#socbiz
Curated hints on Digital Transformation, Enterprise 2.0, Enterprise Social Networks, Social Intranets, Social Collaboration, Knowledge Management, HR 2.0, ... and all the rest
Dr.-Ing. Carsten Rose – Effective: 30.06.2014

Archive 06/2014

Social Business Digest by caro - Archive 06/2014
Networking in the house - Es muss nicht immer E-Mail sein
30.06.2014
von Thomas Dörmann - Pauschaldiskussionen, wie E-Mail vs. Microblogging bringen die Unternehmen nicht weiter. In dieser Debatte sollten die Anwendungsfälle ganz klar im Vordergrund stehen. D.h. wo macht es Sinn, innerhalb der Arbeitsprozesse sinnvolle Methoden zu integrieren und an dieser Stelle veraltete Vorgehensweisen abzulösen bzw. im Umkehrschluss bestehen zulassen. Dazu ist in vielen Fällen die Hinterfragung der bisherigen Arbeitsabläufe wichtig, um Aufschlüsse über die Verschwendung von z.B.Zeit aufzudecken. Als Ergebnis können viele Möglichkeiten ...
 
10 ways internal communications is changing
30.06.2014
Several times I have been involved with the internal magazines in the companies I worked in. The pattern was most of the time something like this. The new CEO or new Division manager read the results of the bi-annual employee engagement survey (formerly called satisfaction survey), and it was clear that a large proportion of the employees were unhappy with the internal communications. Reward scored of course lowest (who is so stupid to fill in she or he is unhappy with pay), but most of the time internal communications came second on the unhappiness ...
 
Can social business be measured?
30.06.2014
While there have been various estimates of the potential value of implementing social business across organisations, how these estimates are calculated and how organisations should measure the impact of their own initiatives - either piecemeal or comprehensive - remains contentious. Perhaps the least controversial outcome is that of cost savings generated through the use of peer-to-peer support communities, such as the celebrated giffgaff community, in which customers help each other, rather than relying on support staff. This, it is generally agreed, ...
 
Is Social Media a Fad?
30.06.2014
A constant topic that haunts any social media workshop. A topic that reflects more about the people talking about social marketing than social marketing itself. A topic that mixes the technological tools themselves with what the tools are achieving culturally. You see social marketing is hard. Hard, because it needs your business to work tirelessly on connecting with customers. Not through words but through actions. Not by bribing but by offering. Not by being social when you want to be, but when the customer wants you to be. It is not a technological ...
 
E2.0@DS Helping Hands - persönlicher Support
30.06.2014
Die Robert Bosch GmbH entwickelt sich zu einem hoch vernetzten Unternehmen, einem sogenannten Enterprise 2.0. Der Wandel wird von unterschiedlichen Qualifizierungs- und Kommunikationsmaßnahmen begleitet. Im Geschäftsbereich Bosch Diesel Systems gibt es neben zentral bereitgestellten Schulungsmaßnahmen, ein weiteres informelles Qualifizierungselement, sogenannte Helping Hands. Diese stehen den DS-Mitarbeitern mit Rat und Tat bei allen Fragen rund um Bosch Connect (Social Business Software bei Bosch) und Enterprise 2.0 zur Seite. [...] ...
 
Corporate Transformation Starts Here
30.06.2014
by Céline Schillinger - Business, organization and culture change are hot topics in the corporate world today. However, they often remain conceptual thinking: implementation is seen as difficult. We know companies have to connect with their internal and external stakeholders, we understand a collaborative culture is now key to success, we may even realize that social technologies are not sufficient to ignite collaboration. So, where to start? Well, the trigger can be as simple as a meeting. A different type of meeting. Here's an example. Systemic issues ...
 
In a world without rebels
30.06.2014
We teach our children about the importance of free speech and the dangers of group think, encouraging them to read novels about frightening futuristic societies like George Orwell's 1984 where the Ministry of Truth's real mission is to falsify historical events and spin propaganda. Or Lois Lowry's The Giver world where pain, fear, intense love and hatred have been eliminated and there's no prejudice because people look and think the same. And yet, in our schools and at our workplaces "group think" is subtly and not so subtly rewarded and those who question ...
 
A compass for the Big Shift
30.06.2014
by Harold Jarche - Participation in knowledge flows can generate new insights and practices and improve performance in ways that also yield learning and new capabilities. This thinking extends from the individual up into the organization and beyond, into the ecosystem. Not just how can we learn, but how can we learn faster? We're still early in the Big Shift, but if we can figure this out, we create an environment of increasing returns, expanding opportunity, and more value for everybody. - John Hagel: Why learning is the only sustainable response to ...
 
Warum wir mehr über den Digital Workplace reden müssen!
27.06.2014
von Bjoern Negelmann - [...] Immer mehr wird deutlich, dass die Massennutzung der sozialen Netzwerke wie Facebook & Co sowie der Siegeszug der Smartphones & Tablets als Wegbereiter für neue Formen der Zusammenarbeit gesehen werden müssen. Denn Mitarbeiter wollen im Unternehmen genauso einfach und flexibel zusammenarbeiten - wie im privaten Bereich. Facebook ist hier für viele eine Messlatte und ein Best-Practice für einen unkomplizierten Informationsaustausch und eine Interaktionslogik, die die Personen in den Mittelpunkt stellt. Facebook bietet ...
 
Why Connecting Is Superior
27.06.2014
Today we create a mind-boggling 2.5 exabytes of data daily, with tools to simplify it all to smarten us. But given this 24/7 access to infinite information, why do most people still think success is all about being the smartest person in the room? You're meant for so much more. [...] Here's the big idea: It's no longer about only working harder and smarter. The days of the Knowledge Worker and Information Age are over, and the days of the Connection Worker and Integration Age have begun. Now it's about working more creatively with ...
 
Social Media Nutzung in Unternehmen: Wem gehören die Daten?
27.06.2014
von Nina Diercks - Seien wir ehrlich, auch wenn die FAZ titelt "Deutschlands Chefs entdecken das Neuland", so genießt die digitale Kommunikation viel zu oft einen ganz merkwürdigen Zwitterstatus in deutschen Unternehmen. Einerseits heißt es "Oh! Damit müssen wir uns jetzt auch beschäftigen. Und zwar nicht nur oberflächlich. Wir brauchen eine Social Media Strategie. Denn Social Media bedeutet Unternehmenskommunikation!". Auf der anderen Seite werden bei der Umsetzung doch nur ein Mitarbeiter (zusätzlich zum Tagesgeschäft) und ein Praktikant mit der Umsetzung ...
 
Website und Social Media richtig vernetzen - Teil 1
27.06.2014
von Annette Schwindt - Die richtige Vernetzung der eigenen Website (oder des eigenen Blogs) mit den dazugehörigen Präsenzen in den sozialen Netzwerken ist ein Thema, das leider viele vernachlässigen oder bei dem oft Fehler gemacht werden. Das hat zur Folge, dass die einzelnen Präsenzen etwas verloren für sich stehen und nicht ihre volle Wirkung entfalten können. Daher möchte ich das Thema in einer kleinen Serie* aufgreifen: Diese Serie wird folgende Teile haben: Das Vernetzungsgeflecht von Website und Social-Media-Präsenzen Social-Media-Präsenzen von ...
 
Höhere Effizienz und Produktivität als Ziel: IT verändert die Zusammenarbeit
27.06.2014
Techniken, die aus sozialen Netzwerken bekannt sind, ergänzen Szenarien in Unternehmen, um die E-Mail-Flut einzudämmen. Cloud-Angebote unterstützen mobiles Arbeiten. »Unternehmensleitungen halten Collaboration zuweilen für einen Kostenfaktor. Doch in Wahrheit handelt es sich um einen Effizienzfaktor«, sagt Peter Schütt, Leader Social Business Strategy in der Software Group von IBM Deutschland. Mit Collaboration-Software lasse sich die Produktivität erhöhen und so das Unternehmensergebnis verbessern. Auch beim Innovationsmanagement können solche Lösungen ...
 
The role of IT in making digital transformation projects work
27.06.2014
Digital transformation can be a nebulous term and, like cloud and big data, it can mean different things to different people. But what is a common factor around this topic is that more companies are embracing digital as an essential part of their overall business strategy for the future. The likes of John Lewis have led the way in implementing large-scale digital programmes in the private sector, and similar moves are taking place across the public sector. From local government and non-profit organisation projects by the likes of Camden Council and ...
 
Social Infrastructure Is A Highway
27.06.2014
Celebrating the Lincoln Highway centennial this year - the first U.S. transcontinental highway - I thought about Alice Ramsey. In 1908, Alice was the first woman to traverse our country coast to coast via auto. Three years later, her path was the foundation for the Lincoln Highway. Alice's story and the building of the first highway infrastructure are both germane to our new social world. Infrastructure means different things to different people. It's not just technology; rather, it is program building. Blazing the trail like Alice with a small team ...
 
Social Intranet
26.06.2014
Enterprise Social Network - die E-Mail der Zukunft? Privat nutzen viele andere Kommunikationskanäle als im Job. Zuhause wird sich sozial vernetzt, gechattet und in Gruppen kommuniziert. Wieso sollte man sich also nicht auch im Beruf sozialer vernetzen? Reicht ein firmeninterner E-Mail-Verteiler zu Zeiten des Web 2.0 noch aus? Soziale Medien sind auch bei Unternehmen sehr beliebt. Die Mitarbeiter und Mitarbeiterinnen können die Facebook-Meldungen und Tweets des Unternehmens abonnieren, um auf dem neusten Stand zu bleiben. Doch es gibt viele Nachrichten, ...
 
Ein echter Social Business Trigger
26.06.2014
von Harald Schirmer - Immer mehr Firmen beschäftigen sich mit der internen Nutzung von "Social Media" - gleichzeitig sind nur wenige erfolgreich bei der Implementierung - was meist mit fehlendem Kommitment, Management Unterstützung und der schlichten Frage - warum sollte man überhaupt? - zu tun hat. In diesem Artikel möchte ich zeigen, was notwendig sein könnte, um Enterprise 2.0 schneller zu erreichen. Inzwischen ist es gut verstanden, das es dabei nicht um eine reine Software Thematik, sondern vielmehr einen langfristigen Kulturwandel geht. Erst wenn ...
 
