Social Business Digest
by caro
Curated hints on Digital Transformation, Enterprise 2.0, Enterprise Social Networks, Social Intranets, Social Collaboration, Knowledge Management, HR 2.0, ... and all the rest
Dr.-Ing. Carsten Rose – Effective: 31.05.2014
Dr.-Ing. Carsten Rose – Effective: 31.05.2014
Archive 05/2014
The Rise of a New ESN Culture
30.05.2014
Get them when they are young ... or so the saying goes. This is as true for Enterprise Social Networks (ESNs) as it is for other things. There have been a lot of first mover efforts to capture mind share with early ESN's. If you think for a moment you can probably remember a few tools and apps you have tried and have likely since abandoned. The challenge is that these ESN's have a cost. There is a wallet share element involved, and there is a level of personal commitment. Someone had to make a decision to spend company funds AND to risk his/her personal ...
30.05.2014
Get them when they are young ... or so the saying goes. This is as true for Enterprise Social Networks (ESNs) as it is for other things. There have been a lot of first mover efforts to capture mind share with early ESN's. If you think for a moment you can probably remember a few tools and apps you have tried and have likely since abandoned. The challenge is that these ESN's have a cost. There is a wallet share element involved, and there is a level of personal commitment. Someone had to make a decision to spend company funds AND to risk his/her personal ...
Making sense of Social
30.05.2014
Everyone knows that "social" is important, but it's a messy and fragmented market, and difficult to sort out. Social software can be categorized in numerous ways, including by technology and by function, but that doesn't provide a unified, coherent picture because most types of social software can be used for multiple functions, and each functional area may use multiple technologies. Various taxonomies have been devised for categories of social software and for functional areas, but a comprehensive overview is hard to find. [...] Many well-established ...
30.05.2014
Everyone knows that "social" is important, but it's a messy and fragmented market, and difficult to sort out. Social software can be categorized in numerous ways, including by technology and by function, but that doesn't provide a unified, coherent picture because most types of social software can be used for multiple functions, and each functional area may use multiple technologies. Various taxonomies have been devised for categories of social software and for functional areas, but a comprehensive overview is hard to find. [...] Many well-established ...
Social Business Maturity Model, The Next Generation
30.05.2014
Way back in 2011 we published a maturity model for the adoption of social technologies and the resulting cultural and process changes that those technologies could enable. Quite a lot has happened since then of course but happily some of the fundamental business impacts from the use of social technologies hasn't. We do understand them more, and there have been a lot more business use cases to examine though, so revising the model at some point was something that we always knew we'd want to address. The idea, that adoption tends to follow a predictable ...
30.05.2014
Way back in 2011 we published a maturity model for the adoption of social technologies and the resulting cultural and process changes that those technologies could enable. Quite a lot has happened since then of course but happily some of the fundamental business impacts from the use of social technologies hasn't. We do understand them more, and there have been a lot more business use cases to examine though, so revising the model at some point was something that we always knew we'd want to address. The idea, that adoption tends to follow a predictable ...
30 Marketing Lessons From The New York Times Innovation Report
30.05.2014
The leaked New York Times Innovation Report reviews the publication's digital strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content cluttered internet and the distracted mobile world. The Times might be the world's leading news organization but the report shows that they lag behind new online publishers like Buzzfeed (ironically first to break the report) and Huffington Post. The 96-page report was published internally on March 24th 2014 and is a must read for anyone in online content ...
30.05.2014
The leaked New York Times Innovation Report reviews the publication's digital strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content cluttered internet and the distracted mobile world. The Times might be the world's leading news organization but the report shows that they lag behind new online publishers like Buzzfeed (ironically first to break the report) and Huffington Post. The 96-page report was published internally on March 24th 2014 and is a must read for anyone in online content ...
Five Steps To Starting Your Digital Transformation Initiative
30.05.2014
Five Steps To Starting Your Digital Transformation Initiative By R "Ray" Wang on May 28, 2014 Cut Through The Hype and Get Started Over the past 12 months, Constellation has interviewed, researched, or assisted more than 50 market leaders and fast followers crafting a digital transformation strategy. Regardless of industry, size of company, or geography, these early adopters share five common steps to success. In each case, these steps provide the foundation to not only transforming their business models, but also reinventing their brand promise. These ...
30.05.2014
Five Steps To Starting Your Digital Transformation Initiative By R "Ray" Wang on May 28, 2014 Cut Through The Hype and Get Started Over the past 12 months, Constellation has interviewed, researched, or assisted more than 50 market leaders and fast followers crafting a digital transformation strategy. Regardless of industry, size of company, or geography, these early adopters share five common steps to success. In each case, these steps provide the foundation to not only transforming their business models, but also reinventing their brand promise. These ...
Saving Wild Ducks: Why You Need to Avoid Workplace Creativity Killers
30.05.2014
My recent post, Giving Meaning to the Work: It's How You REALLY Engage Millennials, led to an invitation to join the "IBM Wild Ducks" group on LinkedIn. The name alone is intriguing, so I had to do some research. Apparently, the name comes from former IBM Chairman Thomas J. Watson, Jr., who said: In IBM we frequently refer to our need for 'wild ducks.' The moral is drawn from a story by the Danish philosopher Soren Kierkegaard, who told of a man who fed the wild ducks flying south in great flocks each fall. After a while some of the ducks no longer ...
30.05.2014
My recent post, Giving Meaning to the Work: It's How You REALLY Engage Millennials, led to an invitation to join the "IBM Wild Ducks" group on LinkedIn. The name alone is intriguing, so I had to do some research. Apparently, the name comes from former IBM Chairman Thomas J. Watson, Jr., who said: In IBM we frequently refer to our need for 'wild ducks.' The moral is drawn from a story by the Danish philosopher Soren Kierkegaard, who told of a man who fed the wild ducks flying south in great flocks each fall. After a while some of the ducks no longer ...
Nutzen von Social Media im Job umstritten
29.05.2014
Soziale Medien am Arbeitsplatz - chatten, posten, liken im Namen des Arbeitgebers oder doch nur für private Zwecke? 85 Prozent beobachten, dass die Nutzung Sozialer Netzwerke für private Zwecke am Arbeitsplatz zunimmt. 78 Prozent sind jedoch der Meinung, dass Unternehmen von der Nutzung sozialer Netzwerke durch ihre Mitarbeiter profitieren können. Zu diesem Ergebnis kommt eine Studie, die das Forschungsinstitut ibi research an der Universität Regensburg im Auftrag der Internet World Messe unter 885 Internetnutzern durchgeführt hat. Soziale Medien halten ...
29.05.2014
Soziale Medien am Arbeitsplatz - chatten, posten, liken im Namen des Arbeitgebers oder doch nur für private Zwecke? 85 Prozent beobachten, dass die Nutzung Sozialer Netzwerke für private Zwecke am Arbeitsplatz zunimmt. 78 Prozent sind jedoch der Meinung, dass Unternehmen von der Nutzung sozialer Netzwerke durch ihre Mitarbeiter profitieren können. Zu diesem Ergebnis kommt eine Studie, die das Forschungsinstitut ibi research an der Universität Regensburg im Auftrag der Internet World Messe unter 885 Internetnutzern durchgeführt hat. Soziale Medien halten ...
Shaping the Culture
29.05.2014
by Julian Stodd - Scott Berkun has written a great book about his year working at Autommatic, the young team behind wordpress.com. It's a story about a dynamic culture, unafraid to make mistakes, unafraid to learn. Surprisingly, for a technology company, the focus is on communication, not systems. WordPress uses narrative approaches to sharing and learning: teams narrating their progress, challenges and success on internal blogs, with very little hierarchy to dictate who can view or contribute. Team structures are not defined by what you can and can't ...
29.05.2014
by Julian Stodd - Scott Berkun has written a great book about his year working at Autommatic, the young team behind wordpress.com. It's a story about a dynamic culture, unafraid to make mistakes, unafraid to learn. Surprisingly, for a technology company, the focus is on communication, not systems. WordPress uses narrative approaches to sharing and learning: teams narrating their progress, challenges and success on internal blogs, with very little hierarchy to dictate who can view or contribute. Team structures are not defined by what you can and can't ...
How to Increase Your Instagram Visibility: 5 Tips
29.05.2014
Do you want more people to notice you on Instagram? Have you looked at how other brands are increasing their Instagram visibility? With the right pictures and tactics, you can create a stronger Instagram presence. In this article you'll discover five ways you can build visibility on Instagram. What's the Big Deal About Instagram? #1: Highlight User-Generated Content #2: Keep Your Online Personality Intact #3: Use Hashtags for Listening and Reach #4: Show Off Your Talents #5: Combine Your Social Channels Make Instagram Work for You [...] ...
29.05.2014
Do you want more people to notice you on Instagram? Have you looked at how other brands are increasing their Instagram visibility? With the right pictures and tactics, you can create a stronger Instagram presence. In this article you'll discover five ways you can build visibility on Instagram. What's the Big Deal About Instagram? #1: Highlight User-Generated Content #2: Keep Your Online Personality Intact #3: Use Hashtags for Listening and Reach #4: Show Off Your Talents #5: Combine Your Social Channels Make Instagram Work for You [...] ...
Why You Should Keep an Eye on IBM and HootSuite
29.05.2014
Cisco hopes to make a splash in the enterprise collaboration software suite with its integration with Jive. More than a splash, actually. It wants to take on Microsoft. Microsoft responded by telling Cisco, in so many words, "to bring it on." There's another big player in the space, though. We can't forget: IBM, which entered the picture with its HootSuite integration in December. Toe-to-Toe Matchup Hootsuite's Social Dashboard Internal Social Meets External [...] ...
29.05.2014
Cisco hopes to make a splash in the enterprise collaboration software suite with its integration with Jive. More than a splash, actually. It wants to take on Microsoft. Microsoft responded by telling Cisco, in so many words, "to bring it on." There's another big player in the space, though. We can't forget: IBM, which entered the picture with its HootSuite integration in December. Toe-to-Toe Matchup Hootsuite's Social Dashboard Internal Social Meets External [...] ...
On the Nature of Digital Transformation: 10 Observations
29.05.2014
One of my earliest memories is my father bringing home the family's first computer: a Commodore 64. I was much too young to use it at the time; it was primarily for my older brother. But as soon as I was old enough, I spent countless hours staring at that blue screen (to be fair, 60-70% of that time was probably just waiting for things to load). I remember playing Pong on an Atari. I remember playing Shadowgate on my friend's Apple IIGS. I remember the first time I played Super Mario Brothers. When I took 'typing' class in junior high, we learned on ...
29.05.2014
One of my earliest memories is my father bringing home the family's first computer: a Commodore 64. I was much too young to use it at the time; it was primarily for my older brother. But as soon as I was old enough, I spent countless hours staring at that blue screen (to be fair, 60-70% of that time was probably just waiting for things to load). I remember playing Pong on an Atari. I remember playing Shadowgate on my friend's Apple IIGS. I remember the first time I played Super Mario Brothers. When I took 'typing' class in junior high, we learned on ...
Thirty-seven ways to motivate your employees
29.05.2014
A good job is hard to find, but every entrepreneur knows a good employee is even harder to keep. As an entrepreneur, one must ensure his or her company is staffed with people who look forward to coming to work every day for more than a paycheck. Through the years, I found that it was easy to keep employees motivated - all I had to do was provide them with a leader worth following and tasks worth fulfilling. But after almost seven years in business, I still find myself searching for new ways to maintain productivity while providing each individual with ...
29.05.2014
A good job is hard to find, but every entrepreneur knows a good employee is even harder to keep. As an entrepreneur, one must ensure his or her company is staffed with people who look forward to coming to work every day for more than a paycheck. Through the years, I found that it was easy to keep employees motivated - all I had to do was provide them with a leader worth following and tasks worth fulfilling. But after almost seven years in business, I still find myself searching for new ways to maintain productivity while providing each individual with ...
CEO Community Engagement Shows Members "You're There and You Care"
28.05.2014
An association executive director shares how spending up to 20 percent of her work time in her online member community helps build relationships--and happy members. This is how a virtual environment can make you seem more real. Lori Gracey is executive director of the 15,000-member Texas Computer Education Association, and she's a morning person. Every day, she gets to work around 6:30 a.m., and her first task is reading, posting, and responding to questions in TCEA's online community. TCEA has 18 staff members, so Gracey could easily delegate the role ...
28.05.2014
An association executive director shares how spending up to 20 percent of her work time in her online member community helps build relationships--and happy members. This is how a virtual environment can make you seem more real. Lori Gracey is executive director of the 15,000-member Texas Computer Education Association, and she's a morning person. Every day, she gets to work around 6:30 a.m., and her first task is reading, posting, and responding to questions in TCEA's online community. TCEA has 18 staff members, so Gracey could easily delegate the role ...
Wie entlastet ein modernes Intranet die Arbeit des CEOs?
28.05.2014
CEOs begegnen modernen Arbeits- und Kooperationsplattformen häufig mit Skepsis, da sie sich nicht vorstellen können, wie so ein Werkzeug, die eigene und die Arbeit der Mitarbeiter erleichtert. Stattdessen stehen die Nachteile im Fokus. Blogs im Intranet werden beispielsweise lediglich als neuer Kommunikationskanal verbucht. Dieser muss bespielt werden, wozu CEOs keine Zeit haben. Außerdem ist die Angst vor Shitstorms, Informationsüberflutung und sinnlosem Geplauder stark ausgeprägt. Vorteile werden dagegen nicht gesehen. Wie sähen diese aus? Die mangelnde ...
28.05.2014
CEOs begegnen modernen Arbeits- und Kooperationsplattformen häufig mit Skepsis, da sie sich nicht vorstellen können, wie so ein Werkzeug, die eigene und die Arbeit der Mitarbeiter erleichtert. Stattdessen stehen die Nachteile im Fokus. Blogs im Intranet werden beispielsweise lediglich als neuer Kommunikationskanal verbucht. Dieser muss bespielt werden, wozu CEOs keine Zeit haben. Außerdem ist die Angst vor Shitstorms, Informationsüberflutung und sinnlosem Geplauder stark ausgeprägt. Vorteile werden dagegen nicht gesehen. Wie sähen diese aus? Die mangelnde ...
Enabling The Social Workplace Through Social Technologies
28.05.2014
Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a "nice to have" but a "must have" in today's results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities. However, while "72 percent of companies use ...
28.05.2014
Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a "nice to have" but a "must have" in today's results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities. However, while "72 percent of companies use ...
How the Elite Consulting and Accounting Firms Use Social Networks
28.05.2014
How do the elite consulting firms and Big 4 accountancies use social networks? The answer may surprise you. At PeopleLinx, we help several of the top strategy consulting and Big 4 accounting firms with their employees' presence on social networks. They're wonderful clients-smart, strategic, and forward-looking. All of which raises the question: Why do they need help with social business? There lots of reasons why they should be the very first ones to embrace social business as a new way of working: These are the most networked organizations ...
28.05.2014
How do the elite consulting firms and Big 4 accountancies use social networks? The answer may surprise you. At PeopleLinx, we help several of the top strategy consulting and Big 4 accounting firms with their employees' presence on social networks. They're wonderful clients-smart, strategic, and forward-looking. All of which raises the question: Why do they need help with social business? There lots of reasons why they should be the very first ones to embrace social business as a new way of working: These are the most networked organizations ...
How collaboration in ERP drives innovation
28.05.2014
Conversation inspires innovation, which is why collaboration has become increasingly important. Making it easier for staff and departments to share information and views means that skills and knowledge can be pooled, leading to quicker problem-solving and project progression as well as sparking new ideas. Working together to deliver improved customer satisfaction isn't new, and is already well-practiced in the world of customer relationship management (CRM) and best-of-breed project management solutions. Now is the time for businesses to benefit ...
28.05.2014
Conversation inspires innovation, which is why collaboration has become increasingly important. Making it easier for staff and departments to share information and views means that skills and knowledge can be pooled, leading to quicker problem-solving and project progression as well as sparking new ideas. Working together to deliver improved customer satisfaction isn't new, and is already well-practiced in the world of customer relationship management (CRM) and best-of-breed project management solutions. Now is the time for businesses to benefit ...
The Catch-22 of Social ROI
28.05.2014
Another year has passed and we are still trying to define the Return on Investment (ROI) for social tools in the enterprise. We are bombarded with stories of successful implementations but finding hard numbers that can be quickly applied to our own organization remains a challenge. The existence of failed efforts provides the holders of the money reasons to doubt the few numbers that can be pulled together. The core of the problem is that there are no hard numbers universal enough to make social tools an easy sell. The reaction by defenders is to ask, ...
