in new brands and products. Employees were working in silos. R&D was considered to be the sole team responsible for innovation and very few innovation ideas were coming from rest of the company. However, the CEO realised the necessity to bring customer centric innovation as a key to success in the market. This required ...
 
Content Marketing richtig gemacht
09.09.2014
von Stefan Pfeiffer - Der Frage, "was ist ein guter Unternehmensblog?" geht heute Stefan Pfeiffer von IBM in einem wie wir finden, in einem exzellenten Beispiel für eben diese Textform nach. Für die Unternehmenskommunikation ist der Blog nach wie vor die geeignetste Form. Unter anderem deshalb bietet silicon.de dafür ein besonderes Forum. Content Marketing ist derzeit in aller Munde. Also in den Mündern der Marketiers. Die potentiellen Kunden sollen (und wollen?) durch tolle Inhalte überzeugt werden. Falk Hedemann bezeichnet den Begriff als schwammig ...
 
IT Community Support - Teamwork durch Vernetzung
09.09.2014
von Thomas Dörmann - Für viele Unternehmen spielen IT Services zur Unterstützung ihrer Geschäftsprozesse zunehmend eine zentrale Rolle. Nur die Bereitstellung der IT Services klappt leider nicht immer. Trotz der perfektesten Technologie fallen IT Services immer wieder aus. Wenn diese Situation eintritt, dann heißt es professionell zu reagieren. Das stellt aber viele Unternehmen vor eine große Herausforderung. Ein Grund dafür sind die silogeprägten Strukturen, die nur eine langsame Reaktion zulassen. Was dabei oft vergessen wird, ist der Kunde! Den interessiert ...
 
A Comprehensive Guide to Content Curation
09.09.2014
Depending on your point of view, content on the internet can be a vast collection of treasures, a cesspool swimming in filth, or a big pile of gold specks mixed in with an even bigger pile of dirt. My guess is that most people lean towards the last one, giving rise to content curation, the process of finding the gold among the dirt, as a very popular online activity. At its most basic, content curation is the process of finding, organizing, and presenting content from the flood of information and media that inundate the web by the second. Similar to ...
 
7 Traits of Highly Effective Social Business Initiatives
09.09.2014
What differentiates the companies that capture the full value of social technologies from those that do not? These organizations are usually successful because their leaders don't see social technology as just another tool or a new shiny object, but as a catalyst for organizational transformation and an opportunity to gain a competitive advantage. To achieve this transformation, the implementation of social business initiatives must be tightly coupled with a robust change management program. This approach helps shift mindsets and reduce resistance as ...
 
Is Your Social Enterprise Strategy Due For An Upgrade?
09.09.2014
If you see 10 internal emails in your inbox, all with the same subject line, that conversation probably should have taken place in a social enterprise platform instead of contributing to email overload. Many companies have rolled out an enterprise social network, but lack of user adoption and reversion back to email for all communication are signs that it's time to revamp those efforts. At some companies, social enterprise tools are presented as completely separate communication channels, but that's a mistake. Part of this problem could be that some ...
 
How Social Enterprise Tools Turn Communications Into Knowledge
09.09.2014
Social enterprise newsfeeds offer a great alternative method for capturing communications that you would eventually like to include in your knowledge base. Alongside other institutional knowledge and business intelligence tools, this social data has the potential to help guide decision-making in today's organizations. But to leverage social enterprise tools effectively, you have to define where newsfeeds fit into your business information management policies, teach people to access newsfeeds appropriately and encourage user adoption. Think about all ...
 
Here's One Way For Graduates to Work Out Loud with Yammer
09.09.2014
Before I left my previous organisation for a life of freelancing, I conducted a webinar to graduates on the benefits of building and creating networks within the organisation through Yammer by "Working Out Loud". You can read the background of what I did in the blog post, "Do Your Graduates Work Out Loud?" Yesterday I met a couple of the Graduate Committee members for a coffee. They contacted me (via LinkedIn of course - see how this social media works?) to organise a time to tell me about the results of the idea I had proposed to them to have a "Work ...
 