10 ways why Knowledge is like Electricity
26.06.2014
by Nick Milton - A visit to an electricity substation a few weeks ago got me thinking about how knowledge and electricity are alike, and how the electrical power grid of a country can form an analogy to the knowledge management framework of an organisation. Here are some of the ways: Both electricity and knowledge have no real value until they are applied Both electricity and knowledge need to flow before they can be applied Both electricity and knowledge need connections in order to flow The flow of electricity and knowledge both need to be aimed towards ...
 
Transforming the Workplace - 11 Steps Towards Optimism
26.06.2014
Can someone explain the dreary mood that's seem to have taken over your office? Why has the air gone out of your people? What's wrong with everyone, anyways? Maybe you should look no further than the end of your own nose: the person at fault may be you. Now don't get mad, but think about it. What kind of environment are you promoting in your workplace: one of optimism and hope, or pessimism and worry? People are naturally drawn to optimists -- people who genuinely believe that things will get better. In a study of the nomination speeches of presidential ...
 
Management Practice Lags Culture
26.06.2014
by Simon Terry - Management practice is influenced heavily by hierarchy, tradition and risk aversion. As a result our practice as managers lags the changes in culture in the society around us. Leaders need to work to close the gap between management practice and social expectations. Management Practice is a Lagging Indicator The way we manage our organisations is defined by practices that often trace back to the industrial era. The consequences of this are evident in many ways: the diversity of our organisations does not reflect the diversity of our ...
 
Neue Sozialkompetenz: Die Präsenz in sozialen Netzwerken wird im Beruf wichtiger
25.06.2014
In sozialen Netzwerken unterwegs sein, kann Spaß machen - und die Karrierechancen deutlich erhöhen. Großkonzerne suchen inzwischen verstärkt ihre "Influencer" im Unternehmen. Das sind Leute, die in sozialen Netzwerken über Einfluss verfügen - und diesen bei der Zielgruppe geltend machen. Je mehr Follower oder Freunde man in sozialen Netzwerken hat und je höher deren Ansehen ist, desto wertvoller ist der eigene Mitarbeiter. Die Konzerne wollen diese "Influencer" identifizieren - und belohnen. Und mit Reputationswerkzeugen wie Yammer, PeerIndex oder Klout ...
 
Social Media in Unternehmen: Eine Frage der Reife
25.06.2014
Es sei wichtig für Unternehmen, mit Social Media klug umzugehen, hieß es vor kurzem in einem Leserkommentar in diesem Blog. Und nun? Was sollten wir tun? Und was lieber sein lassen? Kurz: Wie kann ein Unternehmen Social Media strategisch klug einbinden? Passen die modernen Kommunikationskanäle zu diesem Unternehmen? Ist dieser Change gut durchdacht oder ein übereiltes Aufspringen auf einen Zeitgeist-Zug, auf dessen Reiseroute und Ziel das Unternehmen noch nicht vorbereitet ist? Als "Neuland" hatte Bundeskanzlerin Angela Merkel erst im Sommer 2013 das ...
 
Konkretes Beispiel, wie schnell explizites Wissen veraltet: Wiki Forschungsabteilung
25.06.2014
von Michael L. Höfer - Mit den Kunden, aber auch immer wieder intern mit den Kollegen gibt es interessante Diskussionen, welchen Stellenwert das Management von explizitem Wissen in einer Wissensmanagement-Gesamtstrategie haben sollte. Selbstverständlich werden als Grundlage für ein Wissensmanagement-Szenario immer Dokumente / Wikiartikel etc. gespeichert, mit Metadaten strukturiert und durch Navigation und Suche zugänglich gemacht. Das passt. Das ist oft auch das Erste was den Kunden zum Thema "Wissensmanagement" als Anforderung in den Sinn kommt. Ich ...
 
Enterprise 2.0 - Wissensmanagement der neuen Generation?
25.06.2014
Social Software hat in den letzten Jahren als Wissensmanagement-Instrument zunehmend an Bedeutung gewonnen. Während größtenteils anerkannt wird, dass Wikis, Weblogs und Co. einen grundlegenden Wandel der Kommunikation unterstützen, fällt es immer noch schwer, das Phänomen "Enterprise 2.0? abzugrenzen und den Stellenwert der neuen Plattformen in den Arbeitsprozessen der Mitarbeiter zu bestimmen. Verfolgt man die Diskussion in Wissenschaft und Praxis, stellt man fest, dass dieselben Fragen wieder und wieder gestellt werden: Was ist die "richtige" Einführungsstrategie ...
 
Haufe Studie: Wissen in Unternehmen
25.06.2014
Wie produktiv nutzen deutsche Firmen ihr Know-how? Die Antwort auf diese Frage ist erschreckend: 51 Prozent der deutschen Unternehmen haben erheblichen Nachholbedarf beim erfolgreichen Umgang mit Wissen. Dies ist das Ergebnis einer Studie zum Thema "Produktiver Umgang mit Wissen in Unternehmen", die Haufe in Auftrag gegeben hat. Gemeinsam mit mifm München - Institut für Marktforschung GmbH hat Haufe 300 Geschäftsführer sowie Mitarbeiter mit und ohne Personalverantwortung zum Thema "Produktiver Umgang mit Wissen" befragt. ...
 
KM, what's in it for me?
25.06.2014
by Nick Milton - Knowledge Management will work in an organisation when there is something of value in it for the people involved. This is what we call the "principle of local value". If KM is of local value, it will work. If the value is only for others, it won't. The value is greatest when people can see themselves as benefiting from Knowledge Management, for example when they find valuable and useful knowledge using your KM framework (through Peer Assists for example or through asking questions in a Community of Practice). Local Value from Knowledge ...
 
How to manage virtual employees
25.06.2014
There's no one best approach to managing virtual employees, but there are sets of best practices you can adopt in a trial and error system. It depends on numerous things like (of course) individual employees, your industry, the tech savviness of workers, how you train and prepare them and what goals you have in mind. As more companies are seeing the appeal of virtual offices, from much lower overhead to happier employees, this is one trend that isn't going anywhere. The simple truth is that, just like a "regular" office, there are workers who will thrive ...
 
How Leaders Promote Collaborative Environment
25.06.2014
When it comes to thriving in today's fast-changing, interconnected global economy, one of the attributes of organizational success that often comes up is ensuring that we promote greater collaboration among the various teams and departments within our workplace. Indeed, the ability to foster collaboration in your organization has become a critical leadership competency as technological, process-driven differentiators give way to people-centric ones in today's knowledge-based global economy. Unfortunately, while leaders may state that they want to engender ...
 
Majority of Microsoft SharePoint users 'disillusioned' with its services, claims report
25.06.2014
Almost two-thirds of Microsoft SharePoint enterprise users are "disillusioned" with the services provided by the collaboration tool, believing it to offer an "unsatisfactory" performance when it comes to meeting the original brief of what SharePoint was deployed for. That's according to 'Collaborative Credentials,' a new report by online application developer Mando Group. It was based upon a study among 300 senior IT professionals into whether collaborative SharePoint-based intranets are meeting user needs for information access, sharing and ...
 
Fünf Gründe, warum Deutschland nicht twittert
24.06.2014
Nach einer Analyse von PeerReach von Ende 2013 gibt es nur 540.000 aktive Twitter-Nutzer in Deutschland, Auch die in der ARD/ZDF-Online-Studie genannte Zahl von einer Million deutscher Nutzer, die zumindest "gelegentlich" Twitter nutzt fällt im Ländervergleich angesichts von rund 80 Millionen Einwohnern, von denen rund 77 Prozent über 14 Jahren das Internet nutzen, eher nüchtern aus. WSJ Tech hat fünf Gründe gesammelt, warum Twitter in Deutschland einfach nicht abheben will - natürlich ganz subjektiv. Die Kultur Die Sprache Allgemeine Technik-Skepsis ...
 
How Social Media Managers Can Leverage Personal Influence Into Brand Success
24.06.2014
You run your brand's social media campaigns, but you've got your own extracurricular social media activities going on, too. You're into early-90?s hip-hop, startup culture, home improvement, and fashion - and Twitter, Facebook, and Instagram know all about it thanks to your lushly updated accounts. You're a multi-faceted being. Your kind refuses to be pigeon-holed. No one puts baby in the corner...But how can that help your brand? Well, your job is to be the voice for your company, plan content, and build relationships with influencers, correct? By ...
 
Intranet Change Management - Kommunikation allein schafft kein Vertrauen
24.06.2014
von Stephan Schillerwein - Veränderungsmanagement wird in vielen Intranet-Projekten und Digital Workplace Initiativen immer noch mit Kommunikation gleich gesetzt. Und obwohl Kommunikation natürlich einen nicht unwesentlichen Bestandteil des Change Managements darstellt, ist es eben nur ein Massnahmenbereich von mehreren. Obwohl Change Management (nicht nur im Zusammenhang mit Intranets) in aller Munde ist und man kaum noch ein Projekt antrifft, in dem "Change" nicht zumindest irgendwo als Aufgabe auf dem Projektplan zu finden ist, sind die Erfolge, ...
 
Dear CEO, It's Time to Think About Your Intranet
24.06.2014
Dear CEO, It's been a bit of a wild ride the last few years but hey, the market is bouncing back, the merger and acquisitions wheels are turning again and company values are rising. Chances are you are sitting on some cash and you need to make some decisions about growth versus profit. What a great position to be in! And hey, kudos to you for steering the ship through some rough waters back there. I know you've been looking a lot of numbers lately, everything from balance sheets, to each division's P&L, to various marketing metrics. But here's a ...
 
Learning to breathe in the network era
24.06.2014
by Harold Jarche - The networked workplace is the new reality. It's always on and globally connected. This is where all organizations are going, at different speeds and in a variety of ways. Some won't make it. In many organizations the outside world is better connected than inside the workplace. This makes it difficult to connect at the boundaries, which is where we have the best opportunities for serendipity and potential innovation. At the edge of the organization, where there are few rules; everything is a blur. It may even be chaotic. But opportunities ...
 