28.05.2014
Another year has passed and we are still trying to define the Return on Investment (ROI) for social tools in the enterprise. We are bombarded with stories of successful implementations but finding hard numbers that can be quickly applied to our own organization remains a challenge. The existence of failed efforts provides the holders of the money reasons to doubt the few numbers that can be pulled together. The core of the problem is that there are no hard numbers universal enough to make social tools an easy sell. The reaction by defenders is to ask, ...
How the Freemium Model Outflanks the ROI Question
28.05.2014
Nobody goes to the store (or these days, iTunes) specifically to buy an obnoxiously catchy pop song that they've never heard before. Chances are they've heard it for free somewhere first. No offense to Pandora and Spotify, but let's call this the radio model. A song is played for free, the listener likes it, and only then makes a buying decision. This is actually a very good description of how and why enterprise social network licenses get purchased, and a telling factor in why social ROI is a fool's game. After all, you can't measure the value of a ...
28.05.2014
Nobody goes to the store (or these days, iTunes) specifically to buy an obnoxiously catchy pop song that they've never heard before. Chances are they've heard it for free somewhere first. No offense to Pandora and Spotify, but let's call this the radio model. A song is played for free, the listener likes it, and only then makes a buying decision. This is actually a very good description of how and why enterprise social network licenses get purchased, and a telling factor in why social ROI is a fool's game. After all, you can't measure the value of a ...
Wissensmanagement mit Confluence Questions
28.05.2014
Fragen gehören zur Unternehmenskultur und sind oft der Ausgangspunkt für neue Ideen und konstruktive Diskussionen. Fragen sind in der Regel auch ein wesentlicher Bestandteil des Wissensmanagements in Unternehmen, z.B. beim OnBoarding von neuen Mitarbeitern. Wie lassen sich nun Fragen produktiv nutzen und wie können Sie für alle sichtbar dokumentiert werden? Wie der Informationsaustausch häufig im Unternehmen abläuft ...kennt vermutlich jeder aus der Kaffeeküche. Da trifft man zufällig einen Kollegen, den man schon ein paar Tage versucht zu erreichen ...
28.05.2014
Fragen gehören zur Unternehmenskultur und sind oft der Ausgangspunkt für neue Ideen und konstruktive Diskussionen. Fragen sind in der Regel auch ein wesentlicher Bestandteil des Wissensmanagements in Unternehmen, z.B. beim OnBoarding von neuen Mitarbeitern. Wie lassen sich nun Fragen produktiv nutzen und wie können Sie für alle sichtbar dokumentiert werden? Wie der Informationsaustausch häufig im Unternehmen abläuft ...kennt vermutlich jeder aus der Kaffeeküche. Da trifft man zufällig einen Kollegen, den man schon ein paar Tage versucht zu erreichen ...
Network Era Skills
28.05.2014
by Harold Jarche - It is only through innovative and contextual methods, the self-selection of the most appropriate tools and work conditions, and willing cooperation, that more productive work can be assured in the network era. The duty of being transparent in our work and sharing our knowledge rests with all workers, including management. Only people can enable knowledge, trust and credibility to flow within and between markets and companies. Business in the network era is connecting companies to their markets through knowledge workers having conversations ...
28.05.2014
by Harold Jarche - It is only through innovative and contextual methods, the self-selection of the most appropriate tools and work conditions, and willing cooperation, that more productive work can be assured in the network era. The duty of being transparent in our work and sharing our knowledge rests with all workers, including management. Only people can enable knowledge, trust and credibility to flow within and between markets and companies. Business in the network era is connecting companies to their markets through knowledge workers having conversations ...
How Transparency Positively Impacts Your Workplace
27.05.2014
There's a basic social contract that exists between workers and their employers. Employees rely on their companies for their living and for a stable work environment where they can thrive. Businesses depend on their workforce to provide the talent and manpower necessary to develop products, serve customers and generate revenue. It sounds simple, but this arrangement actually requires quite a bit of trust on both ends. For their part, corporate leaders must count on their workers' honesty and integrity as they give employees access to a whole range of ...
27.05.2014
There's a basic social contract that exists between workers and their employers. Employees rely on their companies for their living and for a stable work environment where they can thrive. Businesses depend on their workforce to provide the talent and manpower necessary to develop products, serve customers and generate revenue. It sounds simple, but this arrangement actually requires quite a bit of trust on both ends. For their part, corporate leaders must count on their workers' honesty and integrity as they give employees access to a whole range of ...
Rewarded for Good Behavior
27.05.2014
by Eric Ziegler - In my last post, I talked about removing an expert from a team to make the team more effective. Obviously, the wrong behavior from an expert can be bad for a team. But not all experts are bad for a team and not all experts exhibit bad behaviors. In addition experts are definitely not bad for organizations as a whole. And that is what this blog post is about - experts rewarded the right way can be invaluable in an organization. Employees are often rewarded for being the expert at something - Java development, financial analysis, trader, ...
27.05.2014
by Eric Ziegler - In my last post, I talked about removing an expert from a team to make the team more effective. Obviously, the wrong behavior from an expert can be bad for a team. But not all experts are bad for a team and not all experts exhibit bad behaviors. In addition experts are definitely not bad for organizations as a whole. And that is what this blog post is about - experts rewarded the right way can be invaluable in an organization. Employees are often rewarded for being the expert at something - Java development, financial analysis, trader, ...
Solving the Productivity Problem
27.05.2014
Fifteen to twenty years ago, most organizations battled daily with the ongoing task of integrating disparate systems and data to provide end users with a federated (complete) view across all of them. Since these heady days of information technology, tools that manage and automate content collaboration and social interactions are becoming more integrated and seamless within the workplace, and their rich features are being included within both enterprise applications (on premises) and cloud-based solutions. The enterprise platforms we use at work (CRM, ...
27.05.2014
Fifteen to twenty years ago, most organizations battled daily with the ongoing task of integrating disparate systems and data to provide end users with a federated (complete) view across all of them. Since these heady days of information technology, tools that manage and automate content collaboration and social interactions are becoming more integrated and seamless within the workplace, and their rich features are being included within both enterprise applications (on premises) and cloud-based solutions. The enterprise platforms we use at work (CRM, ...
The Holy Grail of workplace motivation: autonomy and transparency
27.05.2014
Human motivation is complex. Motivating humans in the workplace seems be a question business owners continue to struggle with. I've also have found two key factors that motivate consistently across all generations in the workplace: autonomy and transparency. Autonomy Human beings are autonomous creatures. We all want to have autonomy over how we live, work and play. Yet, from the time of the industrial revolution work has been very structured, set up with lots of guidelines and time schedules. This approach creates a workforce that is compliant ...
27.05.2014
Human motivation is complex. Motivating humans in the workplace seems be a question business owners continue to struggle with. I've also have found two key factors that motivate consistently across all generations in the workplace: autonomy and transparency. Autonomy Human beings are autonomous creatures. We all want to have autonomy over how we live, work and play. Yet, from the time of the industrial revolution work has been very structured, set up with lots of guidelines and time schedules. This approach creates a workforce that is compliant ...
The Intranet of Everywhere: Rethinking the Conventional Corporate Intranet
27.05.2014
Through your own professional experiences, you know that just because workers have access to a corporate intranet does not necessarily mean they will use it. On the contrary, knowledge workers often have many of their own ways to organize and store information, as well as connect and collaborate with others: on their computer, in the cloud, on a mobile device, in social communities and other media, etc. This is due largely to developments such as "the consumerization of IT" and the Bring Your Own Device movement, which have accelerated the number of ...
27.05.2014
Through your own professional experiences, you know that just because workers have access to a corporate intranet does not necessarily mean they will use it. On the contrary, knowledge workers often have many of their own ways to organize and store information, as well as connect and collaborate with others: on their computer, in the cloud, on a mobile device, in social communities and other media, etc. This is due largely to developments such as "the consumerization of IT" and the Bring Your Own Device movement, which have accelerated the number of ...
8 Steps to Develop a Social Business Strategy
27.05.2014
by Pam Moore - I recently had the honor of speaking and training in Sopot, Poland for the Polish Insurance Association. The focus of the presentation was to provide a framework for how C-level executives and business leaders in the insurance and financial industries should approach social business and where their efforts should focus in the future. Becoming a social business is a journey, not a destination. Like many things in life and business, social business is a journey, not a destination. It's as much about mindset as it is about tactics, technology ...
27.05.2014
by Pam Moore - I recently had the honor of speaking and training in Sopot, Poland for the Polish Insurance Association. The focus of the presentation was to provide a framework for how C-level executives and business leaders in the insurance and financial industries should approach social business and where their efforts should focus in the future. Becoming a social business is a journey, not a destination. Like many things in life and business, social business is a journey, not a destination. It's as much about mindset as it is about tactics, technology ...
McKinsey-Bericht: Erfolgreiche digitale Unternehmen gehen radikal vor
27.05.2014
Damit Unternehmen im boomenden E-Commerce-Geschäft erfolgreich sein können, müssen sie aufhören, die digitale Transformation halbherzig zu betreiben. Laut McKinsey sind sie gefordert, ihre Strukturen, Prozesse, Systeme und die Belohnungssysteme ernsthaft auf die digitalen Anforderungen einzustellen. Die Unternehmensberater haben 7 Verhaltensweisen identifiziert, die erfolgreiche digitale Unternehmen an den Tag legen. In ihnen ist durchaus eine gewisse Radikalität erkennbar. "Unvernünftige" Ziele setzen Skills einkaufen Talente konzentrieren und kultivieren ...
27.05.2014
Damit Unternehmen im boomenden E-Commerce-Geschäft erfolgreich sein können, müssen sie aufhören, die digitale Transformation halbherzig zu betreiben. Laut McKinsey sind sie gefordert, ihre Strukturen, Prozesse, Systeme und die Belohnungssysteme ernsthaft auf die digitalen Anforderungen einzustellen. Die Unternehmensberater haben 7 Verhaltensweisen identifiziert, die erfolgreiche digitale Unternehmen an den Tag legen. In ihnen ist durchaus eine gewisse Radikalität erkennbar. "Unvernünftige" Ziele setzen Skills einkaufen Talente konzentrieren und kultivieren ...
Working Out Loud Creates Value
27.05.2014
by Simon Terry - Working Out Loud is one of the most crucial practices for value creation in an enterprise social network. For many, it is also the least comfortable. We need to work at this new practice to deliver value. Working out loud is the core new practice as sharing grows in an enterprise social network. When the conversation moves from sharing personal information to sharing work, value for the individual and organisation rises dramatically. That sharing is critical to the maturity of value creation in an enterprise social network. Without ...
27.05.2014
by Simon Terry - Working Out Loud is one of the most crucial practices for value creation in an enterprise social network. For many, it is also the least comfortable. We need to work at this new practice to deliver value. Working out loud is the core new practice as sharing grows in an enterprise social network. When the conversation moves from sharing personal information to sharing work, value for the individual and organisation rises dramatically. That sharing is critical to the maturity of value creation in an enterprise social network. Without ...
15 Free Enterprise Collaboration Tools
26.05.2014
Whether your business is looking to start small or go big, many free tools can help jumpstart your enterprise collaboration efforts. Here's a look at 15 of the best - some old, some new, some basic and some robust: Co-op - Cyn.in - CubeTree - Hashwork - Jaiku - Obayoo - Present.ly - Qontext - Sharetronix - Snipia - Socialcast - Socialtext - Socialwok - Status.net - Yammer [...] ...
26.05.2014
Whether your business is looking to start small or go big, many free tools can help jumpstart your enterprise collaboration efforts. Here's a look at 15 of the best - some old, some new, some basic and some robust: Co-op - Cyn.in - CubeTree - Hashwork - Jaiku - Obayoo - Present.ly - Qontext - Sharetronix - Snipia - Socialcast - Socialtext - Socialwok - Status.net - Yammer [...] ...
Ten Tips for Building Stronger Networks in Work and Life
26.05.2014
Ten Tips for Building Stronger Networks in Work and Life How to connect to the people who matter. Most people understand that to be successful, they need to network. But actually going out and doing it is another matter. People "are daunted by the task and believe it requires inauthentic, uncomfortable behavior and is an activity that is inconsistent with focusing on job performance," says Jeffrey Pfeffer, a Stanford professor of organizational behavior, who covers the subject of networking as part of his Paths to Power elective course. Too often, he ...
26.05.2014
Ten Tips for Building Stronger Networks in Work and Life How to connect to the people who matter. Most people understand that to be successful, they need to network. But actually going out and doing it is another matter. People "are daunted by the task and believe it requires inauthentic, uncomfortable behavior and is an activity that is inconsistent with focusing on job performance," says Jeffrey Pfeffer, a Stanford professor of organizational behavior, who covers the subject of networking as part of his Paths to Power elective course. Too often, he ...
12 Tips for Building a Successful Enterprise Social Network - Part 6
26.05.2014
by Jeff Ross - For this sixth tip in my series on building a successful enterprise social network (ESN), I am deeply indebted to online community management consultant Rich Millington, his excellent resources at FeverBee.com and his book Buzzing Communities. Here's the tip: Avoid Big Launch Syndrome. What is Big Launch Syndrome? It is the temptation to invest massive amounts of resources and effort into a broadly-publicized and promoted launch for a new community to announce to the largest population possible "We're ready! Everyone come join us!" It ...
26.05.2014
by Jeff Ross - For this sixth tip in my series on building a successful enterprise social network (ESN), I am deeply indebted to online community management consultant Rich Millington, his excellent resources at FeverBee.com and his book Buzzing Communities. Here's the tip: Avoid Big Launch Syndrome. What is Big Launch Syndrome? It is the temptation to invest massive amounts of resources and effort into a broadly-publicized and promoted launch for a new community to announce to the largest population possible "We're ready! Everyone come join us!" It ...
The Future of Organization - a video presentation on the major themes and some new provocations
26.05.2014
There's a lot to think about when it comes to the future of organization, and plenty to be optimistic about. Saying that, like any and all topics worth grappling with, it takes a bit of time to get up to speed on the depth and breadth of things. As a member of the advisory council for the Future of Work community, and part of the steering group for The Responsive Organization community, I know I'm not the only one looking to communicate these ideas effectively. Mike Grafham and I talked about compiling a three-minute explanatory video, and ...
26.05.2014
There's a lot to think about when it comes to the future of organization, and plenty to be optimistic about. Saying that, like any and all topics worth grappling with, it takes a bit of time to get up to speed on the depth and breadth of things. As a member of the advisory council for the Future of Work community, and part of the steering group for The Responsive Organization community, I know I'm not the only one looking to communicate these ideas effectively. Mike Grafham and I talked about compiling a three-minute explanatory video, and ...
Social Media: schon ab 6 Stunden pro Woche beachtliche Ergebnisse
26.05.2014
Heute wurde der Social Media Marketing Industry Report 2014 veröffentlicht. Er macht Hoffnung für Solo-Unternehmer. Denn schon mit einem Zeitaufwand ab 6 Stunden pro Woche lassen sich beachtliche Ergebnisse erreichen. Hier einige der interessantesten Ergebnisse für Solo-Unternehmer im Überblick: Statistik Dem Report liegt eine Umfrage zugrunde, an der sich mehr als 2800 Marketiers beteiligt haben, darunter 19 % Solo-Unternehmer. Die Umfrage war international ausgerichtet mit der Mehrheit der Teilnehmer aus den USA. Die Ergebnisse aus Deutschland sind ...
26.05.2014
Heute wurde der Social Media Marketing Industry Report 2014 veröffentlicht. Er macht Hoffnung für Solo-Unternehmer. Denn schon mit einem Zeitaufwand ab 6 Stunden pro Woche lassen sich beachtliche Ergebnisse erreichen. Hier einige der interessantesten Ergebnisse für Solo-Unternehmer im Überblick: Statistik Dem Report liegt eine Umfrage zugrunde, an der sich mehr als 2800 Marketiers beteiligt haben, darunter 19 % Solo-Unternehmer. Die Umfrage war international ausgerichtet mit der Mehrheit der Teilnehmer aus den USA. Die Ergebnisse aus Deutschland sind ...