Create space for sense-making
09.09.2014
by Harold Jarche - Listening to a story about exploitation in the ivory tower on CBC Sunday Edition this morning made me realize how much we are prisoners of our current reality. The poorly paid contract teaching staff saw no way out of their plight and the professor-turned-administrator went from questioning the current system to promoting its inequalities as the only viable way to keep universities afloat. It seems that as soon as you identify with a system, whether it is good for you or not, then it becomes the only frame of reference. There was ...
 
Internet und Wissensmanagement - Informationen finden und organisieren
08.09.2014
von Nicole Gieselmann - Nie war es möglich, an so viel Wissen zu kommen, wie es heute der Fall ist. So beschränkte sich Wissen früher auf die Themen, die in Schule, Uni, Nachrichten, Bibliotheken bereitlagen. Wissen war reichlich vorhanden, aber dennoch für alle recht übersichtlich, da nicht so einfach greifbar. Heute steht uns deutlich mehr Wissen viel schneller zur Verfügung. Das Internet bietet unendlich viele Plattformen wie Fachforen, Wikis, Soziale Netzwerke und allesamt auffindbar über Suchmaschinen, Soziale Netzwerke & Co. Jeder kann etwas ...
 
Checkliste für das tägliche Social Media Management
08.09.2014
Als Social Media Manager betreut man häufig mehrere Online Auftritte eines Unternehmens. Hinzukommen verschiedene Tools, Freigabeprozesse und viele weitere Aufgaben. Hier kann man sehr schnell den Überblick verlieren und sollte sich deshalb eine Checkliste, also einen täglichen Ablaufplan für das Social Media Management erstellen. Wir haben hierzu ein paar Tipps damit die Social Media Arbeit kein "24h - 7d x 52w-Job" wird. Das "Gute" ist, als Marketer ist man damit nicht alleine, wenn es heißt rund um die Uhr Mails, Social Networks, Benachrichtigungen, ...
 
"Social Media-Spezialteams haben keine große Zukunft"
08.09.2014
von Christian Henne - Eine aktuelle Umfrage des IT- und Telekommunikations-Verbands Bitkom ist bemerkenswert: Nur noch etwa ein Drittel der Social-Media-Teams der Branche seien den Marketing- oder PR-Abteilungen untergeordnet, heißt es da. Immer öfter gebe es eigenständige Social Media Teams. Das passt nicht zu den Zielen, die sich die Unternehmen setzen: Die allermeisten, genauer: 86 Prozent, wollen laut derselben Umfrage via Social Media ihre Bekanntheit erhöhen. Rund die Hälfte der Befragten will die Dialogbereitschaft verbessern, aber nur jedes ...
 
Warum Social Media Spezialteams Sinn machen
08.09.2014
Dieser Beitrag ist eine Antwort auf den Beitrag "Social Media-Spezialteams haben keine große Zukunft". Ganz anders als der Autor Christian Henne, sehe ich die Sinnhaftigkeit von Spezialteams in Unternehmen als dringend notwendig. Christian Henne sieht diese Aufgabe jedoch in Werbe- und PR-Abteilungen verhaftet. Er schreibt: "Zum einen passt es für mich nicht zusammen, dass Unternehmen zu allererst das Ziel ausgeben, ihre Bekanntheit über Social Media steigern zu wollen, dann aber meinen, dass dies nicht aus den Marketing- oder PR-Abteilungen heraus ...
 
Why the Winners in Business Are Taking the Time to Build a Positive Kind Social Culture
08.09.2014
by Jeremy Scrivens - We have an employee engagement crisis in our work places today and it is global. Most people come home from work each day without experiencing what it is to find meaning in their work. These people are not engaged. According to Gallup's 2013 world-wide survey of employee engagement 87% of the workforce is not engaged with their jobs. On the other hand, Engaged workers are in love with their jobs. They come knowing that they have made a meaningful contribution at work, a contribution which is making a real difference to a customer, ...
 