It's Time for Intrapreneurs to Lead Change from Inside the Company
24.06.2014
by Brian Solis - These are words that haunt organizations around the world for better or for worse. While many are risk averse some are also risk takers. Whichever side you reside, your position is often the product of the vision, philosophy, and executive leadership that breathes life into (or takes away from) culture. It is this direction that ultimately governs the construction or deconstructing of the guardrails that separate risk and security. It all reduces down to a stock where the taste cannot be appreciated until some point in the future. The ...
 
Sparks of collaboration at PwC
24.06.2014
"The average age of people in PwC is 28 and a few months and we found that more and more of them just could not cope with the way we wanted them to work. They told us that the way we did things was too old-fashioned and too difficult. So rather than argue against them, we asked them to help us make it better by turning them into advocates," explains Simon Levene, Global Knowledge Channels Leader at PricewaterhouseCoopers (PwC). "We had a long list of possible technology solutions and narrowed them down to two possible platforms and put them into a sandbox ...
 
Tipps und Checkliste: Wie man ungewöhnliche Talente fördert
24.06.2014
Multitalente bringen Innovation und Wachstum. Allerdings sind sie meist schwierige Mitarbeiter und nicht gerade die Besten in der Abarbeitung. Letzteres können wiederum Experten besser. Berater Wolfgang Kierdorf zeigt in seiner Kolumne, wie man Talente findet und bindet. "Wo Deine Talente und die Bedürfnisse der Welt sich kreuzen, dort liegt Deine Berufung." (Aristoteles) Je anspruchsvoller und vielfältiger eine Stelle ist, desto unwahrscheinlicher ist es, hierfür den perfekten Kandidaten zu finden. In eine "runde" Stelle soll dann ein "eckiger" Mitarbeiter ...
 
Das Letzte, was wir brauchen, ist ein Enterprise Social Network
23.06.2014
von Simon Terry - [...] Der Zweck dieser E-Mail ist zu erklären, warum ein Enterprise Social Network das Letzte ist, was wir brauchen. Diese E-Mail ist eine Reaktion auf das Gespräch über Enterprise Social Networking in der gestrigen Executive Leadership Sitzung. Wir dachten, dass sie am besten geeignet sei, um die Position des Führungsteams zusammenfassen, denn das gestrige Gespräch uferte aus in Anekdoten über Social Media, Technologie-Terminologie, Angst vor Veränderung und Diskussion über Ablenkungen wie Zusammenarbeit, Zukunft der Arbeit und neue ...
 
10 Observations on Changes Due to Social Collaboration
23.06.2014
by Christian Buckley - With Microsoft and Salesforce announcing a partnership that will align the former's collaboration and communication platform powerhouse, Office365, with the latter's leading customer relationship management (CRM) platform, one thing is clear: collaboration continues to be a primary focus of enterprise application providers. While much of the terminology that we use around 'collaboration,' 'social,' and even 'communication' technology has become meaningless platitudes - words and phrases ...
 
Influencing People Around Us, Spreading #SocBiz
23.06.2014
by Rogier Noort - Anybody familiar with this blog knows I have a passion for Social Business. In fact, it's almost an (un)healthy obsession. I just believe this is the way forward for people and businesses alike. Not just to make a bigger profit, although that is one heck of a motivator for many, but mainly because of the positive effect it has on the employees involved. We know that employee engagement is at a worrisome low. And we know that being engaged with the company you work for makes you more productive, brings more satisfaction and, overall, ...
 
5 ways to bring the Digital Renaissance of Work alive in your organization
23.06.2014
Synopsis: Overhauling your digital workplace to make it fit for the future is no small task, but it is critical. Simply getting people to talk about the "digital workplace" is an important first step and this article explains how to move the conversation forward. So, you know you're part of the Digital Renaissance of Work. You welcome our collective emergence from the Dark Ages of the office. And you get the digital work ethic... But, when you get in to work or login from home, the digital workplace still looks like something the cat dragged in. Backwards. ...
 
Transforming Connections in an Age of Digital Change
23.06.2014
The goal of marketing still revolves around accelerating new and repeat sales. But the means to that end has shifted over the past few years. This fundamental shift can be tied, in part, to digital innovation. However, it's not just about technology. It's about the lifestyle shift and what could be considered a "workstyle" shift, which I define as a person's expectations and preferences in how they work and engage with a company. How can companies transform the ways they engage with customers and partners and connect to their existing marketing automation ...
 
The destruction of home page news
23.06.2014
"I no longer support the idea of home page news and features," says Shel Holtz, Principal, Holtz Communications + Technology. "My opinion has changed 180 degrees in the past two years. Activity streams is where we are moving." At Pitney Bowes, Corporate Communications was able to increase readership to intranet news articles by 300% by promoting individual articles in Yammer newsfeeds. Although, news articles still appear on the Pitney Bowes intranet home page, social media activity streams via Yammer are driving users to the news. Pitney Bowes Intranet ...
 
The Importance of Doing Nothing
23.06.2014
By giving the brain 'downtime' we can improve mental health and allow ideas to incubate. "Learning without reflection is a waste, reflection without learning is dangerous" (Confucius) In today's networked society we are at risk of becoming victims of information overload. Introspection and reflection have become lost arts as the temptation to 'just finish this' or 'find out that' is often too great to resist. But working harder is not necessarily working smarter. In fact slacking off and setting aside regular periods of 'doing nothing' may be the best ...
 
If Your Employees Are Not On Social Media, What The Hell Are They Doing?
20.06.2014
Would you trust a hairdresser with a bad haircut or a tailor in an ill-fitting suit? I know I wouldn't. So, should you trust a marketer or sales professional who is not fully engaged with social media? It's time to stop asking if your employees should be allowed to represent your organization on social media and start asking yourself, if they are not already doing so, why the hell not. When you give your employees access to a phone you expect them to use it. Why would you give them the Internet and not expect them to tweet? Make no mistake about it, ...
 
Social Collaboration: Schwellen durch Kommunikation überwinden
20.06.2014
Die Einführung einer internen Social Collaboration Plattform, egal ob Jive, Sharepoint oder IBM Connections, stellt Unternehmen vor ganz neue Herausforderungen. IT-Projekte unterscheiden sich sowohl vom Umfang als auch von der nachhaltigen Tragweite für die interne Kommunikation enorm von einem reinen IT-Projekt. Die Installation eines Großrechners im Rechenzentrum eines Unternehmens hat weniger Auswirkungen auf die Unternehmenskultur und das Miteinander der Mitarbeiter, als zum Beispiel die unternehmensweite Nutzung von internen sozialen Netzwerken. ...
 
Social Collaboration professionell nutzen
20.06.2014
Der richtige Umgang mit Social-Software vor und nach der Einführung stellt Unternehmen oft vor Probleme. Drei Experten machen klar, warum Social Collaboration nicht als reines IT-Projekt verstanden werden darf. Das Arbeiten nach den Prinzipien des sozialen Netzwerkens gerät zunehmend in Mode. Unternehmen betiteln sich dann gerne als "Enterprise 2.0" oder "Social Company". Wer den Weg in Richtung Social Business nur technisch beschreitet, kann aber schnell in der Sackgasse landen. Drei Experten treten den Beweis an, dass Social Collaboration mehr als ...
 
Twitter für Unternehmen
20.06.2014
Twitter hat zwar in Deutschland bei weitem nicht die Popularität wie in anderen Ländern, wie z.B. den USA, trotzdem ist Twitter auch in Deutschland verbreitet genug, um sich auch als Unternehmen bei Twitter zu engagieren. Twitter hat sich bereits in der Realwirtschaft breit gemacht. Politiker twittern ihre Rücktritte, Stars twittern was sie gerade tun und Großunternehmen twittern was es für neue Produkte am Markt gibt. Die, die es richtig verstanden haben machen sogar Kunden-Support über Twitter - JA! Das funktioniert - und sogar gut! Doch was ist eigentlich ...
 
How to Know If Your Social Media Content is Relevant and Why It's Uber Important
20.06.2014
Rel?e?vance: The ability to retrieve and publish material that satisfies the needs of the user. Social Media marketing is a crowded space. The effort required now to get your business found, followed and favorited is enormous. It all hinges on how relevant your content is on the social channels you use to connect with customers and prospects. One of the most common questions businesses and their salespeople have about Social Media content is, "How do I know if what I'm publishing is resonating with my customers?" The answer to this is actually quite ...
 
A world without email? Still a fantasy for many workers
20.06.2014
According to an article on The Wall Street Journal, despite some start-ups' efforts in creating a corporate world with no email, "managers and digital experts say technological and social hurdles remain." Enterprise solutions such as Slack are working to reduce the need of emails at work. However, at present, they seem to fail at scaling up. Building on this, The Wall Street Journal presents a series of case studies, including the story of Myplanet Internet Solutions Ltd: "Myplanet Internet Solutions Ltd., which builds applications and e-commerce ...
 
10 Clear Principles for the 96% that Need Culture Change
20.06.2014
I wrote a popular TLNT.com article about how 96% of respondents from a Strategy& / Katzenbach Center survey on culture and change management highlighted that culture change was needed in their organization in some form. I criticized some of the over-simplified recommendations that accompanied the survey release but The Katzenbach Center came through with their recent high quality article and related video on 10 Principles for Leading Change Management. All leaders need to understand these principles and it doesn't matter if they are in a big corporation ...
 
Lebendiges Wissen vs Wissensmanagement
19.06.2014
von Harald Schirmer - Wissensmanagement hatte über Jahrzehnte zum Ziel Wissen zu sammeln, zu strukturieren, zentral abzulegen - zu managen. Seit ca. 15 Jahren beschäftige ich mich nun mit verschiedenen Konzepten, habe Systeme kommen und gehen sehen und habe heute eher mehr Fragen als Antworten. Nur hat sich der Fokus verschoben - es sind weniger die Fragen welches Tool, welche Software oder welche Struktur unterstützt Wissenssammlung, Wissensaufbau oder Verbreitung - sondern mehr wie können wir das Verhalten der Menschen im Umgang mit Wissen weiter ...
 
