Social Business Digest
by caro
Curated hints on Digital Transformation, Enterprise 2.0, Enterprise Social Networks, Social Intranets, Social Collaboration, Knowledge Management, HR 2.0, ... and all the rest
Dr.-Ing. Carsten Rose – Effective: 30.06.2013
Dr.-Ing. Carsten Rose – Effective: 30.06.2013
Archive 06/2013
How Social Technology Can Reinvent European Manufacturing
28.06.2013
Business leaders are increasingly worried about the European manufacturing industry's place in the global economy, particularly in comparison to other developed countries and the fast-growing BRIC economies. European manufacturing has experienced an increasing cost pressure, offshoring, commoditisation and a race to the bottom on labour costs, and cannot compete if continuing business as usual. Instead of caving in, the industry needs to reinvent itself to work smarter, and create competitive advantage. The role of social technology Social technology ...
28.06.2013
Business leaders are increasingly worried about the European manufacturing industry's place in the global economy, particularly in comparison to other developed countries and the fast-growing BRIC economies. European manufacturing has experienced an increasing cost pressure, offshoring, commoditisation and a race to the bottom on labour costs, and cannot compete if continuing business as usual. Instead of caving in, the industry needs to reinvent itself to work smarter, and create competitive advantage. The role of social technology Social technology ...
Employees don't have time to waste narrating their work
28.06.2013
by Bertrand Duperrin Summary: it's impossible to think about emergent collaboration and self-organized structures without visibility on others' work. That's the reason why employees are more and more expected to share statuses related to the progress of their work. An approach that carries many promises and tangible benefits but that's also time-consuming and complex when business and collaboration applications are separated. Solutions exist but are not still seen as essential by organizations when they make their choice: integrating both in a digital ...
28.06.2013
by Bertrand Duperrin Summary: it's impossible to think about emergent collaboration and self-organized structures without visibility on others' work. That's the reason why employees are more and more expected to share statuses related to the progress of their work. An approach that carries many promises and tangible benefits but that's also time-consuming and complex when business and collaboration applications are separated. Solutions exist but are not still seen as essential by organizations when they make their choice: integrating both in a digital ...
How Open Communication Will Transform Business in the Next Decade
28.06.2013
"Trust happens when leaders are transparent, candid, and keep their word. It's that simple." -- Jack Welch We've been talking about transparency in business for decades, if not longer. It's now common wisdom that a more transparent organization builds trust with its people, and keeps them more engaged. But organizations are changing. Transparency is passive. It's a mindset and an organizational value. It's rarely implemented as a method or a specific set of tools, and it's typically a top-down effort by executives hoping to keep up employee morale. ...
28.06.2013
"Trust happens when leaders are transparent, candid, and keep their word. It's that simple." -- Jack Welch We've been talking about transparency in business for decades, if not longer. It's now common wisdom that a more transparent organization builds trust with its people, and keeps them more engaged. But organizations are changing. Transparency is passive. It's a mindset and an organizational value. It's rarely implemented as a method or a specific set of tools, and it's typically a top-down effort by executives hoping to keep up employee morale. ...
Five ways social software can prevent the unexpected from ruining your business
28.06.2013
In the business world, we like consistency. We script and automate processes. We design jobs around consistent, repeatable procedures. And as a result, our companies become pretty good at the "business as usual" part of their businesses. The problem comes when the unforeseeable and unexpected happens. From unexpected customer needs, to brand-damaging viral videos, to supply-chain-disrupting earthquakes, it's the unexpected that is most disruptive. To quote The Dark Knight: "Upset the established order, and everything becomes chaos." The benign phrase ...
28.06.2013
In the business world, we like consistency. We script and automate processes. We design jobs around consistent, repeatable procedures. And as a result, our companies become pretty good at the "business as usual" part of their businesses. The problem comes when the unforeseeable and unexpected happens. From unexpected customer needs, to brand-damaging viral videos, to supply-chain-disrupting earthquakes, it's the unexpected that is most disruptive. To quote The Dark Knight: "Upset the established order, and everything becomes chaos." The benign phrase ...
Do Your Employees Quit and Stay?
28.06.2013
You might say that many in HR suffer from fear of abandonment. You monitor turnover rates. You create compensation plans to maximize employee retention. You do succession planning to ensure people have a pathway to develop within the organization. In other words, you pour a ton of effort and energy into ensuring people don't leave. The thought of employees quitting and leaving is scary. But here's what's scarier and more insidious: employees who quit and stay. At a fundamental level, when employees become frustrated, discouraged or demoralized, there ...
