Social Business Digest
by caro

Get Social Media to find Better Jobs and Improve Business For You
31.03.2014
The social media platform is no longer meant for exchanging pleasantries with friends and family. It has evolved as an important media where one has access to the latest job opportunities, and a great way to promote your business. One could not have imagined such a scenario even a decade ago. Today businesses have Facebook and Twitter profiles, and even Instagram feeds that help them expand their businesses phenomenally. Well, Facebook just did not exist then and business was as usual, at a sedate pace with few people venturing out on their own. Changing ...
 

Why Enterprise Social Networking Fails
31.03.2014
1. Too social The first generation of enterprise social collaboration tools, as epitomized by Yammer or Jive, were essentially Facebook or Twitter clones built for companies with the idea collaboration revolves around communications. However, it is now exceedingly clear that in many organizations, especially smaller ones, collaboration revolves around specific business tools, typically project management, document management or CRM - not social networking. The second generation of ESNs effectively solves the problem by seamlessly integrating sales, ...
 

Social Intranet in der Praxis Teil II: Vereinfachung und Beschleunigung alltäglicher Abläufe
31.03.2014
von Dirk Hellmuth - Die erste Folge der Reihe "Social Intranet in der Praxis" befasste sich mit den allgemeinen Grundlagen und möglichen Potentiale des Social Intranet Einsatzes im Unternehmen. Doch was bringt das Social Intranet in der Praxis meines Unternehmens? Diese Frage beantworten wir im vorliegenden zweiten und dem in Kürze folgenden dritten Teil der Blog-Reihe. Im heutigen Beitrag werden Effizienz-Potentiale in alltäglichen Prozessen aufgezeigt, während die dritte Folge dazu dienen wird, die Chancen in den "weichen" Erfolgsfaktoren wie Innovation, ...
 

Jedes Feedback ist eine Lernchance - Wie Feedbacksysteme zur Kulturveränderung beitragen können
31.03.2014
Wettbewerbsfähige Organisationen zeichnen sich durch eine permanente Anpassungs- und Veränderungsbereitschaft ab, ohne dass die Strukturen ständig umgeworfen werden müssen. In einer solch instabilen Umgebung müssen sich die Mitarbeiter und Teams, die in eine Organisation eingebettet sind, ständig weiterentwickeln. In der Vergangenheit haben wir bereits durch die Implementierung einer Enterprise 2.0- Plattform einen weitreichenden Veränderungsprozess in Gang gesetzt. Doch dieser angestoßene Lernprozess ist für die Schaffung einer neuen Kultur, einer ...
 

The Social Graph of Work
31.03.2014
by Esko Kilpi - The industrial era approach to getting something done is to first create an organization. If something new and different needs to be done, a new and different kind of organizational form needs to be put into effect. Changing the lines of accountability and reporting is the epitome of change in firms. When a new manager enters the picture, the organizational outline is typically changed into a "new" organization. But does changing the organization really change what is done? Does the change actually change anything? An organization is ...
 

Auf dem Weg zum Digital Workplace #1: Wo stehen wir heute?
28.03.2014
von Dirk Röhrborn - Am diesjährigen CeBIT-Dienstag hatte ich die Gelegenheit, einen kurzen Vortrag zum Panel "Auf dem Weg zum Digital Workplace" auf der CeBIT Social Business Arena 2014 in Halle 6 zu halten. Auf diesem Wege ist eine Reihe von Blogbeiträgen entstanden, die sich mit diesem Thema beschäftigt. Dieser erste Beitrag stellt die Frage: Wo stehen wir heute? Seit mehr als 13 Jahren beschäftigen wir uns bei Communardo nun mit Lösungen für Kommunikation und Zusammenarbeit für Unternehmen. Wir haben in dieser Zeit schon mehr als 100 Unternehmenskunden ...
 

A Happy Employee Equals Happy Customers
28.03.2014
One of the most valuable assets a company owns is its employees, and ensuring their happiness can be one of the most challenging aspects facing a business owner. Because a successful business is truly a customer-focused endeavor, happy employees often leads to happy customers. Having a contented staff can certainly impact the company's bottom line, so here are some ways to positively affect your employees' morale. Bring Your Own Device Improve Compensation Packages and Benefits Invest in Corporate Culture Surprise Half-Days Rewards and Incentives Increase ...
 

Top Tip: Be Transparent in Your Business
28.03.2014
I have a scenario for you... You follow two businesses, Joe Schmo's and Right At 'Em. Both are business consultant groups. You value both of their opinions. Joe Schmo's occasionally will mess up or say something wrong, but they own up to it. Right At 'Em will mess up too, but they cover it up with corporate jargon. Which of these two businesses, on the surface, would you say is practicing transparency in their business? Being transparent in your business is very important in the age of digital marketing and social media. You can Google just about anyone ...
 

Why leadership-development programs fail
28.03.2014
Sidestepping four common mistakes can help companies develop stronger and more capable leaders, save time and money, and boost morale. For years, organizations have lavished time and money on improving the capabilities of managers and on nurturing new leaders. US companies alone spend almost $14 billion annually on leadership development.1 Colleges and universities offer hundreds of degree courses on leadership, and the cost of customized leadership-development offerings from a top business school can reach $150,000 a person. Moreover, when upward of ...
 

Social business is more than businesses using social media
27.03.2014
by Michelle Killebrew - In September, I wrote a commentary for ClickZ on what it means to be a social business and how it's different than just being a business that uses social media to interact with customers and prospects. My thinking has evolved in this rapidly advancing area, but I still see social business as focused on "people-centric engagement," including consumers, employees and citizens. Social media continues to mature as both a channel and a market in its own right. It's even becoming an agent for social change. Technology made it possible ...
 

Four Trends Shaping the Future of Collaboration
27.03.2014
The dynamic of the modern-day workplace is going through a continuous - albeit exciting - evolution, which opens doors for development and invites opportunities for growth. For organizations to survive and thrive in today's economy, they need to understand the trends affecting work, and adapt to them quickly or risk falling behind their competitors. The trend currently demanding attention as one of most notable changes affecting today's businesses is how people work together, communicate about work and get work done. In short - it's about their efforts ...
 

Building Collaboration Networks
27.03.2014
Moonshots Create a democracy of information Create internal markets for ideas, talent & resources Retool management for an open and borderless world Summary Mobilizing our assets and capabilities towards becoming a truly global company requires us to leverage the knowledge created across the company and share it to innovate through replication and improvement. We created a collaboration model based on networks, enabling their interaction regardless of position, location or function. Networks are geared towards strategic imperatives, functions, and ...
 

Can A Big Old Hierarchical Bureaucracy Become A 21st Century Network?
27.03.2014
by Steve Denning - One of the most difficult management challenges is taking a big old hierarchical bureaucracy, and turning it into a nimble 21st Century networked organization that can cope with the challenge of today's dynamic marketplace and compete with younger organizations that have been networked from the outset. These big old hierarchical bureaucracies have deeply engrained cultures with a tradition of individuals reporting to bosses and coordinating processes made up of roles, rules, plans and reports; the reports flow up and down the hierarchy. ...
 

Enterprise Collaboration Tools a 'Must' For Business Success
26.03.2014
Most organizations see collaboration as crucial to their success, but nearly two-thirds of those organizations feel confused about the dovetailing of collaboration and social tools. And while document and content sharing outside the firewall is considered a necessary evil, many onsite systems have been secured against access to outside systems, forcing business workers to rely on unsecured file sharing systems. These results and more from recent AIIM research points to a C-Suite that favors collaboration, but puts many obstacles in the way to achieving ...
 

Twitter im Alltag - Chaos vs. Ordnung
26.03.2014
Twitter im Alltag - Chaos vs. Ordnung Bereits in diesem Blogartikel [1] wird Twitter als ein sehr schnelllebiger Nachrichten- und Kommunikationskanal beschrieben. Um an Neuigkeiten zu gelangen, ist neben der aktiven Suche nach Informationen und Neuigkeiten der Aufbau eines persönlichen Netzwerks möglich. Wie man nach relevanten Neuigkeiten die Suche von Twitter nutzen kann, erklärt dieser Blogartikel [2]. In diesem Blogartikel soll die mögliche Strukturierung des persönlichen Netzwerks vorgestellt werden. Twitter - Die Strukturierung des persönlichen ...
 

Audi Kolloquium: Enterprise 2.0 - Schaffung und Nutzung von Freiräumen für Mitarbeitern
26.03.2014
von Simon Dueckert - Im Rahmen des Audi Kolloquiums hat Prof. Koch vom Lehrstuhl für Kooperationssysteme der UniBW München heute einen Vortrag mit dem Titel "Enterprise 2.0 - Schaffung und Nutzung von Freiräumen für Mitarbeitern" gehalten. Das passt zum Startschuss der internen sozialen Medien, der diese Woche bei Audi gegeben wurde (siehe hierzu auch Vorstellung des Buchs "Erfolg im Digitalen Zeitalter" mit Audi-Vorstand Rupert Stadler als Mitherausgeber im Audi Blog). [...] ...
 