Liebe Chefs, ihr könnt Social Media einfach nicht mehr ignorieren!
19.06.2014
Die Zeiten, in denen sich Chefs noch in ihren Manager-Meetings verstecken konnten, sind vorbei! Immer mehr Mitarbeiter und Kunden erwarten Sichtbarkeit und Transparenz von einem Unternehmen, auch in Sachen Social Media. Und wer kann in dieser Hinsicht ein besseres Vorbild sein als der eigene Chef? Bereits letztes Jahr hat die Zeit Online dafür plädiert, dass Chefs die sozialen Medien mehr nutzen sollten. Bisher hat sich hier jedoch wenig geändert. Auch eine neue Studie von BRANDfog rät Chefs dazu, in den Social Media aktiv zu werden. Denn CEOs, die ...
 
The Social Business Gets Results
19.06.2014
Social business is more than a collection of technologies. It's a fundamentally different way to approach strategic challenges and achieve desired results. Communication and collaboration have always been at the center of a successful business strategy. In fact, they've frequently separated industry leaders from laggards. However, in the rapidly unfolding digital age, it's also clear that electronic interaction is systematically remapping and rewiring the central nervous system of the enterprise. Mobility, unified communications (UC), ...
 
7 Great Excuses for Curating Content
19.06.2014
We've all grown up learning that "sharing is caring," and when it comes to content marketing, it's no different. Content curation isn't just a great way to jump-start and maintain relationships with prospects and experts in your industry, it can also save you time and find new inspiration. There's no question that publishing original content is the ideal way to start building a distinct voice for your brand's personality. However, curating content can serve to supplement those efforts and solidify the identity that you're working to create. The list ...
 
No one cares about what you know, until they know you care
19.06.2014
No one cares about how much you profess to know or how good your business is. What matters is that you care about something besides collecting money. When People Start to Care Influencers (or experts) have been always been present, but the social empowerment of the web today means that anyone can claim to be an expert on a subject and solely promote their product or service, which is a soul-less tactic to pursue. What troubles me, after a brief look at our timelines and newsfeeds, is that we are all sitting in the equivalent of a filled football stadium ...
 
How to Find Your Hidden Creative Genius
19.06.2014
There is a interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes. As the story goes, Picasso was walking though the market one day when a woman spotted him. She stopped the artist, pulled out a piece of paper and said, "Mr. Picasso, I am a fan of your work. Please, could you do a little drawing for me?" Picasso smiled and quickly drew a small, but beautiful piece of art on the paper. Then, he handed the paper back to her saying, "That will be one million dollars." "But ...
 
Social Intranet or Enterprise Social Network? Is there a difference?
18.06.2014
It has always been in my head. Ever since the move from traditional push based intranet systems to the introduction of tools like Sharepoint. I have worked in communications for 10 years and have been involved in four intranet projects in various companies. I have learnt a lot but I have also learnt that the language we use to talk about these tools seems to change and mean different things to different people so I wanted to get mine out of my head to see if I was alone in this thinking... I don't believe we should separate an intranet from an enterprise ...
 
The Key to Social Media Success Within Organizations
18.06.2014
What determines whether an internal social media initiative brings business benefits? One essential -- but often overlooked -- factor is how employees feel about the organization. Many organizations have started using social media (a.k.a. Enterprise 2.0) tools internally to interact with their employees. A number of companies, including Best Buy and Dell, have succeeded in using social media internally to meet important objectives, such as reducing their costs, increasing revenues or stimulating innovation. However, many companies have either stayed ...
 
Curation: Creatively Filtering Content
18.06.2014
We are living in an era of information overload. So much content is shared online that curation is needed as a way to get value out of the information flood. Content curation is the process of shifting through the vast abundance of content on the Internet to select the best, most relevant resource, on a specific topic or theme, so that we can organize, manage and collate the content for ourselves and share with others. Content curation is about working smarter and not harder. Content curation is also a reflective process; as you curate resources you ...
 
Curation trumps creation
18.06.2014
In the past, it has been the role of L&D to ascertain the resources necessary to supporting performance in the organization. Finding the information, creating the resources, and making them available has often been a task that either results in training, or complements it. I want to suggest, however, that the time has changed and a new strategy may be more effective, at least in many instances. Creating resources is hard. We've seen the need to revisit the principles of learning design because despite the pleas that "we know this stuff already", ...
 
6 Myths About Social Sharing
18.06.2014
Consider everything you thought you knew about social sharing. Now, forget it. The trends you thought you knew have evolved and are not the same as they used to be. Time to hit refresh on your social marketing strategy and optimize your customer engagement by sharing the right content at the right time, and truly understand what channels people are using to make your message go viral. A recent study revealed some surprising results that debunk some common misconceptions of social sharing. For instance, you would expect younger age groups (28 and younger) ...
 
Social Bookmarking: Produktiver durch Langzeit-Investment
18.06.2014
Strategien zur Produktivitätssteigerung können manchmal erst mit Verzögerung ihre volle Wirkung entfalten. Ein Beispiel hierfür ist Social Bookmarking. Ein Erfahrungsbericht nach über 21.000 gespeicherten Links. Wer von heute auf morgen die eigene Produktivität erhöhen möchte, der hat unzählige Möglichkeiten. Doch nebst den kurzfristigen Schritten gibt es auch produktivitätssteigernde Maßnahmen, die ihre volle Wirkung erst über einen längeren Zeitraum entfalten. Eine solche ist konsequentes (Social) Bookmarking mit dem Zweck, Informationen, Artikel ...
 
Soziale Netzwerke: Warum Unternehmen auf Schwarmintelligenz setzen sollten
18.06.2014
Um nicht den Anschluss zu verlieren, sollten Unternehmen wissen, wie Schwarmintelligenz in den sozialen Netzwerken funktioniert und wie sie sich nutzbringend einsetzen lässt. Bereits vor Jahren hat der Soziologe James Surowiecki in seinem Weltbestseller "The Wisdom of the Crowds" anhand vieler Beispiele gezeigt, dass eine Gruppe in aller Regel klüger ist als ihr gescheitestes Mitglied. Allerdings nur dann, wenn sie inhomogen zusammengesetzt ist. Denn homogene Gruppen, also solche mit gleichartigen Mitgliedern, neigen zur Konformität, zum Konsens, zum ...
 
Knowledge Management: Willkommen im sozialen Dilemma des Wissen-Teilens ...
18.06.2014
Sie haben sicher auch schon mal den Spruch "Wissen ist die einzige Ressource die sich durch das Teilen vermehrt" gehört, oder? Klingt gut. Ist es auch. Aber v.a. ist es schwierig, wie die Praxis vieler Unternehmen zeigt. Unter "Wissensmanagement" oder "Knowledge Management" versteht man laut Wikipedia alle strategischen bzw. operativen Tätigkeiten und Managementaufgaben, die auf den bestmöglichen Umgang mit Wissen abzielen. Wissensmanagement ist daher eine zentrale Aufgabe für jedes Unternehmen. Je stärker es sich dabei um eine wissensintensive Branche ...
 
Eight key steps to scaling engagement, culture, and innovation within your social enterprise
18.06.2014
I had the pleasure of attending an IBM Social Business dinner in Los Angeles and got to hear Chris Crummey, Worldwide Director of Sales, Social Business & Digital Experience, share the unique way of working as a "digital IBMer." He painted a compelling picture of how to leverage systems of engagement like their IBM social intranet and cultural engagement through their social business strategy. Here is my summary of eight key insights from Chris that serve as signposts for effective intranet solutions. Employee engagement starts with company culture ...
 
What You Can Do About Your Failing Social Implementation
17.06.2014
Organizations looking to implement social solutions face common barriers to success: lack of defined purpose, absence of executive support, unsupportive work culture, poor implementation planning. And while the numbers may seem daunting -- with Gartner estimating that 80 percent of social initiatives will fall short of expected goals through 2015 -- the following guidelines can help set a social initiative on a path to maturity. What Can You Do? Taking a measured approach to implementing your social collaboration effort is the key to success. If your ...
 
Social Collaboration aus drei Blickwinkeln betrachtet - Business, Change, Technologie
17.06.2014
Vergangene Woche war ich auf zwei sehr unterschiedlichen Konferenzen eingeladen, um meine Expertise als Social Collaboration Consultant einzubringen und mich sowohl mit Experten also auch Themeninteressierten auszutauschen. [...] Eins wurde für mich sehr deutlich - ohne einen konkreten Bedarf: können die Potenziale von Vernetzung - Transparenz - Partizipation - Wissensaustausch nur halb so wirkungsvoll genutzt werden ist keine Veränderung möglich, weil die Notwendigkeit nicht vorhanden ist und das WARUM nicht ausreichend beantwortet werden kann ist ...
 
Im Sozialen Zeitalter: Wir brauchen Kuratoren und Geschichtenerzähler!
17.06.2014
von Stefan Pfeiffer - Schon seit einiger Zeit beschäftigt mich, was ich wie in meinem Blog veröffentliche. Dabei unterscheide ich im Prinzip verschiedene Kategorien: Einerseits sind da die selbst erfundenen, erdachten, kreierten Beiträge oder um es knackig zu formulieren: Diese Beiträge sind intellektuell weitgehend auf meinem eigenen Mist gewachsen. Solche Artikel brauchen in aller Regel doch eine gewisse Zeit, denn sie wollen durchdacht und formuliert werden, wobei ich auch immer feststelle, dass sie dann sehr flüssig aus der Tastatur fliessen, wenn ...
 
Keine Angst vorm eigenen Blog!
17.06.2014
von Dr. Kerstin Hoffmann - Wie werden Unternehmer und Mitarbeiter zu erfolgreichen Bloggern - und was ist zu beachten? "Ich habe Angst, etwas falsch zu machen.", "Mit dem Bloggen habe ich doch überhaupt keine Erfahrung!", "Ich arbeite mich ja gerade erst ein - und das dauert!" - Typische Äußerungen von Unternehmern und sogar Kommunikationsprofis, die in das aktive Publizieren im eigenen Blog einsteigen. Es ist gut, sich nicht ohne jede Vorkenntnisse und Bedenken in das Bloggen zu stürzen. Aber manche dieser Überzeugungen sind eher hinderlich, weil die ...
 