28.06.2013
You might say that many in HR suffer from fear of abandonment. You monitor turnover rates. You create compensation plans to maximize employee retention. You do succession planning to ensure people have a pathway to develop within the organization. In other words, you pour a ton of effort and energy into ensuring people don't leave. The thought of employees quitting and leaving is scary. But here's what's scarier and more insidious: employees who quit and stay. At a fundamental level, when employees become frustrated, discouraged or demoralized, there ...
Social Kollaboration in Finanzabteilungen
27.06.2013
Enterprise 2.0 in Buchhaltung, Rechnungswesen, Controlling sprich Finanzabteilungen - klingt überraschend und leuchtet nicht gleich ein. Ist nicht gar so abwegig wie man zunächst meint. Social Collaboration wird heute eher in Bereichen wie Business Development, allgemeine Firmeninformationen, Sales, Forschung und Entwicklung oder Projektmanagement eingesetzt, weniger Finanzabteilungen. Im Rechnungswesen und Controlling geht es um Vertraulichkeit und vermeintlich geradlinige, wiederkehrende Prozesse und Analysen. Die Realität sieht oft anders aus: Viel ...
27.06.2013
Enterprise 2.0 in Buchhaltung, Rechnungswesen, Controlling sprich Finanzabteilungen - klingt überraschend und leuchtet nicht gleich ein. Ist nicht gar so abwegig wie man zunächst meint. Social Collaboration wird heute eher in Bereichen wie Business Development, allgemeine Firmeninformationen, Sales, Forschung und Entwicklung oder Projektmanagement eingesetzt, weniger Finanzabteilungen. Im Rechnungswesen und Controlling geht es um Vertraulichkeit und vermeintlich geradlinige, wiederkehrende Prozesse und Analysen. Die Realität sieht oft anders aus: Viel ...
Community Design: Why are employees lurking in my enterprise social network? It's complex!
27.06.2013
In the workplace, every employee has his or her own reasons for watching or speaking in a meeting or on a call. Power dynamics in the room, the number of attendees, a member's longevity at a company, and their knowledge on a particular topic all play a role in determining whether or not someone speaks up and contributes or simply listens and takes notes. This is normal workplace behavior, so it should come as no surprise that employee behavior in an enterprise social network is not much different. An enterprise social network should be understood as ...
27.06.2013
In the workplace, every employee has his or her own reasons for watching or speaking in a meeting or on a call. Power dynamics in the room, the number of attendees, a member's longevity at a company, and their knowledge on a particular topic all play a role in determining whether or not someone speaks up and contributes or simply listens and takes notes. This is normal workplace behavior, so it should come as no surprise that employee behavior in an enterprise social network is not much different. An enterprise social network should be understood as ...
Five Tips for Internal Engagement
27.06.2013
I recently posted about the similarities between internal social networking and the art of improvisation. Despite all the recent technology improvements some analysts still put the failure rate of internal social media deployments at around the 80% mark. With so much at stake, surely we can put our minds together and do a better job. So, in this short article I'd like to explore five related principles which I believe should sit at the heart of most social businesses. Leave Your Job Title At The Door Give Staff Great Reasons To Join In Let Me Entertain ...
27.06.2013
I recently posted about the similarities between internal social networking and the art of improvisation. Despite all the recent technology improvements some analysts still put the failure rate of internal social media deployments at around the 80% mark. With so much at stake, surely we can put our minds together and do a better job. So, in this short article I'd like to explore five related principles which I believe should sit at the heart of most social businesses. Leave Your Job Title At The Door Give Staff Great Reasons To Join In Let Me Entertain ...
ABB führt Office 365 und Yammer ein
27.06.2013
Die besten Ideen sollen nicht länger unentdeckt bleiben. Deshalb setzt ABB auf Yammer und Office 365. Und die Reisekosten sollen um 20 Prozent sollen. ABB setzt künftig auf eine einheitliche Plattform für die interne Zusammenarbeit. Die technologische Basis dafür kommt aus dem Hause Microsoft. Der Hersteller von Energie- und Automatisierungstechnik stattet die Arbeitsplätze von 145.000 Beschäftigten in 100 Ländern mit Yammer sowie mit der Cloud-Lösung Office 365 für Büro-Anwendungen aus. Bisher waren im Konzern diverse Lösungen für Collaboration und ...
27.06.2013
Die besten Ideen sollen nicht länger unentdeckt bleiben. Deshalb setzt ABB auf Yammer und Office 365. Und die Reisekosten sollen um 20 Prozent sollen. ABB setzt künftig auf eine einheitliche Plattform für die interne Zusammenarbeit. Die technologische Basis dafür kommt aus dem Hause Microsoft. Der Hersteller von Energie- und Automatisierungstechnik stattet die Arbeitsplätze von 145.000 Beschäftigten in 100 Ländern mit Yammer sowie mit der Cloud-Lösung Office 365 für Büro-Anwendungen aus. Bisher waren im Konzern diverse Lösungen für Collaboration und ...