Six FAQs
08.09.2014
by Bob Marshall - Questions I'm frequently asked about software and product development organisations. Q1: How can we motivate our workers? A1: You can't. Oh, you can dream up incentive schemes, bonus packages, and so on, but there's plenty of research - and experience - to show that such attempts at extrinsic motivation of knowledge workers only make folks' performance on the job worse. On the other hand, intrinsic motivation is very powerful - but that comes from the workers themselves. The only thing you can do is to work on creating an environment ...
 
Social Transformation erfolgreich mit systemischer Organisationsentwicklung meistern
05.09.2014
Social Business ist weit mehr als die Nutzung von Social Media Tools - vielmehr handelt es sich um einen langfristigen und vielschichtigen Transformationsprozess, der Ressourcen, Zeit und Budgets in Anspruch nimmt. Aus diesem Grund empfiehlt sich eine systemische Betrachtungsweise des Change-Prozesses: Die Organisation wird als System inklusive Teilsysteme aufgefasst und anhand des WSFB-Beratungsdiamanten näher analysiert. Dadurch werden die Wechselbeziehungen der einzelnen Teilsysteme sichtbar gemacht, so dass diese bei der Gestaltung des Veränderungsprozesses ...
 
Das Arbeiten im Netzwerk: Aus hierarchischen Unternehmen werden Netzwerke
05.09.2014
von Andreas Schulze-Kopp - Manchmal hält das Leben echte Überraschungen und Zufälle für einen bereit. Neue Perspektiven und neue Blickwinkel tun sich völlig aus dem Nichts auf. So war es einer dieser Zufälle, der mir Ende Januar eine Ausgabe der FAZ (Frankfurter Allgemeine Zeitung) in die Hände spielte. Im Gespräch mit der FAZ war kein Geringerer als Don Tapscott, Professor für Management an der Universität von Toronto und vielen in der Twitter- und Facebook-Welt bestens bekannt. Die Überschrift lautete "Aus hierarchischen Unternehmen werden Netzwerke". ...
 
The Intranet - where are we Now?
05.09.2014
by Gloria Lombardi - Intranet Now! The UK's first un/conference for comms and intranet people was an inspiring exploration of today's working practices. By intranet practitioners, for intranet managers, contributors, and internal comms people of all kinds" - Wedge Black and Brian Lamb, Intranet Now Back in April, Wedge Black surprised the industry by deciding to launch a UK intranet conference from scratch. "I'm just zis guy, y'know? I'm an independent freelancer, and I don't have corporate resources at my disposal. I am an associate of a few agencies ...
 
Xchanging reveals top adoption tips
05.09.2014
Xchanging is one of those large technology companies that cannot be easily summed up. From its heritage, providing back office and mid office business processing services, Xchanging has in recent years undergone significant change. Chief Executive, Ken Lever, now describes the company as "an international provider of technology-enabled business processing, technology and procurement services". Although Xchanging may be best known as the sponsors of the Oxford and Cambridge boat race from 2005 to 2012, the company employs 7,500 people in 13 principal ...
 
The Trick to Successful Employee Engagement
05.09.2014
The trick is to be inclusive. Not only be inclusive, but actively encourage and enable everyone to work together. This advice might sound simple and obvious, but you'd be surprised how often this is ignored. It's important to educate all employees on this subject, because more often than not, it's them that are working in teams with other employees. A manager might not have the time or ability to make sure everyone is being treated equally, and everyone is participating in the team. Every employee should understand what happens to people when they are ...
 
Purpose is Good. Shared Purpose is Better
05.09.2014
Companies are turning to "purpose" and "authenticity" as a way to engage consumers and employees. But it's hard enough to find a purpose in life if you're an individual, let alone an entire company. And being authentic is a bit like being cool -- sometimes the harder you try, the less you are. So what's a leader to do? The first step is to recognize that there are different kinds of purpose. Sometimes purpose is about values -- who you are and what you stand for. Other times it is about value -- what you do and how it benefits others. The ultimate goal ...
 
