#socbiz
Curated hints on Digital Transformation, Enterprise 2.0, Enterprise Social Networks, Social Intranets, Social Collaboration, Knowledge Management, HR 2.0, ... and all the rest
Dr.-Ing. Carsten Rose – Effective: 31.07.2014

Archive 07/2014

Social Business Digest by caro - Archive 07/2014
Wrong assumptions in digital transformation: my Social Business Forum Presentation
31.07.2014
by Bertrand Duperrin - We see more and more businesses starting such initiatives and, most of times, the have the following discourse: It's a major stake and we know it is. We need to move forward. Knowing that, we need to do this and this. That's often where things start to go wrong. Businesses rely on assumptions that appear to be often wrong, what is one more evidence of the gap between what businesses think and the reality on the field. It make them take wrong ways, execute action plans that will, at best, miss their target and, at worse, be counterproductive. ...
 
Social Behind the Firewall - Part 1: A $600 Billion Puzzle
31.07.2014
Facebook and Twitter are well understood as communications tools for companies in engaging with customer and external stakeholders. However, not many companies have a clear understanding of how to effectively use social tools behind their company firewalls. In fact, many industry leaders hold the view of one social expert that "If social isn't impacting your direct customers, there isn't additional value to internal communications. In reality, there is at least US $600 Billion in business value sitting behind the company firewall. In "The Social Economy" ...
 
Social Behind the Firewall - Part 2: Two Reasons Social Doesn't Work
31.07.2014
We are not ignorant of the fact that there are times when enterprise social tools are not enthusiastically adopted. The reality is that relatively little of such Web 2.0 internal communications happens in companies today. Our initial research suggests two key barriers to the effective use of enterprise social tools. Barrier #1: M&Ms - Bitter Candy Misperceptions Misuse Barrier #2: Change Management Burn Out - Losing Employee Engagement Sources of Burn Out [...] ...
 
Social Behind the Firewall - Part 3: "Two C's" That Kill Social
31.07.2014
Social tools often aren't widely adopted within more companies. Why? In the last post we identified misuse or mis-perception as well as change management burnout as critical factors that prevent wide adoption of social tools. In this post we add the "two C's" to the list: competitive landscape and corporate culture. If not properly addressed, these "two C's" can kill a healthy adoption of social tools at any company. However, we are convinced these are not insurmountable barriers. Competitive Landscape Corporate Culture Fight, Flight or Something More ...
 
The virtue of sharing your ideas
31.07.2014
by Adi Gaskell - For a writer on subjects such as collaboration and innovation you can perhaps guess that I'm a big supporter of openness, and the immense value that can come from sharing our ideas. Except of course, much of the commercial and academic world isn't really designed to encourage that. I wrote recently about a couple of studies highlighting the value that organizations can derive from opening up their intellectual property. When they do so, and their peers likewise, innovation becomes noticeably cheaper, and therefore more evident. This ...
 
A Swiss Army Knife for the Network Era
31.07.2014
by Harold Jarche - It's beginning to look like the Swiss Army knife of the network era. I am amazed at how personal knowledge mastery [PKM] is adapted to so many different situations, which attests to the usefulness of a simple framework to deal with complex problems. When it comes to workplace transformation, the key is getting people to accept change and more importantly change behaviours, especially those day-to-day routines that reflect the organization's culture. Part of PKM is critical thinking, or questioning assumptions, which is why it may ...
 
Working Out Loud In Public: A Boost Practice
31.07.2014
by CV Harquail - One of the easiest ways for your organization to be generous and create opportunities for others is to share your learning. Keeping all your learning inside your own organization is a stingy behavior. It's the organization's form of knowledge hiding or knowledge hoarding. Sure, keeping your knowledge inside your own business's walls keeps other organizations from catching up to yours in a particular area, but it also prevents your organization from amplifying your own learning by seeing how others might use the same ideas a little differently. ...
 
Let Digital Natives Be Your Guide in Defining the Future of Work
31.07.2014
by Brian Solis - [...] Success in business today requires new methodologies to engage and scale the infrastructure for a new generation of employees and customers. Rather than rebuff the differences in how so-called digital natives work, we should learn from and be inspired by them. It's the only way we can truly lead. Otherwise, we're forever doomed to react to them. We can't change everything at once, nor can we continue with business as usual. But we do need to take small steps in a new direction. Change actually begins with us. And it all starts ...
 
Nutzen von Social Business im B2B
30.07.2014
von Heike Simmet - Unternehmen st?ren sich weiterhin am Begriff des Social Business - dabei geht es eindeutig um wirtschaftlichen Nutzen. Heike Simmet f?hrt aus. Im Dickicht der sozialen Netzwerke und Software-Tools f?hlen sich viele Entscheidungstr?ger im Business-to-Business (B2B) noch nicht zu Hause. Bereits der Begriff Social l?st Irritationen aus, denn damit suggerieren Entscheidungstr?ger im B2B eher ein erstrebenswertes soziales Engagement als die Erzielung eines monet?r messbaren Erfolgs. Doch es geht im Social Business um die Erzielung eines ...
 
Enterprise Social Networks: A Chicken-and-Egg Problem
30.07.2014
A shakeup involving one of Microsoft's biggest acquisitions, Yammer, highlights a challenge for enterprise social networks: It's hard to get employees out of their comfort zone to actually use something new. Could it be that we don't want to communicate with our coworkers the way we do with our Facebook friends? If so, that's not good for Microsoft's business-oriented social network Yammer, which it bought two years ago for $1.2 billion. The network remains a major part of the company's strategy, but the momentum around social media is not proving to ...
 
"Social" Media Make "Voice" and Contribution Possible
30.07.2014
by CV Harquail - What does it mean for organizations to become more "social"? Becoming "social" means that more people across the organization can contribute their ideas and have influence. Why? Because social technologies make it possible for more people to have Voice. What is Voice? Voice is having a say with the expectation that you will also be heard. Voice is one of four famous options for individuals who are dissatisfied with governments and organizations.? Voice is the only option through which people can be constructive and make a difference. ...
 
Social business maturity and digital transformation
30.07.2014
Summary: Social enterprise - communication, collaboration, and knowledge sharing across business silos and departmental boundaries - is a core part of digital business transformation initiatives. Research from IDC sheds light on this topic. In our continuing discussion of digital transformation, we must consider the aspect of communication across departmental silos. Almost by definition, any organization that undertakes business model change, a key component of digital transformation, must simultaneously find ways to encourage collaboration among various ...
 
The Disconnect in Connecting the Workplace
30.07.2014
by Brian Solis - There's a lot of talk about the future of work... Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. ...
 
Creating the "WE" Organization
30.07.2014
Years ago, NASA ran a series of experiments on the best way to make decisions. They used a series of survival scenarios, and asked individuals in a large group to solve the challenge and rate themselves. Then they asked small groups to solve the problems and rate their performance. About 98% of the time, the groups received better scores than the individuals. Meeting Today's Business Challenges Fast forward to today's business challenges where we face the same question--do individuals or groups make the best decisions? Today's market requires that our ...
 
5 Ways That Systems of Engagement Bring Out Our Full Social Selves
30.07.2014
by CV Harquail - Technology has a way of sucking the humanity right out of us. Consider how we describe, design and deploy 'enterprise 2.0? and work system technologies in our organizations: - When we talk about technology systems, we talk about machines, platforms, inputs and outputs. We forget about values, emotion, flourishing, meaning and purpose. - When we design technology systems, we think about control, architecture, scripts, modularity, and proxies. We forget about comfort, warmth, touch, and beauty. - When we use technology, we automate, codify, ...
 
7 Ingredients for Employee Social Advocacy
30.07.2014
A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: Genuinely love your brand (hopefully) Are trusted far more than the company Are not filtered by social networks the same way that corporate messages are Thus, employee social media advocacy gives you Authenticity, Trustworthiness, and Reach. But, getting there isn't a snap. There are many steps involved in creating ...
 
Leadership Ethics: It Doesn't Depend
30.07.2014
Do you want high morale at work? Be ethical. Imagine recent outcomes at GM, and Toyota before it, if some frontline engineer - or even assembly line worker - used the company Intranet to say "Hey, CEO, there's a fundamental design problem with (fill in the blank)," ...and the CEO stopped production while the glitch was fixed, even if that meant months of stalled production. Ethics today save you money tomorrow. But that's not all. Ethics today makes you more money, every day of the year, for generations. Because your workers at all levels care, and ...
 
Building Strategy: working out loud
30.07.2014
by Julian Stodd - [...] I was working on strategy today and was lucky enough to have a group of people assemble with diverse skills and a generosity of spirit. In the Social Age, sharing is a core skill, and we have to be prepared to share our weaknesses as well as our strengths. A fundamental principle of #WorkingOutLoud is that we conduct our 'sense making' activities in public. We narrate our journey and it's that narrative that may help others contribute, lead or follow. [...] Creating permissive environments for collaboration, creativity and change ...
 
Digitalisierung und Social Media: Unternehmen der Zukunft sind vernetzter, intelligenter und sozialer
29.07.2014
Social Media ist aus dem privaten wie dem beruflichen Leben nicht mehr wegzudenken. Nutzer verbringen mittlerweile rund ein Viertel ihrer Online-Zeit in sozialen Netzwerken - und die Empfehlungen und R?ckmeldungen anderer Kunden beeinflussen zunehmend ihre Kaufentscheidungen. F?r die Autoren der neuen Publikation "Wer teilt gewinnt: Zehn Thesen, wie Digitalisierung und Social Media unsere Unternehmen ver?ndern" von Roland Berger Strategy Consultants und dem Digitalization Think:Lab der Universit?t M?nster ist das Fazit daher eindeutig: Unternehmen m?ssen ...
 
Is technology the last cool thing in Social Business?
29.07.2014
by Bertrand Duperrin - The times where anyone attending a event on enterprise 2.0, social business or anything in this field came back to the office with stars filled eyes are gone. Today, feelings are much more mixed even if this half-hearted impression is quite unfair. Anyway: when a feeling exists it exists, no matter how biased it is. Improved technology did not help to go further Technology is moving forward while our ability to make the most of it is stagnating People need dreams and only technology can deliver it [...] ...
 
10 Tipps f?r begeisternde Intranets
29.07.2014
Hand aufs Herz: Wie viele Deiner Kollegen sind begeistert vom Intranet und nutzen es intensiv? Sehr wenige bis niemand? Keine Sorge: Das ist kein Einzelfall, sondern die Regel. Viel zu oft bleiben Intranet-Projekte deutlich hinter den Erwartungen zur?ck und es herrscht g?hnende Leere. Dabei lassen sich mit ein paar einfachen Regeln deutliche Verbesserungen erzielen: Hier sind unsere 10 Tipps f?r mehr Begeisterung im Intranet. Einer muss den Hut auf haben Gemeinsam bist du st?rker Aktiviere deine Nutzer Spanne das Management ein Bottom-up schl?gt Top-down ...
 
Bringing Community Management to the Boardroom
29.07.2014
Community management has been around for at least 20 years - ever since the first AOL chat rooms and newspaper forum message boards made their debut in the 1990s. Fan sites and gaming rooms were also early incarnations of online communities. Back then the community manager moderated posts by the thousands on a daily basis. Fast forward two decades, where social media has come into play and the terms 'community manager' and 'social media manager' are commonplace - and sometimes used interchangeably. With the explosive growth of both these positions at ...
 
How to run a team of people who never see each other
29.07.2014
Millions of people make a living without ever setting foot in an office. Particularly in technology, companies are moving away from just outsourcing rote tasks to remote workers and toward building entirely distributed teams. One leader is Elance-oDesk, the largest online marketplace for freelance talent. In addition to providing a platform for distributed and part-time work, the company practices what it preaches. Telecommuting in the United States increased by as much as 79% (paywall) between 2005 and 2012. Elance-oDesk's engineering lead, Stephane ...
 
Raising Your Content Curation to the Next Level
29.07.2014
As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Windmill Networking Content Marketing contributor Bob Geller wrote a great post yesterday on how content curation can help complement your content marketing and social media marketing efforts. If you're still trying to get a grip on content curation, let me frame the topic the same way I do ...
 
Managing the Workplace "Noise" Surrounding a Cultural Change
29.07.2014
At the time you announce a new strategy, reorganization, acquisition, or any significant change in your organization, the conversations are likely already underway everywhere. It is human nature, and brain science has verified, that we want to eliminate uncertainty in our lives; therefore, we talk to each other about what is happening around us. If we are not talking, then you can be certain that we are thinking about what is going on around us and not focused on the task at hand resulting in less than normal productivity. Stated another way, the amount ...
 
Wandel erreichen in Unternehmen
29.07.2014
von Joachim Lindner - Heutzutage bringt nahezu jedes Projekt in einem Unternehmen Ver?nderungen mit sich. Das gef?llt durchaus nicht jedem, was in gewisser Weise auch verst?ndlich ist. St?ndig purzelt Neues ?ber einen herein. Man muss es verstehen und lernen damit umzugehen. Generell kann man jedenfalls davon ausgehen, dass viele Menschen Ver?nderungen eher ablehnen. Man muss diese H?rde also zun?chst einmal ?berwinden, m?chte man, dass ein Projekt erfolgreich umgesetzt wird. Der Wandel muss von den Mitarbeitern mit getragen werden. Ein Erfolgsfaktor ...
 