Interview to Paolo Cederle, CEO of UniCredit Business Integrated Solutions
27.06.2013
How was Social Collaboration inside UniCredit born? Social Collaboration in UniCredit was born in 2008, when we felt the strong need to consolidate the corporate culture following a wave of mergers and acquisitions that led to the creation of one of the leading European banking groups. The challenge was to create value by sharing our people's innovation abilities and capitalizing their knowledge and skills to transform them in a competitive advantage. This was how OneNet, UniCredit's internal platform for social collaboration, available to ...
27.06.2013
How was Social Collaboration inside UniCredit born? Social Collaboration in UniCredit was born in 2008, when we felt the strong need to consolidate the corporate culture following a wave of mergers and acquisitions that led to the creation of one of the leading European banking groups. The challenge was to create value by sharing our people's innovation abilities and capitalizing their knowledge and skills to transform them in a competitive advantage. This was how OneNet, UniCredit's internal platform for social collaboration, available to ...
7 Habits of Highly Effective Social Leaders
27.06.2013
Leaders that ignore the Social Business Revolution will be replaced. If you don't buy into it, your competitors will -- they'll take your job, your company, and your place in history. Sound far-fetched? It happened during the industrial revolution leading to mass production, the digital revolution leading to eCommerce services -- and it's happening again today. Some leaders within each revolution didn't like the change and rejected the idea based on their current state of thinking. Don't be one of them. The ROI of Social Business is Survival [...] According ...
27.06.2013
Leaders that ignore the Social Business Revolution will be replaced. If you don't buy into it, your competitors will -- they'll take your job, your company, and your place in history. Sound far-fetched? It happened during the industrial revolution leading to mass production, the digital revolution leading to eCommerce services -- and it's happening again today. Some leaders within each revolution didn't like the change and rejected the idea based on their current state of thinking. Don't be one of them. The ROI of Social Business is Survival [...] According ...
Eine radikale Veränderung
27.06.2013
Als Head of Cultural Initiatives hat Stephan Grabmeier bei der Deutschen Telekom das Thema Enterprise 2.0 geprägt - und das auch über die Unternehmensgrenzen hinaus. Nun hat er Innovation Evangelists gegründet. Die Beratung will Unternehmen beim Aufbau vernetzter Arbeitsstrukturen begleiten. Im Interview spricht Grabmeier darüber, warum Enterprise 2.0 beziehungsweise Social Business in der Wirtschaftswelt immer wichtiger wird und welche Rolle HR dabei hat. Herr Grabmeier, warum, glauben Sie, sollten Unternehmen sich zu einem Social Business wandeln? ...
27.06.2013
Als Head of Cultural Initiatives hat Stephan Grabmeier bei der Deutschen Telekom das Thema Enterprise 2.0 geprägt - und das auch über die Unternehmensgrenzen hinaus. Nun hat er Innovation Evangelists gegründet. Die Beratung will Unternehmen beim Aufbau vernetzter Arbeitsstrukturen begleiten. Im Interview spricht Grabmeier darüber, warum Enterprise 2.0 beziehungsweise Social Business in der Wirtschaftswelt immer wichtiger wird und welche Rolle HR dabei hat. Herr Grabmeier, warum, glauben Sie, sollten Unternehmen sich zu einem Social Business wandeln? ...
How Can We Solve The Employee Disengagement Problem?
26.06.2013
It's time to look at the causes, not the symptoms. Here's why 1890s business culture is a good place to start. Recently, Mark Crowley reported on the results of the Gallup organization's annual employee engagement survey. He painted a humorous, but compelling picture of the results, "... imagine a crew team out on the Potomac River where three people are rowing their hearts out, five are taking in the scenery, and two are trying to sink the boat." Gallup interviewed 150,000 workers and found that only 30% would describe themselves as being ...
26.06.2013
It's time to look at the causes, not the symptoms. Here's why 1890s business culture is a good place to start. Recently, Mark Crowley reported on the results of the Gallup organization's annual employee engagement survey. He painted a humorous, but compelling picture of the results, "... imagine a crew team out on the Potomac River where three people are rowing their hearts out, five are taking in the scenery, and two are trying to sink the boat." Gallup interviewed 150,000 workers and found that only 30% would describe themselves as being ...
How to get your network working
26.06.2013
In the world of social media, a network can mean a lot of things. Unfortunately, your network is not equivalent to the sum of all the friends, follower and connections across your social networks. That would be a fantasy. If we have to over-simplify, your network comprises of people who will care enough to take some positive action for the things that matter most to you AND to some degree you would do the same to them. I qualified it with "some degree" because everything is not always proportional. That is a topic for another article someday Networks ...