I have a problem with the C-Suite. I also have a problem with LinkedIn groups.
26.03.2014
I'll get on to LinkedIn in a moment - but first the C-Suite. In a nutshell - most company directors are crap at social networking. As far as they're concerned social media is, at best, something 'marketing' handles and, at worst, what their kids use. How it actually works and its significance beyond marketing is a bit of a mystery to them. This is a problem. Not just for me, but for them, their companies and employees. Social networking actually has nothing (or very little) to do with marketing. Sure, social networks can be used as part of a company's ...
 

Types of Online Communities (and the Importance of Onions!)
25.03.2014
If taking steps towards becoming a social business is in your strategy for 2014, you may be considering developing an online community to better serve your customers. One of the first aspects to be considered, and arguably the most important, is what type of online community will you create. This decision will largely affect how the community will shape up, and whether it will be a success. As described in the 'Social Business Cookbook' published in 2013, your social presence should be a "complex menu of offerings to the audience. It is also layered ...
 

Hide knowledge from co-workers? It just doesn't pay, study finds
25.03.2014
It's mastery climate vs. performance climate, with creativity in the balance How to respond to a co-worker's request for information or knowledge? Although knowledge-sharing is widely thought to enhance the creativity of companies, several surveys and studies have found there to be a significant amount of knowledge-hiding on the job. After all, isn't it natural to balk at sharing an insight or idea with a colleague if it may help him, instead of you, get a promotion? But new research finds that, notwithstanding the possibility of occasional ...
 

Digitale Wissensarbeit im Homeoffice - HR im Zugzwang
25.03.2014
In meinem ersten Beitrag zur New Work habe ich überblicksartig die Veränderungen der Arbeitswelt auf Basis des BITKOM Positionspapiers dargestellt. Im zweiten Teil meiner Serie greife ich den Aspekt der rein digitalen, virtuellen Präsenz bei der Arbeit heraus. Dabei zeige ich auf, was jetzt von HR gefordert ist bzw. stelle die Frage, ob die Personaler hierauf bereits ausreichend vorbereitet sind. Kern der New Work ist der Megatrend der Digitalisierung der Arbeit. Dabei zeigte sich jüngst in einer Umfrage des Bundesforschungsministeriums, veröffentlicht ...
 

A A A Organization
25.03.2014
* A few weeks ago I was talking to a potential client, CEO, about his concerns that his business was not keeping up with changes in his market-space. I told him about our research into adaptive/agile/resilient organizations and how it could help his organization. He said that sounded great and he understood that, but wondered how he could sell those concepts to both his Board and his leadership team. He said, "After all, they do not have an MBA, like me, and do not read Harvard Business Review. Your words are just consultant-speak to them. You would ...
 

Everything Meaningful Happens in a Network
24.03.2014
by Simon Terry - Leaders need to realise human potential in networks. In our pursuit of efficiency in an industrial management mindset, we can become very linear in our thinking. Inputs create outputs. People have a job to make things happen. People are therefore production inputs with variable quality and productivity. These inputs can be automated away to reduce waste, deliver better consistency and improve efficiency. This linear thinking runs the risk of unintended consequences and a massive loss of human potential. Human potential properly engaged ...
 

Mass Collaboration and Your Business: What You Should Know
24.03.2014
The definition of mass collaboration is changing. While it used to be considered the process of outsourcing work to other businesses, mass collaboration has evolved into the outsourcing of work to individual people. Mass collaboration, also known as crowdsourcing, enables businesses to complete large projects by outsourcing small pieces of work to large collective groups of individual workers. Instead of paying one company a large sum of money to complete one specific project, companies can now crowdsource work to individuals for a fraction of the price. ...
 

Enterprise 2.0 - (3/3) Change Management und Kosten / Nutzen
24.03.2014
von Nicole Gieselmann - Fast fertig? Weit gefehlt - denn die eigentliche Arbeit beginnt jetzt! Nachdem die Strategie steht und auch die Maßnahmen sowie Werkzeuge ausgewählt wurden, ist noch längst nicht alles getan. Im Gegenteil: Jetzt geht es erst richtig los. Es folgt die Umsetzung und wer die letzten beiden Beiträge aufmerksam gelesen hat, weiß, dass es bei der Umsetzung nicht nur um das bloße "Zur Verfügung stellen" der Enterprise 2.0-Tools geht, sondern vielmehr um den Beginn eines umfangreichen Veränderungs-Managements. Selbstverständlich sollte ...
 

The Future Of Business: 4 Ways Companies Will Change
24.03.2014
While we may not have a crystal ball, current business trends point to a not-so-distant future that looks very different. Here are Dr. Dana Ardi's predictions. We've shifted to a business world where collaboration and connection are replacing hierarchy and bureaucracy. The outdated "alpha" notion of aggressive management has given way to the modern era of cooperative "beta" leadership. We're already seeing this take place as some companies take the lead in thinking about how, by giving up top-down control, they can actually get more work done. ...
 

Social Collaboration is about Structured Outcomes, not "Happy Accidents"
21.03.2014
Far too often the focus of Social Collaboration evangelism is about the wonderful things that could happen when an organisation deploys an Enterprise Social Network (ESN); instead of what will happen. Decision makers are far more likely to respond to such a discussion than the "just deploy it and magic will happen" message that consistently floats around the industry. At Mumba Cloud we advocate very strongly that an ESN deployment is most successful when the tools are designed in a workflow to facilitate a structured outcome, rather than deploying the ...
 

If Your Company was a Country, Would You Live There?
21.03.2014
by Simon Terry - Imagine a country like this: Run by a small group of powerful individuals (let's call them oligarchs) Transitions of power only occur when those in power hand it hand down to chosen successors or as a result of bloody coups Status in the society is intensely hierarchical. Changes in status are managed carefully after interviews and testing by those responsible for correct human behaviour The rewards to oligarchs can far exceed those of others in the country Resources are subject to allocation and expropriation. Individuals engage in ...
 

Schwätze heißt Schaffe: Führung auf Distanz will gelernt sein - Warum Unternehmen virtuelle Medienkompetenz benötigen
21.03.2014
von Gunnar Sohn - "Schaffe, net Schwätze" zählt wohl immer noch den zu den Empfehlungen der deutschen Arbeitswelt, wenn es um Produktivität geht. In Zeiten der Wissensarbeit lässt sich dieser Leitspruch aber nicht mehr halten, konstatiert Josephine Hofmann vom Fraunhofer Institut für Arbeitswirtschaft und Organisation IAO in einem Blogbeitrag. In vielen Köpfen existiert noch das Verständnis, dass Kommunikation keine "echte« Arbeit" sei, sondern bestenfalls koordinative Zutat oder gerade mal notwendiges Verbindungsglied zwischen den "echt" produktiven ...
 

Yammer-Gründer Adam Pisoni: "Jedes Unternehmen wird künftig wie ein Netzwerk arbeiten"
21.03.2014
Adam Pisoni ist Mitgründer und CTO des 2012 von Microsoft übernommen Enterprise-Social-Pioniers Yammer. Im Rahmen der Yammer Working Social Tour in Amsterdam gab er uns ein Interview. Die Fragen stellten gemeinsam Christian Cohrs (für "Business Punk") und Thomas Cloer. In Ihrer Twitter-Bio schreiben Sie, Sie seien der glücklichste CTO der Welt. Gilt das noch immer? Was hat sich denn verändert nach der Übernahme durch Microsoft? Bei der kurzen Produkt-Tour vorhin konnte man fast den Eindruck gewinnen, Office sei jetzt ein Teil von Yammer. Entwickelt ...
 

Social Business For Real Work
20.03.2014
Over the last few years, more and more companies have explored enterprise social networking, using social applications to improve communication and collaboration between employees, customers and business partners. Yet few companies have really integrated social networking into their processes to transform the way they do business. Most implementations of enterprise social networks have been somewhat experimental, and many have failed because they have not made the link with "real work". This has led commentators to two disparate, but equally incorrect ...
 

How to Be a Social Media and Social Business Rebel!
20.03.2014
by Pam Moore - There is a ton of fud written on blogs, news sites and media of all sorts about social media. There are quick fix overnight solutions you can buy for the low price of $49. You can buy fake followers, fans, Facebook likes, YouTube views, Instagram followers, and even blog visitors. You can focus for months on how to raise your Klout and other influence scores. We must ask WHY. What is driving the behavior? Is it human nature? Is it the need for belonging? Is it the need to be accepted, loved, cared for and liked? Why is it some people ...
 