Der neue Kurs in Unternehmen: Outside-in-bottom-up
28.07.2014
Wie wird bei Ihnen mit Macht umgegangen? Und wie wird Hierarchie gelebt? Oben Klasse, unten Masse? Wie viele rein formelle Statussymbole, die sogenannten Kr?cken der Macht, gibt es noch? Welche verbalen und nichtverbalen ?berlegenheitszeichen werden wie zelebriert? Und wer spielt immer noch Herr und Knecht? Wer Machtanspr?che rein durch Hierarchie sichern will, ist heute schnell unten durch. Gerade von den Digital Natives wird Autorit?t erst dann anerkannt, wenn sie durch Taten gerechtfertigt ist. Institutionalisierte Autorit?t "von Amts wegen" wird ...
 
To blog or to microblog? - that is the question
28.07.2014
People who are "on the brink" of trying out social media at my work often ask me "should I blog or use twitter, or something else? - I'm too busy to do more than one so which is best?" The answer to this question is of course "it depends", so I'll start out by explaining my own path. A few years ago I decided I wanted to get active on social media to investigate first hand its potential to support my work and that of the organization I work in. The problem was, how would I find the time to do it? We were able to get a rough blogging platform up on our ...
 
Die Killer-Anwendungsf?lle des Social Business #2: Social Networking
28.07.2014
Nachdem ich zuletzt im Artikel Die Killer-Anwendungsf?lle des Social Business #1: Social Business ist ?berall bereits die typischen Kategorien f?r Anwendungsf?lle des Social Business zusammengetragenen habe, widmet sich dieser Beitrag nun der ersten Gruppe: Use Cases des Social Networking. Wie der Name schon vermuten l?sst, beinhaltet die Kategorie Social Networking Anwendungsf?lle, in denen insbesondere die Vernetzung von Mitarbeitern in und zwischen Teams durch den Einsatz von Social Software verbessert wird. Das Spektrum m?glicher Use Cases erstreckt ...
 
Die Killer-Anwendungsf?lle des Social Business #3: Social Collaboration
28.07.2014
Nachdem ich zuletzt in den Artikeln Die Killer-Anwendungsf?lle des Social Business #1: Social Business ist ?berall und Die Killer-Anwendungsf?lle des Social Business #2: Social Networking ?ber die zentrale Bedeutung der richtigen Anwendungsf?lle f?r das Social Business allgemein und aus Sicht des Social Networking berichtet habe, soll sich Teil 3 nun um Social Collaboration drehen. Bei Social Collaboration dreht sich vieles um die Zusammenarbeit in Teams und die Verbesserung dieser mit Hilfe des Internet und elektronischer Medien. Landl?ufig ist dabei ...
 
SocialMedia: Why are organisations ignoring their employees?
28.07.2014
Companies are striving to become Social Businesses, and rightly so - social media should go way beyond the marketing departments. Instead, it should be embraced by all functions within an organisation: used right, it will feed into Product Development, assist HR with their recruitment activities, help inform Strategy departments on where the industry (and therefore their business) is going, help Sales push their prospects along the customer journey, and so on. However, too many businesses seem to be ignoring their potentially most valuable advocates ...
 
Make your employees activists for your brand
28.07.2014
A couple of years ago, my agency, Weber Shandwick, was invited by the Conference Board of Canada to speak to a group of North American executives about their employees' use of social media. They all worked in highly regulated industries and, while they were intrigued about new ways to enhance employee engagement, they worried about the risks to their corporate reputations in the event of ill-considered or even poorly timed comments made by employees. We understood their concerns but the crux of our message was that, rather than limit social media usage, ...
 
Incorporating Evangelism Into your Organization
28.07.2014
by Christian Buckley - I was talking with a partner this week about their interest in hiring a technical evangelist and getting more involved in the community. While evangelism job descriptions vary widely depending on the maturity of the organization - and the maturity of the community in which you do business, I was happy to share some of my experiences on what it takes to be successful in the role. While there is no secret formula, I do believe there are some "best practices" that I have developed or that I've witnessed in others inside the SharePoint ...
 
How To Convince Execs That Social Will Inevitably Integrate Into Their Business
28.07.2014
by Walter Adamson - We find many people still asking us how to convince their executive leadership group that social is important for business. Often it's about searching for hard ROI as a means. We suggest forgetting the hard ROI and go for the big picture pattern of technology integration - from PCs to the Internet to BYOD and yes you guessed it - to Social. It's not so much about the importance but the inevitability and preparing for it. You've tried the social media stories You could try various other ways to convince your execs about ...
 
Build trust, embrace networks, manage complexity
28.07.2014
by Harold Jarche - Hierarchies A new model for work is required. Hierarchies, simple branching networks, are obsolete. They work well when information flows mostly in one direction: down. Hierarchies are good for command and control. They are handy to get things done in small groups. But hierarchies are rather useless to create, innovate, or change. We have known for quite a while that hierarchies are ineffective when things get complex. For example, matrix management was an attempt to address the weakness of organizational silos resulting from simple, ...
 
Care needed when "working out loud"
28.07.2014
by Nick Milton - There is a lot of interest in "Working out loud" and "narrating your work" at the moment. Here are 4 things you need to watch out for, to ensure this approach adds value to the organisation. "Working out loud" (WOL) is, at first sight, a simple and attractive idea. Social Media and group-ware enable us to narrate what we are doing so that others can be aware (and so avoid duplication and offer insights), and to put our work products in common areas so that others can re-use them and build on them. Indeed, tools such as Yammer encourage ...
 
Ansto? zum Enterprise 2.0 - Von der Neugier zur Begeisterung f?r vernetzte Zusammenarbeit
25.07.2014
Zum Wandel ihres Unternehmens hin zu einem Enterprise 2.0 kamen wir auf der diesj?hrigen Mitteldeutschen Personaltagung ins Gespr?ch mit Regina W?nsch, Director Human Resources & Legal Affairs bei der pfm medical ag. "Change Management und Neues Arbeiten" ist eines der zentralen Strategieprojekte in dem stetig wachsenden, global operierenden Industrieunternehmen der Medizintechnik, welches mit hoher Begeisterung von F?hrungskr?ften und Mitarbeitern vorangetrieben wird. Erfahren Sie hier im Interview mit Fr. W?nsch mehr zu ihrem Vorgehen und ihren ...
 
Resources To Help Make The Case for Social Business
25.07.2014
If you're struggling to illustrate the value of investing in social business in your organization, the following resources might help you. We're talking more than just justifying a Facebook page here. This is about articulating the fundamental business value of making transformational changes to your organization to communicate more openly, to be nimble and agile with your decision making, to empower people at the margins of your organizations and engage everyone from customers to partners to employees better than you ever have before. It's a daunting ...
 
Why Social Media Must Be In the C-Suite's DNA
25.07.2014
In a social business the executives either have the social gene inherently, or they acquire it. It's not all about how to use social media solely for marketing purposes. It's about WHY use social to connect with people and HOW social analytics can help executives make better million-dollar decisions. Download this insightful eBook for insights into how to encourage the C-Suite to understand the bottom line value of social in your quest for better outcomes. ...
 
British Gas breaks down silos with Yammer
25.07.2014
by Gloria Lombardi - British Gas, the largest UK energy and home services company, started to pilot their Yammer-based employee social network (ESN) in October 2013. "Initially, we trialled Yammer with a small group of 500 staff. We wanted to see if it was worth investing in the BG Network for the longer term. Eventually it was!" says Liam Kilminster, Social Media and Collaboration Manager. Responsible for building the adoption of the ESN across the whole organisation, he provided engineers in the field with iPads and iPhones pre-loaded with the Yammer ...
 
12 key concepts behind digital workplace success
25.07.2014
Synopsis: How do you define and manage the digital workplace? What is the role of the intranet and the intranet team? This compendium includes 12 key concepts to answer those questions. Are you ready? In this, the last of my series of blog posts, I'm going to look back at what we've covered and also tackle that tricky question for intranet managers: When is the right time to try and manage the whole enchilada of the digital workplace? Or, if you are in the trenches of intranet management being shot at on a daily basis, should you just concentrate on ...
 
Reimagine Your Enterprise
25.07.2014
What does it mean to become a digital leader? Companies in every industry are looking for answers to this question. They are exploring new business models, developing new user experiences, and experimenting with new channels and platforms--all with the strategic goal of creating significant value in a digitally powered business environment. To get there, most of these companies are pursuing the same laundry list of initiatives. They are reengineering processes and products, investing in technology platforms, and launching efforts to achieve back-office ...
 
Organizational culture has reached a tipping point, yet many culture change initiatives fail for four key reasons
25.07.2014
My fascination with culture began more than 40 years ago when another young industrial engineer named Jim Delaney and I started a process improvement consulting firm not long after graduating from UCLA. I quickly discovered that it was easier to decide on change than to get people to change. I observed that companies, like people, had personalities, and while some were healthy, most were like dysfunctional families. They had trust issues, turf issues and resistance to change. The difference between working with Sam Walton on the supply chain at Walmart ...
 
Who Helps Creates Value in Your Organisation?
25.07.2014
by Simon Terry - The difference between a network and community is a culture of collaboration. Collaboration doesn't just happen. It is grown through the action of leaders. Markets are Value Networks The markets we use when we exchange financial value today are networks. Networks of connected agents exchange value in our stock exchanges, banks and risk markets. These networks did not arise simply because people connected. Financial markets are facilitated by practices that help transform connection into valuable interactions. When the networks of merchants ...
 
Moving beyond marketing: Generating social business value across the enterprise
24.07.2014
The 2014 MIT Sloan Management Review and Deloitte social business study reveals three drivers of social business maturity--and a strong connection between social business maturity and social's value to the enterprise. Executive Summary This year's MIT Sloan Management Review and Deloitte1 global survey found clear evidence that companies across industries are creating value with social business. A key finding is that social business value is a function of what we call social business maturity -- the breadth and sophistication of its initiatives. In ...
 
Unternehmen auf dem Weg zur Social Business Excellence
24.07.2014
von Joachim Niemeier - Haben Sie nicht auch manchmal das Gef?hl, zum Thema Enterprise 2.0 und Social Business immer wieder die gleichen Botschaften zu lesen? Gut, es wird nicht mehr so viel ?ber den Sinn und Unsinn der Nutzung von Wikis, Blogs und Mikroblogs, einer Arbeitswelt ohne E-Mails oder ?ber die Bedeutung von Social Media Guidelines diskutiert. Daf?r geht es heute mehr um die Rolle der F?hrungskr?fte, das "Engagement" der Mitarbeiter, die Herausforderungen an die Arbeitswelt durch die Generation Y, die Entwicklung von vorzeigbaren und wirtschaftlichen ...
 
Communitys und die F?hrungskultur
24.07.2014
Wir befragten F?hrungskr?fte in verschiedenen Unternehmen im Rahmen unserer Reverse Mentoring Ma?nahmen. Das Ergebnis ist daher auch nicht repr?sentativ, soll aber zwei Richtungen aufzeigen, mit welch unterschiedlichen Strategien die Unternehmen Enterprise 2.0 bzw. Social Collaboration starten. Die Unternehmensgruppe 1 erwartet von "social collaborative activities" Netzwerkpotenziale nutzbar machen zu k?nnen, d.h. Austausch und Beziehungen pflegen Unternehmensbindung Reputation jedes Einzelnen st?rken eine Stimme im Unternehmen haben. Die andere Gruppe ...
 
Enterprise Collaboration Will Drive Digital Transformation
24.07.2014
Digital transformation is on the menu for most companies this year, but the ingredients needed are still being determined. However, new research highlights the recipes companies are using to evolve internal processes, structure and culture to match the evolution in customers' behavior. In today's increasingly converged world, there's a tendency to pit CIOs and CMOs against one another as if they're standing in opposing corners of the ring. But that's rarely the occasion, says Altimeter Group principal analyst Brian Solis, citing new research from the ...
 
5 telltale signs you need an Enterprise Social Network and how to get started
24.07.2014
Is your business doing as well as it could be? Is your current technology really working as well as you think? Are your employees still hampered with a 20th Century workspace? If you're not sure, then the answers to those questions are probably No. A lot has changed technologically in recent years, and keeping up is a big part of staying competitive. Luckily, you can upgrade your current technology with an Enterprise Social Networking platform. Easily and quickly bring your employees into the modern era -- you don't even need to rip-and-replace your ...
 
Want Engaged Employees? Show Them the Big Picture
24.07.2014
Whether they're building rockets, smartphones, microprocessors or cars, large organizations are under extreme pressure in today's competitive environment. They are struggling to get the most from their people, generate more innovative ideas than their competitors, become more efficient and effective and -- of course -- bring their products to market faster than anyone else. Within this landscape, the recent social business technologies have been recognized for their ability to drive productivity. McKinsey estimates employee productivity can be ...
 