26.06.2013
In the world of social media, a network can mean a lot of things. Unfortunately, your network is not equivalent to the sum of all the friends, follower and connections across your social networks. That would be a fantasy. If we have to over-simplify, your network comprises of people who will care enough to take some positive action for the things that matter most to you AND to some degree you would do the same to them. I qualified it with "some degree" because everything is not always proportional. That is a topic for another article someday Networks ...
Gamification Boosts Employee Participation and Collaboration
26.06.2013
Can gamification make employee collaboration and other business processes more effective? Experts like Deloitte think so. Gamification seeks to take enjoyable aspects of games - fun, play and challenge - and apply them to real-world business processes. According to consulting firm Deloitte, gamification will be incorporated into 25 percent of redesigned business processes by 2015. By the following year, it will grow into a $2.8 billion business, Deloitte predicts. What does this mean for enterprise applications? Get ready to see game-inspired features ...
26.06.2013
Can gamification make employee collaboration and other business processes more effective? Experts like Deloitte think so. Gamification seeks to take enjoyable aspects of games - fun, play and challenge - and apply them to real-world business processes. According to consulting firm Deloitte, gamification will be incorporated into 25 percent of redesigned business processes by 2015. By the following year, it will grow into a $2.8 billion business, Deloitte predicts. What does this mean for enterprise applications? Get ready to see game-inspired features ...
4 simple questions for governing collaborative content
26.06.2013
Whether you're using a real social intranet like ThoughtFarmer or using something more akin to SharePoint team sites, managing the explosion of user-generated content is becoming the intranet manager's Moby Dick. But you can tackle this beast early and create a strong governance framework for collaborative content by addressing 4 simple questions. Governance is about people, not just an HR policy Before jumping into the fray, remember the true nature of good governance. While a company should have smart HR policies in place, that's only the beginning. ...
26.06.2013
Whether you're using a real social intranet like ThoughtFarmer or using something more akin to SharePoint team sites, managing the explosion of user-generated content is becoming the intranet manager's Moby Dick. But you can tackle this beast early and create a strong governance framework for collaborative content by addressing 4 simple questions. Governance is about people, not just an HR policy Before jumping into the fray, remember the true nature of good governance. While a company should have smart HR policies in place, that's only the beginning. ...
Incentives and Rewarding in Social Computing
26.06.2013
Incentives and rewards help align the interests of employees and organizations. They first appeared with the division of labor and have since followed the increasing complexity of human labor and organizations. As a single incentive measure always targets a specific behavior and sometimes additionally induces unwanted responses from workers, multiple incentives are usually combined to counteract the dysfunctional behavior and produce desired results. Numerous studies have shown the effectiveness of different incentive mechanisms and their selective ...
26.06.2013
Incentives and rewards help align the interests of employees and organizations. They first appeared with the division of labor and have since followed the increasing complexity of human labor and organizations. As a single incentive measure always targets a specific behavior and sometimes additionally induces unwanted responses from workers, multiple incentives are usually combined to counteract the dysfunctional behavior and produce desired results. Numerous studies have shown the effectiveness of different incentive mechanisms and their selective ...
Are social media silos holding back business results?
26.06.2013
by Dion Hinchcliffe Summary: Just about every company seems to have a rapidly growing portfolio of social media applications today. This is fragmenting our knowledge, locking us in, reducing business utility, and holding back ROI for our organizations. These days it's largely expected that the latest consumer technology will be adopted in a new record setting time. This was true of social media as it was of earlier communication revolutions. Yet the contrast between the widepsread use of social networks in people's personal lives and the same ...
26.06.2013
by Dion Hinchcliffe Summary: Just about every company seems to have a rapidly growing portfolio of social media applications today. This is fragmenting our knowledge, locking us in, reducing business utility, and holding back ROI for our organizations. These days it's largely expected that the latest consumer technology will be adopted in a new record setting time. This was true of social media as it was of earlier communication revolutions. Yet the contrast between the widepsread use of social networks in people's personal lives and the same ...
What is the future for the social intranet?
26.06.2013
Social intranets are increasingly commonplace in workplaces around the world. The migration from a traditional model, based on centralized corporate communications, to those that are more focused on user-generated content, collaboration, two-way communication and a variety of 'social' tools forms a fundamental chunk of the social business philosophy. Bitrix are one of the main players in the social intranet market, and launched Bitrix24 last summer. With several years of experience in the market, they have spotted a number of key trends in how social ...