2014 Social Media Marketing Industry Report
26.05.2014
Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or podcasting, or put more effort into blogging? In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. To understand how marketers are using social media, Social Media Examiner commissioned its sixth annual 2014 Social Media Marketing Industry Report. We set out to uncover the "who, what, ...
26.05.2014
Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or podcasting, or put more effort into blogging? In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. To understand how marketers are using social media, Social Media Examiner commissioned its sixth annual 2014 Social Media Marketing Industry Report. We set out to uncover the "who, what, ...
The five decision points for KM implementation
26.05.2014
by Nick Milton - Implementing Knowledge Management into an organisation will not happen accidentally. It happens by a deliberate decision. Or rather, it happens by a series of decisions. Very few company presidents or CEOs will wake up one morning and "decide" to implement KM. Instead, like any other change, implementation is a series of decisions, and each decision rests on a basis of necessary evidence. The chain of decisions is as follows. The decision to investigate whether Knowledge Management would be something worth pursuing for your organisation. ...
26.05.2014
by Nick Milton - Implementing Knowledge Management into an organisation will not happen accidentally. It happens by a deliberate decision. Or rather, it happens by a series of decisions. Very few company presidents or CEOs will wake up one morning and "decide" to implement KM. Instead, like any other change, implementation is a series of decisions, and each decision rests on a basis of necessary evidence. The chain of decisions is as follows. The decision to investigate whether Knowledge Management would be something worth pursuing for your organisation. ...
5 Ways to Build Collaboration Beyond Company Walls to End "Remote Work" Myths
23.05.2014
There's been a lot of talk in business circles about the pros and cons of "remote work." Phrased in that way, the discussion is nearly moot. Employees who work beyond the confines of company headquarters should not feel remote or removed from the work that happens on site, particularly now that so many technology tools are available to encourage collaboration across geographies. Cloud-based solutions for customer relationship and project management, video conferencing, instant messaging and more mean that colleagues should be able to effectively collaborate ...
23.05.2014
There's been a lot of talk in business circles about the pros and cons of "remote work." Phrased in that way, the discussion is nearly moot. Employees who work beyond the confines of company headquarters should not feel remote or removed from the work that happens on site, particularly now that so many technology tools are available to encourage collaboration across geographies. Cloud-based solutions for customer relationship and project management, video conferencing, instant messaging and more mean that colleagues should be able to effectively collaborate ...
The changing course of collaboration software
23.05.2014
There has been a major shake-up in the collaboration software market, with revenue up 12% year on year in 2013. The collaboration market has diversified and now offers a variety of software. Some is suitable for users working on time-sensitive projects using Gantt charts, while others champion Kanban boards designed for projects with multiple consecutively moving parts. These feature Post-it note-style tickets that can be moved around between project phases. Others embrace Scrum-based working, where holistic teamwork tactics reign supreme. Nowadays ...
23.05.2014
There has been a major shake-up in the collaboration software market, with revenue up 12% year on year in 2013. The collaboration market has diversified and now offers a variety of software. Some is suitable for users working on time-sensitive projects using Gantt charts, while others champion Kanban boards designed for projects with multiple consecutively moving parts. These feature Post-it note-style tickets that can be moved around between project phases. Others embrace Scrum-based working, where holistic teamwork tactics reign supreme. Nowadays ...
The Promise, Progress And Pain Of Collaboration Software
23.05.2014
Truly effective enterprise collaboration applications represent one of the most promising opportunities for cloud computing. Over the last decade, several SaaS companies have emerged that improve workplace collaboration, including well-known companies like Box and Yammer, as well as newer companies such as Quip, Cotap, Hall and Slack. Given my board roles with several of these companies, I am often asked about what is working and what is next. I want to share my thoughts on the promise and the progress in collaboration software while also touching on ...
23.05.2014
Truly effective enterprise collaboration applications represent one of the most promising opportunities for cloud computing. Over the last decade, several SaaS companies have emerged that improve workplace collaboration, including well-known companies like Box and Yammer, as well as newer companies such as Quip, Cotap, Hall and Slack. Given my board roles with several of these companies, I am often asked about what is working and what is next. I want to share my thoughts on the promise and the progress in collaboration software while also touching on ...
The lazy person's guide to enterprise social networking
23.05.2014
Do you hate reading long-winded blog posts or information-dense data sheets just to find out if something is right for you? Want something with pretty pictures and bright colors instead? Then, have we got the thing for you! We call it an "info-graphic"...because it's part information and part graphic. (Clever, right?) This "info-graphic" shows you all the highlights of Forrester's recent study on the ROI of Enterprise Social Networking, and it's everything you need to know about creating a 21st Century workspace for your employees. So save yourself ...
23.05.2014
Do you hate reading long-winded blog posts or information-dense data sheets just to find out if something is right for you? Want something with pretty pictures and bright colors instead? Then, have we got the thing for you! We call it an "info-graphic"...because it's part information and part graphic. (Clever, right?) This "info-graphic" shows you all the highlights of Forrester's recent study on the ROI of Enterprise Social Networking, and it's everything you need to know about creating a 21st Century workspace for your employees. So save yourself ...
Leading innovation with Celine Schillinger
23.05.2014
by Gloria Lombardi - Big data, co-creation of content, community management, real time and social conversations have become critical to the future of our organisations. The In2 Summit London was an opportunity to explore these trends and their consequences to innovation. Throughout the event, speakers challenged the traditional way of communicating and demanded more creativity. We heard of cravery from Weber Shandwick's Gabriela Lungu, a new term that stands for "creating bravery when communicating". Plus, democreativity, a word from Prime's ...
23.05.2014
by Gloria Lombardi - Big data, co-creation of content, community management, real time and social conversations have become critical to the future of our organisations. The In2 Summit London was an opportunity to explore these trends and their consequences to innovation. Throughout the event, speakers challenged the traditional way of communicating and demanded more creativity. We heard of cravery from Weber Shandwick's Gabriela Lungu, a new term that stands for "creating bravery when communicating". Plus, democreativity, a word from Prime's ...
Barriers To Knowledge Sharing
23.05.2014
by Steve Dale - Knowledge sharing is the corner-stone of many organisations' knowledge-management (KM) strategy. Despite the growing significance of knowledge sharing's practices for organisations' competitiveness and market performance, several barriers make it difficult for KM to achieve the goals and deliver a positive return on investment. This list of knowledge sharing barriers provides a helpful starting point and guideline for senior managers auditing their existing practices with a view to identifying any bottle-necks and improving on the overall ...
23.05.2014
by Steve Dale - Knowledge sharing is the corner-stone of many organisations' knowledge-management (KM) strategy. Despite the growing significance of knowledge sharing's practices for organisations' competitiveness and market performance, several barriers make it difficult for KM to achieve the goals and deliver a positive return on investment. This list of knowledge sharing barriers provides a helpful starting point and guideline for senior managers auditing their existing practices with a view to identifying any bottle-necks and improving on the overall ...
Radio Silence Is Not a Leadership Strategy
23.05.2014
Globally, we're living at a time that the call to action is more, better, faster, NOW! Leaders are overwhelmed with emails, meetings, conference calls and technology that keeps them connected 24/7 all demanding immediate response and resolution. Despite the fact that we realize that we want thoughtful solutions, we also want immediate attention and action from leaders. When there is a pause between our super important message and the leader's response, we frequently make up stories to fill the void. Some stories we tell ourselves are: - My idea was ...
23.05.2014
Globally, we're living at a time that the call to action is more, better, faster, NOW! Leaders are overwhelmed with emails, meetings, conference calls and technology that keeps them connected 24/7 all demanding immediate response and resolution. Despite the fact that we realize that we want thoughtful solutions, we also want immediate attention and action from leaders. When there is a pause between our super important message and the leader's response, we frequently make up stories to fill the void. Some stories we tell ourselves are: - My idea was ...
The death of the classic org chart: How the connected world transforms your current company setup
23.05.2014
by Joachim Heinz - Without any doubt, the world gets a hyperconnected place - a global network, exchanging more information and data every day. Step by step, "everything" gets connected by the global network, empowering new business models and transforming customers and markets. Observed from a very high perspective this means that customers and markets become something like a brain - a huge network with small and big hubs. A network that is able to adapt to trends very fast and absorb new ideas and behaviors quickly. A network which generates more ...
23.05.2014
by Joachim Heinz - Without any doubt, the world gets a hyperconnected place - a global network, exchanging more information and data every day. Step by step, "everything" gets connected by the global network, empowering new business models and transforming customers and markets. Observed from a very high perspective this means that customers and markets become something like a brain - a huge network with small and big hubs. A network that is able to adapt to trends very fast and absorb new ideas and behaviors quickly. A network which generates more ...
How to solve Internal Communication problems with Enterprise Social Networks
22.05.2014
Did you know that 60% of organisations' problems are brought about by poor internal communication? These lead to conflict and situations which are detrimental to efficiency, productivity and the work environment. Zyncro seeks to solve these problems in companies by using social technology and implementing a new form of communication and collaboration between teams: Enterprise Social Networks. The importance of communication as a strategic value The problems resulting from poor Internal Communication How to solve a company's Internal Communication problems ...
22.05.2014
Did you know that 60% of organisations' problems are brought about by poor internal communication? These lead to conflict and situations which are detrimental to efficiency, productivity and the work environment. Zyncro seeks to solve these problems in companies by using social technology and implementing a new form of communication and collaboration between teams: Enterprise Social Networks. The importance of communication as a strategic value The problems resulting from poor Internal Communication How to solve a company's Internal Communication problems ...
Realizing Effective Digital Collaboration in the Enterprise
22.05.2014
by Dion Hinchcliffe - One of the scenarios we still see all too often these days is the broad -- yet relatively unfocused -- introduction of new general purpose collaboration tools to a largely unsuspecting enterprise workforce. Even though very few collaboration initiatives -- social or otherwise -- actually desire to pursue a "Field of Dreams" approach, this is in fact exactly what often ends up happening as new solutions are installed in the organization with anticipation that users will flock to them. However, the long history of this trend has ...
22.05.2014
by Dion Hinchcliffe - One of the scenarios we still see all too often these days is the broad -- yet relatively unfocused -- introduction of new general purpose collaboration tools to a largely unsuspecting enterprise workforce. Even though very few collaboration initiatives -- social or otherwise -- actually desire to pursue a "Field of Dreams" approach, this is in fact exactly what often ends up happening as new solutions are installed in the organization with anticipation that users will flock to them. However, the long history of this trend has ...
Governance, Regulation & Compliance Meets Enterprise Social Networking
22.05.2014
by Anthony Zets - Companies spend millions of dollars annually on various forms of regulatory compliance, be it government, industry or even self-imposed internal compliance. Compliance can range from occupational health and safety through to internal branding compliance within franchises. As new legislation is continually introduced, repealed or reformed the costs of conforming are increasing and management can sometimes spend more time focusing on compliance than real business outcomes. This GRC environment - Governance, Risk and Compliance - isn't ...
22.05.2014
by Anthony Zets - Companies spend millions of dollars annually on various forms of regulatory compliance, be it government, industry or even self-imposed internal compliance. Compliance can range from occupational health and safety through to internal branding compliance within franchises. As new legislation is continually introduced, repealed or reformed the costs of conforming are increasing and management can sometimes spend more time focusing on compliance than real business outcomes. This GRC environment - Governance, Risk and Compliance - isn't ...
The end of 'social': Is the digital enterprise leaving you behind?
22.05.2014
Summary: We're leaving the era of standalone social networks and moving to a far more interconnected world. The digital enterprise approach combines vestigial point solutions and legacy applications into cohesive next generation systems of engagement. Social technologies are like the wiring in a device - your toaster, car or head phones won't work without this connective plumbing. But "standalone social" as a point solution is as meaningless as buying wire for your toaster - it's already designed around it. Your world is now dominated ...
22.05.2014
Summary: We're leaving the era of standalone social networks and moving to a far more interconnected world. The digital enterprise approach combines vestigial point solutions and legacy applications into cohesive next generation systems of engagement. Social technologies are like the wiring in a device - your toaster, car or head phones won't work without this connective plumbing. But "standalone social" as a point solution is as meaningless as buying wire for your toaster - it's already designed around it. Your world is now dominated ...
Fundstück der Woche: Wissensaustausch vs. Geheimhaltung
22.05.2014
Ganz regelmäßig kommt in unseren Projekten und Vorträgen rund ums Thema "Wissenstransfer und Wissensaustausch" das Thema "Geheimhaltung" auf den Tisch - stehen die Ziele Wissen in Organisationen in Fluß zu bringen und damit wertvoller zu machen versus Wissen zu schützen doch augenscheinlich in krassem Widerspruch und in deutlicher Konkurrenz zueinander. Es sind die zwei Seiten der Medaille "Wissensvorsprung", die in Verbindung zu bringen immer eine Herausforderung darstellt. Um so aufmerksamer geworden sind wir, als uns letztens ein TED-Video auf den ...
22.05.2014
Ganz regelmäßig kommt in unseren Projekten und Vorträgen rund ums Thema "Wissenstransfer und Wissensaustausch" das Thema "Geheimhaltung" auf den Tisch - stehen die Ziele Wissen in Organisationen in Fluß zu bringen und damit wertvoller zu machen versus Wissen zu schützen doch augenscheinlich in krassem Widerspruch und in deutlicher Konkurrenz zueinander. Es sind die zwei Seiten der Medaille "Wissensvorsprung", die in Verbindung zu bringen immer eine Herausforderung darstellt. Um so aufmerksamer geworden sind wir, als uns letztens ein TED-Video auf den ...
3 Reasons Why Knowledge Worker Engagement Is Decreasing
22.05.2014
by Oscar Berg - Due to the technological development with the Internet and social media, markets are no longer created and controlled with broadcast marketing. People can now find and connect with people like themselves all over the world - and no longer limited to the people in their close proximity and to existing ties such as family members, friends, colleagues or neighbors. They can connect with anyone, and they all influence each other, immediately and with multiplier effects. The power is shifting from companies to consumers. It is a radical shift, ...
22.05.2014
by Oscar Berg - Due to the technological development with the Internet and social media, markets are no longer created and controlled with broadcast marketing. People can now find and connect with people like themselves all over the world - and no longer limited to the people in their close proximity and to existing ties such as family members, friends, colleagues or neighbors. They can connect with anyone, and they all influence each other, immediately and with multiplier effects. The power is shifting from companies to consumers. It is a radical shift, ...
37 Ways MIT Uses Yammer
21.05.2014
Yammer is an enterprise social platform being used by hundreds of employees at MIT for networking, project management, faculty-student collaboration, teamwork, onboarding, learning, talent management, team formation, and more. Here is a list of actions we take on Yammer. Word of advice: Yammer is as awesome as you make it. Collaboration starts with you. Ask for feedback List your expertise Share interesting links Post something fun Upload a PDF Start a page Post an event or meeting Tag posts and documents with topics Start a poll Post an idea Ask a ...
21.05.2014
Yammer is an enterprise social platform being used by hundreds of employees at MIT for networking, project management, faculty-student collaboration, teamwork, onboarding, learning, talent management, team formation, and more. Here is a list of actions we take on Yammer. Word of advice: Yammer is as awesome as you make it. Collaboration starts with you. Ask for feedback List your expertise Share interesting links Post something fun Upload a PDF Start a page Post an event or meeting Tag posts and documents with topics Start a poll Post an idea Ask a ...
Digital Leadership bei Bosch
21.05.2014
von Willms Buhse - Bosch steht wie kaum ein zweites Unternehmen für excellente Ingenieurskunst und Spitzentechnologie in Deutschland. Doch auch - oder vielleicht gerade - ein solches Unternehmen muss sich der Herausforderung der Digitalen Transformation stellen. "Die Leute Fragen in der Regel, was soll ich konkret machen? Was kann ich konkret anders machen?", so ein Teil der Aufgabenstellung von Michael Knuth, dem Leiter der Zentralen Organisationsentwicklung. Für diese Fragestellungen haben wir einen praxisnahen Methodenkoffer und Lösungen entwickelt. ...
21.05.2014
von Willms Buhse - Bosch steht wie kaum ein zweites Unternehmen für excellente Ingenieurskunst und Spitzentechnologie in Deutschland. Doch auch - oder vielleicht gerade - ein solches Unternehmen muss sich der Herausforderung der Digitalen Transformation stellen. "Die Leute Fragen in der Regel, was soll ich konkret machen? Was kann ich konkret anders machen?", so ein Teil der Aufgabenstellung von Michael Knuth, dem Leiter der Zentralen Organisationsentwicklung. Für diese Fragestellungen haben wir einen praxisnahen Methodenkoffer und Lösungen entwickelt. ...