A Network Way of Working: A Compilation of Considerations about Effectiveness in Networks
24.07.2014
[...] If you want to have an effect on poverty, hunger, human trafficking, immigration, labor rights, the torture of political prisoners, the economic development of your region, education, healthcare, or any one of a number of issues we discuss and work on in this sector, it is likely you will be working in networks. While networks have always existed in our work in the civil sector, we are all on a learning curve about their use. Our perception of them and our approach to working with them are changing with the facilitation of technology and the Internet. ...
 
How to Choose the Best Social Collaboration Platform for Your Business?
24.07.2014
Enterprise Collaboration solutions have been termed as Game Changers and are in huge demand. Leading Analysts like IDC have predicted the Enterprise Social Collaboration Market to grow at ~40% YOY and become a $4.3 bn market by 2016. This in turn has encouraged a lot of product vendors to invest and enter this market. THE PROBLEM The Collaboration Software market has become a highly fragmented ecosystem with hundreds of products to choose from. Even worse, most of these collaboration platforms provide similar features & functionalities, making it ...
 
The digital transformation is not the future of your business
24.07.2014
by Bertrand Duperrin - When businesses talk about their digital transformation, it's usually in this way : it's unavoidable, it's tomorrow, we must get ready. Good. But notice that we used to hear the same about enterprise 2.0 in 2007 and others things in the past and we all know where we're standing today. Nothing surprising. The more things change the more they stay the same and we all know the gap that exist between awareness and action, most of all when the gap is large. People from Gartner did an interesting work. They randomly picked 25 2013 annual ...
 
Are You Ready to Get Serious About Fixing Your Workplace Culture
24.07.2014
It's time for leaders in all organizations (non-profit, for-profit, healthcare, government, education, etc.) to get serious about how culture is impacting their performance. Yes, leaders need to build on that understanding, engage their organizations to harness the incredible power of culture, and strive to make a meaningful impact. When I personally think about the word culture, I think about "impact." Many leaders desire to make a meaningful impact in their organizations, yet no matter how successful they are, culture is always helping and holding ...
 
You Can't Be a Leader Without an Enterprise Social Network
23.07.2014
What is a Social Leader? It is a lengthy, winding answer, and one that is largely theoretical. I have yet to see an entire organization try it out. Before social networks, your ability to implement virtually every piece of leadership advice that you have ever been given was stymied by the communications tools that were at your disposal. Face-to-face? Great. Until you have more than ~200 employees. Email? Spare me your managerial monologues. Conference calls? Newsletters? Do we need to talk about inter-office memos? No. But let us talk about all of that ...
 
Social Business trends from the Social Business Forum 2014 in Milan
23.07.2014
by Bertrand Duperrin - The Social Business Forum that took place on July 1st and 2nd in Milan was a good occasion to have a quick but deep overview of the state of the art in social business and in the use of social and digital technologies by businesses. Quick wrap-up of what was "In" and "Out". Out: the internal/external divide In: employees and managers Out: community management In: data Out: engagement In: customers Out: enterprise social networks In: digital environments In: human resources In: digital transformation [...] ...
 
Enterprise Social Journeys - Part 1
23.07.2014
After working with hundreds of companies over the last several years, sometimes I find myself jumping to the end of the social journey. I talk about the new way of working where process and social come together to make work better, and suddenly I realize that I'm talking to someone who is just starting with social. So I thought I would break down the main steps I see on this journey and illustrate a bit about what happens at each stage. In this post, I'll cover steps 1 and 2 which include activity streams and communities. Check back tomorrow to ...
 
Is social collaboration merely a way for colleagues to share pictures of cats?
23.07.2014
When people meet new challenges, we tend to start looking for tools. But we shouldn't start with the tools; we should start with disrupting the way we work. Social Collaboration tool, such as social intranets, can assist us in changing the way we work altogether. One thing that reveals the benefits of using a social intranet is the understanding of business value. Andrew Wright, founder of Worldwide Intranet Challenge, wrote in an article: "While the intranet cannot claim to be the only answer to a highly engaged workforce, it can certainly make ...
 
Enterprise Collaboration Will Drive Digital Transformation
23.07.2014
In today's increasingly converged world, there's a tendency to pit CIOs and CMOs against one another as if they're standing in opposing corners of the ring. But that's rarely the occasion, says Altimeter Group principal analyst Brian Solis, citing new research from the firm that focuses on the state of digital transformation among companies investing in the digital customer experience. It's a turf war that's been sensationalized ad nauseam, and with few concrete examples. It turns out CIOs and CMOs are in much greater alignment ...
 
Creating change champions in your organization
23.07.2014
The use of champions to implement change in organizations spans nearly five decades. Emma Murphy takes us through the 8 steps needed to launch a successful network of champions. There are numerous benefits to creating a network of champions to support your change effort. Identifying change champions in each division or team affected by the change is an approach that can prove highly successful for embedding and sustaining change within an organization. However, it is vitally important that organizations select and train the right people to act as change ...
 
Why should we work out loud and how to get started
23.07.2014
I recently rejoined UNICEF to head up a small team with the "modest" aim of developing an approach and systems and tools to support more effective knowledge exchange within the organization and with partners. One of the biggest challenges is that there is not a strong culture of sharing knowledge and experience within the organization - and most exchanges are either through hierarchical and official channels or are informal through personal networks (and largely invisible). As decentralized organization working globally there are often many similar ...
 
All hail the launch of the Corporate University
23.07.2014
This week I discovered Adidas' blog and found it intriguing to read through to get an insight into the culture of the company and how they work. Regular readers will know I'm incredibly curious and enjoy nothing more than discovering the inside story into how companies communicate, so it was a joy to stumble upon the blog. lc-logo-31In a recent series of blog posts they announced they are going to try something new and I thought I'd share it with you to see what you make of it, particularly as this have announced the launch of The New Way of Working. ...
 
PKM and the social intranets
23.07.2014
After taking the highly valuable PKM in 40 days workshop, led by Harold Jarche, I have started thinking about applying these ideas to the use of social intranets. PKM stands for Personal Knowledge Mastery. Basically, it aims to help us take control of our professional development by applying the Seek-Sense-Share framework. The world and its information flow becomes more complex each day, also inside companies. PKM could help make sense of this, instead of adding to the stress. Meanwhile, the use of social intranet software is becoming the norm. Basically, ...
 
Are Social Businesses Really More Innovative?
23.07.2014
A strong enterprise social network can improve innovation in an organization, according to anecdotes and self-reported survey data. But how can we measure more accurately? It seems almost intuitive that having a vibrant enterprise social network would lead to increased innovation within a company. After all, the more visible ideas are to the whole corporation, the more likely some of them will take hold. But it also seems intuitive that the sun goes around our flat earth. That's why we invented science - to confirm or correct our intuitions. We ...
 
Lassen Sie Ihre Leute aus den K?stchen frei
22.07.2014
Wie ein Unternehmen die Zukunft erreicht? Vernetzung und Kollaboration hei?en die Keywords zum Ziel. Doch in den Schaubildern der Unternehmen sieht es noch immer aus wie anno dazumal. Sie verdeutlichen - vielleicht mehr als alles andere - die wahre, fossile Gesinnung: Der Chef thront ganz oben, darunter, in K?stchen eingesperrt, seine brave Gefolgsmannschaft. Die Mitarbeiter kommen in solchen Organigrammen nicht einmal vor. Sie werden wie Fu?volk verwaltet und in Abteilungsschubladen organisiert. Ja, und die Kommunikation zu den Kunden l?uft ?ber Kan?le. ...
 
Ver?nderung der internen Kommunikation durch Social Media
22.07.2014
Am 23. und 24.06.2014 war ich gemeinsam mit meinem Kollegen Paul Kruse auf den Praxistagen Interne Kommunikation 2.0 in K?ln. Anlass unseres Besuchs war die Durchf?hrung eines eigenen Workshops mit dem Titel Social Media als Instrument der Wissenskommunikation am zweiten Tag der Veranstaltung. Unser Anliegen war es - neben der Diskussion der richtigen Werkzeuge eines modernen Social Intranet -, die Aufgaben, Herausforderungen und Chancen f?r die Aufgabenerledigung der internen Kommunikation mittels Social Media zu diskutieren. Im Workshop selbst und ...
 
Social Should Be Able To Demonstrate Business Value
22.07.2014
by Christian Buckley - n the never-ending search for improving customer adoption and engagement - which social promises, and I do believe can deliver - the difficulty for most (if not all) organizations is demonstrating business value amidst all of the marketing and promises of the OEMs and vendors. For social (which equals Yammer in the Microsoft domain) to become effective, it must also become measurable, repeatable, and optimized. Simply put, there must be some kind of connection to business process, a direct correlation between collaboration and ...
 
3 Huge Problems With Your Enterprise Wiki (It's not What You Think)
22.07.2014
Want to get a content management geek fired up? Start talking about wiki software. The wiki can be a place to store definitions for our corporate acronyms and jargon, a spot to post reports and meeting minutes, and a space to store information about past projects. But what makes wikis so exciting is that they're more than your average content repository. Wikis are collaborative -- and this is their greatest strength and biggest weakness. Once planted, many enterprise wikis either dry up like a desert (because people don't contribute) or grow into an ...
 
Daimler gestaltet den Arbeitsplatz der Zukunft
22.07.2014
CIO Michael Gorriz entwickelt den Future Workplace. Doch die Revolution fordert ein prominentes Opfer: Der klassische Corporate Client soll verschwinden. Daimler-CIO Michael Gorriz liegt der "Future Workplace" am Herzen - auch aus eigenem Interesse. So kann er am fr?hen Morgen noch im Hotel in Detroit an seinem Tablet-Rechner eine Videokonferenz mit Kollegen in Stuttgart abhalten, E-Mails lesen und sich auf die Tagestermine vorbereiten. Das funktioniere jedoch nur, wenn die Arbeitspl?tze mobil und weitgehend ger?teunabh?ngig sind, argumentiert Gorriz: ...
 
Das zweite Gesicht von Social Media - was es sein k?nnte und was es wirklich ist
22.07.2014
Der BVDW hat in einer Studie festgestellt, dass nur noch 54% der befragten BVDW Mitglieder und Empf?nger des BVDW Newsletters Social Media als relevant erachten. F?r viele ist Social Media entweder kein Thema mehr oder bereits in den Alltag integriert. Gleichzeitig schreibt Mike Schnoor in seinem Artikel zu dieser Studie: "Zu viele Berater und Einzelk?mpfer haben den Markt f?r Social Media durch ihre Ans?tze einer "Facebook-Strategie" verw?ssert und sprichw?rtlich verbrannte Erde hinterlassen". Andererseits liest man im Content Manager viel Wissenswertes ...
 
Discussion Point: Where Does HR Go From Here?
22.07.2014
Another day, another disruption. Or at least that's how it must feel for most every department in organizations today. The repercussions of the combined digital, social, mobile trifecta radiate throughout the organization. But if you mix in economic factors, shifting skill requirements, distributed workforces and new expectations of those entering the workplace, then I think you know which department specifically we're talking about: Human Resources. Deloitte's Global Human Capital Trends 2014 (pdf) report identified the most urgent trends ...
 
How working out loud circles could transform your organization
21.07.2014
by John Stepper - There's a growing chasm between what executives say they want for their organizations and the experience of their employees. If you interview management at any large company, for example, they'll talk about their desire for building an open, collaborative culture, the importance of being a learning organization, and the need to develop talent. Now talk to individuals working in that organization and you'll discover a competitive environment, an inability to find even basic information, and a vast number of people who simply don't care ...
 
From Control to Trust - Unleash the Rebels!
21.07.2014
"Whatever you do, do not hire that man!" I had just finished interviewing a candidate for a job and called his former manager for a reference. "He is totally out of control; always questioning why we do things, coming up with strange and silly ideas of how we could do things differently and showing little respect for authorities, and our well-established routines, rules and traditions. On a number of occasions he has even initiated new activities without asking for my permission. "Thank you, that is exactly what I suspected," I answered, hung up and ...
 
From Intranet to Net-Work: The Rise of the Digital Bridge Builder
21.07.2014
As an intranet professional, your career is about collaboration: Of systems and processes, not just people. The web is a network and those who thrive on the web network, connect and collaborate. It's the same with the intra-net, where the lines are increasingly blurred between what is "internal" and what is "external." Organization and system silos will seriously hinder our ability to be collaborative, productive and innovative. In 2013, CFO.com published a study which had asked finance professionals to comment on the following statement. "The financial ...
 
Has Social Business Finally Arrived?
21.07.2014
Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold. New technology platforms have been implemented, executives are waking up to their roles in digital transformation, ...
 
The Potential of Social Networking Enabled Organisational Change - Part 4
21.07.2014
Social networks are the actual communities that emerge from introducing enterprise social media solutions (see Part 1). In this article we examine the potential for social networking enabled organisational change, building on the specific case studies provided in Part 2. We will focus on answering the two questions: Could social networking improve the current approach to organisational change and lift the level of success? What is the potential role of social networking in helping employees support each other and create successful organisational change? ...
 