26.06.2013
Social intranets are increasingly commonplace in workplaces around the world. The migration from a traditional model, based on centralized corporate communications, to those that are more focused on user-generated content, collaboration, two-way communication and a variety of 'social' tools forms a fundamental chunk of the social business philosophy. Bitrix are one of the main players in the social intranet market, and launched Bitrix24 last summer. With several years of experience in the market, they have spotted a number of key trends in how social ...
Bring passion to your intranet!
26.06.2013
Staff engagement is a key issue for many organisations, as they endeavour to keep their best staff while belt tightening. There is also extensive research that shows that highly engaged staff are more productive and effective. Broadly speaking, staff engagement is the product of two main drivers: a sense of overall purpose, and an opportunity for meaningful progression. The opportunity for progression in a job is related to the nature of the job role, and the effectiveness of the individual's direct manager. As a result, this is largely 'out of scope' ...
26.06.2013
Staff engagement is a key issue for many organisations, as they endeavour to keep their best staff while belt tightening. There is also extensive research that shows that highly engaged staff are more productive and effective. Broadly speaking, staff engagement is the product of two main drivers: a sense of overall purpose, and an opportunity for meaningful progression. The opportunity for progression in a job is related to the nature of the job role, and the effectiveness of the individual's direct manager. As a result, this is largely 'out of scope' ...
Use social intranets to solve business problems
26.06.2013
Social intranets have been popular for many years now, yet success with social intranets remains elusive. In a 2012 study by McKinsey, 72 per cent of respondents said their organisations' social intranets had yet to fulfil their potential. In large part, this is because social intranets are typically rolled out with generic or 'woolly' objectives, scraped straight from the slide deck of a software vendor's sales presentation with little relevance to a specific business. Such objectives frequently lead organisations to embark on expensive, misguided ...
26.06.2013
Social intranets have been popular for many years now, yet success with social intranets remains elusive. In a 2012 study by McKinsey, 72 per cent of respondents said their organisations' social intranets had yet to fulfil their potential. In large part, this is because social intranets are typically rolled out with generic or 'woolly' objectives, scraped straight from the slide deck of a software vendor's sales presentation with little relevance to a specific business. Such objectives frequently lead organisations to embark on expensive, misguided ...
Six social-media skills every leader needs
25.06.2013
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. Few domains in business and society have been untouched by the emerging social-media revolution--one that is not even a decade old. Many organizations have been responding to that new reality, realizing the power and the potential of this technology for corporate life: wikis enable more efficient virtual collaboration in cross-functional projects; internal blogs, discussion ...
25.06.2013
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. Few domains in business and society have been untouched by the emerging social-media revolution--one that is not even a decade old. Many organizations have been responding to that new reality, realizing the power and the potential of this technology for corporate life: wikis enable more efficient virtual collaboration in cross-functional projects; internal blogs, discussion ...
Great examples of Digital Workplace productivity savings
25.06.2013
This is the first in a series of posts showing examples of the benefits and savings organisations have gained by shifting work to a digital workplace. It draws on my previous posts on how you need to plan your strategy, governance, and management of content, tools, and services for a digital workplace. This is essential when transforming your intranet into a digital workplace. I will be using examples from the Digital Workplace Group's report 'What is the financial value of investing in digital working?' that show what can be achieved if your organisation ...
25.06.2013
This is the first in a series of posts showing examples of the benefits and savings organisations have gained by shifting work to a digital workplace. It draws on my previous posts on how you need to plan your strategy, governance, and management of content, tools, and services for a digital workplace. This is essential when transforming your intranet into a digital workplace. I will be using examples from the Digital Workplace Group's report 'What is the financial value of investing in digital working?' that show what can be achieved if your organisation ...
How to Bring Transparency to Work
25.06.2013
As one employee, part of a larger company, organization and team, we often get wrapped up in our daily jobs and forget to lift our head up and take a look around. We occasionally may lose sight of how our work impacts the company or how other employees could influence our work. Looking beyond your own work, and reaching out to others in your company is a vital part aligning yourself to your teammates and organization. How do we go about doing this? Being transparent about what you're working on, asking for help, and sharing information is just the beginning. ...
25.06.2013
As one employee, part of a larger company, organization and team, we often get wrapped up in our daily jobs and forget to lift our head up and take a look around. We occasionally may lose sight of how our work impacts the company or how other employees could influence our work. Looking beyond your own work, and reaching out to others in your company is a vital part aligning yourself to your teammates and organization. How do we go about doing this? Being transparent about what you're working on, asking for help, and sharing information is just the beginning. ...