Beyond Adoption to Value Creation
21.05.2014
by Simon Terry - A great deal of attention in enterprise social networking has gone into 'driving adoption'. A focus on adoption can distract organisations from the real challenge of any business activity, creating value in fulfilment of the organisation's strategy. Adoption is an intermediate goal Adoption as a goal alone can lead us astray If we don't have universal adoption, how will people get our messages? Can't we just mandate adoption? Won't our people resist adopting this new solution? What's the right number of users to adopt a social network? ...
21.05.2014
by Simon Terry - A great deal of attention in enterprise social networking has gone into 'driving adoption'. A focus on adoption can distract organisations from the real challenge of any business activity, creating value in fulfilment of the organisation's strategy. Adoption is an intermediate goal Adoption as a goal alone can lead us astray If we don't have universal adoption, how will people get our messages? Can't we just mandate adoption? Won't our people resist adopting this new solution? What's the right number of users to adopt a social network? ...
Employees Are Your Best Brand Advocates
21.05.2014
Why is it so important to leverage your employees as brand advocates? Because they're TWICE as trusted as your C-level executive! ...
21.05.2014
Why is it so important to leverage your employees as brand advocates? Because they're TWICE as trusted as your C-level executive! ...
Social Business: Slow And Steady Worked For Philips
21.05.2014
Social business success isn't impossible. Philips shares five best practices that helped grow its enterprise social network from 400 to 50,000 users. Social business success doesn't happen overnight - a valuable lesson that Dennis Agusi says more companies need to understand. Four years ago, Agusi spearheaded the deployment of Socialcast's enterprise social platform at Royal Philips Electronics, a healthcare, lifestyle, and lighting business. The company, which prides itself on innovation, needed a better way to connect its 120,000 global ...
21.05.2014
Social business success isn't impossible. Philips shares five best practices that helped grow its enterprise social network from 400 to 50,000 users. Social business success doesn't happen overnight - a valuable lesson that Dennis Agusi says more companies need to understand. Four years ago, Agusi spearheaded the deployment of Socialcast's enterprise social platform at Royal Philips Electronics, a healthcare, lifestyle, and lighting business. The company, which prides itself on innovation, needed a better way to connect its 120,000 global ...
Navigating the world of social media monitoring tools
21.05.2014
Paul Fennemore looks at key issues and 11 question to consider when selecting a social listening tool. To help with social media monitoring, it's possible to track and trace, in real-time, any digital communication if it's in the public domain. Social media have, of course, created an explosion of trackable online and public dialogue. Herein lays an amazing opportunity to gain an endless amount of market and consumer insight and intelligence. But herein also lays considerable new challenges for marketers. The technology is not the issue Start with deciding ...
21.05.2014
Paul Fennemore looks at key issues and 11 question to consider when selecting a social listening tool. To help with social media monitoring, it's possible to track and trace, in real-time, any digital communication if it's in the public domain. Social media have, of course, created an explosion of trackable online and public dialogue. Herein lays an amazing opportunity to gain an endless amount of market and consumer insight and intelligence. But herein also lays considerable new challenges for marketers. The technology is not the issue Start with deciding ...
The second wave of collaborative and social enterprises?
20.05.2014
by Bertrand Duperrin - Where do things stand with the social and collaborative enterprise? What we can see is kind of mixed feelings amont commentators, experts, and practitionners. On the one hand "we're stuck" and on the other hand "we can feel something is happing". What could be explained this way. After having hesitated, groped around and sometimes start projects on assumptions that appeared to be wrong (what can happen on a market in its infancy), businesses reached the end of their logics. They learned meaningful lessons and are now able to start ...
20.05.2014
by Bertrand Duperrin - Where do things stand with the social and collaborative enterprise? What we can see is kind of mixed feelings amont commentators, experts, and practitionners. On the one hand "we're stuck" and on the other hand "we can feel something is happing". What could be explained this way. After having hesitated, groped around and sometimes start projects on assumptions that appeared to be wrong (what can happen on a market in its infancy), businesses reached the end of their logics. They learned meaningful lessons and are now able to start ...
The ROI for Collaboration is Fool's Gold
20.05.2014
ROI implies that you put money in at X time and get more money out at Y time. But that is not how it works with collaboration because of three difficult problems. It is trying to solve these problems that has lead me to believe that the ROI for collaboration is fool's gold. I have been looking at this issue for almost 20 years now and have identified the following three problems: Defining Collaboration Measuring Indirect Value ROI is Simple, Collaboration is Not [...] ...
20.05.2014
ROI implies that you put money in at X time and get more money out at Y time. But that is not how it works with collaboration because of three difficult problems. It is trying to solve these problems that has lead me to believe that the ROI for collaboration is fool's gold. I have been looking at this issue for almost 20 years now and have identified the following three problems: Defining Collaboration Measuring Indirect Value ROI is Simple, Collaboration is Not [...] ...
Infographic about organizational learning and knowledge management
20.05.2014
by Harald Schirmer - Knowledge Management in the past decades was aiming for collecting, storing and categorizing knowledge. In my eyes it failed - Huge databases of dead documents have been built with tremendous effort and very little outcome. Usability, maintenance or accessibility - it just did not work - not to mention the never reached ROI (=return of investment). Our perfectionism and demand of having something "final" before releasing or even publishing just adds another big hurdle for knowledge to become visible (Do you know those topic_final_v3.docx ...
20.05.2014
by Harald Schirmer - Knowledge Management in the past decades was aiming for collecting, storing and categorizing knowledge. In my eyes it failed - Huge databases of dead documents have been built with tremendous effort and very little outcome. Usability, maintenance or accessibility - it just did not work - not to mention the never reached ROI (=return of investment). Our perfectionism and demand of having something "final" before releasing or even publishing just adds another big hurdle for knowledge to become visible (Do you know those topic_final_v3.docx ...
Change - ab heute machen wir alles anders!
20.05.2014
Im Meeting verkündet der Manager: "Ab heute machen wir alles anders! - Meetings werden nur noch virtuell abgehalten, an Stelle der Protokolle tritt ein Blog, und dokumentiert wird ab sofort im Wiki!". Lesen Sie mehr dazu im Gastartikel von Stig Pfau. Vielen Dank auch auf diesem Weg. Was für den einen klingt, wie der Himmel auf Erden ist für den anderen die Hölle 2.0 - und das ist nicht nur ein Problem der digitalen Immigranten. Die technologische Entwicklung bringt kontinuierlich neue Technologien hervor, die oft auch einen Wechsel der Prozesse und ...
20.05.2014
Im Meeting verkündet der Manager: "Ab heute machen wir alles anders! - Meetings werden nur noch virtuell abgehalten, an Stelle der Protokolle tritt ein Blog, und dokumentiert wird ab sofort im Wiki!". Lesen Sie mehr dazu im Gastartikel von Stig Pfau. Vielen Dank auch auf diesem Weg. Was für den einen klingt, wie der Himmel auf Erden ist für den anderen die Hölle 2.0 - und das ist nicht nur ein Problem der digitalen Immigranten. Die technologische Entwicklung bringt kontinuierlich neue Technologien hervor, die oft auch einen Wechsel der Prozesse und ...
Practical Advice for 2010 on 2.0 Adoption
20.05.2014
by Susan Scrupski - As a year-end wrap-up, I asked a few of The 2.0 Adoption Council members to contribute some random words of advice on succeeding with 2.0 adoption. Planning Expertise Leadership Culture/Education/Adoption Analytics Legal Risk Management [...] ...
20.05.2014
by Susan Scrupski - As a year-end wrap-up, I asked a few of The 2.0 Adoption Council members to contribute some random words of advice on succeeding with 2.0 adoption. Planning Expertise Leadership Culture/Education/Adoption Analytics Legal Risk Management [...] ...
How to Design Your Enterprise Social Network for Maximum Impact (Part 1)
20.05.2014
SAP's rapid growth in the social software market has allowed us to work closely with our customers to learn, get feedback, and co-innovate. During this process, we have developed a design methodology to maximize user adoption and business value. In this four-part blog series, I will share our lessons learned about how to hardwire success into your SAP Jam deployment. The first step in designing or re-launching your enterprise social network is to understand where you are and where you want to go. The following table is a simple maturity model that ...
20.05.2014
SAP's rapid growth in the social software market has allowed us to work closely with our customers to learn, get feedback, and co-innovate. During this process, we have developed a design methodology to maximize user adoption and business value. In this four-part blog series, I will share our lessons learned about how to hardwire success into your SAP Jam deployment. The first step in designing or re-launching your enterprise social network is to understand where you are and where you want to go. The following table is a simple maturity model that ...
The Unintentional Culture of Blame
20.05.2014
The irony is so rich and textured that it would be a delight to behold if it were not for the pain we all must endure. For the last few years, the calls for "a culture of accountability" have been all the rage ... and now the law of unintended consequences has come calling and is asking for its due. Perfection Is a Cultural Prerequisite It's All About Me ... Wait ... [...] ...
20.05.2014
The irony is so rich and textured that it would be a delight to behold if it were not for the pain we all must endure. For the last few years, the calls for "a culture of accountability" have been all the rage ... and now the law of unintended consequences has come calling and is asking for its due. Perfection Is a Cultural Prerequisite It's All About Me ... Wait ... [...] ...
So entwickeln Sie gutes Personal
20.05.2014
Unternehmerisch denkende Mitarbeiter wünschen sich viele Führungskräfte. Doch mancher Chef befürchtet: Wenn jeder Mitarbeiter macht, was er für richtig hält, bricht im Unternehmen das Chaos aus. "Wir brauchen Mitarbeiter, die unternehmerisch denken und handeln." Das betonen viele Unternehmensführer. Und fragt man nach, was dies bedeutet, dann hört man oft: "Unsere Mitarbeiter müssen bei der Alltagsarbeit mehr Eigenverantwortung zeigen; des Weiteren die Bereitschaft, Risiken zu tragen. Sonst können wir die Herausforderungen, die der Markt an uns stellt, ...
20.05.2014
Unternehmerisch denkende Mitarbeiter wünschen sich viele Führungskräfte. Doch mancher Chef befürchtet: Wenn jeder Mitarbeiter macht, was er für richtig hält, bricht im Unternehmen das Chaos aus. "Wir brauchen Mitarbeiter, die unternehmerisch denken und handeln." Das betonen viele Unternehmensführer. Und fragt man nach, was dies bedeutet, dann hört man oft: "Unsere Mitarbeiter müssen bei der Alltagsarbeit mehr Eigenverantwortung zeigen; des Weiteren die Bereitschaft, Risiken zu tragen. Sonst können wir die Herausforderungen, die der Markt an uns stellt, ...
Enterprise Social Networking
19.05.2014
Enterprise Social Networks are identifiable by the fact that they integrate with existing platforms and applications and they appeal directly to end users. In effect, they bring the benefits of social media to the enterprise. So how would you recognize an Enterprise Social Networking (ESN) product? It would be something like Microsoft's Yammer, Jive Software's Jive, Salesforce's Chatter, and IBM's Connections. In fact, those are Gartner's four leading products in the sector (Gartner Inc "Magic Quadrant for Social Software in the Workplace" by Nikos ...
19.05.2014
Enterprise Social Networks are identifiable by the fact that they integrate with existing platforms and applications and they appeal directly to end users. In effect, they bring the benefits of social media to the enterprise. So how would you recognize an Enterprise Social Networking (ESN) product? It would be something like Microsoft's Yammer, Jive Software's Jive, Salesforce's Chatter, and IBM's Connections. In fact, those are Gartner's four leading products in the sector (Gartner Inc "Magic Quadrant for Social Software in the Workplace" by Nikos ...
Social Collaboration - Auf dem Weg zu einer agilen und lernenden Organisation
19.05.2014
"Mit der Einführung des Intranets vor drei Jahren hat sich zwar Einiges verbessert: Ich erhalte die wichtigsten internen Informationen gut aufbereitet und zentral präsentiert. In der täglichen Zusammenarbeit mit meinen Kolleginnen und Kollegen hilft mir dies leider oft nicht weiter. Wie schön wäre es, ich wüsste wer wo ist und wer was weiss." Eine exemplarische Aussage, die vielen von uns bekannt vorkommen mag. Sie widerspiegelt nicht die Befindlichkeit einzelner Miesepeter sondern zeigt deutlich, dass die Strukturen, die Unternehmen in den letzten ...
19.05.2014
"Mit der Einführung des Intranets vor drei Jahren hat sich zwar Einiges verbessert: Ich erhalte die wichtigsten internen Informationen gut aufbereitet und zentral präsentiert. In der täglichen Zusammenarbeit mit meinen Kolleginnen und Kollegen hilft mir dies leider oft nicht weiter. Wie schön wäre es, ich wüsste wer wo ist und wer was weiss." Eine exemplarische Aussage, die vielen von uns bekannt vorkommen mag. Sie widerspiegelt nicht die Befindlichkeit einzelner Miesepeter sondern zeigt deutlich, dass die Strukturen, die Unternehmen in den letzten ...
Teams und Projekte: Social-Business-Plattformen im Überblick
19.05.2014
Die Mobilisierung von Mitarbeitern stellt neue Anforderungen an die Teamarbeit. Sogenannte Social Software hilft, dass Projekte auch von unterschiedlichen Standorten gemeinsam erledigt und zum Erfolg geführt werden können. Ein Marktüberblick. Mit der Einführung interaktiver und kollaborativer Funktionen entwickelte sich das Internet zum Web 2.0. Auf einmal wanderten Software-Lösungen in die Cloud und waren von jedem Standort mit Online-Anschluss zugänglich. So wurden aus der Idee, dass nicht nur jeder Inhalte konsumieren, sondern auch aktiv bereitstellen ...
19.05.2014
Die Mobilisierung von Mitarbeitern stellt neue Anforderungen an die Teamarbeit. Sogenannte Social Software hilft, dass Projekte auch von unterschiedlichen Standorten gemeinsam erledigt und zum Erfolg geführt werden können. Ein Marktüberblick. Mit der Einführung interaktiver und kollaborativer Funktionen entwickelte sich das Internet zum Web 2.0. Auf einmal wanderten Software-Lösungen in die Cloud und waren von jedem Standort mit Online-Anschluss zugänglich. So wurden aus der Idee, dass nicht nur jeder Inhalte konsumieren, sondern auch aktiv bereitstellen ...
7 Ways Blogging Makes You a Better Leader
19.05.2014
I've realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media's role in the enterprise. But beyond the tangible business benefits, there are also great personal benefits to help you become a stronger leader. This is why blogging and leadership go hand-in-hand: Clarity Feedback Authority Trust Thought leadership Managing through crisis "You just never know ..." [...] ...
19.05.2014
I've realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media's role in the enterprise. But beyond the tangible business benefits, there are also great personal benefits to help you become a stronger leader. This is why blogging and leadership go hand-in-hand: Clarity Feedback Authority Trust Thought leadership Managing through crisis "You just never know ..." [...] ...
Gartner Calls Sharepoint an "Evolutionary Dead End" that "No One Likes Using"
19.05.2014
As per the views of Jeffrey Mann, a Gartner analyst, Microsoft should soon do away with SharePoint and companies that are largely dependent on the platform should actually consider a more cloud-based future. The Gartner analyst also said that though a majority of the companies make use of SharePoint, they do not quite like it. SP is also less functional and less useful in many respects. Moreover, it does not facilitate smooth content migration and requires greater amount of online management. With SharePoint being customized in most organizations, it ...
19.05.2014
As per the views of Jeffrey Mann, a Gartner analyst, Microsoft should soon do away with SharePoint and companies that are largely dependent on the platform should actually consider a more cloud-based future. The Gartner analyst also said that though a majority of the companies make use of SharePoint, they do not quite like it. SP is also less functional and less useful in many respects. Moreover, it does not facilitate smooth content migration and requires greater amount of online management. With SharePoint being customized in most organizations, it ...
Why work gamification is a bad idea
19.05.2014
This is a blog post that I wanted to write for quite a while now to express my uneasiness with the idea of gamification in the workplace. I will outline why I think work gamification won't work beyond the short-term and why it is an ethically and economically questionable approach. What is gamification? Why is it used? Why gamification in the workplace? What is the problem then? Gamification is a short-term concept Gamification only treats the symptoms of a broken system Gamification is disrespectful of employees Gamification rests on a narrow understanding ...