How to Build an Employee Advocacy Program
05.09.2014
In this episode, I speak with Michael Idinopulos, Chief Marketing Officer at PeopleLinx, a social marketing software provider and Gartner Cool Company award recipient. We discussed key take aways from an e-book Michael co-authored with Neal Schaffer titled: How to Build an Employee Advocacy Program. Companies have traditionally used social media to broadcast messages, mostly from the marketing department. That's no longer new and no longer as effective as it was a year or two ago. Employee Advocacy is about working with your employees to help them tell ...
 
10 Rules for Moving Forward without Permission
05.09.2014
The path of least resistance is a long path to mediocrity. All leaders press through resistance. If there's no resistance you're not reaching high enough. [...] 10 rules for moving forward without permission: Be nice! Sulking when someone says no isn't positive influence. Sulking says you're weak, needy, and selfish. Keep delivering great results. Pulling back doesn't encourage others to push for your cause. Don't let it go. Leaders are tenacious. Don't sneak around. Let the boss know you're still exploring the idea. Move forward slowly and in small ...
 
Enterprise 2.0 Vortrieb - Nachteile und Vorteile für den Wandel (Teil 2)
04.09.2014
von Sebastian Thielke - Ich habe versprochen, dass ich die trüben Wolken des Negativen verjagen werden. Also hole ich mal aus und fange an, zu jagen. Wenn wir einen Blick auf den letzten Beitrag zurückwerfen, dann stellen wir mit Entsetzen fest, dass wir uns doch vielfach vom Offensichtlichen leiten lassen, wenn wir den Wandel in einem Unternehmen voranbringen wollen. Und gerade für das Change Management zum Enterprise 2.0 und Social Business sind diese Offensichtlichkeiten doch auch große Stolpersteine. Wenn nun aber das Offensichtliche nicht immer ...
 
Hilfreiche Werkzeuge fürs Social Business
04.09.2014
Blogs, Wikis, Foren, File-Sharing: Unternehmen steht heute eine ganze Reihe von Social-Media-Werkzeugen zur Verfügung. Sie können die Zusammenarbeit der Mitarbeiter verbessern und die Produktivität erhöhen. Welches Tool aber leistet was? Dieser Beitrag - Teil 2 unserer Serie übers Social Business - stellt die wichtigsten Anwendungen vor. Arbeitnehmer fordern mehr Zugang zu Social Tools am Arbeitsplatz. Der Grund: Sie verbessern maßgeblich die Zusammenarbeit - neudeutsch: Collaboration. Laut einer Microsoft-Studie rechnen zwei von fünf der europaweit ...
 
Warum Social Intranets scheitern können
04.09.2014
von Lutz Hirsch - "Soziale Plattformen für den unternehmensinternen Gebrauch gewinnen stärker an Bedeutung. Doch welche Klippen muss man umschiffen und welche Widerstände überwinden?" Durch den Wandel der Kommunikationskultur nutzen immer mehr Menschen soziale Plattformen wie Facebook oder Twitter. Es werden weniger E-Mails geschrieben, das Telefon wird eher zum mobilen Zugriffspunkt für die favorisierten Social Media Sites und ist immer weniger ein Sprachgerät. Das Beratungsunternehmen Atos hat für seine 70.000 Mitarbeiter eine Zero eMail Initiative ...
 
4 Ways To Involve Your Best Social Media Ambassadors
04.09.2014
Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Today, thanks to applications of mobile smart phones and their ability to connect to the internet, the connected consumer has become an actor, a "prosumer," exercising real economic power to influence brands. To meet the new expectations of consumers, businesses and organizations had to change their approach to sales and marketing. With social networks, the brands' relationship to the customer must be the center of attention. ...
 
Companies Still Embracing a Command-and-control Model for Social Media
04.09.2014
Like Mr. Quixote swinging at windmills, companies continue to go down the futile path of trying to control social media. A couple years ago I wrote a post advocating for the Piggly Wiggly approach to social media. If you're not familiar with the Piggly Wiggly, the company's founder Clarence Saunders invented the concept of the self-serve grocery story. U.S. Patent No. 1,242,872 captures the invention in all its glory (and you thought Amazon's one-click checkout was innovation). At the time, everyone thought Saunders was crazy, that allowing customers ...
 