Enterprise Social: Without a Purpose, on-line Communities Wither
21.07.2014
While nearly 70 percent of organizations have adopted some sort of Enterprise social technology, Gartner finds that only about 10 percent of those projects can actually be called successful. The reason for the high failure rate is that businesses aren't creating social media with a 'purpose'. Without a well-defined purpose, it's hard for a community to form around the initiative -- people see no clear reason to invest their time and knowledge. Anthony Bradley, group vice president at Gartner, said that "Without a well-crafted and compelling purpose, ...
 
Zero email, how to get things done! Part three: The last mile, becoming Zero email
21.07.2014
The inbox is under control, which was described in part one of this series. In the second post Unified Communications was added to the mix to reach the target set, sending less internal emails as a result of smarter ways of working, which was a good one, but we are not completely there yet. A component for asynchronous communication and unstructured collaboration was missing. In this third and last post I focus on how Atos filled this gap with the introduction of an Enterprise Social Network (ESN), in our case blueKiwi, the product of a startup company ...
 
A German perspective on successful social business stories
18.07.2014
[...] Just to make sure: Stereotypes don't apply in all its glory to everyone, but there are reasons they exist. This blog post is not about stereotypes per se though. It looks at some of the successful social business stories from Germany that have recently garnered the spotlight among efforts of companies around the world. And who knows, maybe some 'German' traits may have something to do with the success. When I started working in the Enterprise 2.0 space in 2006 there were mostly anglo-american companies exploring how they could solve certain business ...
 
Becoming a Digital Organization: A Three-Phase Journey
18.07.2014
There are three main phases to becoming a digital organization: digitization, digital engagement, and digital transformation. This post offers a lay oriented description and assessment of these phases. The objective is to help leaders who are digital rookies develop a conceptual foundation for understanding where their organizations have been, where they are, and - most importantly - where they need to think about taking them. Organizational leaders and other senior professionals are increasingly aware that they need to give more serious consideration ...
 
Invite the Right People for Enterprise Social Network Success
18.07.2014
Launching an Enterprise Social Networking Tool (ESN) can be daunting. But if you invite the right people to the initial launch, it can make a difference in the adoption and success of your ESN across your organization. There are a few types of people you'll want to invite as they all play important, but different roles in the organization. And if you want to get them really involved? Play to the WIIFM mentality: if people know what's in it for them, they are more likely to get involved. The Expert The Executive The Resister The Rallier The Social ...
 
The true cost of enabling social collaboration
18.07.2014
While we have thankfully largely moved beyond the days when business execs believed that they could change their businesses on a shoestring budget through the introduction and viral adoption of free or very low-cost social collaboration tools, many still underestimate the level of investment required to get the benefits they are expecting. The cost of the software or service itself is one thing: if you want to deploy social collaboration tools at an enterprise-wide level with the associated expectations about the security, reliability and level of administrative ...
 
How To Convince Execs That Social Will Inevitably Integrate Into Their Business
18.07.2014
We find many people still asking us how to convince their executive leadership group that social is important for business. Often it's about searching for hard ROI as a means. We suggest forgetting the hard ROI and go for the big picture pattern of technology integration - from PCs to the Internet to BYOD and yes you guessed it - to Social. It's not so much about the importance but the inevitability and preparing for it. You've tried the social media stories The integration of social technologies is inevitable - believe it or not [...] ...
 
How HR can Align Employee Engagement to Business Success
18.07.2014
As a professional who leads HR communication and strategy, discussions on how to analyze, increase and measure employee engagement are a regular part of my meetings with HR executives and senior leadership. And what I've come to realize is that employee engagement means different things to different people... and how you achieve engagement has differing thoughts as well. But a common theme that surfaces in all my conversations is how to equate an engaged workforce to being successful as business? For some companies, engagement means providing the tools ...
 
KM should focus on know-how
18.07.2014
The Knowledge Management arena is a very confused place to be, and different people, different countries and different industries see Knowledge Management in a very different light. Some people see Knowledge Management as a way to rebadge content management, and the management of documents. Some see Knowledge Management as a new word for the Management of Information; for example you will see many companies whose definition of Knowledge Management is "getting the right information to the right people at the right time" - a definition already applied ...
 
Innovation and Diversity
18.07.2014
"Tomorrow's management systems will need to value diversity, dissent and divergence as highly as conformance, consensus and cohesion." A while ago, I came across this tweet by Gary Hamel. It reflects well the fact that businesses range in increasingly dynamic and complex environments, imposing accelerated and mostly unforeseeable change. The most promising way for organizations to face this unprecedented discontinuity is to develop an ability to adapt to changing conditions and emerging opportunities: Adaptability. Following Gary Hamel, he proposes ...
 
Enterprise Social Networks: Useful Tool, Not a Panacea
17.07.2014
Companies shouldn't expect full participation in enterprise social networks, but they can take steps to increase involvement. Investments in enterprise social networks--internal platforms designed to foster collaboration, communication, and knowledge sharing among employees--are on the rise. More than 90 percent of Fortune 500 companies will partially or fully implement an enterprise social network by the end of 2013, according to Deloitte analysis. That would represent a 70 percent increase over 2011. Despite widespread implementation, companies should ...
 
In Social Business, Teams That Understand Collaboration Score the Most Goals
17.07.2014
I'm watching a lot of World Cup Football at the moment, along with much of the world's population, and while I know it may be a cliché to draw parallels between sport and business, I think the insight into collaboration is well explained when you look at how effective teams play together. Infact, I came across this article in Harvard Business Review recently that makes the point perfectly by looking at what businesses can learn from Tiki-Taka (otherwise known as Total Football) - a relatively new brand of football strategy that demands rapid adaptation, ...
 
Data and robots to make enterprise social networks successful
17.07.2014
by Bertrand Duperrin - One day, annoyed by an unexpected problem, an employee figures out that the best may to find a solution is to use the social network his company deployed months ago. He logs in, throw a message in a bottle and... will never get any answer. The "message in a bottle" case is the typical use case of an enterprise social network and most business cases rely on it. It's also the case that's often the least successful. Why? 1°) Because the employee had never used the network before and decided to do so in this case, out of frustration. ...
 
Definitive Guide to Employee Advocate Marketing
17.07.2014
Employee-shared content increases reach 10x and engagement 8x. That's why leading brands across industries are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program. ...
 
Employees engagement through social media: is it an illusion?
17.07.2014
by Bertrand Duperrin - Summary: Employees engagement is a very trendy topic ans, as usual, social networking dynamics are seens as the miraculous solution to make it happen. The problem is, in fact, deeper: between in-trompe-l'oeil projects (implementing a social network to avoid looking into real issues), mistrust cultural reflexes towards organizations and people who can be more or less extrovert, tools are not a magic wand. Enterprises need to focus on employees' expectations (most of all in terms of HR), find a way to address people who have a rational ...
 
Erasing the pompousness of management comms
17.07.2014
How often do you analyse the tone of your internal communication? What about emails from senior leaders to the organisation - do you get heavily involved as a professional communicator or offer them advice and guidance and leave them to craft their own messages? TelegraphToday an article caught my eye from the Telegraph newspaper here in the UK. I spotted it via Twitter and thought I'd share it with you. In it, Lucy Adams, the former Director of Human Resources at the British Broadcasting Corporation (BBC), admitted staff "hated her 'pompous and sterile' ...
 
"Wenn keine Wirkung folgt, ist die Motivation tot"
17.07.2014
"Liebe Mitarbeiter, sind Sie zufrieden?", heißt es oft, wenn der Chef seinen Leuten auf den Puls fühlen will. Doch es müssen auch Taten folgen, damit die Mannschaft bessere Ergebnisse liefert - sonst kippt das Klima. Mehr als ein Stimmungsbarometer: Mitarbeiterbefragungen können ein wichtiges strategisches Instrument sein, sagt Felix Brodbeck vom Lehrstuhl Wirtschafts- und Organisationspsychologie der Ludwig-Maximilians-Universität München. Richtig eingesetzt sind Unternehmen dadurch erfolgreicher. Wir sprachen mit dem Experten über den Sinn und Unsinn ...
 
8 pieces of advice for thriving in a world of constant change
17.07.2014
[...] Such intuition is a factor in daily life, too. Our world is filled with complexity, so much so that if you try to figure out what to do in any given situation linearly, you probably couldn't do it. Your body has developed processes to deal with situations, and your mind can coordinate complex behaviors. And yet, in academics and theory, we constantly try to simplify things -- to make the complex, linear, so we can codify processes and strive for repeatable success. Only, linear thinking is becoming less useful as a model than complex, intuitive ...
 
Why competition incentives are ruining your employee engagement
17.07.2014
What was your latest tactic to get people to sign up for something? Chances are it might have been a competition. When we go to introduce a new concept, something boring but necessary or when a subject's generally difficult to explain, we slap a competition on the front to arouse employee interest. Like offering sweeties to children, the prospect of a prize makes our proverbial ears prick up ."Ooh a piece of candy!" Because why else will your staff ever bother to log on and look at their pension, or budget calculator, or whatever HR thingamy nonsense ...
 
Gartner Says the Business Consumer Requires a Digital Workplace
16.07.2014
Gartner, Inc. said that IT leaders have a significant opportunity to contribute to the business by creating a more flexible work environment that accommodates the needs of the business consumer. "Starting with the rise of PCs and the internet era, users have a greater influence on IT strategy and we are currently witnessing the rise of what Gartner calls the "business consumer" -- an employee for whom business activities are one part of a wider lifestyle," said Matthew Cain, research vice president at Gartner. "Individuals do not stop being consumers ...
 
Social Enterprise: Einblicke ins Zero-E-Mail-Projekt bei Atos
16.07.2014
Das im Jahr 2011 gestartete "Zero-E-Mail"-Projekt des IT-Dienstleisters Atos hat zum Ziel, binnen drei Jahren interne E-Mails durch moderne Kollaborationsanwendungen zu ersetzen. Das erfordert einen Wandel der Unternehmenskultur: Informationen sollen gemeinschaftlich erzeugt und weiter bearbeitet werden. Die Ankündigung des Unternehmens stieß auf großes Interesse - viele diskutierten die E-Mail in Foren, Blogs und Kommentaren. Kritiker nahmen den Ansatz ins Visier und warnten vor Risiken für Unternehmen, wenn sie die "Lebensader" E-Mail verbannten und ...
 
Why invest in an enterprise social network?
16.07.2014
IC pros - are you ready for your moment of glory? Are you planning to introduce an enterprise social network (Yammer, Jive etc) in your organisation? If so, I have news for you. You are not just creating another communication channel. You are introducing a new way of working. A new way of working. I'll let that sink in for a moment. This means that before you schedule a meeting with a senior executive to sell him or her the idea of an enterprise social network, you will have to sit down and think about the project from a slightly wider perspective. ...
 
Digital Business in 10 Schritten: Wie Unternehmen transformieren
16.07.2014
Wer seine Ressourcen immer nur auf die Optimierung des Status Quo ausrichtet, vergisst die tiefergehenden Chancen, die ihm die Digitalisierung bietet. Wir geben Ihnen zehn Tipps an die Hand, zum digitalen Vorreiter zu werden. Deutschland ist ein Land der Controller, Risikominimierer und Effizienzsteigerer. Nicht, dass dies grundsätzlich schlecht wäre. Es gehört zu jeder gut laufenden "Performance Engine", sie immer weiter zu optimieren. Solange der Motor Deutschland noch industriegetrieben auf Hochtouren läuft und die Wachstums- und Stabilitätssäule ...
 
Where is your internal Social Strategy?
16.07.2014
The need for social strategy. A friend of mine, joined an organization recently, emailed me one day and asked me to mentor him on use of social tools within the organization and also help him create more robust SocialGlamor for him in the wider world. While chatting with him, I asked, why does he need to use these tools and his response stumped me! He wanted to use these tools to catch up with people, around him, who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership ...
 
Studie: Hohe Anforderungen an CEO-Kommunikation - "Bullshit-Bingo" nicht gefragt
16.07.2014
Dass Führungskräfte einen großen Einfluss auf Wohlbefinden, Motivation und Loyalität von Mitarbeitern haben, ist mittlerweile fast schon zur PR-Phrase geworden. Kommunikationsverantwortliche fordern seit Jahren, dass sich Geschäftsführer, Bereichsverantwortliche und nicht zuletzt Abteilungs- und Projektleiter aktiv in die Kommunikation einbringen. Vor allem für die interne Kommunikation wird ihnen große Bedeutung zugeschrieben. Doch nur wer in diesen Prozess eingebunden wird und sich - eine noch größere Herausforderung - eingebunden fühlt, zieht mit. ...
 
Why You Should Be A Social CEO
16.07.2014
Three-quarters of executives wants their chief executive officer to become the social face of their brand, a new study from KRC Research and Weber Shandwick has revealed. That's because eight in 10 executives believe CEO sociability improves company reputation. 630 executives were interviewed and the vast majority wants their CEOs to use social media channels and engage with customers more frequently. The benefits of a social CEO A social CEO can: Humanise the company Boost the company's reputation Improve business results Show the company is innovative ...
 