19.05.2014
This is a blog post that I wanted to write for quite a while now to express my uneasiness with the idea of gamification in the workplace. I will outline why I think work gamification won't work beyond the short-term and why it is an ethically and economically questionable approach. What is gamification? Why is it used? Why gamification in the workplace? What is the problem then? Gamification is a short-term concept Gamification only treats the symptoms of a broken system Gamification is disrespectful of employees Gamification rests on a narrow understanding ...
Enterprise Social Networks: The Next Big Thing in Internal Communication and Collaboration?
16.05.2014
Corporate internal communications, heavy on endless streams of emails and one-way messaging through intranets and newsletters, are among the last hold-outs in the social media revolution. In our personal lives, we have adopted social media as a way of connecting with friends, families, classmates and people with similar interests. Email use, in turn, is declining. But at work, we cling to old forms of communication, particularly email. This, despite data from a McKinsey report that shows the average knowledge worker spends an estimated 28 percent of ...
16.05.2014
Corporate internal communications, heavy on endless streams of emails and one-way messaging through intranets and newsletters, are among the last hold-outs in the social media revolution. In our personal lives, we have adopted social media as a way of connecting with friends, families, classmates and people with similar interests. Email use, in turn, is declining. But at work, we cling to old forms of communication, particularly email. This, despite data from a McKinsey report that shows the average knowledge worker spends an estimated 28 percent of ...
Gaining Insight into Your Enterprise Social Network - A Use Case
16.05.2014
Several years ago, shortly after we had started our Knowledge and Collaboration program at Unisys, we realized the need to improve access to our subject matter experts located around the world. As primarily a services company, the benefit of doing this was strikingly obvious: optimized use of our human intellectual capital, unencumbered by geography or time zone. The foundational first step in this program was to develop an approved list of subject matter experts. We then put in place a governance process aligned to our HR system to maintain this list ...
16.05.2014
Several years ago, shortly after we had started our Knowledge and Collaboration program at Unisys, we realized the need to improve access to our subject matter experts located around the world. As primarily a services company, the benefit of doing this was strikingly obvious: optimized use of our human intellectual capital, unencumbered by geography or time zone. The foundational first step in this program was to develop an approved list of subject matter experts. We then put in place a governance process aligned to our HR system to maintain this list ...
Social Business Collaboration [Infographic]
16.05.2014
Social Business Collaboration enables companies to use social computing interactions to exchange thoughts and ideas in a way that is integrated with business processes. By utilizing social media-based interactions, users are able to leverage knowledge and collaborate at work just as easily as they casually communicate using social media in their personal lives. ...
16.05.2014
Social Business Collaboration enables companies to use social computing interactions to exchange thoughts and ideas in a way that is integrated with business processes. By utilizing social media-based interactions, users are able to leverage knowledge and collaborate at work just as easily as they casually communicate using social media in their personal lives. ...
Dare to Share - A New Culture of Collaboration in the Enterprise
16.05.2014
The web and ever-transforming digital technology have revolutionized the concept of communication and collaboration at work. Fundamental to employee collaboration is how individuals join together to achieve a mutual goal. Collaboration is based on the idea that sharing knowledge through cooperation helps solve problems more efficiently. In the enterprise, this principle couldn't be more true, especially as more and more employees are engaging with one another through asynchronous, socially-geared technology. Today's #E2sday looks at the evolution of ...
16.05.2014
The web and ever-transforming digital technology have revolutionized the concept of communication and collaboration at work. Fundamental to employee collaboration is how individuals join together to achieve a mutual goal. Collaboration is based on the idea that sharing knowledge through cooperation helps solve problems more efficiently. In the enterprise, this principle couldn't be more true, especially as more and more employees are engaging with one another through asynchronous, socially-geared technology. Today's #E2sday looks at the evolution of ...
Digital Workplace Manifesto (illustrated)
16.05.2014
The agenda for the digital workplace is becoming established from an architectural perspective, but what are the things we need to preserve from the employee\worker point of view? Here is our take on a manifesto for employees, contractors and freelancers. We originally released this last October as a text version inspired (like so many) by the Cluetrain manifesto. We've now produced a graphic version with the help of businessilllustrator.com. ...
16.05.2014
The agenda for the digital workplace is becoming established from an architectural perspective, but what are the things we need to preserve from the employee\worker point of view? Here is our take on a manifesto for employees, contractors and freelancers. We originally released this last October as a text version inspired (like so many) by the Cluetrain manifesto. We've now produced a graphic version with the help of businessilllustrator.com. ...
Enterprise Social Network: combined showcase and monitoring centre
15.05.2014
A few weeks ago I attended a forum organised by the Spanish People Management and Development Association (AEDIPE) at which a senior Telefónica executive brought up something which has not yet been given the attention it deserves: "We no longer find the most copious, reliable and up-to-date information about our employees in conventional sources and files, but rather on social networks." It would be an exaggeration to say that the information we find on social networks is the most substantial, but it is true that what you can get there is much better ...
15.05.2014
A few weeks ago I attended a forum organised by the Spanish People Management and Development Association (AEDIPE) at which a senior Telefónica executive brought up something which has not yet been given the attention it deserves: "We no longer find the most copious, reliable and up-to-date information about our employees in conventional sources and files, but rather on social networks." It would be an exaggeration to say that the information we find on social networks is the most substantial, but it is true that what you can get there is much better ...
6 Steps to Build a Social Listening Dashboard
15.05.2014
Do you want to streamline your social listening? Are you looking for tools to help you find and share content? Tracking social mentions, finding interesting content and following industry news is important, but time-consuming. In this article you'll discover six ways to optimize your listening tasks and the tools to get it done. Why Social Listening? To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen. As you probably know from experience, ...
15.05.2014
Do you want to streamline your social listening? Are you looking for tools to help you find and share content? Tracking social mentions, finding interesting content and following industry news is important, but time-consuming. In this article you'll discover six ways to optimize your listening tasks and the tools to get it done. Why Social Listening? To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen. As you probably know from experience, ...
The Busy Person's Guide to Content Curation: A 3-Step Process for Your Blog, Newsletter, or Timeline
15.05.2014
Museums curate works of art. We digital marketers curate blog posts. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We're all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never had more value than it does today. People love being told what's good to read or essential to see. With that in mind, we've collected some ways to get started with curation and to do so as efficiently and expertly ...
15.05.2014
Museums curate works of art. We digital marketers curate blog posts. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We're all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never had more value than it does today. People love being told what's good to read or essential to see. With that in mind, we've collected some ways to get started with curation and to do so as efficiently and expertly ...
How a Personal Brand Can Help Reimagine Your Future
15.05.2014
Last week at a gathering of CMOs, I had the chance to meet Dorie Clark, an impressive whirlwind of an overachiever. Strategy consultant, author, media consultant, professional speaker, former communications director for a presidential candidate, (Howard Dean, in case you're wondering), award-winning journalist, director of an environmental documentary film, well, the list goes on. Did I mention she graduated from Smith College at 18 and two years late received a Master of Theological Studies from Harvard Divinity School? Seriously, this woman is all ...
15.05.2014
Last week at a gathering of CMOs, I had the chance to meet Dorie Clark, an impressive whirlwind of an overachiever. Strategy consultant, author, media consultant, professional speaker, former communications director for a presidential candidate, (Howard Dean, in case you're wondering), award-winning journalist, director of an environmental documentary film, well, the list goes on. Did I mention she graduated from Smith College at 18 and two years late received a Master of Theological Studies from Harvard Divinity School? Seriously, this woman is all ...
How the Client Experience Defines the New ROI of Social Business
14.05.2014
by Luis Suarez - I remember when things were just getting started with Enterprise 2.0, then Social Business, how we were all trying to prove the business value of social technologies and even our very existence as 2.0 practitioners in the workplace. Do you remember how tough it was to justify yours to senior management? How things have changed since then .... Fast forward to 2014, and while the conversation around measuring the business value of Social Business persists and is perhaps more relevant, the focus and intent of the questions have shifted. ...
14.05.2014
by Luis Suarez - I remember when things were just getting started with Enterprise 2.0, then Social Business, how we were all trying to prove the business value of social technologies and even our very existence as 2.0 practitioners in the workplace. Do you remember how tough it was to justify yours to senior management? How things have changed since then .... Fast forward to 2014, and while the conversation around measuring the business value of Social Business persists and is perhaps more relevant, the focus and intent of the questions have shifted. ...
Social Media For The Enterprise: A CEO's Best Friend
14.05.2014
CEO's, like everyone else, get frustrated, and when they do, you can sometimes catch them talking to themselves. For example, when confronted with an unnecessarily stubborn corporate problem, more than one CEO has been heard to mumble, "Darn, I'm positive someone in our company knows the answer to this." I've heard myself saying that now and then during my CEO career. But lately, rather than just complain to my executive staff, I've been able to do something about it and actually find the people with the answers. The tool I've used is a new kind of ...
14.05.2014
CEO's, like everyone else, get frustrated, and when they do, you can sometimes catch them talking to themselves. For example, when confronted with an unnecessarily stubborn corporate problem, more than one CEO has been heard to mumble, "Darn, I'm positive someone in our company knows the answer to this." I've heard myself saying that now and then during my CEO career. But lately, rather than just complain to my executive staff, I've been able to do something about it and actually find the people with the answers. The tool I've used is a new kind of ...
How to Future-Proof Your Social Media Weaponry
14.05.2014
What are your social media weapons? You might have HootSuite or Buffer for scheduling out messages. You might use Trello or BaseCamp to collaborate on media projects. You might even have the recently hot BuzzSumo for content ideas and influencer tracking. Heck, if you've been following my column at Maximize Social Business, you might be a ninja IFTTT user. The social media landscape is constantly changing, with new upstarts and features being unveiled every month. It's daunting even for users to keep up with the capriciousness of social media. For social ...
14.05.2014
What are your social media weapons? You might have HootSuite or Buffer for scheduling out messages. You might use Trello or BaseCamp to collaborate on media projects. You might even have the recently hot BuzzSumo for content ideas and influencer tracking. Heck, if you've been following my column at Maximize Social Business, you might be a ninja IFTTT user. The social media landscape is constantly changing, with new upstarts and features being unveiled every month. It's daunting even for users to keep up with the capriciousness of social media. For social ...
Workforce Fear: Not Only a Disease, But Also the Ultimate Culture Killer
14.05.2014
Most of us experience fear in some form in the workplace nearly every day. Some is completely natural due to uncertainty about raising a problem, idea, or opinion. In other cases, fear leads to tragic consequences as employees resist speaking up or "acting on what they know." Fear is the ultimate culture killer and was the subject of one of the most read posts on TLNT last year titled, The 8 Clear Signs of a Workplace Culture of Fear. So, how do you overcome fear and take action that will benefit your organization? Dancing with fear Overcoming the signs ...
14.05.2014
Most of us experience fear in some form in the workplace nearly every day. Some is completely natural due to uncertainty about raising a problem, idea, or opinion. In other cases, fear leads to tragic consequences as employees resist speaking up or "acting on what they know." Fear is the ultimate culture killer and was the subject of one of the most read posts on TLNT last year titled, The 8 Clear Signs of a Workplace Culture of Fear. So, how do you overcome fear and take action that will benefit your organization? Dancing with fear Overcoming the signs ...
Towards enlightenment
14.05.2014
by Richard Martin - We gathered in a loose semi-circle. It was an early start for a Saturday morning. Nevertheless there were about 150 people in the room, bubbling with energy and enthusiasm, a willingness to learn and share, and a passion to make a difference. We recognised the need to challenge and evolve our social institutions and our workplaces. We shared the desire to shake off the shackles and constraints of the industrial past; to develop agile, flexible and adaptive organisations. Then Matthew Partovi, initiating proceedings for the ResponsiveOrg ...
14.05.2014
by Richard Martin - We gathered in a loose semi-circle. It was an early start for a Saturday morning. Nevertheless there were about 150 people in the room, bubbling with energy and enthusiasm, a willingness to learn and share, and a passion to make a difference. We recognised the need to challenge and evolve our social institutions and our workplaces. We shared the desire to shake off the shackles and constraints of the industrial past; to develop agile, flexible and adaptive organisations. Then Matthew Partovi, initiating proceedings for the ResponsiveOrg ...
The Art of Evangelism
14.05.2014
by Guy Kawasaki - A long time ago I was a revolutionary at Apple. My job title was "software evangelist." My responsibility was to evangelize Macintosh to software developers. Later my title was "chief evangelist," and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. Post Apple, I've been many things: author, speaker, entrepreneur, venture capitalist, advisor, and father, but I've never used the title "chief evangelist" until today. This is because the title only works if your product can change ...
14.05.2014
by Guy Kawasaki - A long time ago I was a revolutionary at Apple. My job title was "software evangelist." My responsibility was to evangelize Macintosh to software developers. Later my title was "chief evangelist," and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. Post Apple, I've been many things: author, speaker, entrepreneur, venture capitalist, advisor, and father, but I've never used the title "chief evangelist" until today. This is because the title only works if your product can change ...
Gartner Tells IT Executives How to Enable Enterprise Collaboration
13.05.2014
Collaboration is the essence of teamwork and probably the most important reason businesses build teams in the first place. Ironically, however, many companies struggle to embrace and enable collaboration among today's digital workforce? Analysts, CIOs and other IT executives at Gartner's Portals, Content and Collaboration Summit last week discussed why businesses are failing to meet this challenge and offered advice on how to develop a more enriched digital workforce. Enterprise Collaboration "Because we have access to very good tools in our ...
13.05.2014
Collaboration is the essence of teamwork and probably the most important reason businesses build teams in the first place. Ironically, however, many companies struggle to embrace and enable collaboration among today's digital workforce? Analysts, CIOs and other IT executives at Gartner's Portals, Content and Collaboration Summit last week discussed why businesses are failing to meet this challenge and offered advice on how to develop a more enriched digital workforce. Enterprise Collaboration "Because we have access to very good tools in our ...
Hunting Unicorns: 5 Approaches to Measure Social Business ROI
13.05.2014
We face two major measurement problems when trying to measure the impacts of social business software: demanding stakeholders and intangible outputs. To grant project sponsorship, the C-Suite wants to see how you will measure return on investment (ROI). Meanwhile, from a human perspective we can inherently understand the value of engagement, dialog and innovation in the workplace, but it's very difficult to measure these intangibles in dollars and cents. How do we begin to quantify the impacts of social business software on organizations or are ...
13.05.2014
We face two major measurement problems when trying to measure the impacts of social business software: demanding stakeholders and intangible outputs. To grant project sponsorship, the C-Suite wants to see how you will measure return on investment (ROI). Meanwhile, from a human perspective we can inherently understand the value of engagement, dialog and innovation in the workplace, but it's very difficult to measure these intangibles in dollars and cents. How do we begin to quantify the impacts of social business software on organizations or are ...
Social Media for Beginners Teil 7: Die Social Media Strategie
13.05.2014
von Eva Ihnenfeldt - Social Media Serie in 10 Kapiteln - heute zum Thema "Social Media Strategie". Schon im vergangenen Kapitel haben wir festgestellt, dass Social Media ohne klare Zielsetzung häufig nichts weiter ist als Zeitverschwendung - schlimmstenfalls sogar schädlich. Wenn ich etwa Tage brauche um auf eine Anfrage im Social Web zu antworten, hinterlässt das beim Kunden einen bitteren Beigeschmack. Es geht also nicht nur um Ziele, es geht auch um Zielgruppen, den besonderen Mehrwert, die Zuständigkeiten, Maßnahmen und die Erfolgsmessung. Im Folgenden ...
13.05.2014
von Eva Ihnenfeldt - Social Media Serie in 10 Kapiteln - heute zum Thema "Social Media Strategie". Schon im vergangenen Kapitel haben wir festgestellt, dass Social Media ohne klare Zielsetzung häufig nichts weiter ist als Zeitverschwendung - schlimmstenfalls sogar schädlich. Wenn ich etwa Tage brauche um auf eine Anfrage im Social Web zu antworten, hinterlässt das beim Kunden einen bitteren Beigeschmack. Es geht also nicht nur um Ziele, es geht auch um Zielgruppen, den besonderen Mehrwert, die Zuständigkeiten, Maßnahmen und die Erfolgsmessung. Im Folgenden ...