Motivation = Empowerment
04.09.2014
Motivation in the workplace isn't about what you do for your employees; it's about the work you empower your employees to do for you. Like many managers, you may assume that motivating employees means doing things for them, such as paying annual bonuses, awarding free travel and giving time off. It might surprise you to learn that research actually shows that while these types of extrinsic rewards may cause a short-term burst of productivity, they also contain the seed for de-motivation in the long term. Why? Because once they are awarded, ...
 
Lay Off the Managers
04.09.2014
by Bob Marshall - Sentiment I see a lot of anti-management sentiment amongst the Agile development community. Well, to be honest, amongst the general development community and wider world, too. To make any radical improvement in effectiveness of an organisation - especially in the case of the Analytic-Synergistic transition - everyone has to be engaged and supportive of the effort. Alienating a key constituency (the managers) does not seem to me to be anything but woefully counter-productive. Some, upon reading other of my blog posts, might even assume ...
 
Enterprise 2.0: Connected ist das neue Social
03.09.2014
von Carsten Rossi - Unsere Business Unit Technology & Change hat das große Glück, zu dem einen oder anderen Pitch eingeladen zu werden, mit dessen Hilfe man einen Change Management oder Change Communication Dienstleister im Rahmen von Enterprise 2.0 Initiativen sucht. Bei der Durchsicht der Briefing-Unterlagen, die wir in den letzten Monaten bekommen haben, ist mir dabei ein wesentliche Veränderung im Wording aufgefallen: Wo früher "Social" draufstand, steht jetzt "Connected". Früher wurden wir eingeladen Social Intranet Implementierungen zu begleiten. ...
 
Mitarbeiter wollen lieber mehr Wissen als mehr Macht
03.09.2014
Sich neue und gefragte Fähigkeiten anzueignen ist der Mehrheit der Angestellten wichtiger als eine Beförderung. Viele würden für neue Kenntnisse sogar auf ein höheres Gehalt verzichten. Das ist ein Ergebnis einer Umfrage im Rahmen des Kelly Global Workforce Index (KGWI). Vor die Wahl gestellt zwischen einem Aufstieg im Unternehmen und dem Erwerb neuer Fähigkeiten, entschieden sich überwältigende 76 Prozent für letzteres. Ganze 45 Prozent würden für die Chance, sich weiterzubilden, sogar auf ein höheres Gehalt und/oder Karrierefortschritt verzichten. ...
 
Mitarbeiterführung heute: von veralteten Führungsstilen lösen
03.09.2014
von Anne M. Schüller - Ein paradigmatischer Wandel der Lebens-, Kauf- und Arbeitsstile ist unübersehbar. Mutige neue Anbieter mit ihren frischen, frechen Ideen treiben den Markt mit atemberaubender Geschwindigkeit voran. Wollen klassische Unternehmen die Zukunft erreichen, müssen sie den Wandel von einer Pyramidenorganisation zum niedrighierarchischen Netzwerkunternehmen nun im Eiltempo schaffen - und sich von veralteten Führungsstilen endgültig lösen. Der interne Touchpoint Manager kann dabei als Brückenbauer fungieren. Noch vor technologischen und ...
 
Digitale Team-Zusammenarbeit in jungen, innovativen Unternehmen - Eine qualitative Interview-Studie
03.09.2014
IT-Werkzeuge zur Unterstützung oder Ermöglichung verschiedener Arten von Team-Zusammenarbeit erfreuen sich großer Verbreitung. Insbesondere Werkzeuge aus dem Bereich der Social Software werden verstärkt von und in Teams in Unternehmen eingesetzt. In diesem Beitrag stellen wir die Ergebnisse einer Interview-Studie vor, die Erkenntnisse zum Zusammenarbeitskontext und dem eingesetzten Werkzeug-Mix bei jungen, innovativen Unternehmen ohne große "Altlasten" liefert. Sie erlaubt einen Ausblick darauf, welche Anforderungen und Erwartungshaltungen Mitarbeiter ...
 