Training für die neue Arbeitswelt: Social Media-Ausbildung als Orientierungshilfe im Unternehmen
20.03.2014
von Michael Hafner - Wir erwarten mehr von Mitarbeitern. Neue Möglichkeiten entstehen täglich, der Zugang zu Wissen und neuen Kontakten steht jedem offen - aber Entwicklung geschieht trotzdem nur schleichend. Oder manchmal gar nicht. Der Organisationsberater Harold Jarche schreibt gerade in seinem Blog: "Expectations for digital competencies for workers keep increasing, without much of a clue from management what these really are. Today's workplace demands emergent practices just to keep up, but there is little time or thought provided to develop these. ...
 

Interne Kommunikation ohne E-Mail - geht das?
20.03.2014
Sie haben 371 neue Nachrichten nach zwei Wochen Urlaub - viele davon von Kollegen. In zahlreichen Unternehmen ist das keine Seltenheit. Willkommen in der Realität. Wie aber sieht die interne Kommunikation in Zukunft aus? Auf Nimmerwiedersehen E-Mail? An normalen Tagen können Arbeitnehmer ihre E-Mails abarbeiten, während freier Tage hat die E-Mail-Flut freien Lauf. Was relevant oder interessant ist, entscheiden heute Kollegen oder Vorgesetzte. In zehn Jahren aber entscheiden Arbeitnehmer selbst, was für sie relevant ist. Dazu ist noch viel Arbeit nötig, ...
 

Resümee meiner Jobsuche über Social Media
20.03.2014
von René Sternberg - Auf der letzten Republica stellten Christine Dingler und Jochen Mai von der Karrierebibel eine mir bis dahin unbekannte Art der Jobsuche vor. Über Ihren Blog suchte Christine Dingler einen Job in der Online-Kommunikation. Ich war von der Vorstellung begeistert und dachte mir, dies passt perfekt zu mir. Ausgangssituation für die Jobsuche Ergebnis der Jobsuche Vorteile der Jobsuche über Social Media Wie entstanden konkret Kontakte über Social Media in meinem Fall? Tipps für die Jobsuche über Social Media Probleme bei meiner Jobsuche ...
 

Exponential Technology Innovation creating Complex Strategy and Leadership Dilemmas
20.03.2014
Wearables. Augmented reality. Robotics. Artificial Intelligence. Predictive Analytics. Deep Learning. Genome mapping. The growth of technological progress is outpacing our ability to keep up. Over the last few decades, we've witnessed the dynamics of Moore's Law extend beyond microprocessors to storage costs, biotech applications, human genome processing, and just about anywhere where processing power plays a role in advancement. As more of our lives become digitally connected, we must ask ourselves what does this mean for our collective institutions? ...
 

Finding the Value in Social Business
19.03.2014
Our new survey results suggest that companies are starting to derive real value from social business tools. But that value is concentrated most strongly in companies that have reached a certain level of sophistication in their social business initiatives. T-Mobile USA, a provider of wireless voice, messaging and data services based in Bellevue, Washington, started its social business initiatives in much the same way as many other companies -- adding a Facebook presence, monitoring mentions on Twitter and engaging with customers on social media. But ...
 

5 simple ways Executives can engage in the enterprise social network
19.03.2014
For some time now I have thought about the difference between "Executive support" vs. "Executive engagement" when it comes to Social Business Strategy and Adoption. Especially during the production of our Social Business Cookbook. Support is the easy one to attain, for instance having C-level executives agree that "moving forward with Enterprise Social Business activities are good for the company, and we endorse it". But it is not worth that much really. Grounds-up adoption will happen in any case, slowly but steady. However if you want to speed things ...
 

The Link Between Communities and Innovation
19.03.2014
Innovation is always a hot-button topic in the technology world - but what about in community management? Besides the use of an innovative technology how can community managers and social business strategists help their organizations to be more innovative? Last week we shared this presentation, focused on how communities can be powerful tools for product teams in driving innovation. In addition to some of the great advice contained above I wanted to share some articles we've seen recently that provide insight on how to be make innovation part of your ...
 

The digital workplace: a reality, a scorecard and many challenges
19.03.2014
by Bertrand Duperrin - The 2014edition of the famous Jane McConnell report on the digital workplace has just been issued and is available here. In my opinion it's a major edition and a turning point in the history of intranets and digital workplace. Moreover the report is not named "Digital Workplace Trends" anymore but "The Digital Workplace in the Connected Organization". What an evolution since the editions focused on intranets. But it's the reflection of a new reality : the digital workplace is not a nebulous futuristic concept anymore but a reality ...
 

5 Reasons Why Your Small Business Needs An Enterprise Social Network
18.03.2014
Serendipity may work in romantic comedies, but it doesn't often work in the business world. Sure, serendipity can occasionally hand you a million-dollar idea and make you wildly successful, but it's a notoriously unreliable business plan. More often, business success is the result of preparation and perspiration -- as someone famous once said, "The harder I work, the luckier I get." But that doesn't mean there's no place for serendipity -- it can be a powerful force for innovation assuming your communications system encourages it. Don't leave serendipity ...
 

Why Every Employee Should Be Building Weak Ties At Work
18.03.2014
by Jacob Morgan - Oftentimes we focus on building strong relationships with people, strong ties. After all, the better we know someone and the stronger the relationship is, the more valuable it is for us right? It's a bit counter-intuitive but in the workplace it is not the strong ties that can be the most beneficial, in fact, weak ties (acquaintances or people that you might not know that well) can be far more valuable! In 1973 the sociologist Mark Granovetter published a paper titled "The Strength of Weak Ties" in which he talks about and explains ...
 

Chef 2.0: So funktioniert Personalführung im Digitalzeitalter
18.03.2014
Die Digitalisierung verändert die Wirtschaft, den Wettbewerb sowie die Beziehung zwischen Kunden und Unternehmen. Sie verlangt von Führungskräften Vorgehensweisen, die zunächst widersprüchlich erscheinen. Vor etwa zehn Jahren begannen Dienstleister des amerikanischen Gesundheitswesens, Computerprogramme im klinischen Bereich einzusetzen. Sie sollten die Kommunikation zwischen medizinischem Personal, Klinik-Management und IT-Abteilung verbessern und so eine gute Behandlung der Patienten ermöglichen. Für das Projekt schuf man die neue Position des Chief ...
 

Integrating the Learning Flow in the Workflow
18.03.2014
by Jane Hart - This is the fifth post in my series about Learning Flows. In previous posts I have explained how a Learning Flow is a continuous steady stream of social-micro-learning activities how the three main types of Learning Flow: (a) daily news flow; (2) themed flow and (3) circular flow can be used within education, for professional development as well as in the enterprise how the role of a Learning Guide is to steer individuals through an (often emerging) body of knowledge, as well as help to build individual confidence and competence in Web ...
 

Organizational Silos Don't Need Busting, They Need Ventilating
17.03.2014
I am officially sick of the silo metaphor and wish it would die. Everywhere you turn, people talk about tearing down silos, busting silos and smashing silos. Ask a farmer about that, and he'll doubtless tell you that if you smash his silos, all the grain will fall out. The idea of silos in organizations is meant to conjure an image of employees isolated from one another, just as different types of grains are isolated in their silos. Organizational change thought leader John Kotter ticks off the consequences of allowing silos to form: Trust is destroyed, ...
 

Social Intranet in der Praxis Teil I: Grundlagen und Potentiale
17.03.2014
von Dirk Hellmuth - Social Intranet oder Intranet 2.0 sind Begriffe, die heute in vielen Diskussionen und Vorträgen rund um moderne Arbeitsorganisation genannt werden, so z.B. auf der CeBIT Social Business Arena vergangene Woche. Doch was ist ein Social Intranet denn nun? IT Technologie? Ein Prozess-Tool? Wie kann mir ein Social Intranet meinem Unternehmen einen Nutzen bringen? Und was muss ich tun, um es einzuführen? Diese Fragen werden wir in der Blog-Reihe "Social Intranet in der Praxis" beantworten. In Teil I der Reihe beschreiben wir die Herkunft ...
 

Partizipation im Intranet
17.03.2014
von Georg Kolb - Erster Post einer Serie zu Status, Motiven, Stufen und Formaten der Beteiligung im Intranet. Partizi­pation ist ein Thema unserer Zeit. Wo Bürger und Verbraucher früher nur stummes Publikum waren, äußern sie heute im Internet ihre Meinung. Sei es zu Unter­nehmen und Produkten, sei es zu großen Infra­struktur­projekten wie Stuttgart 21 oder sei es zum prekär gewordenen Verhältnis von Kirche und Gesell­schaft. Sie tun das aber nicht nur, weil durch soziale Medien aus dem Internet ein Mit­mach­netz geworden ist, sondern weil Partizi­pation ...
 