The Path to Co-Creating a Social Business: The Early Adoption Phase
16.07.2014
by Dion Hinchcliffe - The figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time in the large firms represented in our Social Business Council and elsewhere. One of the biggest challenges these efforts face, whether they are internal or external, is that engagement via social ...
 
Website und Social Media richtig vernetzen - Teil 5: Beiträge richtig weitersagen
16.07.2014
von Annette Schwindt - Nachdem wir die Vernetzung von der Website hin zu den Social-Media-Präsenzen betrachtet und uns dann der Verknüpfung in der umgekehrten Richtung zugewandt haben, geht es diesmal darum, wie Beiträge richtig weitergesagt werden. Und das nicht nur per direktem Link zur Website, sondern auch per Teilen eines solchen Links innerhalb eines oder mehrerer Social-Media-Dienste. Direktes Verlinken von Website-Inhalten Verlinken von eigenen Inhalten Verlinken von Inhalten anderer Teilen innerhalb eines Dienstes [...] ...
 
Website und Social Media richtig vernetzen - Teil 6: Wiedererkennbarkeit sichern
16.07.2014
von Annette Schwindt - Wie Sie die Basis Ihrer Online-Kommunikation technisch am besten mit Ihren Außenposten im Social Web verknüpfen, habe ich Ihnen in den vorangegangenen fünf Teilen dieser Serie gezeigt. Im diesem abschließenden Teil möchte ich noch auf das Thema Wiedererkennbarkeit zu sprechen kommen. Denn so gut Sie Ihre Präsenzen auf technischem Wege auch zueinander in Bezug setzen - damit allein ist es noch nicht getan... Zwei weitere Punkte gilt es zu berücksichtigen, wenn es mit der Vernetzung von Website und Social Media wirklich funktionieren ...
 
Maßnahmen zur Social Adoption
15.07.2014
von Frank Hamm - Social Business steht für einen Paradigmenwechsel: Den Wechsel von eindeutig vorbestimmten Abläufen und Ergebnissen hin zu einem gemeinsamen Kommunizieren und Erarbeiten von Ergebnissen. Die Einführung einer Social Business-Initiative kann daher nur unter der Berücksichtigung menschlicher Reaktionen auf Veränderungen erfolgen. Social Business erfordert von Unternehmen und seinen Mitgliedern (d.h. Mitarbeitern und Führungskräften) neue Verhaltensweisen jenseits von festgelegten Prozessen und Hierarchien. Deswegen ist ein Social Business-Vorhaben ...
 
Was macht ein Soziales Netzwerk zu einer Social Business Plattform?
15.07.2014
Mehr als eine Milliarde Benutzer auf Facebook sind ein deutliches Zeichen dafür, wie wichtig uns Menschen heute der grenzenlose, digitale Austausch geworden ist. Immer häufiger liest man aber Berichte, dass sich die junge Generation zunehmend von Facebook abwendet, und dadurch die Generation 50+ bereits die größten Zuwachsraten auf Facebook aufweist. Auf der anderen Seite erleben Social Business Plattformen in Unternehmen einen ungebremsten Zuspruch, welcher besonders durch die jungen Mitarbeiter getragen wird - wie passt das zusammen? Der Charme der ...
 
Enterprise 2.0 and social business: yes but why?
15.07.2014
by Bertrand Duperrin - Summary: while the need to transform organizations seems to be a given for anyone it seems that the only that are still doubtful are organizations themselves. To be more specific they don't seem bo be very concerned by the argument that are put forward. Convincing enough to start tactical and window-dressing programs, not enough to start a true management and organizational evolution. Innovation, Gen Y , engagement look important but not vital. The concept of knowledge economy is too theoric. The only thing left is thefact value ...
 
How to grow an Enterprise Social Network? - Part 2
15.07.2014
In the previous post the difference between an Enterprise Social Network (ESN) and a typical business application was explained and how to start growing an ESN. The beginning is the easy part because you can cover the total user base with the project team involved, ergo synchronous communication one-on-one and one-on-few, in person or by making use of Unified Communication (UC) is still possible, but over time as the network grows, personal synchronous communication will be more replaced by asynchronous community communication. Within Atos we took the ...
 
How Enterprise Social Networks Can Address Collaboration Inefficiencies
15.07.2014
In this mobile age, where work is not restricted to a physical space and employees need to be connected 24/7, enterprise social collaboration solutions eliminate the risk of duplicated efforts and miscommunication. It's clear that today's workforce is no longer tied to a physical location. Talented employees are sought out and stationed all around the world. Many companies are now available 24/7 in work centers and small or home office settings -- this is the age of the mobile workforce. However, this new model of mobile access requires a transition ...
 
How to work open
15.07.2014
Why do we work in the open? How do you do it? In what ways is it scary or difficult? Some takeaways from an inspiring workshop at the Mozilla All Hands Meeting with Brian, Chelsea, Gerv and Pippa. Ask: "How does it enable meaningful participation?" Working open is a means to an end. As Gerv pointed out, the key question is not whether every itty bitty piece of communication or decision-making should be "open" or "closed." The key question is: How does working in the open enable useful participation? How does it help us be more agile? How does it produce ...
 
How to Avoid Collaboration Fatigue
15.07.2014
It's nearly impossible to escape a meeting or conference call without someone touting the virtues of collaboration. After all, researchers have linked collaboration to increased innovation, and many have compellingly argued for collaboration's role in better leadership performance. Collaboration just feels right -- like a big hug or a warm puppy. But collaboration also has an overlooked dark side. Picture this: A complex issue is identified. A diverse, cross-functional team is assembled to solve it. Key stakeholders are gathered. Information is collected. ...
 
How to Change Your Company Culture One Meeting at a Time
15.07.2014
Be it General Motors, the Veterans Administration, or the U.S. Congress, the answer to the problems these organizations face is always the same: change the organization's culture. Culture change appears to be a daunting task. A task so big, so formidable, we don't even know where to start. So we give up. We go along all the while blaming the culture for the way things are. This is convenient, but hardly useful. Culture Change: Yes, You Can Ford Changed the Culture by Changing the Meetings Start the Change by Changing the Agenda You Have the Power to ...
 
Radical Change: engaging communities
15.07.2014
by Julian Stodd - It doesn't have to be 'them and us'. With the right type of engagement, it can be 'us' all around. I'm seeing increased interest in the power of socially moderated and driven change models: harnessing the power of community to co-create and co-own the change. Call it 'sanctioned subversion'. It allows a little of the anarchic into the formal organisational space. Creating communities of change who both shape the ideas and take responsibility for execution: recognising that change itself isn't hard, it's engagement and momentum that ...
 
Good leaders connect
15.07.2014
by Harold Jarche - Why do organizations need leaders? If you think about leadership from a tribal, institutional, or even market perspective, then it is about controlling information and appropriately using the power you have been given, in order to achieve the organization's aims. But communications have changed that, as we move into the network era, a move that had its foreshadowing with the invention of the printing press, and has been accelerating with every electronic medium invented since. As author and historian, Gwynne Dyer, has noted, "Tyranny ...
 
Defining social business: what, why and how it evolves
14.07.2014
Social business is a buzzword, even if some already say it's "dead". Social business, part of a broader evolution and reality, is omnipresent and it is trendy to proclaim "it's not about social media anymore but about social business." However, social business is not a hype, on the contrary. We use the term social business for many evolutions and realities. Sometimes for the wrong ones. But opinions vary and that's normal. For some social business is all about social technologies. For others, its about what I would call a 'connected and more human way ...
 
Why employee conversations and dialogue drive engagement
14.07.2014
If employees are not involved in a company's culture, they will leave. In many cases, it's as simple as that. As the worldwide economy strengthens, employees, especially those with advanced and highly valuable skills, will have numerous offers available to take their talents elsewhere. If no feeling of connection exists between a person and the goals and objectives put forth by his or her employer, it will be nearly impossible to keep a department together. This is a major problem, and it may require not just an effort to boost employee engagement, ...
 
The Strength of the Strongest Ties in Collaborative Problem Solving
14.07.2014
Complex problem solving in science, engineering, and business has become a highly collaborative endeavor. Teams of scientists or engineers collaborate on projects using their social networks to gather new ideas and feedback. Here we bridge the literature on team performance and information networks by studying teams' problem solving abilities as a function of both their within-team networks and their members' extended networks. We show that, while an assigned team's performance is strongly correlated with its networks of expressive and ...
 
Quick Guide: The Collaborative Economy Body of Work for Corporations
14.07.2014
by Jeremiah Owyang - The Collaborative Economy is a powerful movement that shifts power away from corporations. Over the last several months, I've focused my research efforts on the Collaborative Economy a new economic model where there's shared ownership and access among people, startups, corporations, and governments. They're using social networks as a conduit to get what they want from each other -rather than inefficient institutions like failed subway systems, taxis or un-interesting hotels. They're also Making their own goods and products and selling ...
 
Wie Unternehmen Schwarmintelligenz nutzen sollten
14.07.2014
Die Digital Natives und ihre Startup-Gründer sind in einer digital vernetzten Lebenswelt groß geworden. Sie bewegen sich ständig in Schwärmen, die in den Weiten des Webs ihre Heimat haben. Damit sind sie etablierten Unternehmen um Meilen voraus. Wollen die nicht den Anschluss verlieren, müssen sie baldigst verstehen lernen, wie soziale Netzwerke effektiv funktionieren und wie sich Schwarmintelligenz erfolgswirksam nutzen lässt. Leadership-Kunst ist heute hybrid Gruppen sind klüger als ihr gescheitestes Mitglied Über die effiziente Zusammensetzung von ...
 
How HR can Align Employee Engagement to Business Success
14.07.2014
As a professional who leads HR communication and strategy, discussions on how to analyze, increase and measure employee engagement are a regular part of my meetings with HR executives and senior leadership. And what I've come to realize is that employee engagement means different things to different people... and how you achieve engagement has differing thoughts as well. But a common theme that surfaces in all my conversations is how to equate an engaged workforce to being successful as business? For some companies, engagement means providing the tools ...
 
Die Kommunikation der Zukunft: Analog oder digital?
14.07.2014
Eins ist klar: Die Kommunikation in Unternehmen wird in zehn Jahren ganz anders aussehen als heute. Denn der Arbeitsplatz der Zukunft wird ein anderer sein, als wir ihn kennen. Bereits jetzt sind Homeoffice, freie Zeiteinteilung und das Arbeiten von unterwegs für viele Berufstätige normaler Alltag. Dank Notebook, Tablet PC und Smartphone ist die Anwesenheit im Büro in vielen Tätigkeitsbereichen nicht mehr zwingend erforderlich. Der Austausch findet über Telkos, Video- und Webkonferenzen oder über Social Collaboration Lösungen statt. Doch für welchen ...
 
Business and network strategies will become more integrated as the network becomes the nervous system of the digital business
14.07.2014
The enterprise network is the ugly duckling of enterprise technology landscape, looked at disparagingly by CIOs and often ignored by the business. The enterprise network is much less exciting than all the fancy projects like cloud, mobility, and big data. Yet the enterprise network represents the vital underpinning for all these projects and increasingly evolves into a business-critical asset for companies looking to succeed in the age of the customer. It becomes the nervous system of the digital business. It facilitates deeper customer engagement by ...
 
How Technology Burns Out Employees And Erodes Customer Service, And What To Do About It
14.07.2014
Do you start your days looking at a calendar full of meetings and feel overcome with joy? Me neither - especially when I have a lot of work to get done that I know is more important. And when you're in those meetings, are you fully engaged or are you trying to clean out your email queue and put the finishing touches on your slides for your next meeting? That's what I thought. After all of your meetings, are you in any mood to plan your next day, week or month? Nope, me neither. Do you tell yourself that you're going to get up early on a Saturday so ...
 
Should Facebook Get Into the Employee Collaboration Space?
14.07.2014
by Jacob Morgan - An article in Techcrunch says that Facebook may be working on using their platform for internal collaboration. The article isn't conclusive in any way and doesn't speculate as to whether any type of new product is being worked on or if the chatter is about simply using Facebook for collaboration purposes. I remember hearing something about Linkedin getting involved in the collaboration space as well, but that's another topic. So does it make sense for Facebook to get involved in the enterprise collaboration space? I think ...
 
The Second Phase of Social Business Evolution
11.07.2014
Dear, Darwin. It's just what you predicted. While the rate of social media evolution might have given even the man himself palpitations, its rapid development is on our side. We just need to employ (quite literally) the right methods. Step 1: Get your business online Step 2: Employees, step inside the ring Just take it from these guys Employee advocates are the next generation [...] ...
 
Top tip on change communications - start with the right questions
11.07.2014
Sooner or later every communications manager will be drawn in to support a change project. For most of us it's an opportunity to show where internal communications can make a real difference. Yet it can be a struggle to get stakeholders to understand that it takes more than a memo or a pretty intranet site to get people working differently. Some of the difficulty is caused by our profession's confusion about change in the first place. We're inundated by pet theories about motivation and haunted by misunderstandings about classic models like the Kubler-Ross ...
 