The Future of Work is Social - Relationships are the Core
03.09.2014
"The power of an organization is the capacity generated by relationships. Positive or negative organizational energy is determined by the quality of relationships." - Margaret Wheatley, Leadership from the New Science - ME or I centered workplaces are still the norm. They are characterized by cultures that tend to be high on fear and low on trust. People in ME workplaces don't feel or believe they can speak honestly and contribute ideas and opinions freely. Many organizations "speak team" but too many team members still operate as lone wolves. In ME ...
 
In organizations where trust exists, ideas trump hierarchy
03.09.2014
"Be wary of anyone who believes the trad'l org pyramid will be an effective form of human organization in the future - 'cause they're wrong." - Gary Hamel - One of the best articles I've read in awhile came from HBR: First, fire all the managers. Written by Gary Hamel, it's a very good and practical read, the idea of doing without managers shouldn't surprise you if you've read his book The Future of Management. I won't get into the specifics of the article (make sure you read it!) but I'll just say that I also believe managers should ...
 
The two-chambered heart of KM
03.09.2014
by Nick Milton - I found myself recently referring to Communication as "the heart of KM", but on reflection I decided that the heart of knowledge management has two chambers - a left and a right ventricle if you will - and that both are needed in order to pump knowledge around the organisation. The two chambers are our old friends Connection and Collection, or the Connect and Collect routes for knowledge transmission. Connect route Connection refers to connecting people so that they can share knowledge between them; through discussion and conversation. ...
 
The Evolution Of The Employee
03.09.2014
by Jacob Morgan - This concept and the visual was taken from my new book which came out today called, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. One of the things I have been writing about and have tried to make clear over the past few months is that work as we know it is dead and that the only way forward is to challenge convention around how we work, how we lead, and how we build our companies. Employees which were once thought of expendable cogs are the most valuable asset that any organization ...
 
Video-Marketing für Corporate Social Software
02.09.2014
von Alexander Stocker - Erfolgreiches Marketing für Corporate Social Software ist eine bzw. vielleicht sogar die wesentliche Aufgabe von für solche Plattformen verantwortliche Community-Manager. Denn die wenigsten Web 2.0 Platformen verbreiten sich viral only - und schon gar nicht, wenn sie in einem Corporate Intranet bereitgestellt werden und deren Nutzung nicht verpflichtend ist. Johannes Müller ist seit 2005 der verantwortliche Community-Manager von References+, einem Social Network im Siemens Intranet. Johannes hat mich nun auf ein Video aufmerksam ...
 
Erfolgreiche Change-Beratung durch transparente Kommunikation
02.09.2014
[...] Unternehmen verändern sich. Aktiv und bewusst. Und immer soll die geplante Veränderung den Weg ebnen für eine angestrebte Verbesserung. Die Verbesserung der Effizienz und der Unternehmens-Performance durch die Einführung neuer Abrechnungssysteme. Die Verbesserung der Zusammenarbeit unter den Mitarbeitern im Rahmen der Einführung eines Social Intranets. Die Verbesserung der Innovations- und der Wettbewerbskraft auf Basis eines Kultur- und Wertewandels. Und so weiter. Doch Gründe für den Change gibt es mindestens eben so viele wie Reaktionen darauf. ...
 
Intranet-Suche - moderierte Treffer
02.09.2014
Die Intranet-Suche ist eine jener Glatteiszonen, in denen Intranets und Intranetverantwortliche in der Regel nur verlieren können. Die Beschwerden sind meist zahlreich, aber "Es soll so sein wie Google", ist meist die einzige Anforderung. - Und es soll Fälle geben, in denen die Beschwerden allein durch ein von Google kopiertes Layout drastisch gesunken sind, ohne dass die Funktionsweise der Suche auch nur angegriffen wurde. Dabei bieten weder Google noch andere Suchmaschinenalgorithmen viel im Intranet verwertbares. Backlinks spielen in Intranets praktisch ...
 
Can Your Social Platform Be Your Intranet?
02.09.2014
I made the point back in July that good old fashioned intranet content publishing was not dead, and that enterprise social collaboration platforms really weren't very good for one to many publishing. A separate web publishing platform would probably still be needed -- use the right tool for the right job. As a result of that article, Jive Software asked to have a chat about my theory, to refresh my knowledge of its platform and demo some of the latest features. I always jump at the chance to be proven wrong, and so have had some interesting conversations ...
 