Social Adoption im Enterprise 2.0: Erfahrungen
17.03.2014
Thema eines der Expert-Panels auf der CeBIT 2014 Social Business Arena waren die Erfahrungen und Herausforderungen für die Social Adoption und das Vorgehen sowie die Rollen für das Social Adoption Management. Was bedeutet Social Adoption? Social Adoption bedeutet, dass die soziale Innovation - Enterprise 2.0, Social Business - von den Menschen in den Unternehmen angenommen und damit verbundene Verhaltensänderungen vollzogen sind. Was sagen Anbieter und Anwender zur Social Adoption? Was ist die Theorie zur Social Adoption? Welche Erfahrungen gibt es ...
 

Social Adoption im Enterprise 2.0: Vorgehen
17.03.2014
Im ersten Beitrag ging es um die Erfahrungen bei der Social Adoption im Enterprise 2.0. Zwei Erkenntnisse standen dabei im Mittelpunkt: Mitarbeiter reagieren aufgrund ihrer Sozialisation unterschiedlich auf den Adoptionsprozess, entsprechend werden sich die geeigneten Maßnahmen unterscheiden. Und es muss erst eine kritische Masse (Majority) erreichen werden, damit der Adoptionsprozess zum Selbstläufer wird. In diesem Beitrag soll ein inzwischen bewährtes Vorgehen dazu beschrieben werden. Was ist das Vorgehen bei der Social Adoption? Welche Rollen braucht ...
 

Enterprise 2.0 - Mögliche Werkzeuge
17.03.2014
von Nicole Gieselmann - So umfangreich, wie alle Vorüberlegungen zu Enterprise 2.0, so umfangreich sind auch die Werkzeuge, die dafür in einem Unternehmen eingesetzt werden können. Und nicht immer ist jedes geeignet. Soll heißen: Es gibt kein Patentrezept á la "Eure interne Kommunikation funktioniert nicht, führt doch einfach mal System XY ein". So einfach ist es nicht! Worauf kommt es nun an? Social Software - eine Übersicht Eine für alles - Social Collaboration Software So viele bekannte Lösungen Es gibt dennoch einiges zu bedenken [...] ...
 

Enterprise Social Networks (ESN) - The Indian experience
17.03.2014
Scenario 1 - 9.00 am, Mumbai I rush to find a place in the elevator to reach my office on the 11th floor. The elevator is full & it's a 2-3 min ride. Nobody greets anybody & there is awkward dead air. The 2 mins often feel like 20 & I am sure most of you can resonate with that feeling. Scenario 2 - 8.30 am, London It's the elevator scene again but I am visiting our HQ in London. I rush in to get to the 8th floor. It's not as crowded but in the 2 min journey, I have been greeted twice, asked where I am from, teased about the weather in London ...
 

Rückblicke auf die Social Business Arena 2014
17.03.2014
von Frank Hamm - Die CeBIT 2014 ist vorbei und damit auch die Social Business Arena. In zwei Tagen sammelten und trafen sich zahlreiche Referenten, Fachleute und Gäste in der Arena. Ein Rückblick auf die diesjährige Social Business Arena. Diesjährige Social Business Arena? Gleich als Allererstes eine Vorschau: Es sieht gut aus für eine weitere Social Business Arena im nächsten Jahr. Wenn alles klappt, werden wir uns im nächsten Jahr zur Social Business Arena auf der CeBIT wiedersehen. Wir nehmen die bisherigen und kommenden Anregungen zur Arena auf ...
 

What's the future for the ESN market?
14.03.2014
This week news broke that leading enterprise social network Jive is searching for a buyer. It follows in the footsteps of Yammer and Socialcast in moving from successful enterprise social startup to acquisition by technology giants in just a few short years. It's thought that Oracle and SAP have decided against acquiring Jive. Some analysts suggest the most likely buyer is Salesforce; while they have their own Chatter product, Jive could bring enhanced functionality and a sizable user base. We at Intranetizen are left wondering what this all means for ...
 

Top 10 Benefits of Social Collaboration to an IT Department and CIO
14.03.2014
While many organizations talk about the need for improved social collaboration, many don't truly understand what it means or how it can positively impact the company at large. The era of social business is here - forward-thinking companies are embracing social technologies as a way to better align key parts of their organizations, and the IT department is driving a lot of these initiatives. There are numerous benefits to bringing collaboration to an IT department, and introducing the right platform can allow both the CIO and IT members to quickly see ...
 

Social Media als Querschnittsfunktion des Managements
14.03.2014
Liebe Leser, vorgestern durfte ich auf dem Treffpunkt Kulturmanagement zum Thema "Social Media als Querschnittsfunktion des Managements" sprechen. Dieses Thema ist für mich besonders spannend. Für Viele ist Social Media eine Aufgabe für PR- und/oder Marketingabteilungen. Diese Herangehensweise ist nicht falsch aber eben auch nicht richtig. Es gibt kein Unternehmen und keine Organisation, für die Social Media nicht relevant ist. Alle Geschäftsbereiche eines Unternehmens/einer Organisation werden direkt und/oder indirekt durch Social Media beeinflusst. ...
 

Decrease of Interest in Enterprise Social Software Signals a Shift from Tool to Behavior
14.03.2014
Recent news stories say fewer customers are buying and vendors are less interested in enterprise social software today. Why? Data from the recent report The Digital Workplace in the Connected Organization 2014 tell the story: Early Adopters have bought. They are now focused on learning to work in new ways. The Majority are in "wait and see" mode. The Quick Read: Industry reports say that fewer customers are buying enterprise social software and that venture capitalists are less interested in ESN startups than in past years. Some people are surprised; ...
 

5 Tips for Becoming an Expert in your Community
14.03.2014
We can't all know everything. In fact, that's the beauty of forums! When you're on a large team, you don't need to be the expert on everything. But what if you are pretty knowledgeable about one thing in particular? Is there a category or brand that your customers and co-workers know to ask you about before they ask anyone else? You, my friend, will do well here. Here are 5 tips for establishing yourself as the expert on your favorite subject in the forum. Build your network Find questions about your area of expertise Give helpful ...
 

Swapping Hard and Soft
14.03.2014
by Simon Terry - Management likes to talk about the hard skills and the soft skills of managers. These terms are usually applied backwards. Hard skills are the decision-making, analytical, performance oriented skills of traditional management. Hard skills are a matter of education, experience and practice. The hard skills are mostly transactional, process-driven and mechanistic. Done right there is little variation in the outcome of the hard skills. If you are a manager for long enough, you can do the hard skills. They are just a ticket to the game. ...
 

Is the Internet the biggest waste of time at work? (Nope, guess again.)
13.03.2014
There was a time when businesses only used "The Interwebs" for email (no, seriously). And everything else on the web was seen simply as "distractions" from the job at hand. (LOLCats, FTW!) Since then, the Internet has developed into an integral part of doing business all over the world. Yet, despite that achievement, the myth still persists that employees spend too much time on social networks and websites that aren't work-related, costing companies valuable productivity. But do they really? Is the Internet really the biggest waste of an employee's ...
 

Die Entwicklung der digitalen Berufsbilder
13.03.2014
von Vivian Pein - Wirft man ein Blick in die Stellenanzeigen für digitale Positionen, wird schnell klar, dass viele Unternehmen bis heute nicht so genau wissen, was sie eigentlich suchen. Da wird alles, was ansatzweise nach Internet klingt, in einer Position vereint oder gefühlt ausgewürfelt, welcher Jobtitel auf die Visitenkarte soll. Die Geschichte der Berufsbilder bietet zumindest einen Erklärungsansatz für die Verwirrung und der Berufsverband für Community und Social Media Manager (BVCM e.V.) wird noch in diesem Jahr einen HR-Leitfaden für Unternehmen ...
 

The Powerful Employee Referral Resource You May Be Overlooking
13.03.2014
Move over traditional workplace communication methods, there's a new player in town: Enterprise social networks. And if you aren't leveraging them in your employee referral program, you could be missing out on one of the most powerful tools your company has in the battle to snag top talent. Last year, Deloitte predicted that just over 90% of Fortune 500 companies would have partially or fully implemented an enterprise social network by the end of 2013. Incorporating hints of familiar platforms like Facebook and Twitter, enterprise social networks ...
 