Implementing Change in the Context of the Digital Workplace... Thoughts on Drivers & Success Factors
11.07.2014
by Philipp Rosenthal - Thanks to being swamped with active involvement with my favorite subject I have again fallen silent on my sharing channel. For the ones who care: I am sorry. I makes me feel bad on the one hand. On the other hand I believe it's the only way to come up with new and valuable content anyway. Now... Even though I have written about the subject on one of the other occasion the frequency in which questions on change and implementing new directions in information work has increased. The awareness for factors beyond design, technology ...
 
European Communication Monitor: berufliche Kommunikation über soziale Netzwerke noch nicht ausgereift
11.07.2014
Wir sprechen von Social Media, Digital Marketing und Mobile First, doch wie digital ist unsere Kommunikation überhaupt? Sie ist digital, aber das war sie auch schon vor fünf Jahren. Social Media wird von Kommunikationsmanagern gepredigt, aber nicht in diesem Umfang selber praktiziert. Der European Communication Monitor von Fink & Fuchs zeigt auf, dass die E-Mail nach wie vor das am häufigsten genutzte Kommunikationsformat ist. Soziale Netzwerke folgen mit einem recht deutlichen Abstand, knapp vor persönlichen Gesprächen. Kaum jemand scheint noch ...
 
Two Digital Transformation Time Bombs
11.07.2014
Adjectives like "swashbuckling" and "romantic" rarely if ever apply to enterprise technology, so the fact that "rogue" IT is now a Thing should give one pause. Errol Flynn swooping down from a yardarm, disarming smile on his too-handsome face? Hardly the image you'd expect bringing your iPhone to work would elicit. Yet rogues there be, sneaking digital contraband into their cubicle, unbeknownst to IT Big Brother. And while we all like to bend the rules, if only to shake up our Dilbertian existence with a fleeting moment of swashbucklery, rogue IT goes ...
 
Wie der digitale Wandel unsere Arbeitswelt verändert - Teil 1: Sind wir eierlegende Wollmilchsäue?
11.07.2014
Die Arbeitswelt verändert sich und nötigt uns allen neue Fähigkeiten ab: Wir müssen immer mehr dazulernen, gleichzeitig aber auch eine Vielzahl von Aufgaben managen. Ist das überhaupt zu schaffen oder überfordern wir uns selbst grenzenlos? Marisa Vasquez bei flickr.com (CC BY 2.0). Tolly MoseleyVor einiger Zeit haben wir hier bei imgriff.com diskutiert, ob Menschen überhaupt Multitasking-fähig sind - und unsere Leser sind zu dem Schluss gekommen, dass es zumindest schwierig ist. Ganz ähnlich verhält es sich meiner Meinung nach mit den neuen Anforderungen, ...
 
Enterprise 2.0 - Theorie und Praxis zur Transformation von Unternehmen
11.07.2014
Am 7. Juli 2014 hat sich der Social Media Club München ein großes Thema auf die Abendfahne geschrieben: Enterprise 2.0. Mit Christoph Bauer von CapGemini und Stephan Grabmeier, dem CEO der Innovation Evangelists konnte sich das Publikum sowohl in der Theorie wie auch in der praktischen Umsetzungen Anregungen holen, Perspektiven erleben und an detaillierte Diskussionen teilnehmen. Beide Referenten zeigten die großen Herausforderungsfelder und dass die deutsche Wirtschaft sich auf der Reise zu einer digitalen Wirtschaft befinden, aber bis dahin noch einer ...
 
Enterprise 2.0 beim Social Media Club München
11.07.2014
Der 27. Vortragabend des Social Media Club München am vergangenen Dienstag stand ganz unter dem Motto "Enterprise 2.0 - Theorie und Praxis zur erfolgreichen Transformation". In den Räumen der Metaio fand ein intensiver Wissens- und Erfahrungsaustausch zur erfolgreichen und nachhaltigen Implementation von Social Business Software im Unternehmen statt, die keineswegs mit der Auswahl eines geeigneten Anbieters abgeschlossen ist. Die Referenten blicken bereits auf langjährige praktische Erfahrungen im Social Business-Bereich zurück. Christoph Bauer, Consultant/CIO ...
 
Grant Thornton spreads internal collaboration with Jam
11.07.2014
by Gloria Lombardi - The name Jam may suggest a heavy metal group improvising onstage, but, at Grant Thornton UK LLP, it's where over 4,000 partners and employees are making an altogether different type of music. "We asked our colleagues to suggest the name for the platform; Jam resonated with the ideas of stickiness and people working together," explains Paul Thomas, Online Communications lead at the UK professional services firm. Officially rolled out to the entire organisation in March, today Jam, which is based on Jive, has an adoption rate of 84%. ...
 
Strategieerkenntnis für das Informations- und Organisationsmanagement
10.07.2014
von Frank Hamm - Nach den grundsätzlichen Überlegungen schaue ich auf einige - wie Edgar Schein sagen würde - Artefakte des Informations- und Organisationsmanagements. Artefakte sind sichtbare Verhaltensweisen oder andere sichtbare "Erscheinungen" an der Oberfläche, die auf eine darunterliegende Kultur hinweisen. Das Informations- und Organisationsmanagement muss aufgrund der veränderten Umwelt und den veränderten Anforderungen für die jeweilige Organisation fünf Eigenschaften gewährleisten: Schnelligkeit, Austauschbarkeit, Veränderbarkeit, Vernetzbarkeit ...
 
Luther der Neuzeit oder spinnerte Idealisten? Theorie und Praxis der New Work
10.07.2014
von Svenja Hofert - Ich liebe sie, die Theoretiker. Jetzt haben sie wieder zugeschlagen und ein Manifest an die virtuelle Wand geschlagen. Manifest, das hört sich nach Luthers Thesen an, nach Revolution und nach unumstößlich, nach Fortschritt und Zukunft. Und auch nach: guter PR. Zur Diskussion will man anregen, eine Debatte zum neuen Arbeiten entfachen. Kritisch darf, soll es sein. Nun bin ich eigentlich alles andere als "Old School" - und dennoch sehe ich dieses neue Arbeiten nicht nur euphorisch. Ist es nicht so: Ein Unternehmen, Microsoft, dockt ...
 
Content ist King -- auch in der Internen (Change) Kommunikation
10.07.2014
Entstehung und Verbreitung von Content hat sich in den letzten Jahren grundlegend verändert. Welche Konsequenzen und Chancen lassen sich hiervon für die Interne Kommunikation -- und insbesondere der Change Kommunikation -- ableiten? Die Anforderungen an Content sind seit Beginn des Internet-Zeitalters stetig gewachsen. Content Marketing ist zwar so alt wie das moderne Verlagswesen, jedoch entwickelte sich es erst mit web 2.0 zu einer eigenständigen Disziplin, die auch in den kommenden Jahren an Bedeutung gewinnen wird. Denn aus Sicht der externen Kommunikation ...
 
Collaboration zwischen Prozess und Social Network: Social-Business-Tools und Softwareportale nähern sich an
10.07.2014
Galten Softwareportale und Intranets lange als Werkzeug, um verschiedene Applikationen unter einer Oberfläche zu integrieren, entwickeln sie sich, ergänzt durch interaktive Elemente, in Richtung digitaler Arbeitsplatz. Social- Business-Tools, deren Stärken in der Kommunikation und digitalen Zusammenarbeit lagen, tendieren in die gleiche Richtung. Die Entscheidung für einen der beiden Wege hängt von der bisherigen Systemlandschaft und vor allem von der Kultur im Unternehmen ab. Laut dem Social-Business-Vendor-Report 2014 der Experton Group nutzen derzeit ...
 
Because, ESN
10.07.2014
by Jonathan Anthony - I want to share a story about culture, but it has nothing to do with change management or HR or executive sponsorship. It has to do with ice cream and social networks. It is not about pivoting the organization or exploding hierarchies and power structures. It is about meeting people where they are, as co-creators of your culture. A couple of weeks ago, the office manager opened the freezer in our office of 200 people and saw some ice cream that needed using up from a previous event. She knew exactly what to do. 15 minutes later, ...
 
Working in a 'Wirearchy' World
10.07.2014
Changes in our world can be triggered for many reasons. Political decisions can sometimes affect a whole industry overnight. Passing a no-fly regulation by a country can seriously affect the profitability of an airline and drive it into bankruptcy. A growing or stagnant economy may open or shut markets and affect business opportunities around the world. Social norms change and that impacts how businesses operate. Community norms may discourage overseas travel and that can affect the skills available in the labor market. The impact of technology on the ...
 
Digital Transformation: a long quest
10.07.2014
by Anthony Poncier - The digital transformation is the current Holy Grail of business (this is also known as Enterprise 2.0, social business), but our leaders have the same problem as the Knights of King Arthur, where to look and with what knights? Holy Grail! As you know, or not, the knights of King Arthur took time to understand the meaning of this quest, today business leaders also are a bit lost (if this analogy seems wrong, I remind you that the community roundtable is one of the most advanced think tank on this topic). The majority don't understand ...
 
It's Time for Boards to Cross the Digital Divide
10.07.2014
Is there any aspect of your daily life and business that is not significantly affected by digital technology? Not likely. Just think about all the ways that digital is integrated into your own daily routine. The ever-growing digital wave is washing over just about every facet of our personal and organizational lives, our consumer experiences, and across every industry and sector in its impact on business models and processes. So one would think that, in light of this, boards of directors would be actively steering their organizations through the digital ...
 
A Vision that is Yours Alone is an Hallucination
10.07.2014
by Simon Terry - Steve Case once said 'Vision without execution is hallucination'. Before you get to execution, a vision goes awry if it isn't shared by the others who must do the work. Read most standard texts on leadership and they will begin with the leader setting the vision of a team. 'Leader [insert verb] the vision' defines much leadership training. As a result the focus become crafting a compelling vision and communicating it in the most persuasive way. Leaders are then expected to ensure the team delivers to that vision. Case's comment highlights ...
 
Making The Case For Enterprise Social Networks
09.07.2014
by Stephen Dale - Why is it that so many organisations still struggle to (a) understand what an Enterprise Social Network (ESN) is and (b) how it might benefit their business. Despite the fact that social networking technology has been around for over 10 years, there is still a general lack of social business maturity on the part of many organizations, who appear to lack the culture to be able to understand, appreciate, and leverage ESN's. Gartner have reported that over 80% of Social Business efforts will not achieve intended benefits by 2015. At least ...
 
How to Use Curation to Create Unique, Original Content
09.07.2014
When done well, curated content can make a real impact on curious Internet surfers and professional researchers alike. Following the concept of "Seek, Sense, and Share," successful curators have changed how many of us view content by understanding what people want to know and how best to present the right content in an organized way. It turns out you can engage your audiences just as effectively by curating existing work as you can by creating new material. Here are five specific approaches that you can take for curating content: Create conversations ...
 
Why everyone should be working out loud
09.07.2014
by Moyra Mackie - I've been working out loud. Wikipedia defines working out loud like this: "Working Out Loud is working in an open, generous, connected way so you can build a purposeful network, become more effective, and access more opportunities." From this definition you can see a balanced combination of giving and receiving I've been a passionate believer in this concept since I was introduced to the idea by John Stepper. Like John, my clients tend to work for large multinational organisations where the sheer size and complexity of the business ...
 
KB-Studenten forschen: Social Intranets sind die Zukunft der internen Kommunikation
09.07.2014
Für ein halbes Jahr nahmen wir sechs fleißige Studenten bei uns auf. Jetzt präsentieren sie ihre These: Soziale Netzwerke setzen sich auch im Intranet von Unternehmen durch. Sozial ist der neue Trend in der internen Unternehmenskommunikation: Social Intranets sollen die klassischen Kommunikations-Tools ablösen. Denn sie können nicht nur E-Mail und Chat, sondern machen jeden Mitarbeiter zum Autoren. Tief im Thema stecken sechs findige Studenten von der Berliner Universität der Künste: Lars Schmidtke, Simone Orgel, Kaspar Zoth, Alice Fritze, Isabell Baumgarten ...
 
Social for Business: Building Contexts for Interaction - Part 1
09.07.2014
More and more companies are fully embracing social networking tools as they realize the potential in providing non-traditional venues for collaboration and interaction with colleagues and customers. Enterprise Social Networking (ESN) solutions allow organizations to capture the collective intelligence of internal and external customers and augment the value of their offerings in a way that will lead to innovative solutions, increased productivity, and will enhance their ability to empower customers and provide them with insight that impacts world markets ...
 
Social for Business: How to Avoid Failure - Part 2
09.07.2014
In part 1, I covered why traditional collaboration tools fail and how enterprise social networking tools (ESNs) could provide significant value to organizations in capturing the collective intelligence of employees, past, current, and future, to achieve better engagement, more innovation, and easier ways to find and discover [relevant] people and information. In this post, I'll cover the potential obstacles for these initiatives. Obstacles for Adoption, from the Nay Sayers to "What's the ROI?" One of the major obstacles faced by ESN initiatives ...
 