How to avoid the innovation coma
13.05.2014
Most established companies recognize the need for innovation, as a driver for organic growth and as a means of differentiating themselves from competitors. Notably managers from companies that are market leaders know how hard it is to create innovative growth business. The majority relies on the strength of the R&D department. For most companies however, R&D does mean: a lot of development and almost no research. The same for innovation: Although busy engagements happen in the core business nothing is left for new business: Established businesses ...
13.05.2014
Most established companies recognize the need for innovation, as a driver for organic growth and as a means of differentiating themselves from competitors. Notably managers from companies that are market leaders know how hard it is to create innovative growth business. The majority relies on the strength of the R&D department. For most companies however, R&D does mean: a lot of development and almost no research. The same for innovation: Although busy engagements happen in the core business nothing is left for new business: Established businesses ...
HR stuck in the middle: management versus people
13.05.2014
Today, it is clear that HR, in most organizations, is not yet playing a strategic role of thinking about and preparing for the future workplace. I asked 314 organizations around the world the following question: "Which parts of your organization are thinking about and preparing for the future workplace?" "This includes strategy and practical guidance. It covers new people skills such as online collaboration, leading virtual teams, participatory management, socially driven work practices. It also includes thinking about where people work, how to facilitate ...
13.05.2014
Today, it is clear that HR, in most organizations, is not yet playing a strategic role of thinking about and preparing for the future workplace. I asked 314 organizations around the world the following question: "Which parts of your organization are thinking about and preparing for the future workplace?" "This includes strategy and practical guidance. It covers new people skills such as online collaboration, leading virtual teams, participatory management, socially driven work practices. It also includes thinking about where people work, how to facilitate ...
Defining the Next Generation Enterprise for 2014
13.05.2014
by Dion Hinchcliffe - Many of you know that over the last several years I've tried to make the case that most organizations are currently falling behind the advancing pace of technological change. That business is so centered around technology today is the reason why addressing this has become a top competitive issue. Becoming better adapted to tech change is even tied to the medium-term survival of many organization as I recently explored in my look at digital transformation. But to say that technology alone is what is disrupting traditional businesses ...
13.05.2014
by Dion Hinchcliffe - Many of you know that over the last several years I've tried to make the case that most organizations are currently falling behind the advancing pace of technological change. That business is so centered around technology today is the reason why addressing this has become a top competitive issue. Becoming better adapted to tech change is even tied to the medium-term survival of many organization as I recently explored in my look at digital transformation. But to say that technology alone is what is disrupting traditional businesses ...
Alternatives to the Bureaucratic Model
13.05.2014
by Gary Hamel - If you had lived your entire life in a land where peas and potatoes were the only vegetables, you'd have a hard time imagining avocados and artichokes. Likewise, when every organization you've ever come across is bureaucratic at its core, it's hard to imagine a large-scale institution that is resolutely non-bureaucratic. So it's understandable that most of us would assume bureaucracy is inevitable -- understandable, but not acceptable. We have to raise our aspirations. We have to commit ourselves to building organizations that are big ...
13.05.2014
by Gary Hamel - If you had lived your entire life in a land where peas and potatoes were the only vegetables, you'd have a hard time imagining avocados and artichokes. Likewise, when every organization you've ever come across is bureaucratic at its core, it's hard to imagine a large-scale institution that is resolutely non-bureaucratic. So it's understandable that most of us would assume bureaucracy is inevitable -- understandable, but not acceptable. We have to raise our aspirations. We have to commit ourselves to building organizations that are big ...
Social Media für B2B: Liebherr zeigt wie es geht
12.05.2014
Social Media für B2B, das passt für viele Unternehmen einfach nicht zusammen. Diese Annahme ist auch nachvollziehbar, denn die großen Social-Media-Plattformen stehen schließlich für die Kommunikation mit den Konsumenten. Dennoch ist die Annahme nicht richtig, denn einige B2B-Unternehmen treten erfolgreich den Gegenbeweis an. Wir haben mit den Social-Media-Verantwortlichen von Liebherr über deren Erfahrungen gesprochen. In einer Studie zum Thema Social Media für B2B von Volker Davids, die in Kooperation mit dem Social Media Monitoring Anbieter Brandwatch ...
12.05.2014
Social Media für B2B, das passt für viele Unternehmen einfach nicht zusammen. Diese Annahme ist auch nachvollziehbar, denn die großen Social-Media-Plattformen stehen schließlich für die Kommunikation mit den Konsumenten. Dennoch ist die Annahme nicht richtig, denn einige B2B-Unternehmen treten erfolgreich den Gegenbeweis an. Wir haben mit den Social-Media-Verantwortlichen von Liebherr über deren Erfahrungen gesprochen. In einer Studie zum Thema Social Media für B2B von Volker Davids, die in Kooperation mit dem Social Media Monitoring Anbieter Brandwatch ...
Intranets sind keine IT-Projekte - aber was sind die denn dann?
12.05.2014
von Stephan Schillerwein - Es gab eine Zeit, in der es allgemein akzeptiert war, dass es sich bei einem Intranet um ein IT-Projekt handelt. Intranet Manager vom Gegenteil zu überzeugen erforderte damals umfangreiche Argumentationen. Bei Vertretern von IT-Abteilungen fruchteten selbst diese meist wenig. Mittlerweile hat sich das Blatt glücklicherweise gewendet und man kann sich stets eines eifrig nickenden Publikums sicher sein, wenn man den Satz "ein Intranet ist kein IT-Vorhaben" in seine Präsentation einbaut. Eine positive Entwicklung! Halt, fehlt ...
12.05.2014
von Stephan Schillerwein - Es gab eine Zeit, in der es allgemein akzeptiert war, dass es sich bei einem Intranet um ein IT-Projekt handelt. Intranet Manager vom Gegenteil zu überzeugen erforderte damals umfangreiche Argumentationen. Bei Vertretern von IT-Abteilungen fruchteten selbst diese meist wenig. Mittlerweile hat sich das Blatt glücklicherweise gewendet und man kann sich stets eines eifrig nickenden Publikums sicher sein, wenn man den Satz "ein Intranet ist kein IT-Vorhaben" in seine Präsentation einbaut. Eine positive Entwicklung! Halt, fehlt ...
Mitarbeiter als wichtigste Ressource für den Erfolg
12.05.2014
von Nicole Gieselmann - Vor drei Wochen verfolgte ich einen TV-Beitrag über die 10 interessantesten Arbeitsplätze der Welt. Dass die "Großen" des Internets sich darunter befanden, brauche ich wahrscheinlich gar nicht erst erwähnen. Interessant war aber vor allem, wie es diesen Unternehmen gelingt, die Mitarbeiter an sich zu binden. Ich habe im Laufe meiner Berufstätigkeit in vielen Unternehmen gearbeitet. Es gab ganz unterschiedliche Führungsstile. Von der (hoffentlich!) sehr veralteten Version der "Zuckerbrot und Peitsche"-Mentalität über ein familiäres ...
12.05.2014
von Nicole Gieselmann - Vor drei Wochen verfolgte ich einen TV-Beitrag über die 10 interessantesten Arbeitsplätze der Welt. Dass die "Großen" des Internets sich darunter befanden, brauche ich wahrscheinlich gar nicht erst erwähnen. Interessant war aber vor allem, wie es diesen Unternehmen gelingt, die Mitarbeiter an sich zu binden. Ich habe im Laufe meiner Berufstätigkeit in vielen Unternehmen gearbeitet. Es gab ganz unterschiedliche Führungsstile. Von der (hoffentlich!) sehr veralteten Version der "Zuckerbrot und Peitsche"-Mentalität über ein familiäres ...
The main Enterprise Social Network challenges? Value, Culture and Adoption Effort
12.05.2014
by Peter van Hees - The potential productivity gain of Enterprise Social Networking is a staggering 20% to 25%. This technology has consequently been quickly embraced by up to 70% of all organizations. The business value that can be obtained is entirely based on how much this technology is being used, but as most organizations follow a worst practice approach of "provide and pray", it shouldn't be a surprise that only 10% of the implementations truly succeed. It's a simple fact that social collaboration doesn't just happen, it's earned! This article ...
12.05.2014
by Peter van Hees - The potential productivity gain of Enterprise Social Networking is a staggering 20% to 25%. This technology has consequently been quickly embraced by up to 70% of all organizations. The business value that can be obtained is entirely based on how much this technology is being used, but as most organizations follow a worst practice approach of "provide and pray", it shouldn't be a surprise that only 10% of the implementations truly succeed. It's a simple fact that social collaboration doesn't just happen, it's earned! This article ...
5+8+3 Steps to Successfully Launch an Enterprise Social Network? Strategy
12.05.2014
by Peter van Hees - Enterprise Social Networking is quickly moving from a nice-to-have to a necessity in the workplace, but did you know that a staggering 90% of all the implementations don't meet the intended objectives? In 75% of all organization, the adoption rates don't even make it past the 25% barrier! The "provide and pray" approach regretfully doesn't work, but why wouldn't you require a plan to deploy Social technology? This article ambitiously aims to describe an all-embracing approach to successfully launch an Enterprise Social Network. Note: ...
12.05.2014
by Peter van Hees - Enterprise Social Networking is quickly moving from a nice-to-have to a necessity in the workplace, but did you know that a staggering 90% of all the implementations don't meet the intended objectives? In 75% of all organization, the adoption rates don't even make it past the 25% barrier! The "provide and pray" approach regretfully doesn't work, but why wouldn't you require a plan to deploy Social technology? This article ambitiously aims to describe an all-embracing approach to successfully launch an Enterprise Social Network. Note: ...
Winning Businesses Are Tapping Into the Power of Social
12.05.2014
Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time. For businesses, information flow is changing from a top-down model, where media outlets and brands have the dominant voice, to a more democratic model, where the dominant voice is held by communities of customers and employees. Wherever they are, so is your business. As I see it, there are three points to consider on your path to becoming a social business: Social is the New Production Line Social is the New Intelligence for Business ...
12.05.2014
Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time. For businesses, information flow is changing from a top-down model, where media outlets and brands have the dominant voice, to a more democratic model, where the dominant voice is held by communities of customers and employees. Wherever they are, so is your business. As I see it, there are three points to consider on your path to becoming a social business: Social is the New Production Line Social is the New Intelligence for Business ...
How Leaders Lose Their Luck
12.05.2014
While researching our forthcoming book -- Heart, Smarts, Guts, and Luck -- my co-authors and I made a fascinating discovery: a surprising number of company founders and business-builders attribute much of their success to luck. Almost 25% of those we surveyed came out as "luck-dominant" on the Entrepreneurial Aptitude Test we devised; many more gave luck at least partial credit. As we dug deeper, it became clear that it was not just random chance that these people were talking about. Luck in business can be cultivated, through the combination of what ...
12.05.2014
While researching our forthcoming book -- Heart, Smarts, Guts, and Luck -- my co-authors and I made a fascinating discovery: a surprising number of company founders and business-builders attribute much of their success to luck. Almost 25% of those we surveyed came out as "luck-dominant" on the Entrepreneurial Aptitude Test we devised; many more gave luck at least partial credit. As we dug deeper, it became clear that it was not just random chance that these people were talking about. Luck in business can be cultivated, through the combination of what ...
The Pressure On Enterprises To Transform Intensifies
09.05.2014
Business is under intense pressure to transform these days whether it's finding ways to capitalize on mobile, social, the cloud or big data or taking it a step further and becoming a truly digital enterprise. That was the message this week at the Gartner Portals, Content and Collaboration Summit in LA -and as I listened to this lesson, I wondered how many people in that room were ready to hear and accept the overall premise, never mind execute on a vision to drive meaningful change inside their companies. Some enterprises have begun exploring ways to ...
09.05.2014
Business is under intense pressure to transform these days whether it's finding ways to capitalize on mobile, social, the cloud or big data or taking it a step further and becoming a truly digital enterprise. That was the message this week at the Gartner Portals, Content and Collaboration Summit in LA -and as I listened to this lesson, I wondered how many people in that room were ready to hear and accept the overall premise, never mind execute on a vision to drive meaningful change inside their companies. Some enterprises have begun exploring ways to ...
Can Your Social Business Touch Its Toes?
09.05.2014
by Pam Moore - Many confuse social media with social business. Even the smartest business leaders confuse the medium and technology with the journey or destination. Many find it shocking to learn that opening up a Facebook or Twitter account does not make them a social business. It's not surprising that people are still confusing social media and social business. I think too often we use the words assuming others not so tightly connected to the social ecosystem understand what we are talking about and referencing. This post is the first in a new series ...
09.05.2014
by Pam Moore - Many confuse social media with social business. Even the smartest business leaders confuse the medium and technology with the journey or destination. Many find it shocking to learn that opening up a Facebook or Twitter account does not make them a social business. It's not surprising that people are still confusing social media and social business. I think too often we use the words assuming others not so tightly connected to the social ecosystem understand what we are talking about and referencing. This post is the first in a new series ...
Distributed Collaboration is Rapidly Evolving
09.05.2014
One of the biggest disruptors of the last few years has been the distributed nature of work. People can now work pretty much anywhere, anytime, with anyone, on any content. And though content still plays a critical part, I am starting to see context as more critical for any type of collaboration. Without a common context it is hard for two or more people to work together. Tools like email can work for one to many interactions (if you cc the whole organization), but not many to many. Web conferencing also falls under the one to many umbrella. And though ...
09.05.2014
One of the biggest disruptors of the last few years has been the distributed nature of work. People can now work pretty much anywhere, anytime, with anyone, on any content. And though content still plays a critical part, I am starting to see context as more critical for any type of collaboration. Without a common context it is hard for two or more people to work together. Tools like email can work for one to many interactions (if you cc the whole organization), but not many to many. Web conferencing also falls under the one to many umbrella. And though ...
Ten startling reasons to use an Enterprise Social Network
09.05.2014
In today's climate, it is not about drafting in more resources to get more done; the challenge is to get more out of the resources you already have. So how do you do this? By using a collaborative environment such as an Enterprise Social Network you can improve productivity and hence profit. Below I have assembled a collection of startling statistics relating to issues that can often be addressed by using an Enterprise Social Network. [...] ...
09.05.2014
In today's climate, it is not about drafting in more resources to get more done; the challenge is to get more out of the resources you already have. So how do you do this? By using a collaborative environment such as an Enterprise Social Network you can improve productivity and hence profit. Below I have assembled a collection of startling statistics relating to issues that can often be addressed by using an Enterprise Social Network. [...] ...
8 Vorteile durch Inhalte in Business Social Media - mehr als nur ein Deal
09.05.2014
Inhalte sind König in Social Media, wer hat ihn noch nicht gehört, den Spruch: "Content is King". Aber warum ist das so? Was können gute Inhalte erreichen, was Sie nicht auch ohne Inhalte schaffen könnten? Richtig eingesetzt können Inhalte wahre Wunder vollbringen in Social Media. Allerdings werden viele Nutzer auch frustriert, wenn sie nicht das aus Ihren Inhalten bekommen, was sie erwartet haben. Ich habe über Gründe geschrieben, warum Inhalte regieren. Ich habe erzählt wie Inhalte für Sie arbeiten können, und ich habe einen vertieften Blick auf die ...
09.05.2014
Inhalte sind König in Social Media, wer hat ihn noch nicht gehört, den Spruch: "Content is King". Aber warum ist das so? Was können gute Inhalte erreichen, was Sie nicht auch ohne Inhalte schaffen könnten? Richtig eingesetzt können Inhalte wahre Wunder vollbringen in Social Media. Allerdings werden viele Nutzer auch frustriert, wenn sie nicht das aus Ihren Inhalten bekommen, was sie erwartet haben. Ich habe über Gründe geschrieben, warum Inhalte regieren. Ich habe erzählt wie Inhalte für Sie arbeiten können, und ich habe einen vertieften Blick auf die ...
20 steps to maintaining an effective intranet
09.05.2014
Whether you are responsible for your intranet as part of a team, as part of a broader role or as a full time Intranet Manager, there are a number of things you can do to ensure you have an effective intranet. Check your alerts on a regular basis Review your 'Best Bets' Identify who the collaborative influences are on your intranet Familiarise yourself with analytics Focus on your warnings Ensure your profile is 100% complete Check the pages with inactive authors Review documents without keywords Look if there is a theme for your users' peak usage? Searches ...