What email has and enterprise social networks don't
02.09.2014
by Bertrand Duperrin - I know that email should be seen as Evil and that eradicating it from the workplace is trendy but there is no getting away from the facts. Except in some very rare cases the promise of diminishing the number of emails by using enterprise social network has never been kept. First because the center of gravity of the (digital) workplace has not moved outside of the email and it's not going to happen until all communication flows and channels move to the activity stream or the activity stream moves to the home page of the intranet. ...
 
Dave Gray on Work Like a Network and the Role of Hierarchies
02.09.2014
It's been two years since Dave Gray published "The Connected Company" with Thomas Vander Wal. Since then, the disruptions to the marketplace noted in the book have only accelerated. But companies are still struggling to keep pace. At the time of the book's release, Gray noted a lesson from evolution -- organisms must evolve with their surroundings or risk extinction. It's a lesson many businesses have learned the hard way. How to Work Like a Network We reached out to Gray to find out what it looks like to "work like a network." Gray, ...
 
11 Non-Traditional Ways to Reward Innovative Employees
02.09.2014
Where end-of-year bonuses once stood as the gold standard, today's reward programs are more varied and reflect an organization's unique culture and creativity. From peer-to-peer rewards to gamification and front-row parking spots, the reward space is evolving with the speed of an Internet meme. Your own incentive program plays a key role in driving innovative behavior, so it must serve your business goals while offering an array of aspirational carrots. 4 approaches to a rewards program As CEO of innovation-training firm futurethink, I've worked with ...
 
The people filter
02.09.2014
by Richard Martin - Earlier this year I had the good fortune to participate in one of Harold Jarche's excellent online courses, Personal Knowledge Mastery in 40 Days. Harold's clarity of thought is evident in his writing. So too is the evolutionary nature of his thinking, raw ideas first appearing on his blog then being subjected to repeated scrutiny and refinement over time. This has been to the benefit of the PKM framework and the Seek > Sense > Share approach that serves as its fulcrum. Another friend and advocate of PKM, Kenneth Mikkelsen, ...
 
Working Out Loud 3 Habits Experiment
02.09.2014
Inspired by a recent #Ozlearn Twitter chat on 'The Value of Working Out Loud' (WOL), I've tried a one week '3 Habits' WOL experiment in my organisation's Enterprise Social Network (ESN). For anyone unfamiliar with the term WOL, refer to my post from 14 August for a brief introduction. I've been working out loud through my blog, membership of online communities on the internet, and via Twitter for just under six months - and it's significantly altered my personal approach to professional development. The benefits that I've experienced include: a stronger, ...
 
Culture Of Courage: Creating A Culture That Breeds Bravery
02.09.2014
Winston Churchill once said that courage is the first of all virtues because it is the only one that guarantees all others. Courage is also what it takes to set a bold course for yourself and your organization, engage in a courageous conversation, forge new ground, and to be decisive in uncertainty. Certainly in today's accelerated and uncertain times, courage is an indispensable attribute for effective leadership. Without it, leaders cannot steer organizations effectively or grow their capacity to adapt quickly to change and seize the opportunities ...
 
Social Intranet - für besseren Informationsaustausch und 25% mehr Produktivität!
01.09.2014
Dieser Artikel beschäftigt sich damit, wie Unternehmen die Möglichkeiten der sozialen Medien auch intern nutzen können, um Informationsteilung und Zusammenarbeit zu verbessern. Daher starte ich gleich zu Beginn mit ein paar Beispielen aus dem Unternehmensalltag: Ihr Unternehmen wurde aufgefordert, an einer Ausschreibung für ein Großprojekt teilzunehmen. Dazu gehört das Zusammentragen der notwendigen Informationen - von den Referenzen und der bisherigen Erfolgsbilanz des Unternehmens, Erfahrungen eines speziellen Mitarbeiters bis hin zu den eigentlichen ...
 