Monday's Musings: The Seven Rules For Digital Business And Digital Transformation
09.07.2014
by R "Ray" Wang - Lesson Learned From Early Digital Transformation Projects Show New Rules For Digital Business. Digital business transformation is one of the hottest board room topics in this year's strategy planning cycles. Organizations around the world believe that they must begin the transformation process but many remain uncertain how or where to begin. Early efforts to create a Chief Digital Officer role works for media, advertising, and entertainment. Inside other industries, early findings show Chief Information Officers and Chief Technology ...
 
Social Business Collaboration: Top Drivers for Current Investment
09.07.2014
In a previous blog on Social Business Collaboration: Five Best Practices, we looked at five consistent attributes that Aberdeen's research has identified for those organizations that excel in the execution of their social business collaboration strategies. But why are organizations investing in social business collaboration in the first place? What are the leading drivers for current investments in social business collaboration initiatives? Across all respondents, supporting the meetings and discussions that are needed among team members -- many of ...
 
How a Social CEO Can Motivate an Organization
09.07.2014
Warren Buffet once tweeted" "Who says you can't teach an old dog new tricks." We agree. 5 years ago if you approached a fortune 500 CEO and asked him/her whether engaging on social is crucial for the success of the brand they represent, they probably would have shaken their head, had a chuckle and walked away. The traditional CEO frowned against participating across social channels for a multitude of reasons. And we have heard them all; "I don't have time", "I don't know what to say", "I don't want to say the wrong thing", "why change my routine when ...
 
Make Sure Your Employees' Emotional Needs Are Met
09.07.2014
In the early 1940s, Abraham Maslow started asking questions about human motivation -- questions I study, too. In 1943, he published his first article on a theory he called the Hierarchy of Needs. Today, the theory is usually depicted as a pyramid, although Maslow didn't use one in his original writings; it's a textbook creation. At the bottom are physiological needs: food and water. The next levels represent safety needs, then love needs, then esteem needs. Self-actualization (personal growth and fulfillment) is at the pinnacle, suggesting that it can ...
 
Going social
08.07.2014
This is an extract from Chapter 1 of the Social Learning Handbook 2014. Just as the Social Web is changing the way that individuals learn, more and more organizations are now appreciating the power of social media for their own businesses. Many have already understood its value for marketing and promotion to customers, e.g. by using Facebook pages and Twitter account, but an increasing number are now realizing it has an important part to play internally for employee collaboration and engagement. Alistair Mitchell in Conversation and collaboration: the ...
 
Technologie allein reicht nicht: Enterprise Social braucht ein Geschäftsziel
08.07.2014
Software fürs Enterprise Social Networking (ESN) ist vielversprechend. Viele Anwender bekommen sie trotzdem nicht ans Fliegen - und dafür kann es vielfältige Gründe geben. Davon träumen viele Unternehmen - sie rollen eine Facebook- oder Twitter-ähnliche Lösung mit Nutzerprofilen, Activity Streams, Teilen von Dokumenten, Diskussionsforen und Microblogging aus und schauen zu, wie die Zusammenarbeit der Mitarbeiter aufblüht. Die veranstalten fortan virtuelle Brainstormings, beantworten sich gegenseitig Fragen, entdecken Kollegen mit wertvoller Expertise, ...
 
Interne Kommunikation: Wenn Chefs mit ihren Mitarbeitern ...
08.07.2014
In manchen Unternehmen ist der CEO heute auf mehreren Kanälen präsent: im Intranet, per E-Mail, aber auch persönlich. Wenn sich die Führungsetage mit den Angestellten trifft, um diese über den Gang der Geschäfte auf dem Laufenden zu halten, bleiben geschulte Kader während ihrer Ausführungen nicht vorne stehen, sondern schreiten die Reihen der aufmerksamen Zuhörer hindurch. Die Botschaft hinter dieser Geste ist klar. Sie lautet: «Ich bin einer von euch.» Jürg Stuker verkörpert eine ähnliche Haltung. Bei den monatlichen Informationsveranstaltungen der ...
 
Enterprise 2.0 - Theorie und Praxis zur erfolgreichen Transformation (SMCMUC)
08.07.2014
Enterprise 2.0 - das Social Business der Gegenwart für eine bessere Zukunft des eigenen Unternehmens war Thema des Social Media Club München (SMCMUC) am 07.07.2014 in den Räumen von Metaio, die sich im Bereich Augmented Reality einen Namen gemacht haben und den SMCMUC tatkräftig unterstützen. Unter dem Motto "Enterprise 2.0 - Theorie und Praxis zur erfolgreichen Transformation" veranstaltete der SMCMUC wieder einen von in regelmäßigen Abständen statt findenden Vortragsabend, an dem auch wir von Greye Consulting anwesend waren. Josh Billings (Schriftsteller) ...
 
5 Gründe, warum Deutschland twittern sollte
08.07.2014
Zuletzt haben wir Ihnen bei WSJ Tech fünf Gründe genannt, warum Deutsche im internationalen Vergleich wenig twittert. Diesmal nennen wir fünf Gründe, warum sich das ändern sollte - und sich das Zwitschern eigentlich für jeden lohnt. Jeder hat Interessen Netzwerken ohne fadenscheinige Gründe Auch wer öffentlich nichts sagen will, kann Twitter nutzen Tatort und Fußball machen mehr Spaß Unternehmen hören plötzlich ihren Kunden zu [...] ...
 
Build Bridges Beyond Your Corporate Collaboration Island
08.07.2014
Modern enterprises are never insular. They work and interact with developers, resellers, suppliers, and customers, all of whom represent the extended enterprise. Yet, many keep IT systems closed by firewall and policy, and sometimes similarly so for employees as well, even when they need to work with people externally. Information access may need to be restricted, but limiting people to interacting solely by email with the outside world severely limits their ability to communicate and build a shared context of understanding. The one place you should ...
 
Atos Zero Email: Enterprise cultural change beyond Social Collaboration
08.07.2014
The way we work is shifting. We see that in visible ways and other subtle ways. Even large companies like Atos, CEMEX, Procter & Gamble, Unilever, Sanofi or Dassault, are strongly committed in social collaboration transformation, realizing that it is the best way to stay ahead of the curve. Those with a real competitive advantage intuitively understand innovation and creativity as essential to meeting market demands and crucial in facing our collective sustainability challenges. The future of work as we know it is shifting from an outdated directive ...
 
What Your Boss Still Doesn't Understand About Social Media
08.07.2014
Social media has come to be an accepted part of business, but so many business executives still see it as a secondary part of day-to-day operations--something they know they need to do, but don't really feel is important. Often, this is due to common misconceptions about social media that were either false from the get-go or have come to be false as these tools have evolved. Lots of business leaders are becoming increasingly social media savvy, but in most companies, those higher on the corporate ladder have a lot to learn from the people working for ...
 
Bacal's Brief: Employee Engagement Improvement Unlikely
08.07.2014
With companies planning to spend somewhere around three quarters of a billion dollars a year on increasing employee engagement, you have to wonder why suddenly, the world has forgotten completely about the decades of research on employee motivation, because, folks, companies are simply not going to succeed. Why? First, because both employee engagement (or what we used to call motivation) isn't under the control of the company, and the company has very FEW means to INCREASE IT. However, companies can decrease it, making it a "hygiene factor". Second, ...
 
"Best practices" are not the best practices
08.07.2014
It is a rare firm where managers are not encouraged to seek "best practices" in order to improve operations. But how effective are best practices, really? Such ways to arrange activities might not make the firm quite as competitive as desired. In this post, I will examine best practices from a resource-based and dynamic capabilities point of view, partially based on the insights provided by Lynda Gratton and Sumantra Ghoshal in their 2005 article, Beyond Best Practice. Why best practices cannot provide a competitive advantage What best practices can ...
 
Tipps für den Einstieg ins Social Enterprise
07.07.2014
Ein gut vernetztes Unternehmen erleichtert Mitarbeitern den Informationsaustausch. Ab wann lohnt sich der Einsatz einer Softwarelösung fürs so genannte Social Enterprise? Dies klärt der folgende Beitrag anhand einiger Fragen, die sich Unternehmen vorab stellen sollten. Social Enterprise steht im Grunde für ein komplett vernetztes Unternehmen, das per Softwarelösung den engen Austausch im Team fördert und unterstützt. Das ist besonders dann sinnvoll, wenn Mitarbeiter an verschiedenen Standorten gemeinsam an einem Projekt arbeiten, die Kommunikation auch ...
 
Social Media Nutzung als Social Intranet Abbild?
07.07.2014
Viele Unternehmen haben bereits seit vielen Jahren die externe Kommunikation mit ihren Kunden über das Internet optimiert. Gerade die sozialen Kanäle zusätzlich zu einem Internet-Auftritt und Email bringen noch einmal einen zusätzlichen Effizienzgewinn. Laut BITKOM Studie liegt der Anteil der Unternehmen mit Social Media Einsatz aktuell bei ca. 37%. Ein solches Vorgehen lässt sich natürlich direkt auf eine interne Kommunikation in Form von einem Mitarbeiterportal, Social Intranet, Digital Workplace oder anderen Schlagwort belegen. Nach meiner Erfahrungen ...
 
11 Compelling Ways Social Intranet Software Improves Productivity in Your Business
07.07.2014
The goal of increasing productivity in the workplace is as old as business itself. In today's fast-paced world, staff productivity is more important than ever before and can mean the difference between a business that swims and one that sinks. As most business owners know, improving productivity among employees can be an exceptional challenge. After all, it's difficult enough to keep up with your own tasks, let alone monitor the performance of an entire team of individuals. Let productivity slide, and there's no telling what repercussions ...
 
Don't expect to be social with your (closest) colleagues
07.07.2014
by Alan Hamilton - You might think you've read that headline wrongly. Surely the whole point of social business collaboration is to be social with your colleagues? Yes, it is, but it depends on how close they are and which tools you are using. Confused? Read on. If you have a Facebook account and several members of your immediate family (spouse children, siblings etc) also have Facebook accounts, I would bet that it is unlikely that you will use Facebook as a major collaboration tool with them. It doesn't happen. We don't post status updates to find ...
 
Website und Social Media richtig vernetzen - Teil 4: Website auffindbar machen und Impressumspflicht
07.07.2014
von Annette Schwindt - In Teil 2 und Teil 3 dieser Serie haben wir betrachtet, wie die Website im Hinblick auf Social Media optimiert werden kann. Jetzt wechseln wir die Blickrichtung und kümmern uns um die Verknüpfung der Außenposten im Social Web im Richtung Website als Basis. Dabei geht es nicht nur um die Auffindbarkeit der Website als Ganzes, sondern auch um die Einhaltung der Impressumspflicht, der nicht nur Ihre Website, sondern auch Ihre Präsenzen auf Facebook und Co. unterliegen. Facebook und Google+ bieten gegenüber anderen Diensten im Social ...
 
Stagnant Knowledge Management is Re-Imagined with Social Collaboration
07.07.2014
At the outset of the intranet boom less than twenty years ago, the promise of how this new model for organisational information sharing seemed infinite. However, today most companies' intranets have become stale and boring places rarely frequented by the majority of employees. But a new wave of collaboration capability that began as Web 2.0 and has become known as Enterprise Social Networking has rejuvenated the intranet space and given it new life. We have found our clients' instances of incumbent products in this space, such as Sharepoint or Notes, ...
 
Immer schneller, immer weiter - brauchen wir eine neue Führungskultur?
07.07.2014
Weiter, schneller, besser - Unternehmen befinden sich fortwährend auf der Überholspur und ihre Führungskräfte sind schon längst an ihre Grenzen gestoßen. Fakt ist jedoch, dass Firmen wettbewerbsfähig bleiben müssen und somit die Leistungsqualität stetig erhöht werden muss. Das funktioniert nicht, solange immer noch die Führungsebenen erkennen sollen, was verändert werden muss, um die Zufriedenheit der Kunden zu erhöhen. An diesem Prozess müssen die Mitarbeiter beteiligt werden und dafür ist nicht nur eine neue Führungskultur notwendig, sondern die gesamte ...
 
The Employee Engagement Hoax
07.07.2014
When I became an HR person in 1984, we talked about employee morale. As an HR person I was very concerned with the question "How is the team doing?" If people were upset about something -- an overly restrictive policy, a change in work hours or a cut in benefits, for instance - I had to know about it, and to respond. If people aren't happy at work, there will be repercussions. Turnover is the most obvious one, but there are worse effects of poor morale than turnover, which at least happens in the visible universe. You can tell when someone quits. When ...
 
What is the Twitter Triangle?
04.07.2014
I was at the IABC Southern Region Conference in New Orleans last week talking about Digital Donuts and the Twitter Triangle. Let's hold off about the donuts for another post but the Twitter Triangle deserves some explanation as the concept proved popular among the audience of communication managers. Basically the triangle answers the question about which is the best platform to use to communicate internally or externally with staff. Often I am asked - should we focus on twitter/yammer or facebook? And what about the CEO blog? What the triangle ...
 