Social Support, Gamification und digitale Identitäten: 4 Schritte zum digitalen Unternehmen
17.06.2014
Um ein Unternehmen für die digitale Welt fit zu machen, müssen Arbeitsabläufe und Arbeitsmittel drastisch umgestaltet werden. Dafür ist nicht nur eine BYOD-Strategie notwendig. Zudem gilt es, Social Media und Gamification-Elemente und zu integrieren, Social Helpdesks einzuführen sowie es Mitarbitern zu ermöglichen, im Unternehmen eine digitale Identität aufzubauen und Follower unter den Kollegen zu gewinnen. EmpfehlenDiskutierenDruckenPDFURL Oben Nach Erfahrungen von Tata Consultancy Services (TCS), einem IT- und Outsourcing-Dienstleister mit Hauptsitz ...
 
Erfolg im digitalen Zeitalter: Hierarchische Unternehmen haben ausgedient
17.06.2014
Vernetzung statt Hierarchie, Agilität statt langer Planung - das Internet-Zeitalter erfordert neue Führungsprinzipien. Ein Auszug aus dem Buch "Management by Internet" von Willms Buhse. Internet und soziale Netzwerke sind von vier zentralen Erfolgsmustern geprägt: Vernetzung, Offenheit, Partizipation und Agilität. Mit ihrer Hilfe lassen sich angesichts einer immer komplexeren und sich rasant verändernden Welt Unternehmen führen und Geschäftsmodelle entwickeln. Wer diese Muster erkennt und für sich nutzbar macht, hat in einer vernetzten Welt mehr Erfolg ...
 
ESN as knowledge bridges
16.06.2014
by Harold Jarche - An effective suite of enterprise social tools can help organizations share knowledge, collaborate, and cooperate - connecting the work being done with the identification of new opportunities and ideas. In an age when everything is getting connected, it only makes sense to have platforms in place that enable faster feedback loops inside the organization in order to deal with connected customers, suppliers, partners, and competitors. It takes a networked organization, staffed by people with networked mindsets, to thrive in a networked ...
 
Digital transformation: the kingdom of atypical people
16.06.2014
by Bertrand Duperrin - A digital transformation initiative is a transformation initiative before all, so it follows the same rules. If the people in charge do not understand what the destination is and how to get there, if they don't personify the vision, there are few chances they'll take others with them. More, considering this is a digital project, the least politeness is to lead it in a digital fashion. Not only by using digital to communicate but by adopting the related codes and behaviors ; customer/employee orientation, try and learn, pivot, ...
 
Why Social Implementations Fail
16.06.2014
In early 2013 Gartner published a report indicating 80 percent of Social Business efforts will not achieve their intended benefits through 2015. That is a staggering number and a bold prediction to say the least. Gartner can back up from the data unearthed during its extensive research into social business. At the same time, the importance of social as an integrated business tool is mounting. In 2013 MIT Sloan Management Review released a report stating that 18 percent of respondents to their Social Business Survey in 2011 said social was "important ...
 
Die 6 Erfolgsfaktoren von Social Business-Projekten
16.06.2014
Wer im Business generell erfolgreich ist, würde diesen Erfolg sicher liebend gern auf andere Bereiche übertragen. Wer Erfolg bei anderen beobachtet, würde diesen sicher ebenso gern kopieren können. Dass sich der Erfolg der meisten Social Business-Vorhaben nicht ohne weiteres reproduzieren oder gar kopieren lässt, liegt sicherlich an der außerordentlichen Vielfalt der Einflussfaktoren, die vor, während und nach der Einführung einer Lösung berücksichtigt werden müssen. Je mehr Einfluss der Mensch ausübt, je stärker die Anforderungen an die Organisation ...
 
Blogging as a Curation Platform
16.06.2014
[...] I want to take a look at curation through the lens of blogging. How can educators and students use their blogs to become their own information curators and content curators for others in their learning community. Previously, I listed four uses for Twitter as a Curation Tool Curator Information Network In Real Time [...] As a blogger, I have found the following workflow as a curator: Find & Acquire Select & Filter Group, Organize & Arrange Editorialize, Contextualize & Annotate Create, Present, Transform & Remix Engage & ...
 
Three Ways to Actually Engage Employees
16.06.2014
Nobody washes a rental car. People will go the extra mile only if they feel they have ownership. It's much the same in the workplace. Employees who take ownership of their work -- and who feel that what they are doing matters -- are far more likely than others to feel engaged on the job. You can have great talent that is appropriately teamed. You can eliminate structural barriers to effective collaboration, and you can design meetings and other interactions so that people can actually get things done. But if your company's employees don't have a sense ...
 
Ihre Online-Reputation: Pflicht oder Kür?
16.06.2014
von Dr. Kerstin Hoffmann - Vom Reputationsmonitoring zum Reputationsmanagement - die Skala zur eigenen Einordnung und detaillierten Planung - Besitzen Sie die Informationshoheit über Ihren eigenen Namen? Oder bestimmen andere, was über Sie beziehungsweise Ihr Unternehmen im Netz zu finden ist? Nutzen Sie diese Skala, um Ihre eigene Online-Reputation so aktiv zu gestalten, wie es für Sie sinnvoll ist. Mehr dazu im Beitrag unter dem Bild. Wie diese Skala der Online-Reputation entstand Wir alle sind längst öffentliche Personen "Online-Reputation" als Teil ...
 
Is Fear killing social engagement in the enterprise?
13.06.2014
One of the many interesting outcomes from peforming engagement analytics is that you get to observe enterprise-wide patterns of social behaviors. This process of organizational self-reflection raises many interesting questions and uncovers some potentially surprising answers. One question at the top of my list is "What drives people to share openly". Social sharing isn't necessarily the most intuitive thing to do since every time you share you are giving up some of your own personal power to a nebulous collection of people, handing over some of your ...
 
How to get your entire organisation aboard the intranet? 11 tips from Dorel Juvenile Europe
13.06.2014
Internal social media, an intranet, an enterprise social network... often powerful tools that can have a positive impact on your organisation. If they are being used. How do you get employees to start using your collaborative platform? And how do you get them to share their knowledge, across jobs, across departments, offices, countries? Marlou Kessels from the European division of Dorel Juvenile, well-known for brands like Maxi-Cosi and Quinny, shared her experiences at Congres Intranet in Utrecht. Activate your intranet community with these 11 tips. ...
 
Kann denn Social Software Sünde sein?
13.06.2014
von Felix Escribano - Mit Sicherheit. Da braucht man nur einen Blick in einige der mittlerweile existierenden Social Software Ruinen zu werfen, die sich in der einen oder anderen Organisation ausbreiten. "A fool with a tool is still a fool" ist eine Aussage, die wohl auf einige Projektteams zutrifft, denen beim Thema Social Business oder Enterprise 2.0 ausschließlich der Zugriff auf technische Mittel übrig blieb. Dennoch: Digitale Kollaborations- und Kommunikationsplattformen können einer Organisation dazu verhelfen, sich schneller auf Veränderungsprozesse ...
 
Adam Kiefer zu Enterprise Social Networks und Wissensmanagement
13.06.2014
Lange galten Enterprise Social Networks (ESN) als eigenständige und separate Disziplin. Inzwischen jedoch erkennen immer mehr Unternehmen weitere Potentiale darin. Eines dieser Potentiale ist das Wissensmanagement. Adam Kiefer, Referent bei der ECM World, liefert uns hierzu einige Antworten. Adam Kiefer ist seit 2009 als Business & IT Consultant bei Unisys Österreich. Zu seinen Schwerpunkten zählen auf SharePoint basierende Enterprise Social-Network-Projekte, die er als Software-Architekt und Lead-Entwickler begleitet. Des Weiteren ist er für Unisys ...
 
Spart Enterprise 2.0 beim Wissenstransfer Zeit?
13.06.2014
von Barbara Geyer-Hayden - Keine Zeit für Wissenstransfer - 10 Tipps für WissensarbeiterInnen in Zeitnot Teil 6. Keine Zeit für Wissenstransfer? Wir helfen WissensarbeiterInnen in Zeitnot mit unserer gemeinsamen Blogpostserie, Wissen wieder zu finden (howknow - Barbara Geyer-Hayden) und einfach mehr aus Ihrem Wissen zu machen (knowvis - Annette Hexelschneider). In meinem letzten Blogpost der Wissenstransfer Reihe habe ich eine Regel vorgestellt, mit der Sie festlegen können, wann es sinnvoll ist Wissen Face to Face weitergeben und wann ist es besser ...
 
Show your Work!
12.06.2014
by Susan Scrupski - Today's fast-paced, complex environments require a new approach to communicating and knowledge-sharing. Old ways of electronic communications, such as e-mail (you do know that's what the "e" stands for, yes?), simply pave over the cowpaths of existing hierarchical chains of command. Email preserves everything bad about the industrial age including status, authority, CYA, and even certain malevolent behaviors such as bcc's and forwarding private messages. I found a great example of this sort of thing on this post from a few years ...
 
A Social Media Manager is not a desk job
12.06.2014
Being a Social Media Manager involves; Being a champion for better communications and engagement within the organisation Having a good bull-shit meter and knowing what's worthy of sharing and can be quietly forgotten about Posting updates and content to a 'Social Network' Being the community manager, responding to questions, comments, complaints and general banter Supporting content development campaigns Running paid media adverts Reporting on audience acquisition, click throughs, and how many people interacted with your messages/content. ...
 
Automating Content Curation: Just Because You Can, Doesn't Mean You Should
12.06.2014
Hootsuite recently introduced a feature that recommends content for you to publish based on topics you regularly post about. If you're not happy with the topics that are automatically generated based on your past social activity, you can manually adjust them. Further to recommending content, this feature also automatically recommends a time of day for the content to be published, and will make numerous recommendations for each day of the week. Theoretically, one could schedule 35 posts for a given week in about 30 seconds. These features certainly will ...
 