Der mündige Mitarbeiter
01.09.2014
Die Art, wie wir lernen, ändert sich grundlegend. Klassische Seminare mit Präsenzpflicht verlieren in einer schnelllebigen Wissensgesellschaft an Bedeutung. Lernen wird mehr und mehr selbstorganisiert stattfinden, vernetzt, unterwegs. Acht Thesen zum Lernen. Haltung: Personaler schauen zu sehr auf Zeugnisse Informalität: Unternehmen wollen das Lernen zu sehr steuern Selbstorganisation: Wir lernen mehr und mehr eigenverantwortlich Vernetzung: Lernen findet vor allem durch Austausch statt Förderung: HR wird Moderator und Lernbegleiter Agilität: Personalentwicklung ...
 
Warum B2B Anbieter besser Influencer Marketing Raum und Zeit geben sollten
01.09.2014
von Stefan Pfeiffer - Falk Hedemann hat in diesem Beitrag an der Blogparade der MonitoringMatcher Stefanie Aßmann und Stefan Evertz teilgenommen und einen sehr lesenswerten Beitrag verfasst, den ich auch kommentiert habe. Ich halte Influencer Marketing im heutigen digitalen und sozialen Zeitalter für eine der wichtigsten Aufgaben eines Marketiers überhaupt. Klar, es gibt Differenzen zwischen B2C und B2B, in dem ich mich bewege. Aber "Einfluss" und "Empfehlungen" spielen aus meiner Sicht in beiden Bereichen eine ganz wichtige Rolle. Ich weiss auch, dass ...
 
IBM Connections als Social Business Lösung: Social Business bei der Superior Group
01.09.2014
Frank Gullo, als Direktor für die digitale und mobile Strategie verantwortlich, gibt Einblicke in die Entstehung der Social Business Strategie bei der Superior-Gruppe. Warum hat sich die Superior-Gruppe für IBM Connections und IBM Sametime als Social Business Werkzeuge entschieden? Welche neuen internen Werkzeuge werden benötigt, um die gesteckten Social Business Ziele zu erreichen und wie verbessern diese die Effektivität der Mitarbeiter bzw. sichern langfristig die Wettbewerbsfähigkeit des Unternehmens? Social Business Beweggründe und Erfolgsfaktoren ...
 
Knowledge Management can do better
01.09.2014
by Harald Schirmer - I again stumbled upon this (older but still very clear) presentation and would like to share it with you in my blog (I believe that now more people are willing to and have the first experience to understand what it is all about). For me the core sentence of this slides is the following (including the answer to three of the most important questions): How do I get someone to share knowledge? What is motivating? How to make sure to stay in the right context? [...] ...
 
Advice For CEO'S, From A CEO, On Social Business
01.09.2014
The hype around enterprise social has died down of late--and I'm not talking about marketing into the social channels of Facebook or Twitter. I'm talking about how these social tools can change how companies function and perform. The market has now learned that cloning Facebook wasn't the answer to the challenge of helping employees work more effectively together. That doesn't mean that social technology is dead in the enterprise however, in fact far from it actually, because the issue of getting employees to work more effectively together is still ...
 
Let Your Employees Bring Their Interests to Work
01.09.2014
Research repeatedly suggests that levels of employee engagement in the workplace are low and worsening. But what really perplexes executives when we talk to them is that their employees are often fully engaged in a host of other activities. Among the growing perplexed population is Mark Barnes (not his real name), vice president of a marketing company. When we spoke with Mark he was becoming increasingly frustrated at the behavior of Jennifer Moline (also not her real name), his most talented employee. "She is intelligent, great at her job, and highly ...
 
Small thoughts, loosely joined
01.09.2014
by Harold Jarche - With a hyper-connected society, enabled by over 2 billion connected people and an expected 50 billion devices in the near future, the environment any organization is facing is much more complex than it was a couple of decades ago. But this is when most executives were learning how to do their jobs. Many are ill-equipped for the cognitive overload they face, as traditional jobs - from typing, to customer service, to legal research - are constantly automated by software. Software enabled teams like AirBNB, Netflix, and Uber, are able ...