Website und Social Media richtig vernetzen - Teil 3: Weitersagen erleichtern
04.07.2014
von Annette Schwindt - In Teil 1 dieser Serie ging es um das gesamte Vernetzungsgeflecht von Website und Social Media, das in den darauf folgenden Teilen in die einzelnen Bestandteile zerlegt wird. So ging es in Teil 2 um die Verweise von der eigenen Website zu den dazugehörigen Social-Media-Präsenzen. Hier in Teil 3 soll nun gezeigt werden, wie Sie den Besuchern Ihrer Website das Weitersagen (Sharing) Ihrer Inhalte erleichtern und das Ergebnis nach Ihren Wünschen beeinflussen können. Natürlich können Sie einen Webinhalt auch immer durch manuelles Kopieren ...
 
Social Business Starts at the Top: Why You Must Have C-Suite Buy-In
04.07.2014
[...] So, social media activity isn't the end result of social business. The concept of social business is really about making sure you're getting as much as you give on social, and that what you learn through social media is incorporated into how you do business. There are plenty of benefits of being a social business. According to IBM, social business is about driving loyalty, anticipating the problems your customers will have, and even saving money on customer support. It's about giving your employees the leeway to treat your customers like humans. ...
 
For HR, social business must not start with techology adoption
04.07.2014
by Bertrand Duperrin - Summary: whatever some say, HR are most of all helpless when they face the many social and 2.0 projects that blossom in the workplace. The potential of such projects is obvious too them, as well as the role they have to play in. But nothing, or so little, changes over time. In fact there's a huge difference between a social HR approach and make HR fit into a social mould they did not choose, at the occasion of the adoption of tool they're asked to serve instead of using it. For HR, the start of social is not facilitating general ...
 
Digital transformation: a (last) chance for HR?
04.07.2014
by Bertrand Duperrin - Unless being in bad faith no once can say that HR have been particularly brilliant in the "enterprise 2.0? or "social business" field until now. If, of course, it will always be possible to find some examples proving the opposite but (and specialists agree on this point) they are nothing but the trees concealing mournful forests. So we used to be satisfied just with having themselves on board, in the core team, having them leading being just expecting too much. This was confirmed by many studies, one of the last being the Digital ...
 
Wissen up-to-date: 5 Tipps für Ihr persönliches Wissensmanagement
04.07.2014
Knowledge Management: Schließen Sie Ihr persönliches Wissen mit ein. Es gibt viele Gründe warum ein persönliches Wissensmanagement Ihre Aufmerksamkeit erzielen sollte: Die Halbwertszeit des Wissens sinkt ständig. Auch Ihr Wissen ist davon betroffen. Gezielter Wissenstransfer und -aufnahme ist notwendig. Sie müssen entscheiden, welches Wissen Sie benötigen und welches Sie weiterleiten sollten. Wissen zu organisieren wird zur Herausforderung. Die Datenflut gilt es zu sortieren - Neues abspeichern, altes entsorgen. Ohne ein Wissen up-to-date wird der Karriereaufstieg ...
 
Structuring a New Collaborative Culture
04.07.2014
[...] Many organizations -- faced with the challenge of bringing together multiple projects, departments, and skillsets -- fall back on the traditional combination of hierarchy, method, and structure. This can breed a culture of complacency, leading to outcomes that are narrow in their vision, team members who feel restricted and undervalued, and a workforce that operates under ceaseless pressure to either get it right, or get out. When I look back on my ill-fated Olympic experience, I can see that I didn't have the full picture. I was unable to bring ...
 
The five forces shaping the future of the workplace landscape
04.07.2014
You'd have to have been living under a rock not to recognise that the future of work is changing. But we have been engaging in this discourse now for more than a decade - why isn't the future here yet, and when will the workplace landscape feel settled? We are in a period of near perpetual change, driven by five primary forces. So long as these forces are factors in our lives, they will continue to shape the way we work. To tap into the power of the workforce and build a truly 21st century company, organisations need to be looking at how experiences ...
 
Many employees won't mingle with enterprise social software
03.07.2014
Achieving solid adoption of these 'Facebook-for-work' tools takes planning, vision, training and effort. In a great IT industry irony, enterprise social networking (ESN) software, designed to boost interaction and collaboration, is often ignored by users and ends up forgotten like the proverbial ghost town with rolling tumbleweeds. The promise of a successful ESN deployment is appealing to businesses: implement a Facebook- and Twitter-like system for your workplace, with employee profiles, activity streams, document sharing, groups, discussion ...
 
So ein Yammer: Wie Enterprise Social Networks die interne Kommunikation verbessern
03.07.2014
Social Media ist Trend, das ist kein Geheimnis. Nicht nur im Privatleben ist eine Vielzahl der Deutschen Mitglied auf Facebook, Twitter und Co. Auch immer mehr Unternehmen kommen auf den Geschmack der hilfreichen Plattformen. Hier dienen sie in der Regel der externen Kommunikation mit Kunden und Vertriebspartnern. Doch in Sachen interne Kommunikation zögern die meisten CIOs noch, sich auf soziale Netzwerke einzulassen. Laut einer BITKOM-Studie nutzen in Deutschland erst 37 Prozent der Unternehmen soziale Medien für die Mitarbeiterkommunikation. Davon ...
 
Communitys und die Arbeitsorganisation
03.07.2014
Schaut man auf die aktuellen Themen der Veranstaltungen zu Enterprise 2.0 und Social Business fällt auf, dass wir in eine neue Phase kommen. Nach Diskussionen um Enterprise Social Netzwerke und Intranet, Best Practices, Treiber, Herausforderungen, Einführungs- und Kommunikationsstrategien, Enabling und ähnliche Themen kommen wir jetzt zu den Schlüsselthemen für eine nachhaltige Transformation, zu organisatorischen Maßnahmen oder zur Organisationsentwicklung mit Fragestellungen: Wie sieht eine digitale Arbeitsorganisation aus? Was sind darin die Arbeitsprinzipien ...
 
Continental-Digital: Wie ein Konzern die Arbeit revolutioniert
03.07.2014
Während in vielen Unternehmen von Sozialen Netzwerken nur die Rede ist, wird bei Continental die neue Arbeitswelt bereits gelebt. Das Guide-Konzept des Automobilzulieferers entwickelte sich somit zum zentralen Thema der Fachtagung "Zusammenarbeit 2.0" in der Evangelischen Akademie Tutzing. Harald Schirmer hat die Einführung von Sozialen Netzwerken bei Continental entschieden vorangetrieben. Sein Enthusiasmus ist dem Change Manager deutlich anzusehen, wenn er von sogenannten "Social Collaboration"-Systemen spricht. Continental-Beschäftigte sind heute ...
 
Top Influencers 2, Top Leadership 1 (Hierarchical power in the organization is half of the 'peer-to-peer' power)
03.07.2014
Let me share a piece of our own research that has just come up from the oven. In a 1200 people, pan European company, in the financial sector, we have compared the power of the five person Leadership Team, in terms of messaging and engagement, reaching other people, with the power of the top five Viral Change TM Champions, defined as top influencers and hyper-connected in the organization. The analysis has been done blind and anonymously. All staff were asked a series of seven questions to try to identify the colleagues whom they would trust and reach ...
 
Die Killer-Anwendungsfälle des Social Business #1: Social Business ist überall
02.07.2014
Der Erfolg des Social Business steht und fällt mit der Auswahl der richtigen Anwendungsfälle (mehr dazu: Die 6 Erfolgsfaktoren von Social Business-Projekten). Die Kunst ist es, die eigene Social Business-Strategie schon vor Beginn eines konkreten Projekts auf die richtigen Use Cases abzustimmen. Doch was sind die richtigen Anwendungsfälle auf dem Weg zum Social Business? Wie finde ich diese, und mit welchen Fällen sollte ich bei der Umsetzung meiner Strategie beginnen? Dieser Beitrag bildet den Auftakt zu einer Serie, die sich mit den Killer-Anwendungsfällen ...
 
Die sieben unternehmerischen Schlüsselaufgaben für morgen - Aufgabe 2, Teil 1: Kollaborative Strukturen implementieren
02.07.2014
Kollaboration heißt miteinander statt gegeneinander - über alle Abteilungsgrenzen hinweg. Wir brauchen inspirierende Freunde, verlässliche Verbündete und unternehmensweit helfende Weggefährten in einer sich zunehmend vernetzenden Welt. "Überkreuzbefruchtung" wird das bei Apple genannt. Wenn Unternehmensorganisationen hingegen auf Konkurrenz statt auf Kollaboration aufgebaut sind, dann werden "die anderen" zwangsläufig als Wettbewerber, wenn nicht gar als Feinde gesehen. Man schottet sich ab, gibt falsche Informationen weiter, verweigert Hilfe unter ...
 
Website und Social Media richtig vernetzen - Teil 2
02.07.2014
von Annette Schwindt - Nachdem ich im ersten Teil das Vernetzungsgeflecht von Website und Social Media bereits zusammengefasst dargestellt hatte, soll es in diesem und in den folgenden Teilen um die einzelnen Elemente dieser Vernetzung gehen. Heute zeige ich Ihnen, wie Sie von Ihrer Website aus auf Ihre Social-Media-Präsenzen verweisen können. Denn nur wer Ihre Präsenzen ohne großes Suchen findet, wird Fan oder Follower werden. Es geht also darum, Ihre Facebook- oder Google+ Seite, Ihren Twitter-Account oder sonstige Präsenzen im Social Web möglichst ...
 
Winning the War on Mobile File Sharing
02.07.2014
What a difference a decade makes. No more than 10 years ago, the traditional knowledge worker had limited options when it came to simple document collaboration and file sharing outside of the office. Now with the consumerization of IT creating a workforce that is more mobile than ever, the idea of being tied to your desk is archaic. Workers expect to have flexibility in the way they work, and this means being able to seamlessly move files between a desktop PC and a mobile device while on the move. In fact, it's become more than a mere expectation. For ...
 
It's Time to Split HR
02.07.2014
t's time to say good-bye to the Department of Human Resources. Well, not the useful tasks it performs. But the department per se must go. I talk with CEOs across the globe who are disappointed in their HR people. They would like to be able to use their chief human resource officers (CHROs) the way they use their CFOs--as sounding boards and trusted partners--and rely on their skills in linking people and numbers to diagnose weaknesses and strengths in the organization, find the right fit between employees and jobs, and advise on the talent implications ...
 
Digital transformation requires? better organisational structures
02.07.2014
When considering the 'why' of social business, it is worth starting at an even more fundamental level: why do large firms exist? Ronald Coase said it was to minimise transaction costs by providing an infrastructure that lets the coordination of work and production happen more cheaply and reliably than if stakeholders went out to the market to source everything themselves. But that no longer holds true in many cases. At the recent Europas Gathering conference, Emily Brooke spoke about how she founded the bicycle light company Blaze to help reduce cyclist ...
 
Contextual conversation: Work chat will dominate collaboration
01.07.2014
by Stowe Boyd - The form factor of communication in the enterprise is changing due to the rapid adoption of chat-influenced conversational tools such as HipChat, Slack, Flowdock, Gitter, and others. While these have until recently been marketed toward developers -- and one of their common features is loose integration with developer tools like GitHub, Zendesk, and Heroku -- the general model is applicable in other functional areas. There are several drivers for the adoption of chat-influenced conversational tools and their replacement of less-conversational ...
 
Collaboration Technology Should Be Part Of Your Customer Experience Tool Kit
01.07.2014
Businesses invest considerable sums of money with vendors like Box, Cisco, Google and Microsoft for a collection a technology we call collaboration tools. As an analyst, though, the question that has dogged me in watching this space is "why?" As in "what is the actual value a business gets from investing in collaboration technology?" The vendors' rationale for acquiring collaboration tools has shifted in emphasis over time, going from a conversation on cost savings to one on productivity gains. However, cost savings is an undifferentiated and limited ...
 
How to Write a Social Media Policy to Empower Employees
01.07.2014
Does your company have a social media policy? Are employees confused about what they can and can't post? Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts. In this article you'll discover how to create a social media policy that unleashes employee participation. Why a Social Media Policy? Research shows that a majority of employees are willing to share company information--they're just not sure what to share because they don't want to get in trouble. ...
 
The Art of the Unreasonable
01.07.2014
by Simon Terry - Every day I deal with unreasonable people. I wish there were more of them. Unreasonable clients The unreasonable people I meet are those executives, entrepreneurs and other change makers who are trying to change their organisations, to create new products or who are trying to make the world more human. These individuals don't want to hear that it is hard, or that success is unlikely or that they are unlikely to see rewards. These individuals are purposeful and all they want is help to bring their unreasonable visions into being. Willingness ...
 
The Power of Meeting Your Employees' Needs
01.07.2014
What stands in the way of our being more satisfied and productive at work? That's the fundamental question we sought to answer in a survey we conducted with HBR last fall. More than 19,000 people, at all levels in companies, across a broad range of industries, have so far responded to the questions we posed. What we discovered is that people feel better and perform better and more sustainably when four basic needs are met: renewal (physical); value (emotional), focus (mental) and purpose (spiritual). This isn't surprising news, of course. Is there any ...