09.05.2014
Whether you are responsible for your intranet as part of a team, as part of a broader role or as a full time Intranet Manager, there are a number of things you can do to ensure you have an effective intranet. Check your alerts on a regular basis Review your 'Best Bets' Identify who the collaborative influences are on your intranet Familiarise yourself with analytics Focus on your warnings Ensure your profile is 100% complete Check the pages with inactive authors Review documents without keywords Look if there is a theme for your users' peak usage? Searches ...
Organize for Complexity
09.05.2014
by Harold Jarche - Niels Pflaeging read my ebook Seeking perpetual beta and said that "after reading the book one yearns for more from you about the right learning architecture, about how to develop organizations applying this thinking, about how to build learning programs and infrastructure." Well I think Niels has answered much of that question himself, in his recent book Organize for Complexity. Since I promote that fact that today work is learning, and learning is the work, then if you create better ways of working, you are also improving organizational ...
09.05.2014
by Harold Jarche - Niels Pflaeging read my ebook Seeking perpetual beta and said that "after reading the book one yearns for more from you about the right learning architecture, about how to develop organizations applying this thinking, about how to build learning programs and infrastructure." Well I think Niels has answered much of that question himself, in his recent book Organize for Complexity. Since I promote that fact that today work is learning, and learning is the work, then if you create better ways of working, you are also improving organizational ...
Social ROI = Return on Insanity
08.05.2014
by Carrie Basham Young - There's no way to put this delicately, so I'll be blunt: quantifying the financial benefits of an enterprise social network is turning your company -- and the entire social technology industry -- into a three ring circus. The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into chaos, and social analytics into a spectator sport. As vendors, consultants and analysts vie for customers and ...
08.05.2014
by Carrie Basham Young - There's no way to put this delicately, so I'll be blunt: quantifying the financial benefits of an enterprise social network is turning your company -- and the entire social technology industry -- into a three ring circus. The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into chaos, and social analytics into a spectator sport. As vendors, consultants and analysts vie for customers and ...
The Learning Organization as Social Business
08.05.2014
McKinsey has repeatedly published very aggressive outlooks for the value that could be created from companies progressing to the social business. In a 2012 report, the research firm estimated that social business technologies could improve productivity across the value chain as much as $1.3 trillion annually, just for the enterprise sectors of professional services, CPG, advanced manufacturing and retail financial services. According to McKinsey, two-thirds of that forecast value aligns with improving collaboration and communication within and across ...
08.05.2014
McKinsey has repeatedly published very aggressive outlooks for the value that could be created from companies progressing to the social business. In a 2012 report, the research firm estimated that social business technologies could improve productivity across the value chain as much as $1.3 trillion annually, just for the enterprise sectors of professional services, CPG, advanced manufacturing and retail financial services. According to McKinsey, two-thirds of that forecast value aligns with improving collaboration and communication within and across ...
Be The Change You Wish To See In The Workplace
08.05.2014
Any person, at any level of the org chart, can - and must! - make the change their organization needs to survive and thrive in these turbulent, ever-changing times. Right now. Right where you are. CEO Patti Johnson's two-year, intensive study of people who bring positive change to organizations culminated in a phenomenal book, Make Waves. It is one of my top 2 or 3 reads for all of 2014 so far - and as a guy who averages about a book a week, that's saying a lot! What do all her Wave Makers have in common? They follow a simple - though not easy - formula ...
08.05.2014
Any person, at any level of the org chart, can - and must! - make the change their organization needs to survive and thrive in these turbulent, ever-changing times. Right now. Right where you are. CEO Patti Johnson's two-year, intensive study of people who bring positive change to organizations culminated in a phenomenal book, Make Waves. It is one of my top 2 or 3 reads for all of 2014 so far - and as a guy who averages about a book a week, that's saying a lot! What do all her Wave Makers have in common? They follow a simple - though not easy - formula ...
Socialogy Interview: Celine Schillinger
08.05.2014
by Stowe Boyd - I've never had the pleasure of meeting Celine, our involvement has been limited to virtual discourse online. I hope we can someday sit down face-to-face. About Celine Schillinger Celine describes herself this way: An agent for change, I help global organizations thrive in the new social economy. Social re-engineering of business and organizations is a passion, to increase engagement and business performance. As Senior Director, Stakeholder Engagement, Dengue at Sanofi Pasteur, Celine is leading a social re-engineering of the company's ...
08.05.2014
by Stowe Boyd - I've never had the pleasure of meeting Celine, our involvement has been limited to virtual discourse online. I hope we can someday sit down face-to-face. About Celine Schillinger Celine describes herself this way: An agent for change, I help global organizations thrive in the new social economy. Social re-engineering of business and organizations is a passion, to increase engagement and business performance. As Senior Director, Stakeholder Engagement, Dengue at Sanofi Pasteur, Celine is leading a social re-engineering of the company's ...
99 Posts and the Pitch Ain't One
08.05.2014
by Simon Terry - Working out loud is an important practice to escape the sense of social media as a challenging exercise of pitching yourself. Many people struggle with the feeling that blogging and other forms of social media is self-promotion, bragging or a claim to expertise. Reluctant to pitch themselves publicly these people sit on the sidelines. As a result they and their networks miss the value of their contributions. John Stepper has made the point that everybody works so working out loud is accessible to all of us. There is a humility that ...
08.05.2014
by Simon Terry - Working out loud is an important practice to escape the sense of social media as a challenging exercise of pitching yourself. Many people struggle with the feeling that blogging and other forms of social media is self-promotion, bragging or a claim to expertise. Reluctant to pitch themselves publicly these people sit on the sidelines. As a result they and their networks miss the value of their contributions. John Stepper has made the point that everybody works so working out loud is accessible to all of us. There is a humility that ...
Aufstand der Wissensarbeiter. Eine Beamtenbeleidigung.
08.05.2014
von Wolf Lotter - Into the Wild - das bedeutet ja vor allen Dingen: Rein ins Unbekannte. Also zu lernen, mit etwas umzugehen, das man nicht kennt. Das Wilde lässt sich nicht denken, und deshalb macht es Angst. Das Wilde und das Neue sind damit letztlich ein- und dasselbe. Das Neue ist auch wild, ungezähmt, frei. Wissensarbeit ist eine wilde Sache. Und die Wissensgesellschaft, also die Zeit, die die Industriegesellschaft heute ablöst, eine insgesamt wilde Angelegenheit. Wer das Neue und das Wilde, das Unberechenbare, nicht leiden kann, der kämpft heute ...
08.05.2014
von Wolf Lotter - Into the Wild - das bedeutet ja vor allen Dingen: Rein ins Unbekannte. Also zu lernen, mit etwas umzugehen, das man nicht kennt. Das Wilde lässt sich nicht denken, und deshalb macht es Angst. Das Wilde und das Neue sind damit letztlich ein- und dasselbe. Das Neue ist auch wild, ungezähmt, frei. Wissensarbeit ist eine wilde Sache. Und die Wissensgesellschaft, also die Zeit, die die Industriegesellschaft heute ablöst, eine insgesamt wilde Angelegenheit. Wer das Neue und das Wilde, das Unberechenbare, nicht leiden kann, der kämpft heute ...
Deutsche Bank head of social media's 7 social media project questions
07.05.2014
John Stepper runs social media at Deutsche Bank and as he pointed out in presentation at the Gartner Portals, Content and Collaboration Summit this week in LA, implementing a successful internal social network at a conservative German bank has many challenges, but he has identified seven key questions that come up in every social project: Can we do that? What if people do something stupid? What will we do? What's it worth? Will anyone use it? Is it official? Will business use it? What else can we do with it? [...] ...
07.05.2014
John Stepper runs social media at Deutsche Bank and as he pointed out in presentation at the Gartner Portals, Content and Collaboration Summit this week in LA, implementing a successful internal social network at a conservative German bank has many challenges, but he has identified seven key questions that come up in every social project: Can we do that? What if people do something stupid? What will we do? What's it worth? Will anyone use it? Is it official? Will business use it? What else can we do with it? [...] ...
When Social Strategies Can Optimize Business Processes
07.05.2014
Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational processes. Tech companies have yet to slow down when it comes to innovation. Apple purchased social analytics company Topsy for $200 million, Facebook acquired WhatsApp, a messaging app, for more than $19 billion, and Amazon is set to release a smartphone with 3-D e-commerce capabilities. As it looks right now, innovation has yet to curb. And no other market has experienced the surge of innovative developments ...
07.05.2014
Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational processes. Tech companies have yet to slow down when it comes to innovation. Apple purchased social analytics company Topsy for $200 million, Facebook acquired WhatsApp, a messaging app, for more than $19 billion, and Amazon is set to release a smartphone with 3-D e-commerce capabilities. As it looks right now, innovation has yet to curb. And no other market has experienced the surge of innovative developments ...
The Myth of Collaboration
07.05.2014
by Peter Van - Rogier Noort just published a post on his site, for a great part based on an interview he did with me during the Enterprise 2.0 Summit in Paris in February of this year. Rogier's original title of the post was "Collaboration: Salvation or Myth". It's a great post, and Rogier clearly took the pain to reflect on our conversation. I would label it as "The Myth of Collaboration". Some people call my point of view blasphemy in a period where everything has to be "social", "working together" and "collaboration and hacking spaces". So be it. ...
07.05.2014
by Peter Van - Rogier Noort just published a post on his site, for a great part based on an interview he did with me during the Enterprise 2.0 Summit in Paris in February of this year. Rogier's original title of the post was "Collaboration: Salvation or Myth". It's a great post, and Rogier clearly took the pain to reflect on our conversation. I would label it as "The Myth of Collaboration". Some people call my point of view blasphemy in a period where everything has to be "social", "working together" and "collaboration and hacking spaces". So be it. ...
The top 4 ways measuring employee engagement can help HR
07.05.2014
When you put time and effort into something, you want to see results. And, ideally, you want tangible ways to measure those outcomes to know whether your exertion and investment were worth it in the long run. In the past, it might not have been possible to track the results of employee engagement strategies and show improvements over time - at least not without a lot of additional hours of number crunching. With employee engagement software, however, that's all in the past. Now there's really no excuse for HR to go without the data they need ...
07.05.2014
When you put time and effort into something, you want to see results. And, ideally, you want tangible ways to measure those outcomes to know whether your exertion and investment were worth it in the long run. In the past, it might not have been possible to track the results of employee engagement strategies and show improvements over time - at least not without a lot of additional hours of number crunching. With employee engagement software, however, that's all in the past. Now there's really no excuse for HR to go without the data they need ...
How to Create Scannable Content -- Intranet Content Strategy Part 2
07.05.2014
Useful content provides the right information needed to complete targeted tasks. We covered that in How to Create Useful Intranet Content. Scannable content presents information in the right order and with the right formatting so that users barely need to read but still get the point. How is this done? 8 tips for making intranet content easy to scan The goal here is to make your content so simple that people don't have to read the page. Instead, they can get almost all the information they need from scanning. Here are the major tricks for creating good ...
07.05.2014
Useful content provides the right information needed to complete targeted tasks. We covered that in How to Create Useful Intranet Content. Scannable content presents information in the right order and with the right formatting so that users barely need to read but still get the point. How is this done? 8 tips for making intranet content easy to scan The goal here is to make your content so simple that people don't have to read the page. Instead, they can get almost all the information they need from scanning. Here are the major tricks for creating good ...
Create a Work Environment That Fosters Flow
07.05.2014
Everywhere we look in business, timetables once measured by calendars can now be clocked by egg timers. So how can we keep up? In a word -- and according to an ever-increasing pile of evidence -- "flow." Technically defined as an "optimal state of consciousness where we feel our best and perform our best," the term takes its name from the sensation it confers. In flow, every action, every decision, arises seamlessly from the last. In this state, we are so focused on the task at hand that all else falls away. Action and awareness merge. Our sense of ...
07.05.2014
Everywhere we look in business, timetables once measured by calendars can now be clocked by egg timers. So how can we keep up? In a word -- and according to an ever-increasing pile of evidence -- "flow." Technically defined as an "optimal state of consciousness where we feel our best and perform our best," the term takes its name from the sensation it confers. In flow, every action, every decision, arises seamlessly from the last. In this state, we are so focused on the task at hand that all else falls away. Action and awareness merge. Our sense of ...
A Public Source of Error
06.05.2014
by Simon Terry - Conversations correcting errors are an important part of any enterprise social network. Learning begins in these discussions and that learning is widely shared. Many organisations are concerned to have a 'single source of truth'. Often the discussion of an enterprise social network will be seen as offering a conflict with an enterprise single source of truth. If anyone can answer a question in the network, how do we know their answer is right? The answer is because it will be public. A public source of error is one that can be identified ...
06.05.2014
by Simon Terry - Conversations correcting errors are an important part of any enterprise social network. Learning begins in these discussions and that learning is widely shared. Many organisations are concerned to have a 'single source of truth'. Often the discussion of an enterprise social network will be seen as offering a conflict with an enterprise single source of truth. If anyone can answer a question in the network, how do we know their answer is right? The answer is because it will be public. A public source of error is one that can be identified ...
Collaborative Performance Improvement: The Second Wave of the Contemporary Workforce
06.05.2014
by Dion Hinchcliffe - Over the last 10 years, enterprises have been inundated with an endless stream of new collaborative technologies. These have ranged from the high concept -- enterprise social networks, co-created intranets, and related social business tools -- to the merely incremental, such as unified communications, enterprise chat, improved content/document management systems, and now mobile collaboration. That these have raised the bar and improved the way enterprises work -- at least overall -- there isn't a great deal of doubt. However, the ...
06.05.2014
by Dion Hinchcliffe - Over the last 10 years, enterprises have been inundated with an endless stream of new collaborative technologies. These have ranged from the high concept -- enterprise social networks, co-created intranets, and related social business tools -- to the merely incremental, such as unified communications, enterprise chat, improved content/document management systems, and now mobile collaboration. That these have raised the bar and improved the way enterprises work -- at least overall -- there isn't a great deal of doubt. However, the ...
Why You're Probably Missing Out on Your Employees' Best Ideas
06.05.2014
A little known cognitive bias means managers often dismiss creative ideas that are right under their noses. It's not hard to see that managers value outsiders. Every year, American business no doubt spends billions on consultants. A small army of professionals make their living as hired guns who get paid to sweep into organizations with an outsider's perspective and shake things up. But does this faith in the newfangled and fresh actually come at a pretty steep cost? That's the suggestion of new research outlined in an interview with Jennifer Mueller ...
06.05.2014
A little known cognitive bias means managers often dismiss creative ideas that are right under their noses. It's not hard to see that managers value outsiders. Every year, American business no doubt spends billions on consultants. A small army of professionals make their living as hired guns who get paid to sweep into organizations with an outsider's perspective and shake things up. But does this faith in the newfangled and fresh actually come at a pretty steep cost? That's the suggestion of new research outlined in an interview with Jennifer Mueller ...
Wie Teams am besten funktionieren
06.05.2014
Alex Pentland betrachtet die Menschen wie mit einem Mikroskop. Über Monate zeichnet er ihre Aufenthaltsorte, Telefonanrufe, E-Mails oder Kreditkartentransaktionen auf. Aus den vielen Millionen anonymisierten Daten über das tägliche Leben kann der Professor am Massachusetts Institute of Technology (MIT) berechnen, wie sich Ideen verbreiten. "Ich habe dabei gelernt, dass viele traditionelle Ideen, wie die Gesellschaft funktioniert, falsch sind", erzählt Pentland, der zu den Pionieren der auf Daten basierenden Sozialwissenschaft gehört. Nicht die Schlauesten ...
06.05.2014
Alex Pentland betrachtet die Menschen wie mit einem Mikroskop. Über Monate zeichnet er ihre Aufenthaltsorte, Telefonanrufe, E-Mails oder Kreditkartentransaktionen auf. Aus den vielen Millionen anonymisierten Daten über das tägliche Leben kann der Professor am Massachusetts Institute of Technology (MIT) berechnen, wie sich Ideen verbreiten. "Ich habe dabei gelernt, dass viele traditionelle Ideen, wie die Gesellschaft funktioniert, falsch sind", erzählt Pentland, der zu den Pionieren der auf Daten basierenden Sozialwissenschaft gehört. Nicht die Schlauesten ...
What are we waiting for to walk our talk (on KM and comms)?