Wie funktioniert erfolgreiche interne Kommunikation?
13.03.2014
Wir freuen uns über diesen Gastbeitrag von Veit Mathauer zum Thema interne Kommunikation. Schon von je her unterstützen wir Kunden bei der internen Kommunikation. Dennoch haben sich über die Jahre die Mittel verändert. Natürlich machen wir immer noch Print-Mitarbeiterzeitschriften. Aber immer häufiger unterstützen wir dabei, Social-Media-Plattformen für die interne Kommunikation zu implementieren und richtig zu bespielen. Damit diese Kanäle besonders von den Mitarbeitern gut angenommen werden, müssen einige Faktoren beachtet werden, die ich am Beispiel ...
 

Cooking up a social business treat
13.03.2014
Grundfos is the world's largest pump manufacturer, it has more than 18,000 employees globally and has embarked on something new. In 2013, the company launched Global Working Culture & Social Business with the goal of "accelerating a new culture of empowerment, networked collaboration, and innovation." One of its first major projects was to consolidate the launch of Yammer. By December 2013, more than 6000 colleagues were working together across geographic, hierarchical, and departmental boundaries. Grundfos From reinventing global meetings to changing ...
 

Kritische Zwischenbilanz nach vier Jahren Social Software
13.03.2014
Stellen Sie sich vor, Sie könnten bei jedem Mitarbeiter pro Tag gut 50 E-Mails einsparen. Das wäre doch großartig! Aber noch nicht genug? Was halten Sie davon, wenn Sie dazu noch jede Woche zwei Arbeitsstunden pro Mitarbeiter gewinnen, weil jeder plötzlich ganz einfach Informationen findet, die er sucht. Oder wie wäre es, wenn Sie die Hälfte der Meetings einfach streichen und nur noch die Beratungen übrig lassen, die wirklich einen Mehrwert bringen? Welche Wirkung die Einführung eines Social Intranet in ihrem vorherigen Unternehmen hatte, erzählte mir ...
 

Human Potential is Exponential
13.03.2014
by Simon Terry - Managing the productivity of people is increasingly important as our economy adjusts to increasing an increasing share of knowledge work. For many organisations labour is already the most significant cost of production. Many organisations adopt a traditional efficiency management mindset when it comes to managing people. The view that their people have a fixed potential contribution means that the organisation will miss the opportunity that flows from increasing human potential. Leverage the Growing Potential of People Networks Accelerate ...
 

Social collaboration - the dynamics of working out loud
12.03.2014
A significant benefit for users and organizations who employ social collaboration solutions such as enterprise social networking (ESN) is that it supports a more transparent, conversational way of working, enables more visible communication flows, and asynchronous yet interactive problem solving. Organizations and workers struggle to address burgeoning workloads, to be able to create group cohesion and awareness for joint project work among globally dispersed teams, and often use static document production and email to collaborate on work and content ...
 

5 Zentrale Erkenntnisse der socbiz Community auf der Cebit
12.03.2014
von René Sternberg - Auf der Cebit traf sich am 10. und 11.3 die komplette deutsche und teilweise internationale socbiz und e20 Community. Meine wesentlichen Erkenntnisse auf der von der Kongress Media AG organisierte Social Business Arena sind: Einige Feststellungen der Community aus dem vergangenen Jahr haben sich noch stärker durchgesetzt und sind teilweise sogar Allgemeinplätze geworden: Technik Anschluss von socbiz an die Arbeitsprozesse Kulturwandel wichtig, wofür es aber kein Budget gibt Entwicklungsstand der Deutschen e20 und socbiz Szene Hierarchie ...
 

Buyer Guide: Social Employee Advocacy Software
12.03.2014
First, in the past 1-2 years -- brands around the world have invested to empower their employees in social media. Example brands include: Oakley, Dell, IBM, and Intel. In the year 2014, it is malpractice to claim you are "omni-channel" while ignoring employees and advocates as a channel. Second, I found 24 25 vendors in this space today. More will enter in 2014. As the space becomes more crowded, I want to help people make informed choices about the software they select. Third, while many people write about these kinds of programs, but no one writes ...
 

Think Agile When Considering Return on Investment for Social Collaboration Tools
12.03.2014
Most significant business projects typically have short term and long term objectives, but executives often make the mistake of losing sight of one in the pursuit of the other. Too often this can spoil the ultimate appreciation of the project value on completion. Of course this can be the fault of the outsourced partner who might over-promise and under-deliver. But it can also be a problem customer-side as impatience for the grand vision clouds an objective view of important short term wins. In light of this, I find it important to educate customers ...
 

Social media is too important to be confined to a single department
12.03.2014
Businesses need to work out how to integrate it into their workplace and make it a core part of company-wide training. Social is dead...long live social! Well, I mean social media (as a distinct departmental construct) is dead. And while I'm at it: long live social business. Social media as a distinct and ownable mission is cooked. From my vantage point at IBM's marketing and communications lab in New York, the argument has been successfully made that social is critical for businesses that want to thrive in a contemporary, connected marketplace. ...
 

Show Me Where the Meeting Room Is?
12.03.2014
How do you get to know people when you start a new job? How to you find out who the important customers are or who is working with them now? Who introduces you to Bob down the hall who is an expert in proposals? How do you discover how people and teams are interacting among themselves to complete projects? You talk to your new co-workers. This is how your enterprise social network (ESN) needs to be explained to co-workers who need to get on-board. The word 'social' in ESN means that we are going to talk to one another, just like we do in meeting rooms ...
 

Web 2.0 im Unternehmen: Bottom-up-Prozess oder reine Kosmetik?
12.03.2014
"Digitale Revolution - ist Change Management mutig genug für die Zukunft" fragt Capgemini Consulting in der gleichnamigen Studie. Die Unternehmensberatung kommt zum Schluss, dass "die digitale Transformation noch in weiter Ferne liegt, besonders wenn es darum geht, Mitarbeiter in den Veränderungsprozess einzubinden und einen Austausch über alle Hierarchiestufen hinweg zu ermöglichen". Hm, für mich stellt sich da gleich die Frage: Wird da etwas in seiner Bedeutung und Wirkungskraft überschätzt? Und welche Voraussetzungen braucht es bei denjenigen, die ...
 

Let the dinosaurs die and the lurkers lurk. Insights on seeding adoption of enterprise social networks.
12.03.2014
On Thursday, Feb. 27, my class of graduate students from the Master of Science in Learning & Organizational Change program at Northwestern University organized a Twitter chat to explore the following: What tactics have proved effective in seeding the adoption of social collaboration technology, considering the variety of organizational and work contexts out there? The intent was to pursue something more than generalized "best practices" - which are often a fiction, or which have been filtered to such a watery form as to become almost meaningless ...
 

Vertane Chancen für Effizienz und Innovation - Soziale Medien in der internen Kommunikation
12.03.2014
Obwohl sich zwei Drittel der deutschen Unternehmen davon einen besseren Wissenszugang versprechen, spielen soziale Medien in der internen Firmenkommunikation bei deutlich über 80 Prozent nur eine kleine oder sehr kleine Rolle. Das ist ein Ergebnis der Studie "Interne soziale Medien im Unternehmen der Zukunft", die jetzt die MHMK, Macromedia Hochschule für Medien und Kommunikation, in Kooperation mit der MCCM Consulting GmbH aus Köln veröffentlicht hat. Die Ergebnisse der Studie beruhen auf den Aussagen von knapp 600 Unternehmensvertretern, die unter ...
 

Is Collaboration Limited by Organizational Structure?
12.03.2014
We've been seeking enterprise 2.0 and social business for several years now with some notable success, but still quite a lot of "vague" and some level of fatigue. We have found some easy fixes (employee social streams), and discovered devilishly difficult challenges (aligned and coordinated, but still autonomous action and decision-making, or convincing boards of directors that sometimes employees and customers need to precede shareholder value). The recent announcement by Zappos that it was changing its organizational structure to a "holacracy" ...
 

Making connections
12.03.2014
At the centre of every project and programme there lies a hub around which everything else is built. In IBM Social Business, this hub is IBM Connections. Connections is one of the three key pieces of technology that Stuart McRae, social business evangelist at IBM calls the "bedrock" of any social business strategy - the other two being SmartCloud and WebSphere. Connections provides value in a multiplicity of ways, including making it easier to access expertise within an organisation, enabling greater collaboration and offering real-time analytical insights ...
 

Everyone is a Change Agent but there is only one Change Agents WorldWide network
12.03.2014
I recently became a member of Change Agents WorldWide. It's a global network of experts from very different fields, but we all have a common vision and passion: We help organisations thrive in the 21st century! [...] In the 20th century people were busy creating the most efficient companies the world had seen to that date. Every company introduced processes, procedures and structures to manage every little single aspect of the organisation. Companies adopted a mindset of control, distrust, opacity and shareholder value. By doing so they alienated employees, ...
 