Why These 6 Enterprise Social Platforms Lead the Way
12.06.2014
There are some new kids in town. And some old ones still on top. Forrester released its first Wave for Enterprise Social Platforms in three years this month. In its second quarter 2014 report, it named IBM, Zimbra and Jive as leaders for the second time, and tossed Salesforce, Microsoft and Tibco in the top for the first time. Zimbra was formerly known as Telligent. IBM Connections, Salesforce Chatter and Communities, Microsoft Office 365, Zimbra Communities and Tibco tibbr were cited as leaders in the space. Gartner had a similar take on leaders of ...
 
Studie "Marketingorganisation der Zukunft"
12.06.2014
Digitalisierung, Netzwerkgesellschaft, neue Arbeitswelten - Schlagwörter des technologischen, ökonomischen und sozialen Wandels, in dem sich Unternehmen heute befinden. Vor welchen großen Herausforderungen dabei auch das Marketing steht, hat jetzt die Studie "Marketingorganisation der Zukunft" des Deutschen Marketing Verbands und der Zukunftsforscher und Organisationsentwickler BathenJelden untersucht. Die Studie basiert auf einer umfangreichen Online-Umfrage sowie Einzelinterviews und vielen Diskussionen im Think-Tank und verdeutlicht, dass Marketingorganisationen ...
 
Man braucht keine Software um Social zu sein
11.06.2014
Dies ist der erste Teil der Artikelreihe: 5 Fakten von denen Ihnen kein Social Software Hersteller erzählen wird. Bei den gängigen Definitionen um Social Business und Enterprise 2.0 geht es meist um die Anwendung der Prinzipien und Technologien aus dem Web 2.0 auf Unternehmen. Der Fokus lag lange auf der rein technischen Sicht à la "Wir brauchen ein Wiki". Immer mehr Unternehmen verstehen jedoch, dass auch die Bereiche "Mensch" und "Business" eine relevante Rolle spielen. Soweit so gut. Dennoch werden auch diese Bereiche stets aus technologischer Sicht ...
 
Der Enterprise 2.0 Irrtum: Wissensmanagement im Enterprise 2.0
11.06.2014
von Frank Wolf - Vor über fünf Jahren haben wir hier auf besser20 den ersten Teil unserer drei Präsentationen über Wissensmanagement im Enterprise 2.0 veröffentlicht. Mittlerweile haben alle drei deutschen Präsentationen zusammen über 140.000 Views und der ins Englische übersetzte erste Teil hat allein mehr als 100.000 Views bei Slideshare. Wir hatten damals vollmundig eine Fortsetzung angekündigt, die nicht nur wegen des großen Aufwands für so eine Präsentation lange warten musste. Vor allem war inhaltlich nicht viel Neues in Sicht, es galt ja erst ...
 
Value is a fractal
11.06.2014
by Simon Terry - Enterprise social networks are made up of individuals who form their own groups and networks and the community is an aggregation of each of these components. We need to remember this structure when we start to think of value in enterprise social networks. From Top-Down to Every Scale One resulting characteristic of value in enterprise social networks is that they resemble a fractal, a mathematical shape that shows similar characteristics at any scale. Value in an enterprise social network does not only occur at the aggregate level. ...
 
Enterprise Social Adoption Is Growing
11.06.2014
While enterprise social networks do not have nearly as many users as Facebook or Twitter, experts say adoption is growing at a healthy clip. Adoption of business technology is often slower than expected. That's been the case for enterprise social networking, which vendors have been pushing for going on a decade now. Despite interest in leveraging social technology to boost collaboration and productivity in the workplace, use of enterprise social networks lags behind the use of social networks such as Facebook, which earlier this year reported it ...
 
The enemies of innovation in organisations
11.06.2014
by Julian Stodd - You can't have it all: in a world where risk is avoided and process codifies common sense into rules, we run the risk of ironing out creativity and innovation. Which wouldn't be such a problem if the world would stand still, but in the Social Age, it refuses: constantly changing and requiring both organisational and individual agility just to stay afloat. Lethargy and inaction as business models are eroded beneath your feet is not an option. But how do we unlock the ability to innovate in an environment that encourages consensus and ...
 
The seven habits of highly effective digital enterprises
11.06.2014
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven habits that successful digital enterprises share. The age of experimentation with digital is over. In an often bleak landscape of slow economic recovery, digital continues to show healthy growth. E-commerce is growing at double-digit rates in the United States and most European countries, and it is booming across Asia. To take advantage of this momentum, companies need to move beyond experiments with ...
 
How ready is your organisation for social?
10.06.2014
There is no question that enterprise social and collaboration tools are sweeping through organisations. Some organisations are actively seeking out new tools and capabilities, while others are finding themselves in possession of new functionality as a by-product of moving to a new intranet technology platform. The use of social tools inside organisations is also being driven by outside factors, in particular the rise of platforms such as Facebook, Twitter, LinkedIn and Instagram (to name just a few). In many quarters there is now a tangible sense that ...
 
How to grow an Enterprise Social Network? - Part 1
10.06.2014
Probably the most important word in the above question is 'grow', because that's what you will be doing when introducing Enterprise Social Network (ESN) technology in your company. It is not about implementing or rolling-out software in a mechanical way, process by process or department by department, use case by use case. Although this works great for enterprise applications like Enterprise Resource Planning (ERP) and Enterprise Content Management (ECM) systems, whereby the expected benefits are known upfront, target audience can be specified clearly ...
 
Community Managers as Social Business Transformation Leaders
10.06.2014
Having extensively researched the purpose and role of community management for my Information Systems Management MSc dissertation, I read with interest the recent Community Roundtable State of Community Management 2014 report. This highlighted the importance of community management and it's impact on business success, while raising concerns regarding the number of communities that still don't have any dedicated community management resources. And I can confirm this through our work with clients at Betterworking, where we often come across businesses ...
 
Social Media für Unternehmen: Was Twitter in der Kommunikation leisten kann
10.06.2014
Der Mikroblogging-Dienst Twitter spielt heute in den Kommunikationsstrategien vieler Unternehmen eine große Rolle. Doch für den erfolgreichen Einsatz im Kommunikationsmix sind Fachkenntnisse in Marketing und PR noch wichtiger als konkrete Toolkenntnisse. Letztere sind viel schneller erworben als ein umfangreiches Meta-Wissen. Twitter ist nicht neu, aber viele Unternehmen vollziehen erst jetzt den längst fälligen Schritt in soziale Netzwerke oder stehen immer noch davor. In diesem Artikel betrachten wir die vielfältigen Möglichkeiten, die Twitter für ...
 
Business is the Missed Opportunity of the Digital Workplace
10.06.2014
Top management is out of touch with the reality of how people work Quick read: My first annual survey, conducted with 100 global organizations in 2006, covered intranets, collaboration and what was then called "web 2.0" technologies. Survey results showed that top management in most companies was out of touch with the reality of how people worked. Top management tends to be focused on business, sales and the external world. They do not make the mental leap between how people work internally and how the organization serves their external customers. Data ...
 
9 Ways To Boost Knowledge Worker Engagement
10.06.2014
In my previous post, "3 Reasons Why Knowledge Worker Engagement Is Decreasing", I discussed the increasing pressure on organizations, the changing nature of work, and different reasons why employee engagement and thereby also productivity and innovation are eroding, especially in large and distributed organizations. I grouped these into three overall themes: complexity, inflexibility, and disconnectedness. Now what can an organization do to reverse this negative trend? It could strive for the opposite, of course, towards increased simplicity, flexibility ...
 
Social Technologies: A Catalyst to the practice of Knowledge Management
10.06.2014
Social increases momentum to the ebb & flow of knowledge management practice. Social technologies are a catalyst to the practice of knowledge management. Engaging in an active social network speeds the access to the 3 types of knowledge: (1) Personal knowledge (tacit or experiential), (2) knowledge at rest (consumable knowledge, informational assets) and exponentially expands access to (3) knowledge in motion (knowledge that is processed and exchanged as a result transformed and updated). As a result, if one has access to social technologies, our ...
 
International Working Out Loud Week 9-15 June
09.06.2014
by Simon Terry - International Working Out Loud week begins Monday 9 June. The week is an effort to build awareness of the power of working out loud through asking people to participate in a week's practice of working out loud. Join a growing community of practitioners working out loud to create better ways of working and build community in their work. Here's what you need to know: What it means to Work out loud: ...
 
10 Truths About Social Business That You Need To Know
09.06.2014
If I were to start a social media blog today, I would call it simply "Stating The Obvious." Based on what I still run into on a far too regular basis, the types of topics we would cover would fall along the lines of: "Social" is something you are, not just something you do. You cannot outsource customer relationships to an agency. A blog is just a blog. It isn't a magical trust and influence publishing converter for the web. Marketing on social media channels isn't "social." It is just marketing. Transparency isn't just a word. If you don't intend to ...
 
Weber Shandwick releases Employee Activists
09.06.2014
by Gloria Lombardi - "What some employers don't realise is how critical social media is to employee engagement and how it fuels employee activism. Employees have multiple social platforms on which they can air their likes and dislikes of their jobs, bosses and organisations. While many employers are fearful that their employees will destroy their reputations with one easy click of a social media "share" button, the fact is that we now live in an always-connected-online world that is not going to reverse course." "Employees Rising: Seizing the Opportunity ...
 
How 3 Billion Meetings Per Year Waste Time, Money and Productivity in the Enterprise
09.06.2014
Meetings are often a waste of time in the Enterprise. Every employee has sat in countless meetings that drone on - meetings where you're not really needed, meetings about mundane details of the business, even meetings to plan for future meetings. With an estimated 11 million formal meetings per day in the United States, corporate America has been held hostage by 3 billion meetings per year. It's not that every meeting is a waste of time, or useless, but rather that meetings are overused and often unnecessary when there are tools like social software ...
 