06.05.2014
Back on the blog after a three-week pause related to important developments in my personal life. Still floating a bit and my blogging practice needs to be oiled up again, but I have some ideas of stuff to blog about, starting with: Why don't more KM and comms specialists actually walk their own talk? The past few weeks at ILRI have been about appraisals, 360 degree feedback - so a lot of retrospective thinking and sense-making - and also among others an important demonstration of what we do in comms/KM. All good fodder for thought (yes, I am influenced ...
06.05.2014
Back on the blog after a three-week pause related to important developments in my personal life. Still floating a bit and my blogging practice needs to be oiled up again, but I have some ideas of stuff to blog about, starting with: Why don't more KM and comms specialists actually walk their own talk? The past few weeks at ILRI have been about appraisals, 360 degree feedback - so a lot of retrospective thinking and sense-making - and also among others an important demonstration of what we do in comms/KM. All good fodder for thought (yes, I am influenced ...
Embrace Content Curation and Enjoy These Six Benefits
06.05.2014
There's an awful lot of noise across the Web. With theories like content shock proclaiming your content will soon be unable to make an impact, it's easy for bloggers to burn out and become discouraged. But what if there were a way to use all the available content out there to your advantage? Content curation lets you do just that. Put simply, content curation is the collection of online content -- related to the topic of your choosing and from multiple resources -- and the sharing of that content, along with your own commentary, with your community. ...
06.05.2014
There's an awful lot of noise across the Web. With theories like content shock proclaiming your content will soon be unable to make an impact, it's easy for bloggers to burn out and become discouraged. But what if there were a way to use all the available content out there to your advantage? Content curation lets you do just that. Put simply, content curation is the collection of online content -- related to the topic of your choosing and from multiple resources -- and the sharing of that content, along with your own commentary, with your community. ...
Want to Succeed in Social Business? Invest in It.
05.05.2014
This year's State of Community Management research is the culmination of five years of defining, helping to develop and documenting the discipline of community management -- a critical enabler of social business. This year's research surveyed objective artifacts of community management maturity and enabled us to compare programs across industries and use cases. The good news is that 76 percent of communities have approved strategies. This is a great indication that organizations and executives can now envision the value communities will contribute to ...
05.05.2014
This year's State of Community Management research is the culmination of five years of defining, helping to develop and documenting the discipline of community management -- a critical enabler of social business. This year's research surveyed objective artifacts of community management maturity and enabled us to compare programs across industries and use cases. The good news is that 76 percent of communities have approved strategies. This is a great indication that organizations and executives can now envision the value communities will contribute to ...
5 steps to building an engaged workforce
05.05.2014
by Adi Gaskell - Employee engagement is generally in a pretty poor state right now. I wrote not so long ago about the Gallup research into this that suggested employee engagement is just 13% around the world. Now that's pretty awful, but it's not through the want of trying. A study published recently by Deloitte suggests that 79% of businesses are seriously concerned by these poor engagement levels. Indeed, for many of them, it's the second biggest concern after leadership. Josh Bersin, author of the Deloitte study, went on to outline five key elements ...
05.05.2014
by Adi Gaskell - Employee engagement is generally in a pretty poor state right now. I wrote not so long ago about the Gallup research into this that suggested employee engagement is just 13% around the world. Now that's pretty awful, but it's not through the want of trying. A study published recently by Deloitte suggests that 79% of businesses are seriously concerned by these poor engagement levels. Indeed, for many of them, it's the second biggest concern after leadership. Josh Bersin, author of the Deloitte study, went on to outline five key elements ...
Fallstudie: Erfolgsfaktoren bei der Einführung eines Enterprise Social Networks (ESN)
05.05.2014
von Michael L. Höfer - Letzte Woche konnte ich wieder einige interessante Gespräche führen. Unter anderem war es mir möglich mit zwei Bekannten über die erfolgreiche Einführung eines Enterprise Social Networks (ESN) zu plaudern. Das ESN in deren Firma wurde 2012 eingeführt, und beide Bekannte betrachten die Einführung als Erfolg. Für mich war das natürlich ganz spannend, da ich lernen wollte was da richtig gemacht wurde. Dieser Artikel ist eine strukturierte Zusammenfassung der Angaben der beiden, was aus deren Sicht zum Erfolg der Einführung beigetragen ...
05.05.2014
von Michael L. Höfer - Letzte Woche konnte ich wieder einige interessante Gespräche führen. Unter anderem war es mir möglich mit zwei Bekannten über die erfolgreiche Einführung eines Enterprise Social Networks (ESN) zu plaudern. Das ESN in deren Firma wurde 2012 eingeführt, und beide Bekannte betrachten die Einführung als Erfolg. Für mich war das natürlich ganz spannend, da ich lernen wollte was da richtig gemacht wurde. Dieser Artikel ist eine strukturierte Zusammenfassung der Angaben der beiden, was aus deren Sicht zum Erfolg der Einführung beigetragen ...
Social Media Conversion Funnel: Marktpotenzial und Marktabdeckung
05.05.2014
von Mike Schwede - Mit Social Media kann man verschiedenste Ziele verfolgen. Aus der Marketingsicht möchte man neben der Kundenbindung schlussendlich Kunden gewinnen. Ich persönlich finde Conversion Funnels sehr praktisch: sie zeigen zum einem die zentralen Schritte auf, die für die Zielerreichung wichtig sind und zudem lassen sich davon Kennzahlen und Massnahmen ableiten. Aufgrund meiner Dozententätigkeit im Lehrgang "CAS Social Media, Conversion Management & Webanalyse" an der FHNW und verschiedener Gespräche mit Martina Dalla Vecchia habe ich ...
05.05.2014
von Mike Schwede - Mit Social Media kann man verschiedenste Ziele verfolgen. Aus der Marketingsicht möchte man neben der Kundenbindung schlussendlich Kunden gewinnen. Ich persönlich finde Conversion Funnels sehr praktisch: sie zeigen zum einem die zentralen Schritte auf, die für die Zielerreichung wichtig sind und zudem lassen sich davon Kennzahlen und Massnahmen ableiten. Aufgrund meiner Dozententätigkeit im Lehrgang "CAS Social Media, Conversion Management & Webanalyse" an der FHNW und verschiedener Gespräche mit Martina Dalla Vecchia habe ich ...
Manager sollten das lesen: Reflexion verbessert Produktiviät
05.05.2014
von Jochen Mai - Es kann so einfach sein, die Arbeitsleistung zu verbessern. Der Trick dazu: regelmäßiges Reflektieren. Das zumindest sagen die Forscher Francesca Gino und Gary Pisano von der Harvard Business School. Gewiss, das klingt zunächst wie eine Binse: Wer sich anschaut und analysiert, wie er seine Arbeit erledigt, lernt in der Regel zugleich, wie er die Dinge künftig effektiver geregelt kriegt. Tatsache ist aber auch: Die wenigsten nehmen sich die dafür erforderliche Auszeit, sondern schuften mehr oder weniger gleichartig weiter. Heraus kommen ...
05.05.2014
von Jochen Mai - Es kann so einfach sein, die Arbeitsleistung zu verbessern. Der Trick dazu: regelmäßiges Reflektieren. Das zumindest sagen die Forscher Francesca Gino und Gary Pisano von der Harvard Business School. Gewiss, das klingt zunächst wie eine Binse: Wer sich anschaut und analysiert, wie er seine Arbeit erledigt, lernt in der Regel zugleich, wie er die Dinge künftig effektiver geregelt kriegt. Tatsache ist aber auch: Die wenigsten nehmen sich die dafür erforderliche Auszeit, sondern schuften mehr oder weniger gleichartig weiter. Heraus kommen ...
Reflecting on Work Improves Job Performance
05.05.2014
New research by Francesca Gino, Gary Pisano, and colleagues shows that taking time to reflect on our work improves job performance in the long run. Many of us are familiar with the gentle punishment known as "time-out," in which misbehaving children must sit quietly for a few minutes, calm down, and reflect on their actions. New research suggests that grown-ups ought to take routine time-outs of their own, not as a punishment, but in order to improve their job performance. "Our work shows that if we'd take some time out for reflection, we might ...
05.05.2014
New research by Francesca Gino, Gary Pisano, and colleagues shows that taking time to reflect on our work improves job performance in the long run. Many of us are familiar with the gentle punishment known as "time-out," in which misbehaving children must sit quietly for a few minutes, calm down, and reflect on their actions. New research suggests that grown-ups ought to take routine time-outs of their own, not as a punishment, but in order to improve their job performance. "Our work shows that if we'd take some time out for reflection, we might ...
Should employees be rewarded for using social media?
02.05.2014
by Bertand Duperrin - That's a major trend: an increasing number of organizations are trying to make as many employees as possible use social media. Reasons are varied (modernity, employer branding, using the voice of employees to promote the brand), many levels are involved (employees, executives) but the result is the same. So we see more and more businesses congratulating themselves because they have x employees on twitter, proudly announcing that a top exec created his account the previous week etc. Pretty nice for the people en question who get ...
02.05.2014
by Bertand Duperrin - That's a major trend: an increasing number of organizations are trying to make as many employees as possible use social media. Reasons are varied (modernity, employer branding, using the voice of employees to promote the brand), many levels are involved (employees, executives) but the result is the same. So we see more and more businesses congratulating themselves because they have x employees on twitter, proudly announcing that a top exec created his account the previous week etc. Pretty nice for the people en question who get ...
8 Brain Triggers Guaranteed To Boost Your Social Media Marketing
02.05.2014
Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication... Boom, the brain's activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain works than in all of history combined. Knowing how the brain responds to multi-platform messaging is key to unlocking social media marketing success. How do we, social media's guinea pigs, filter through a world's worth ...
02.05.2014
Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication... Boom, the brain's activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain works than in all of history combined. Knowing how the brain responds to multi-platform messaging is key to unlocking social media marketing success. How do we, social media's guinea pigs, filter through a world's worth ...
Enterprise online communities mature, quantify value
02.05.2014
by Dion Hinchcliffe - Summary: It wasn't so many years ago that digital communities for business were in their infancy. Now they have grown, matured, and are providing real value. Here's the latest data. The world of enterprise online communities is one of the more interesting phenemona of social business. For one, it's not considered very glamorous, attached as it is typically to older, less exciting traditional businesses. Nor are they on the cutting edge of high technology, often making use of simple social tools like online forums. ...
02.05.2014
by Dion Hinchcliffe - Summary: It wasn't so many years ago that digital communities for business were in their infancy. Now they have grown, matured, and are providing real value. Here's the latest data. The world of enterprise online communities is one of the more interesting phenemona of social business. For one, it's not considered very glamorous, attached as it is typically to older, less exciting traditional businesses. Nor are they on the cutting edge of high technology, often making use of simple social tools like online forums. ...
The Last Re-Org You'll Ever Do
02.05.2014
New (and old) thinking about organization design may lead to ever-evolving entities. Established institutions have been reorganizing as long as they've been organized. As circumstances change, the shape and makeup of the workforce must be adapted accordingly. Today's most disruptive organizations however, are beginning to organize around a new pattern: the ability to evolve in real time. Pretend for a moment that you're the CEO of Strong Co. (a fictionalized blend of our actual experiences with the Fortune 500). Strong Co. is a software and ...
02.05.2014
New (and old) thinking about organization design may lead to ever-evolving entities. Established institutions have been reorganizing as long as they've been organized. As circumstances change, the shape and makeup of the workforce must be adapted accordingly. Today's most disruptive organizations however, are beginning to organize around a new pattern: the ability to evolve in real time. Pretend for a moment that you're the CEO of Strong Co. (a fictionalized blend of our actual experiences with the Fortune 500). Strong Co. is a software and ...
The baroudeur
02.05.2014
by Richard Martin - [...] The baroudeur is beautifully described by Paul Fournel in Vélo, his poetic collection of cycling essays published by Rouleur. Baroudeurs are adventurers, opportunists and chancers. They do not seek the love of their colleagues in the peloton, but strain at the leash, pushing against convention, experimenting and taking risks. They are generalists and polymaths, adept at multiple disciplines. As Fournel puts it: There is no set format for a baroudeur. Neither a true sprinter, nor a true climber, nor exactly a rouleur, the baroudeur ...
02.05.2014
by Richard Martin - [...] The baroudeur is beautifully described by Paul Fournel in Vélo, his poetic collection of cycling essays published by Rouleur. Baroudeurs are adventurers, opportunists and chancers. They do not seek the love of their colleagues in the peloton, but strain at the leash, pushing against convention, experimenting and taking risks. They are generalists and polymaths, adept at multiple disciplines. As Fournel puts it: There is no set format for a baroudeur. Neither a true sprinter, nor a true climber, nor exactly a rouleur, the baroudeur ...
Where the Differences Lie in Enterprise Social Networks
01.05.2014
As more companies look to enterprise social networks to help boost collaboration, taking the first step can be difficult. Deploy the wrong enterprise social network and no one will use it, providing little to no value. Get it right and barriers between functional silos will fall and teams will operate with greater efficiency, flexibility and responsiveness. The difficulties that companies have had in deploying enterprise social often start right at the beginning. It's not hard to understand why choosing a product can be tough since most enterprise social ...
01.05.2014
As more companies look to enterprise social networks to help boost collaboration, taking the first step can be difficult. Deploy the wrong enterprise social network and no one will use it, providing little to no value. Get it right and barriers between functional silos will fall and teams will operate with greater efficiency, flexibility and responsiveness. The difficulties that companies have had in deploying enterprise social often start right at the beginning. It's not hard to understand why choosing a product can be tough since most enterprise social ...
5 Ways Twitter Chats Can Help Your Business
01.05.2014
Does your business use Twitter? Have you considered using Twitter chats as a marketing tool? As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags--or Twitter chats--have become commonplace. While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals. In this post, I'll show you 5 ways your business can benefit from Twitter chats. Connect With Customers and Prospects Build Authority Create One-on-One Relationships ...
01.05.2014
Does your business use Twitter? Have you considered using Twitter chats as a marketing tool? As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags--or Twitter chats--have become commonplace. While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals. In this post, I'll show you 5 ways your business can benefit from Twitter chats. Connect With Customers and Prospects Build Authority Create One-on-One Relationships ...
Why is transparency so important for executives?
01.05.2014
Transparency in the workplace has been linked to a number of positive trends, including higher rates of employee retention, increased worker productivity and an uptick in corporate loyalty among staff members. In a 2012 piece for Forbes, Glenn Llopis outlined several ways transparency can benefit a firm, including: more efficient problem-solving as a result of laying all cards on the table from the outset easier team-building through the open acknowledgement of groups' strengths and weaknesses authentic interpersonal relationship growth between members ...
01.05.2014
Transparency in the workplace has been linked to a number of positive trends, including higher rates of employee retention, increased worker productivity and an uptick in corporate loyalty among staff members. In a 2012 piece for Forbes, Glenn Llopis outlined several ways transparency can benefit a firm, including: more efficient problem-solving as a result of laying all cards on the table from the outset easier team-building through the open acknowledgement of groups' strengths and weaknesses authentic interpersonal relationship growth between members ...
10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders
01.05.2014
by Pam Moore - One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be "famous" or become some type of online or social marketing "guru." This couldn't be further from the truth. Think about this... When was the last time you handed your credit card to a logo? When is the last time a branded logo or corporate branded sign spoke back to you? How about called you? When was the last ...
01.05.2014
by Pam Moore - One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be "famous" or become some type of online or social marketing "guru." This couldn't be further from the truth. Think about this... When was the last time you handed your credit card to a logo? When is the last time a branded logo or corporate branded sign spoke back to you? How about called you? When was the last ...
Fake Work
01.05.2014
Fake Work by Brent D. Peterson & Gaylan W. Nielson is one of the most insightful (and unfortunately overlooked) business books out there. This book cuts through the b.s. about equating work activity with results and drives home a killer point: LOTS of the work your people do is a waste of time. Think your people are focused on what's most important for your company? Think again. Where does the responsibility for this lie? Start at the top. Giving statistics, case studies and anecdotes, the authors uncover all sort of worst practices from across ...
01.05.2014
Fake Work by Brent D. Peterson & Gaylan W. Nielson is one of the most insightful (and unfortunately overlooked) business books out there. This book cuts through the b.s. about equating work activity with results and drives home a killer point: LOTS of the work your people do is a waste of time. Think your people are focused on what's most important for your company? Think again. Where does the responsibility for this lie? Start at the top. Giving statistics, case studies and anecdotes, the authors uncover all sort of worst practices from across ...