Goal Setting Tips for Successful Enterprise Social Network Deployments
11.03.2014
Successful Enterprise Social Network (ESN) deployments are not rare, but they are not as common as they should be. With planning and a bit of forethought, successes can become commonplace. In order to experience a successful Stage 1, also known as The Experimenting Stage in the Enterprise Social Maturity Spectrum, a few things need to happen. I'd like to share a few tips and ideas I have learned over many years of deploying enterprise software solutions. The same rules apply, and I have found them to be helpful when setting goals that lead to successful ...
 

A Guide to High Quality Social Media Sharing: What, When and How to Share
11.03.2014
The currency of social media is the share. We all want to be the go-to person with the latest news, the most intriguing viral content, or the best hidden gems followers wouldn't have found otherwise. Some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social media sharing is a skill. And like all other skills, it requires a little strategy and a lot of practice to perfect. While this post can't help you with the practice (hey, that's what your Buffer queue is for!), it ...
 

When does "corporate governance" help or hurt social media strategy?
11.03.2014
I recently had a comment from a reader scoffing at the idea of enabling employees through a "social enterprise" strategy because it ignores the best practices of corporate governance. In other words, the legal department should keep a tight reign on corporate communications. First let me give you my historical relationship with corporate governance: I have worked with large corporations for 30 years and truly recognize the legitimate place of governance. I am a fan of lawyers. Anybody who has a job to keep me out of jail is cool with me. I recognize ...
 

Social Enterprise Knigge: Benimmregeln 2.0
11.03.2014
Social Enterprise ist auf dem Vormarsch und verändert die interne und externe Kommunikation von Organisationen. Denn Social Enterprise gibt allen Mitarbeitern eine Stimme auf gleicher Ebene. Was Anstand und Sitte in der Unternehmenskommunikation 2.0 bedeuten, wie sich Feedbackkultur ändert und worauf es bei der Kommunikation mit Social Enterprise-Lösungen im Wesentlichen ankommt, möchten wir Ihnen mit unserem Social Enterprise Knigge verdeutlichen. Was ist Social Enterprise? Wandel der Unternehmenskultur Erfolgreiche Praxisbeispiele Keine Angst! Keine ...
 

Allowing non-business use on your intranet or enterprise social network
11.03.2014
Should you allow non-business use on your intranet, collaboration platform or enterprise social network? By non-business use I mean personal interests, content that helps the day go by and non-work related user-generated content. Think community spaces for hobbies such as cookery or music, photo competitions and classified adverts. Generally these days with the advent of "social", internal communications departments and other owners are far more relaxed about it. Many large and successful implementations, such as PwC's Spark Jive collaboration platform, ...
 

Social Business Software: a time capsule for business ideas
11.03.2014
Innovation plays an integral role in the longevity and existence of any startup or company, irrespective of which line of work you are in. Customers today are always looking for what their service providers can do for them. And they want you, as the service provider, to provide them with solutions to problems before they even realise there is an issue. Companies are also struggling to retain important knowledge and intellectual value, as key skills are sometimes lost to competitors looking to get ahead in a highly complex and competitive marketplace. ...
 

Building A Social Business: 10 Questions
10.03.2014
Is your company truly becoming a social organization - or simply "doing social?" Answer these questions to ensure that you're on the right track. With so many social networks to consider and track, deploying a dynamic social strategy can be difficult. I see many individuals, teams, and brands make one crucial misstep: They're just "doing social" instead of becoming a socially enabled organization. How can you tell the difference? Here are 10 simple questions to help your business use social media more strategically and prevent some of the ...
 

CeBIT 2014: The Next Phase Of Social Collaboration
10.03.2014
by Sameer Patel - We are at a critical point in the evolution of enterprise software and enterprise computing in general. I make that distinction because when we say software, we tend to think transactional software that powers functions such as Customer Relationship Management (CRM), Human Capital Management (HCM), and the like. And that sub-consciously limits our thinking and ambition when it comes to framing the value of what digital interaction and communication can really do to empower us as individuals, as customers, as partners, or as employees ...
 

How Managers build an Authentic Team and Ecosystem with Social
10.03.2014
by Jeremy Scrivens - Building an authentic team and ecosystem, who collaborate as a living community and are connected by social media, is the new work for the emerging social manager. But how many of our managers are equipped to take this journey to new ways of working through collaborative networks of aligned talents? The UK's Chartered Management Institute (CMI) is producing some of the best and most relevant research for today's leaders on the future of work and what it will take for managers to succeed in this new age. Whilst CMI's research is ...
 

Enterprise Social Business is Easier Done Than Said
10.03.2014
As Christian mentioned in his last blog on the Ecosystem, successful social business in an enterprise is like a great meal. Among many things it requires being cooked with skill and made from the best ingredients. To help us on the way to scale Enterprise Social Business in Grundfos we are now finally releasing our first Social Business Cookbook. It's basically an extract introduction to what social business is for us at Grundfos, i.e. what results can we expect, what are the ingredients, and what are the recipes for success in our company. We will ...
 

Serendipitous Connections Lead You To a Better World
10.03.2014
It's been a whirlwind couple of weeks since my last post. I think that I should scribble notes into my note pad every time I have an engaging and mentally stimulating encounter with people so I don't forget what we talked about. Even better, I wish I could bottle their passion, enthusiasm and explosion of good ideas instead. (No, don't be surprised, I don't use devices for this all the time because I'm also in love with paper and nice pens). Last week four people reached out to connect with me in person through Yammer, LinkedIn or Twitter - and I accepted ...
 

Der Sieben-Punkte-Plan: Social Media Management für Unternehmen
10.03.2014
Dass Social Media heute weder Luxus noch Spielerei ist, sondern Pflicht für jedes Unternehmen, hat sich herumgesprochen. Doch wie sieht professionelles Social Media Management genau aus? Wir zeigen die wichtigsten Grundlagen. In den vergangenen zehn Jahren hat sich das digitale Marketing stark verändert. Inzwischen haben fast alle verstanden, dass nichts mehr ohne Facebook, Twitter & Co. geht - die persönliche Zu- oder Abneigung gegenüber den Netzwerken ist dabei zweitranging. Kein Unternehmen, keine Marke, kein Produkt, kann es sich heute mehr ...
 

A simple approach to KM
10.03.2014
by Harold Jarche - Knowledge management (KM) does not have to be a major enterprise effort. But the lack of KM strategy can be a drag on innovation or hamper decision-making in a knowledge intensive organization. While not perfect, a simple approach to KM may be better than none at all, and preferable to a flawed and expensive enterprise-wide approach. At least this model can be implemented with relative ease and no costly software platforms. A simple approach to KM in the organization is to look at it as three connected but independent levels. The ...
 

Change the Conversation
10.03.2014
by Simon Terry - A large part of the history of our technology has been the effort to use technology to control human behaviour. Technology transformation is often sold on the potential to better make humans do things that they should be doing. The failure of so many transformational technology programs is proof that human behavioural changes are a subtler and more elusive challenge. Changing the conversation is as important as changing the process. The Business Case for Technology Transformation Leadership mindsets from the industrial era often lead ...
 

Putting humans at the centre of work
07.03.2014
This is the key take away from the collaboration and communications technology event Connected Business Expo 2014. The two-day conference took place this week on 4th and 5th March at Olympia, London. With a packed agenda of employee engagement and social business seminars under the same roof, the choice of which presentations to attend was not the easiest to make. I opted for workshops on creating a collaborative culture, revolutionising internal communications, re-imaging work and going beyond social. Was it worth? Let's see together. Building ...
 

Blogs rule FT's internal social network
07.03.2014
For a company that had to deal with major digital crisis like having its site hacked by the Syrian Electronic Army, the Financial Times (FT) is reasonably relaxed about enterprise social networking. When Pearson, the publishing giant that controls the newspaper, introduced Neo, a Jive-based enterprise social network (ESN) in 2011, the FT was one the first businesses of the group to retire its intranet and embrace the platform. "There was little resistance because people could understand it was a more sophisticated, more collaborative tool," says Emily ...
 

Soziale Vernetzung im Projekt- und Veränderungsmanagemen
07.03.2014
Mobiles Internet ist auf ungebremstem Siegeszug, und wer kein Verweigerer ist, ist heutzutage auf mindestens einer Plattform auch "sozial vernetzt". Unternehmen fragen sich, wo Chancen und Risiken der Vernetzung von Mitarbeitern liegen. Jeder Einzelne ist nicht mehr nur Empfänger, sondern gleichzeitig Sender und Kommentator, Autor oder sogar Regisseur: Mit den neuen Kommunikationsformen gehen in Gesellschaft und Wirtschaft auch neue Herausforderungen einher. Was kann man im unternehmerischen Projekt- und Veränderungsmanagement von Software-Startups ...
 