Social Business Software Anbieter im Überblick
09.06.2014
von Andreas Schulze-Kopp - Die Real Story Group, welche sich auf die Evaluation von Technologien und Anbieter spezialisiert hat, bietet Unternehmen aktuell eine Übersicht der Social Business Software Anbieter. Ähnlich wie beim Gartner Quadrant und beim Experton Social Business Leader Award, erhalten Unternehmen jeder Größe so die Möglichkeit sich besser orientieren zu können um die für sie optimale Lösung zu identifizieren. Mit der 'Digital Workplace & Marketing Technology Map', hat die Real Story Group viele der Social Software Anbieter in 9 Kategorien ...
 
Digital Workplace & Marketing Technology Map
09.06.2014
To help you navigate this vendor landscape, we've created a handy map. [...] We update the map a couple times a year as the landscape changes. ...
 
The Last Thing We Need is an Enterprise Social Network
06.06.2014
by Simon Terry - Dear CEO! Re: The Last Thing We Need is an Enterprise Social Network The purpose of this email is to explain why the last thing we need is an enterprise social network. This email is in response to the conversation about enterprise social networking in the executive leadership meeting yesterday. We thought it best to summarise the position of the leadership team, because yesterday's conversation got derailed by anecdotes about social media, technology terminology, fear of change and discussion of abstractions like collaboration, future ...
 
5 keys to unlock success in enterprise social collaboration
06.06.2014
Many people -- including my diginomica colleague Den Howlett -- remain skeptical of the value of introducing social collaboraton tools into the enterprise. You can't really blame them: the benefits were massively oversold during the hype cycle years of Enterprise 2.0 and social business. Like any technology, social tools won't magically transform an enterprise. But if deployed in the right way, they can still play a valuable role. I start from the view that 'social' is not a technology, it's a description of how people interact with each other. We have ...
 
How social business grew up
06.06.2014
by Dion Hinchcliffe - Summary: The management concepts that have evolved as social media has transformed global communication are now resulting in meaningful changes in the enterprise. Who would have thought that social networks like Facebook, Twitter, and LinkedIn would ultimately end up having such a profound impact on the way we think about and run our businesses? The story of this journey, called by many social business, revolves around the deep application to our organizations of the ideas that made social media such a potent and popular way of ...
 
How to Transform your Business into a Socially Eminent Enterprise
06.06.2014
Today, we are at the cusp of a huge transformation in the outlook of enterprises, which are shifting from the traditional focus on back-end optimization and creation of records-oriented processes to value generation through front-end digitization. This transformation and value creation can only be driven via empowerment and engagement of the workforce and the creation of a culture of collective intelligence through collaboration and interactions and instrumentation. 'Social' has fast become the central tenet of this shift. This new age of social business ...
 
Social Collaboration strategisch verankern mit zielgerichteter Kommunikation
06.06.2014
von Anja Wittenberger - Einer der Erfolgsfaktoren bei der Etablierung von Social Collaboration im Unternehmen ist, die strategische Verankerung des Themas und eine offizielle Botschaft aus der Unternehmensleitung zu: - Warum sich etwas ändern muss? (Notwendigkeit) - Wo die Reise hingeht? (Vision, Ziele) - Wie Social Collaboration zum "Wohle" des Unternehmens beiträgt? (Sinn, Nutzen) - Was jeder Einzelne dazu beitragen kann? (Appell, Erwartungshaltung an die Mitarbeiter) Fehlende Übersetzungsarbeit von strategischen Botschaften erzeugt Gegenwehr Change ...
 
Social Business - The Difference between Survival and Extinction
06.06.2014
Social business used to be a buzzword. Today, it's a must-have survival tool. Consider this: As many as 93% of marketers now use social media for business, and 67% use social technology for marketing strategies. Social business is a journey of change spanning the entire business model. It's a people-centric movement founded on social relationships and focused on transparency, engagement, open information exchange and above all, human interaction. It permeates all levels and functions across the enterprise. Why all the fuss about being a social business? ...
 
5 Truths That Govern Compliance's Relationship With Employee Engagement
06.06.2014
The sheer mention of the word comply suggests a mentality of doing the bare minimum. You know, just enough of whatever to stay out of hot water. Engagement, on the other hand, carries with it an air of exuberance and delight. The actual opportunity to work. The two couldn't be further apart if they tried. Right? My trick knee tells me there is more to it than these superficial views. In a globalized world that has ethical, and often legal, violations taking place all-to-regularly, compliance has become a critical component to being a successful and ...
 
"Working out loud": Your personal content strategy
06.06.2014
by John Stepper - While collaboration platforms are increasingly attractive to enterprises, most people still don't know how to use them at work. After a brief introduction, individuals are quick to understand the concepts: the power of networks, the potential for shaping their reputation, the extraordinary commercial possibilities. But they struggle with what they should actually do. Here's a good place to start. Beware the YACCs! Working out loud Observable work Narrating your work It's a start [...] ...
 
Your best use of social media may not require a single post
06.06.2014
by John Stepper - If you're in a regulated firm, you're still struggling with social media. Maybe your marketing department uses it, or you've read about a few examples in your industry. But for most of the individual businesses within your firm, you'll quickly get mired in legal, compliance, data privacy, and data security issues before you can figure out who can post what. So what if you could realize more value, with less risk, by never posting at all? Why many firms block access Embracing the 90-9-1 4 examples Start building a capability {...] ...
 
The Future of Work: A Manifesto
06.06.2014
by Maddie Grant - The future of work starts right here, right now. This manifesto is about the future of work in a post-­Cluetrain world. This manifesto is also about an emerging ideology of business, where people are at the center of a human ecosystem instead of boxed into a mecha­nical system. If markets are conve­rsations, then the people who are doing the talking and the listening and the sharing are the most important asset we have. The groun­dswell exists, and it is power­ful--we're part of this groun­dswell, and we can make the future of work ...
 
Working Out Loud - 3 buttons for finding the right volume
05.06.2014
I have never given it a single thought: Why do people share so many pictures of cats on the internet? Until today that is. Reading Simon Terry's blog post about why "You Can't Take Your Cat to the Park!" I started reflecting on this. Not on cats and dogs but on Simon's point that most of our daily work is hidden - even from the people you are working closely with and that affects the affinity to the organisation and the people therein - or your "engagement" if we are to use the most popular word at this time. Simon argues that we need to "take our work ...
 
You Can't Take Your Cat to the Park! So #WOL
05.06.2014
by Simon Terry - Working out loud is a way to share work that might otherwise be missed. By sharing this work you create new valuable interactions around that work. You Can't Take Your Cat to the Park The internet loves cats. We share more photos of cats than dogs and even selfies. There have been attempts to explain cat photos as an projection of internet neuroses, for their cuteness, their lack of cuteness, or simply unexplainable. Rick Wingfield has an elegant hypothesis based in human behaviour for why cats might feature so prominently in internet ...
 
Is it time your organisation started using social tools?
05.06.2014
The big question many organisations are asking themselves internally is, should we be using social tools to encourage knowledge sharing and improve collaboration between teams and individuals? Whilst there are some very good examples of organisations using social tools to great affect. There are many organisations who are only now beginning to look at the benefits social tools bring. So its not surprise that James Robertson, an world renowned expert on intranets and the integration of social tools within intranets has written a post called "How ready ...
 
Enterprise Social Networks: The Adoption Challenge
05.06.2014
At the heart of a social platform is the need to engage in meaningful conversations with people you may know but often with people you don't know. It's important to keep the above context in mind while launching any social initiative within the enterprise. A Deloitte report predicted that by the end of 2013 more than 90 percent of Fortune 500 companies will have partially or fully implemented an Enterprise Social Network (ESN). Given that we are in the middle of 2014, I am guessing this must have already happened. This blog is my attempt to reflect ...
 
15 Easy Steps to Ignite Employees as Brand Evangelists
05.06.2014
by Pam Moore - Organizations large and small struggle with getting their voice heard. Marketers want to increase brand awareness, brand humanization, brand equity and of course do so in a way that positively impacts the bottom line. What many business leaders and marketers do not realize is that their most vibrant, powerful, and potentially loyal brand evangelists are right within the walls of their corporation. Your employees are the #1 way you can humanize your brand and connect with your audiences in an authentic and meaningful way! I am not just ...
 
What Does a Chief Collaboration Officer Do?
05.06.2014
In my 25 years covering and analyzing the vendors and end users in the collaboration space, I have never run across anyone with the title of Chief Collaboration Officer. Nor do meet many people who have the background in collaboration to support the title. So what does a Chief Collaboration Officer (CCO) do? I spoke with Dr. Mark Adkins, the CCO at a collaboration vendor called ThinkTank. We used ThinkTank to conduct the interview. ThinkTank is an outgrowth of a meeting facilitation or GDSS (Group Decision Support Systems) I worked with about 20 years ...
 
Digital collaboration goes deeper, gets lightweight and intelligent
05.06.2014
by Dion Hinchcliffe - Summary: Two tracks seem to be emerging with today's enterprise collaboration tools. Either they're becoming full-sized suites with the kitchen sink, or they're focusing making a few core features work better than anyone else. The good news is that enterprises today - large and small - have more choice than ever before when it comes to digital tools to make collaboration more effective and productive. But that same blessing is also a curse when it comes down actually taking advantage of them. With new collaborative ...
 
Social Collaboration: Stell dir vor, es wird digital und keiner macht mit
04.06.2014
Mit großem Enthusiasmus und Budget wird sie gerade aufgesetzt: die neue Social Collaboration-Plattform beim Chemieunternehmen GreenChem. Effizienter Wissensaustausch. Schnellere Informationsflüsse. Mehr abteilungsübergreifende Zusammenarbeit, weniger Silodenken. Ein Bollwerk gegen die nervige E-Mail-Flut. Enterprise 2.0 & Social Intranet - bald endlich auch hier ... Doch dann erreichen den Leiter der Unternehmenskommunikation plötzlich immer mehr Mails mit gepfefferten Fragen: Die Rechtsabteilung möchte wissen, welche Themen da eigentlich künftig ...
 