Sharing is Caring
25.06.2013
by Jacob Morgan In the past few weeks I explored a few themes or concepts which I believe are heavily impacting the future of work. The first was, Customized Work, the second was Connect to Work, and today I want to talk about Sharing is Caring. I'm sure we all heard the phrase when we were younger and in fact many of us have used this phrase at some point in our lives. It may be a bit childish in nature since it was mainly used when someone had something that we wanted and we would jokingly say, "sharing is caring." But still, the concept behind it ...
25.06.2013
by Jacob Morgan In the past few weeks I explored a few themes or concepts which I believe are heavily impacting the future of work. The first was, Customized Work, the second was Connect to Work, and today I want to talk about Sharing is Caring. I'm sure we all heard the phrase when we were younger and in fact many of us have used this phrase at some point in our lives. It may be a bit childish in nature since it was mainly used when someone had something that we wanted and we would jokingly say, "sharing is caring." But still, the concept behind it ...
Five Ways Social Media Has Forever Changed the Way We Work
25.06.2013
by Vala Afshar [...] It's interesting to think that around than ten years ago there was no Facebook, Twitter, Foursquare, Linkedin, Wikipedia, Instagram, Pinterest, and pretty much any other social media platform or service that you can think of. In these ten years virtually everything we know about how we work, has changed and it's all because of social media. It's hard to have a conversation with a business manager today without hearing about Jive, Yammer, Sharepoint, Chatter, and the dozens of other employee collaboration tools that ...
25.06.2013
by Vala Afshar [...] It's interesting to think that around than ten years ago there was no Facebook, Twitter, Foursquare, Linkedin, Wikipedia, Instagram, Pinterest, and pretty much any other social media platform or service that you can think of. In these ten years virtually everything we know about how we work, has changed and it's all because of social media. It's hard to have a conversation with a business manager today without hearing about Jive, Yammer, Sharepoint, Chatter, and the dozens of other employee collaboration tools that ...
Konstruierte Wirklichkeiten: Top-Management und soziale Medien
25.06.2013
von Frank Hamm Die Universität Leipzig und die Humboldt-Universität in Berlin geben eine Studie heraus: "Unternehmenskommunikation aus der Perspektive des Top-Managements". Befragt wurden 602 Vorstände und Geschäftsführer in deutschen Großunternehmen, und zwar ausschließlich aus der ersten Führungsebene. Ein Ergebnis daraus: Soziale Medien sind wichtig für das Unternehmen aber nicht für das Top-Management. Anders ausgedrückt: Das deutsche Top-Management mag einfach nicht twittern sondern lieber einen Brief texten. Das ist Kommunikation Konstruierte ...
25.06.2013
von Frank Hamm Die Universität Leipzig und die Humboldt-Universität in Berlin geben eine Studie heraus: "Unternehmenskommunikation aus der Perspektive des Top-Managements". Befragt wurden 602 Vorstände und Geschäftsführer in deutschen Großunternehmen, und zwar ausschließlich aus der ersten Führungsebene. Ein Ergebnis daraus: Soziale Medien sind wichtig für das Unternehmen aber nicht für das Top-Management. Anders ausgedrückt: Das deutsche Top-Management mag einfach nicht twittern sondern lieber einen Brief texten. Das ist Kommunikation Konstruierte ...
Email Taking the Backseat to Social Tools
24.06.2013
With 70% of people using social media regularly there is an increased need to incorporate an enterprise social network into your everyday work life. Not only does it encourage collaboration amongst one another, it increases productivity significantly. By moving communication from email to an internal social collaboration platform employees can reduce their email time by 30%. Employees spend - on average - an hour per day managing their email which causes productivity to plummet. Companies are wasting valuable time and money on email solutions which ...
24.06.2013
With 70% of people using social media regularly there is an increased need to incorporate an enterprise social network into your everyday work life. Not only does it encourage collaboration amongst one another, it increases productivity significantly. By moving communication from email to an internal social collaboration platform employees can reduce their email time by 30%. Employees spend - on average - an hour per day managing their email which causes productivity to plummet. Companies are wasting valuable time and money on email solutions which ...
5 Must Have integrations for Your Enterprise Social Software
24.06.2013
No one wants a new way to work, they ways to improve the processes they are currently using, one of the best ways to ensure widespread adoption of social software is to integrate with existing business applications already in place that run your business. Implementing your enterprise social network requires more than just a technology deployment. You should consider the existing systems that you are already using and how enterprise social software can - or can't - integrate with them. Some enterprise social software integrates well with legacy platforms. ...
24.06.2013
No one wants a new way to work, they ways to improve the processes they are currently using, one of the best ways to ensure widespread adoption of social software is to integrate with existing business applications already in place that run your business. Implementing your enterprise social network requires more than just a technology deployment. You should consider the existing systems that you are already using and how enterprise social software can - or can't - integrate with them. Some enterprise social software integrates well with legacy platforms. ...