Drei Wege zum Social Media Manager
07.03.2014
Ausbildungsberuf, Studium, Weiterbildung? So undurchsichtig das Aufgabenfeld eines Social Media Managers von Unternehmen definiert wird und so fahrlässig mit wichtigen Kompetenzen umgegangen wird, genauso undurchsichtig ist es, eine mögliche Ausbildung festzulegen. Aus meiner Sicht ist Social Media Manager kein Ausbildungsberuf, sondern die Verbindung aus erlerntem Wissen und Erfahrung im Online-Umfeld. Dabei gibt es grundsätzlich drei typische Wege, die zum Social Media-Manager führen: Der Klassiker Inwiefern hat der Dialoggedanke Einzug gehalten? ...
 

Who Really Suffers When You Don't Share Your Ideas at Work
07.03.2014
Worried that someone at work might be stealing your good ideas? Relax. It doesn't happen as often as you think. A study in the current issue of the Academy of Management Journal discovered employees have nothing to gain from hiding their insights from co-workers, and just end up hurting themselves by doing so. The study's authors said employees should reconsider and be careful about hiding knowledge from their peers, because what goes around comes around. "More specifically, employees who intentionally hide more knowledge seem bound to receive ...
 

Tapping the power of hidden influencers
07.03.2014
Employee resistance is the most common reason executives cite for the failure of big organizational-change efforts.1 Winning over skeptical employees and convincing them of the need to change just isn't possible through mass e-mails, PowerPoint presentations, or impassioned CEO mandates. Rather, companies need to develop strong change leaders employees know and respect--in other words, people with informal influence. But there's one problem: finding them. How can company leaders identify those people beforehand to better harness their energy, creativity, ...
 

The disruptive power of collaboration: An interview with Clay Shirky
07.03.2014
How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms. From the invention of the printing press to the telephone, the radio, and the Internet, the ways people collaborate change frequently, and the effects of those changes often reverberate through generations. In this video interview, Clay Shirky, author, New York University professor, and leading thinker on the impact of social media, explains the disruptive impact of technology on ...
 

Welcome to the Social Dance Floor
06.03.2014
by Céline Schillinger - "Social is not appropriate for our industry", some still believe. Guided by their spreadsheet, they feel safe in the familiar environment of meetings and emails, responsibility assignment matrix, alpha male leadership, controlled communications, and stakeholder "management". Their size and longevity reflects their success. As a pledge to modernity, they brandish a corporate Twitter account or a brand Facebook page. Big deal. This is not going to save corporate dinosaurs from extinction. The social asteroid has exploded already, ...
 

Die Illusion des kontrollierbaren Mitarbeiters. Vom Social im Media
06.03.2014
von Uwe Hauck - Es erfolgt ein stiller Umbruch. Jenseits der Bürokommunikation, jenseits von 9-17 Uhr denken kommuniziert der Mitarbeiter mit Kollegen, Freunden, der ganzen Welt. Das überrascht? Mich nicht. Schon immer gab es technische Möglichkeiten, sich zum Beispiel als Softwareentwickler mit Kollegen weltweit auszutauschen. Und oft brachte das dem Unternehmen bare Münze ein, denn so konnte so manches Entwicklerproblem schnell binnen eines Tages gelöst werden, an dem man sonst sicher ein oder zwei Wochen geknobelt hätte. Deshalb war in den Anfängen ...
 

Social Media als Motivationsfaktor am Arbeitsplatz
06.03.2014
Mitarbeiterportale spielen bei der zwischenmenschlichen Kommunikation innerhalb von Unternehmen eine immer wichtigere Rolle. Für die Unternehmensführung bietet ein modernes Intranet die Chance, einen Wertewandel im Unternehmen zu schaffen und Wettbewerbsvorteile zu generieren, denn Interaktion und Kommunikation sind die Treiber in der modernen Wissensgesellschaft. Nicht zuletzt kann ein modernes Intranet auch als Motivationsfaktor für die Mitarbeiter dienen. Elizabeth Lupfer, Kommunikationsmanagerin beim amerikanischen Luft- und Raumfahrtskonzern BEA, ...
 

Das interne Community Management ist ein wichtiger Erfolgsfaktor für die Enterprise 2.0 Initiative
06.03.2014
von Bjoern Negelmann - In Vorbereitung zur Social Business Arena und im Kontext der Themendiskussion "Projektmanagement 2.0" von dieser Woche möchte ich hier kurz das Thema "Internes Community Management" anreißen. Das "Interne Community Management" stellt eine wichtige Funktion bei den kollaborativen Bestrebungen innerhalb der Unternehmen dar. Über die genaue Ausgestaltung der Rolle gibt es allerdings immer noch unterschiedliche Vorstellungen und Meinungen. Internationale Experten wie Rachel Happe sehen im "internen Community Management" eine eigenständige ...
 

Social Business per Change- und Projektmanagement in 4 Schritten etablieren
06.03.2014
von Nikolai Shulgin - Die Einführung eines Enterprise Social Network geschieht nicht von selbst. Um dieses innerhalb eines Unternehmens zu etablieren, ist gutes Projekt- und Changemanagement nötig. Dieses umfasst nicht nur die technische Implementierung, sondern auch alle anderen Unternehmensbereiche. Um einen echten Wandel hin zum Enterprise 2.0 zu erzielen, eignen sich die folgenden Schritte. Gut Ding will Weile haben: Ist-Analyse der Vernetzung innerhalb des Unternehmens und Vorlaufzeit Change-Agents auf Social-Business-Mission: Gezielte Kommunikation ...
 

2.0-Projektmanagement: Es hört nie auf... - braucht aber ein Ende
06.03.2014
von Michael Hafner - Kann man ein 2.0-Projekt mit 1.0-Methoden managen? - Dieser Frage geht die aktuelle Themenwoche der Cebit Social Business Arena nach. Gesicht werden Ansätze zu Projekt- und Veränderungsmanagement in 2.0-Projekten. Zum Teil nimmt die Fragestellung damit auch schon die Antwort vorweg: Wo Veränderungsmanagement als Teil des Projektmanagements gesehen wird, ist recht klar, dass klassisches Projektmanagement hier nicht ausreicht. Es wird durch eine zusätzliche Aufgabe ergänzt. Das Problem dabei ist aber meistens: Wo 2.0-Initiativen erst ...
 

Charlene Li's Blueprint for Becoming a Truly Social Business
06.03.2014
What makes a business truly social? A lively twitter presence? Thousands of likes on Facebook? Pinterest? According to Charlene Li, best-selling author and founder of the Altimeter Group and Erika Brookes, Oracle's VP of Product Strategy, a truly social business is one that has fully converged social into their company strategy and culture. It's a company that eats, sleeps, and breaths social, where all its employees are mobilized and empowered as social marketers in their own right. On Thursday, February 13th, Li and Brooks conducted a webinar to discuss ...
 

Top three errors in using social media and ways to prevent them
06.03.2014
Error No. 1: Embracing social media without a strategy and vision Using social media in corporate communications without a clear vision, purpose and strategy in place is a recipe for disaster. It means going nowhere. A clear symptom is the appearance of thousands of groups with only 2-3 members in each. [...] Error No. 2: Underestimating Brand Vandals Brand Vandals are defined by Stephen Waddington and Steve Earl as social media users who publicly and vociferously criticise your organisation. They are not just members of an external community, but they ...
 

How Social Tools Have Failed In the Enterprise So Far
06.03.2014
Social tools are essential to business, but security remains an issue. It's becoming increasingly difficult to state that social collaboration tools do not help with office productivity. The current generation of white-collar workers did not exist in the pre-Internet age, so not using social tools to collaborate seems counter-intuitive. It's like telling someone in the Iron Age to still use bronze simply because it's "what they are used to," despite the fact that iron is far superior in strength. [...] Hootsuite has made a video detailing the extent ...
 

The Future of Collaboration Isn't What It Used to Be
05.03.2014
Collaboration is not just a word, or tool, or outcome. It is a value system, a mindset that we choose to live and work by. It determines whether we see ourselves as the center of our universe, around which everything revolves, or whether We the People are the universe, an interdependent, networked ecosystem. I'm intrigued, amused even, by the expression "the future isn't what it used to be" coined by French poet Paul Valery to describe European pessimism after World War I. Understandably, many found it hard to envision a future as they looked out over ...
 

The Future of Work is The Future of Leadership
05.03.2014
by Simon Terry - An insight about the future of work dropped this morning as I discussed leadership in the network era with Harold Jarche and Jon Husband, colleagues from Change Agents Worldwide. The future belongs not to the leadership of technology. The future belongs to the technology of leadership. Our opportunity is not incremental improvement in the leadership of change to implement network technologies. Our opportunity is a much more important transformation of the critical human technology of leadership for the network era. Only new leadership ...
 