Exception Handling - What is the ROI of an Employee Social Network?
04.06.2014
There are two common questions that potential clients often ask us about Socialcast: "What are some practical applications to my business?" and, "what's the ROI of an employee social network?" The best answer to these questions has come from doing a significant amount of research in exception handling and management in the enterprise. I've had the pleasure of participating in the Deloitte Center for the Edge workshops, lead by John Hagel (who writes a phenomenal blog for the Harvard Business Review alongside John Seeley Brown, whom I've taught with ...
 
Social Networking Offers Increased Agility
04.06.2014
Recent research by Frost & Sullivan supports the business need for enterprise social networking and collaboration tools to increase employee engagement, accelerate decision-making, and boost overall productivity, but there remain a few obstacles to overcome. "Enterprise social networking continues to have mass appeal as it combines the user friendliness and relationship-oriented nature of consumer social media with more powerful features and enterprise-grade control," according to Robert Arnold, industry principal at Frost & Sullivan. Unlike ...
 
Are business owners who don't invest in social media negligent?
04.06.2014
by Dionne Lew - Are business owners and executives who don't invest in digital and social media negligent? This provocative question is directed at governance obligations around social media, of which many remain unaware, but more deeply - their duty to lead. At a time in which digital growth continues at double-digit rates, the failure to adapt to or harness its opportunities is arguably one of leadership. What leaders do (and don't do) in this space matters. Senior executive buy-in is critical for digital transformation, yet awareness remains moderate ...
 
Internal social networks: Enjoy the benefits while staying ahead of the legal risks
04.06.2014
There are several steps legal departments can take to help find the right balance between risks and advantages. Internal social media sites -- also called enterprise social networks -- are becoming a routine part of corporate America. In fact, last year Deloitte predicted that by the end of 2013, more than 90 percent of Fortune 500 companies would have an enterprise social network -- and those companies are getting a positive response from employees. For example, three years after Humana launched its internal social media site, 26,000 of its 40,000 ...
 
While we are all busy collaborating who is actually working?
04.06.2014
A few weeks ago I was trying to arrange some interviews with managers for an intranet project I am working on. I had a list of ten managers, some of whom I wanted to meet individually and in the case of others it made sense to meet them two at a time. It was not a particularly large company and the managers concerned represented a fairly substantial core of senior level expertise about the organisation and its business. The intranet manager opened up the corporate calendar and sighed. Ten minutes later she sighed again and said that it was likely that ...
 
Zeitmangel verhindert kreatives Denken in Unternehmen
04.06.2014
Die überwiegende Mehrheit der Angestellten in Unternehmen ist davon überzeugt, dass kreatives Denken für den geschäftlichen Erfolg von Unternehmen unverzichtbar ist. Jedoch würden mangelnde Unterstützung durch die Unternehmensführung und Hindernisse am Arbeitsplatz den kreativen Output hemmen. Dies schränke auch die Möglichkeit ein, kreative Köpfe anzuziehen und an Unternehmen zu binden. Mit diesen Forschungsergebnissen belegt die weltweit tätige Agentur für Brand Experience Jack Morton Worldwide eine erhebliche Diskrepanz zwischen dem Wunsch von Angestellten ...
 
Why Work Must Be Human
04.06.2014
by Simon Terry - The future of work must be more human. As we move deeper into a networked knowledge economy we can already see the fractures of the traditional industrial management model. Taylorist scientific management that underpins much of traditional management can be so abstract in its consideration of the human role in work that it can border on a psychopathic level of detachment. There are many examples where the parallels between sociopathy and management have been drawn. Some even go far enough as to recommend it. How to become a corporate ...
 
Mit Prozesswerkstatt und Prozesstraining zur produktiven Social Collaboration
03.06.2014
Einer der Erfolgsfaktoren bei der Etablierung von Social Collaboration im Unternehmen ist, die "richtigen" Anwendungsfälle auszuwählen und somit Nutzungsszenarien zu finden, die einen direkten Wertbeitrag für das Unternehmen bedeuten. Es gibt eine Vielzahl von Anwendungsfällen, bei denen eine direkte Auswirkung auf betriebswirtschaftlich relevante Kennzahlen wie Time, Quality, Cost sichtbar wird (ein Blogartikel hierzu ist bereits in Arbeit . Der wirkliche Wertbeitrag entsteht jedoch erst, wenn es gelingt Nutzungsszenarien zu entwickeln, die konkret ...
 
Speed Business with Collaboration and Engagement
03.06.2014
I find myself thinking again about the buzziest of buzzwords: engagement and collaboration. Just what do they mean? Engagement is about people's connections to technology, and collaboration builds connections (and ideas) among people. You know what engagement really is? It's speed. Hear me out. The goal of engagement and collaboration is to (ahem) get stuff done. Getting stuff done is not new. We have been checking off to-do lists for millennia. What's different these days is the need for speed. Engagement is about getting things done faster. What's ...
 
A taste of social business
03.06.2014
by Gloria Lombardi - f you were looking for an essential guide on social business, The Social Business Cookbook by Peter Furtado and Lawrence Clarke may be the tasty answer. Thinking of social business like cooking up a meal may not be the very first thing that comes to mind. However, in The Social Business Cookbook, Peter Furtado and Lawrence Clarke use just this analogy to describe the key aspects of making social business work: you need an appropriate kitchen, the right ingredients, recipes, methods, and tools. They are not the only authors to come ...
 
Social & Digital Body Language - 105 Factors Impacting Business & Personal Brands
03.06.2014
by Pam Moore - When you think of leaving memorable brand impressions what comes to mind? Do you first think of a logo, colors, messaging, tone, sentiment or all of the above? None of the above? Even the best business leaders and marketers get overwhelmed with staying up to speed with new media, social media and integrating it into the DNA of their business. We work with brands of all sizes from startups to Fortune 100 enterprise organizations. One thing we find true across the board is that marketing and business leaders today are still getting caught ...
 
How to Use Social Networking to Succeed in Business
03.06.2014
In the current business climate, networking is at the nexus of technology, the customer, and true innovation, and it's about time you put your heart and soul into it. In short, it's time to get on board with social or get left behind. In this day and age you wouldn't think the importance of networking and social media in many job roles and industries would need to be explained. Regrettably, there are many in senior IT management that are underutilizing what has become a necessary part of work-life in the digital age. Across the globe ...
 
Hey, IT, want to innovate? Become a network
03.06.2014
Summary: Innovation may be an aging buzzword, but IT execs are only too happy to hear their CEOs parrot it. CIOs can get their seat back at the executive table if they can help turn their company - and its product - into networks. My editor hates innovation. Actually, what she really hates is the way the term "innovation" gets dropped onto everything, particularly in the technology sector. The term and what it incapsulates is a relatively recent phenomenon in East Coast conversations, after a long Silicon Valley gestation. But innovation as a corporate ...
 
Leadership is an emergent property of a balanced network
03.06.2014
by Harold Jarche - This is my second recent quote from Mark Fidelman, who writes in Forbes. He has a good perspective on the integration of work and learning, and how technology is only a very small part of social business. "Investment in social business platforms and mobile solutions are great - we're finally on the right path. But ignoring the workplace infrastructure to accommodate them will be a missed opportunity. We have to move away from the Mad Men era office, to digital workplaces that take advantage of the entire social, mobile and content ...
 
The Blocking Boss
03.06.2014
by Simon Terry - Obstruction is everywhere. The commonest question I am asked when talking to potential change leaders is: 'What do I do when my boss doesn't support my work, my change agenda or my leadership approach?' That challenge is one I am personally very familiar with it. I am not alone. Recently in conversation with Geoff Aigner one of the authors of The Australian Leadership Paradox we were both reflecting on how commonly change agents experience this challenge. The topic came up repeatedly in conversations the authors had exploring Australian ...
 
Oscar Berg: 'Collaboration Pyramid' Holds the Secret of High Impact Social Business
02.06.2014
When Oscar Berg conceived the idea of a "collaboration pyramid," he did exactly what you would expect a social business expert to do. He shared the basic concept for the pyramid on his blog -- so he could refine and improve it through input and feedback from his readers. That's the value of collaboration, he explained. By sharing information and ideas, good ideas can become even better. Berg is a self-described digital strategist with a passion for simplicity and outside-in thinking ... a man who devotes considerable time to envisioning the future ...
 
20 contemporary enterprise collaboration tools
02.06.2014
by Dion Hinchcliffe - Summary: Innovation in enterprise collaboration software continues unabated, to the point that there are nearly too many to keep track of. Here are 20 interesting new or established players you may not have heard of. New applications and services bring numerous innovations to enterprise collaboration Following up on my exploration of recent collaboration trends, I thought it would be useful to highlight some of the more representative newer entries in terms of the latest in collaborative tools and technologies. It's often ...
 
Accelerated intimacy at work (without a call from HR)
02.06.2014
by John Stepper - Even during some of the worst times in my life, I've responded to How are you? with Everything's great! I thought by showing people that I didn't need help, that I was always happy, I could somehow make them like me more. It's a mistake I still make. Now though, I know it actually distances people. I've seen how the lack of intimacy leads to shallow relationships, to bonds that are easily broken. Thankfully, I'm gradually learning some ways to get closer to people - and let them get closer to me - at work and in the rest of my life. ...
 
12 Tips for Building a Successful Enterprise Social Network - Part 8
02.06.2014
by Jeff Ross - This is part 8 of a 12-part series on tips for building a successful enterprise social network (ESN) at your business. Links to the previous 7 tips are at the bottom of this post. Tip #8 is an extremely important one if your ESN is to really make a difference in how your company gets work done. Here's the tip: Integrate your ESN where people do their work. There are two aspects of this integration to consider - (1) integration into the software and tools people use daily in their work, and (2) integration into the processes by which that ...
 
Why dialogue is so important for Knowledge Management
02.06.2014
by Nick Milton - Why do children go to school to learn, rather than staying home and reading books? Why, if you have access to the best cookery books in the world, do you still need to take personal tuition if you want to be a cordon blue chef? If you have a street map in the car, why would you ever need to stop and ask for directions? The answer, in every case, is that knowledge transfer is a social process, and if you want to transfer detailed knowledge you have to engage in conversation (specifically, in dialogue) with other human beings. Dialogue ...