Enterprise social heads for the niches
24.06.2013
Smaller projects or more silos? That's the question. As I attended the E2 conference in Boston this week, I noticed that the space seems to be headed for the niches, looking for smaller departmental use cases, rather than a bigger, all-encompassing enterprise communications tool. While that might help make the sale more palatable, you have to wonder if instead of breaking down information silos as it has purported to do all these years, it will just create new ones. As Alistair Rennie, general manager of collaboration services at IBM, put it while ...
24.06.2013
Smaller projects or more silos? That's the question. As I attended the E2 conference in Boston this week, I noticed that the space seems to be headed for the niches, looking for smaller departmental use cases, rather than a bigger, all-encompassing enterprise communications tool. While that might help make the sale more palatable, you have to wonder if instead of breaking down information silos as it has purported to do all these years, it will just create new ones. As Alistair Rennie, general manager of collaboration services at IBM, put it while ...
Eight Ways to Prepare for Social Engagement At Scale
24.06.2013
by Dion Hinchcliffe Over the last year of so, social business has matured to the point that the vast majority of organizations have some operational social media capability, ranging from the largely tactical to the highly strategic. While we recently highlighted some of the very best strategic stories in the dozens of high-impact case studies in Social Business By Design (John Wiley & Sons, 2012), the industry has not stood still. For many of us, social business has moved beyond having a few social media accounts and a social network (or two) within ...
24.06.2013
by Dion Hinchcliffe Over the last year of so, social business has matured to the point that the vast majority of organizations have some operational social media capability, ranging from the largely tactical to the highly strategic. While we recently highlighted some of the very best strategic stories in the dozens of high-impact case studies in Social Business By Design (John Wiley & Sons, 2012), the industry has not stood still. For many of us, social business has moved beyond having a few social media accounts and a social network (or two) within ...
Rise Of The Social Business: Internal Social Networks And Intranets As Change Drivers
24.06.2013
Modern socioeconomic drivers are changing business. As employees embrace remote working and companies look to cut costs, more organisations are trying to find ways to enable employees to work remotely without compromising their ability to access resources, collaborate or communicate with colleagues. These changes have led to the rise of "the social business," meaning firms which have deployed digital platforms such as intranets and internal social networks to enable their staff to communicate and collaborate more effectively, wherever they are. This ...
24.06.2013
Modern socioeconomic drivers are changing business. As employees embrace remote working and companies look to cut costs, more organisations are trying to find ways to enable employees to work remotely without compromising their ability to access resources, collaborate or communicate with colleagues. These changes have led to the rise of "the social business," meaning firms which have deployed digital platforms such as intranets and internal social networks to enable their staff to communicate and collaborate more effectively, wherever they are. This ...
Social Collaboration: Deutschland hinkt hinterher
22.06.2013
Das Interesse europäischer Unternehmen an Social Collaboration ist laut einer aktuellen Studie von Pierre Audoin Consultants (PAC) groß. Viele Unternehmen haben bereits Initiativen gestartet, stehen jedoch meist noch am Anfang ihrer Entwicklung. Deutschland hinkt in vielen Bereichen hinterher. Für die Studie wurden mehr als 250 Fachbereichsverantwortliche aus Unternehmen in Deutschland, Frankreich und Großbritannien befragt. Als Social Collaboration wurden dabei solche Konzepte und Technologien definiert, die helfen, Mitarbeiter, Kunden und Partner ...
22.06.2013
Das Interesse europäischer Unternehmen an Social Collaboration ist laut einer aktuellen Studie von Pierre Audoin Consultants (PAC) groß. Viele Unternehmen haben bereits Initiativen gestartet, stehen jedoch meist noch am Anfang ihrer Entwicklung. Deutschland hinkt in vielen Bereichen hinterher. Für die Studie wurden mehr als 250 Fachbereichsverantwortliche aus Unternehmen in Deutschland, Frankreich und Großbritannien befragt. Als Social Collaboration wurden dabei solche Konzepte und Technologien definiert, die helfen, Mitarbeiter, Kunden und Partner ...
Lurking and "Social Capital" in an Enterprise Social Network
22.06.2013
As mentioned in previous weeks, Community Design is the practice of creating an enterprise social network within the context of your company's existing communication and technology infrastructure and culture. It's part art, part science, and the goal is to successfully launch a social network that provides tremendous value for employees and the organization as a whole. Today, we continue our series on lurking and listening behavior in the enterprise, focusing on the idea of using "social capital" to convert unengaged users and lurkers into more active ...