Tying Customer Engagement to Employee Engagement
05.03.2014
State Street Corporation is using social tools to deepen its understanding of client issues and develop more valuable solutions. As Hannah Grove, executive vice president and chief marketing officer explains, when it comes to their overall marketing strategy, social tools are "a very big deal." Turning an organization into a social business -- one that knows how to use new forms of collaboration and communication via social media -- is a challenge for any operation, but it's especially challenging for multinational, highly regulated companies. Boston-based ...
 

Der Masterplan für die digitale Transformation
05.03.2014
Ganzheitliche Sicht auf digitale Transformation: De-Fragmentierung durch integratives Digital Media Maturity Model - Der Unternehmensalltag beim Umgang mit digitalen Medien ist nach wie vor geprägt durch eine Siloorganisation. Häufig ist Social Media entweder in einem eigenen Team innerhalb des Marketings oder bei der Unternehmenskommunikation aufgehängt, der Onlineshop und das Affiliatemanagement sind fallweise beim Vertrieb angesiedelt und die Website sowie digitales Marketing sind Teil der Marketing Kommunikation. Jedes Medium hat auch seine eigene ...
 

You Should Start a Blog Right Now
05.03.2014
by Tim Kastelle - You should start a blog. Here's why: Writing helps you figure out what you think Writing helps others learn Blogging helps you turn your flow of ideas into a stock of content Blogging is fun You create opportunities A blog is your own piece of real estate on the internet Finally, blogging helps you build your skills [...] ...
 

Social Business is a production system
04.03.2014
by Bertrand Duperrin - In what category should we put things like social business, social collaboration, enterprise 2.0, social CRM and all these new concepts that flourished during the last decade? Some consider they are activities. That's to say things one does, often in addition to work. People share, participate. Sometimes it impacts others' work, sometimes one can get something in return and impressive amounts of conversations and information are generated, with an impressive potential value but without knowing when, where and how it will be turned ...
 

Social Business Software: 2 Sides of Disruption
04.03.2014
Disruption can be seen as a force for good or evil. On the one hand the business world celebrates the disruptive effects new social business technologies are having on the status quo -- in everything from marketing and customer service to recruitment and sales. On the other, when it comes to internal collaboration and communication, social business software (SBS) is seen as disruptive in that other sense of the word -- a distraction from the job at hand. Ironically, its success in this area is being frustrated by something far more counter-productive. ...
 

Why the C-suite should understand (and use) social media
04.03.2014
I recently gave a talk on social media for board members on my company's executive training program (all from B2B companies). Feedback was great, but there were a lot of questions about relevance, ROI, etc - the usual stuff. Because of that I thought I'd jot down some of my thoughts about why social media is so important for B2B companies and why, without the understanding and buy-in of the C-suite, it will never really work. I can see where the doubt/reticence/uncertainty - call it what you will - comes from. However, I think boards are looking at ...
 

Employee Engagement: Beyond Workplace Psychosis 2.0
04.03.2014
by Thierry de Baillon - I always have been an ardent supporter of true qualitative research. Yet, data IS interesting, specially when, considered under the right angle, it helps shedding a light on otherwise unnoticed facts and behaviors. A number is a number is a number Emanuele Quintarelli, when presenting the results of the Social Collaboration Survey he recently conducted among 300 Italian companies, exposed such numbers, which curiously were barely commented, during the recent Enterprise 2.0 Summit (you can have a look to his presentation here). ...
 

Dr. Marie Huchthausen: Social Leadership als Führungskompetenz der Zukunft
04.03.2014
Ein Unternehmen zu leiten war schon immer eine Herausforderung. Neben den organisatorischen Aufgaben, geht es vor allem darum, Mitarbeiter zu führen. Ihnen Rahmenbedingungen zur Verfügung zu stellen, in denen sie wachsen können. Sie zu fordern und zu fördern. Raum für Kreativität und Entfaltung zu lassen, aber klare Strukturen und Orientierungen zur Verfügung zu stellen. In Zeiten des Web 2.0 kommen weitere Anforderungen und Gestaltungsspielräume hinzu. Der Begriff "Führung" ist in unserer Sprache nicht ganz einfach und nicht nur positiv belegt. Genauso ...
 

Social media ROI is nothing but a numbers game
04.03.2014
... and it's not the game you're thinking. Every time a marketer says that social media ROI isn't important or doesn't tell the whole story, a piece of their career potential dies. I will be the first to tell you that social media ROI isn't the end all, be-all metric. But I will tell you that it is one that absolutely can't be swept under the rug or forgotten. You may not care about ROI, but every person who has real influence over your career cares...and they care A LOT. So we need to embrace it and figure out how to get the numbers that would actually ...
 

Industrial disease
03.03.2014
by Harold Jarche - Complexity is the new normal. We are so interconnected today that many cannot imagine otherwise. Almost every person is connected to worldwide communication networks. News travels at the speed of a Tweet. Meanwhile, inside the enterprise, reaction times and feedback loops have to get faster to deal with markets that can create multi-billion dollar valuations seemingly overnight. But are they getting faster? Expectations for digital competencies for workers keep increasing, without much of a clue from management what these really are. ...
 

Employee Engagement: The New Heart of Enterprise 2.0?
03.03.2014
"7 out of 10 of your colleagues don't give a sh*t about your company. The biggest problem is employee engagement." - Luis Suarez at the Enterprise 2.0 Summit, Paris 2014 - Luis was using figures from this Gallup survey which highlights how only 13% of employees worldwide are engaged at work. He's right - but why is this? You only have to look at the rise in volume of Google searches for the term over the last 5 years to see just what a buzzword 'employee engagement' it is becoming, and it does lie at the heart of the Social Business / Business Transformation ...
 

Rethinking Work In the Collaborative Era
03.03.2014
by Dion Hinchcliffe - Over the last few years, there has been an enormous amount of industry discussion about how the digital world is changing the way we work. To any reasonable observer, the ways that we communicate, interact, and collaborate with each other are all in the midst of profound change. At least the why seems fairly clear. At at high level, there appear to be three major root causes for why collaboration -- the very core of how people come together and function as a business -- is in the midst of reinvention: Hierarchical management styles ...
 

Why Social Business Headcount Decreases Before Radically Expanding
03.03.2014
by Jeremiah Owyang - Social Business Headcounts Change as Programs Mature Like the calm before the storm, your social business headcount is likely to decrease 10-20% before it radically expands. Altimeter found through two independent surveys to enterprise class (Companies with over 1000 employees) survey respondents in different years that they both have a drop off in headcount at year 2-4. We've survey corporations both in 2010, as well as in Q4 2012 to find out how social business programs are structured. Much of the research was recently published ...
 

State of Social Media (Management) in deutschen Unternehmen
03.03.2014
Für das Buch "Berufsziel Social Media", erschienen im Fachverlag Springer-Gabler, wurde in Zusammenarbeit mit dem BVCM e.V. eine umfangreiche Befragung zum Thema "Social Media in Unternehmen" mit über 100 Social Media Managern in deutschen Start-Ups, KMU und Konzernen durchgeführt. Folgende Key-Erkenntnisse konnten durch die Umfrage im Januar-Februar 2014 gewonnen werden. Social Media Teams Social Media Ziele Social Media Networks Social Media Tools Social Media Herausforderungen [...] Fazit Social Media ist in deutschen Unternehmen angekommen, jedoch ...
 

Die Herausforderungen an den 'Arbeitsplatz der Zukunft' sind kultureller Natur
03.03.2014
von Stefan Pfeiffer - [...] Doch ich bin sicher, dass wir weit über Technologie hinaus gehen müssen, wenn wir vom Arbeitsplatz der Zukunft sprechen. Der Arbeitsplatz der Zukunft benötigt vor allem auch einen Kulturwandel. Noch immer ist unsere Arbeitswelt durch Verhaltensweisen gekennzeichnet, die kontraproduktiv sind. Luis Suarez hat es gerade in einem Beitrag geschrieben: Das Horten von Information, der Glaube an Herrschaftswissen herrscht noch immer in weiten Kreisen vor. Viele Manager und Arbeitnehmer haben noch nicht erkannt, dass sich diese Verhaltensweise ...
 

Management 101: Empowerment vs. Control
03.03.2014
You probably can think of a manager you have known that consistently demonstrated that he or she believed power comes from control. One or more of these phrases likely describes this type of manager: Micro-manages everything Demands to be "in-the-loop" on every decision Instructs you to not make a move before "running that by him/her" Hoards critical information as if that information was a secret Says things like "you don't need to know that" or "don't question, just do," etc. Makes sure you understand that he/she is "in the know" about things from ...