22.06.2013
As mentioned in previous weeks, Community Design is the practice of creating an enterprise social network within the context of your company's existing communication and technology infrastructure and culture. It's part art, part science, and the goal is to successfully launch a social network that provides tremendous value for employees and the organization as a whole. Today, we continue our series on lurking and listening behavior in the enterprise, focusing on the idea of using "social capital" to convert unengaged users and lurkers into more active ...
Internal Social Media Sites May Improve Worker Morale, Retention
22.06.2013
While some employers might balk at the thought of their workers tweeting or checking personal Facebook feeds while on the clock, social media use at work might not be entirely detrimental. In fact, a new study suggests that encouraging employees to use a work-sponsored social networking site could improve morale and retention. Encouraging employees to merge their work lives with their social lives by using an internal social networking site at work can reduce turnover and improve morale, engagement and organizational commitment among workers, according ...
22.06.2013
While some employers might balk at the thought of their workers tweeting or checking personal Facebook feeds while on the clock, social media use at work might not be entirely detrimental. In fact, a new study suggests that encouraging employees to use a work-sponsored social networking site could improve morale and retention. Encouraging employees to merge their work lives with their social lives by using an internal social networking site at work can reduce turnover and improve morale, engagement and organizational commitment among workers, according ...
Enterprise 2.0: the top 5 things I would do over
22.06.2013
By Jem Janik, Enterprise community manager, Alcatel-Lucent Not so long ago, Engage, the Alcatel-Lucent employee social network and collaboration platform, celebrated its third birthday. With more than 25,000 members actively interacting each month, Engage has been a big enough success that it's been the subject of external articles, and often those of us who helped launch it will go out and speak about what aspects contributed to that success. Hindsight is still 20/20 and what it takes to successfully launch an enterprise 2.0 community is fairly well-known ...
22.06.2013
By Jem Janik, Enterprise community manager, Alcatel-Lucent Not so long ago, Engage, the Alcatel-Lucent employee social network and collaboration platform, celebrated its third birthday. With more than 25,000 members actively interacting each month, Engage has been a big enough success that it's been the subject of external articles, and often those of us who helped launch it will go out and speak about what aspects contributed to that success. Hindsight is still 20/20 and what it takes to successfully launch an enterprise 2.0 community is fairly well-known ...
Are we entering the age of superficial Enterprise 2.0 adoption?
22.06.2013
I have been leading and driving the use of Enterprise 2.0 in a large complex bank in the past three years, and I have been watching closely how my peers are doing this in similar and different industries. Everything seems going well, the picture seems rosy. Research from McKinsey Research Institute titled The social economy: Unlocking value and productivity through social technologies suggests a US$1.3 trillion of unlocked value for business to reap. Many large multinational companies and vendors declare success and have been sharing impressive adoption ...
22.06.2013
I have been leading and driving the use of Enterprise 2.0 in a large complex bank in the past three years, and I have been watching closely how my peers are doing this in similar and different industries. Everything seems going well, the picture seems rosy. Research from McKinsey Research Institute titled The social economy: Unlocking value and productivity through social technologies suggests a US$1.3 trillion of unlocked value for business to reap. Many large multinational companies and vendors declare success and have been sharing impressive adoption ...
Social Tools müssen in deutschen Unternehmen leider draußen bleiben
21.06.2013
Die Mitarbeiter in deutschen Unternehmen wollen mehr Social Tools am Arbeitsplatz, sagt eine Studie von Microsoft. Doch CIOs und Chefs sind nach wie vor skeptisch. Vor allem Bedenken bei der Sicherheit verhindern derzeit den Einsatz solcher Tools in Deutschen Unternehmen. Und das obwohl die Mehrzahl davon ausgeht, mit sozialen Werkzeugen die Effizienz der Mitarbeiter steigern zu können. Die Hälfte der Befragten in Deutschland ist sich einig: Social Collaboration führt zu mehr Effizienz bei der Zusammenarbeit im Unternehmen. Entsprechende Lösungen fehlen ...
21.06.2013
Die Mitarbeiter in deutschen Unternehmen wollen mehr Social Tools am Arbeitsplatz, sagt eine Studie von Microsoft. Doch CIOs und Chefs sind nach wie vor skeptisch. Vor allem Bedenken bei der Sicherheit verhindern derzeit den Einsatz solcher Tools in Deutschen Unternehmen. Und das obwohl die Mehrzahl davon ausgeht, mit sozialen Werkzeugen die Effizienz der Mitarbeiter steigern zu können. Die Hälfte der Befragten in Deutschland ist sich einig: Social Collaboration führt zu mehr Effizienz bei der Zusammenarbeit im Unternehmen. Entsprechende Lösungen fehlen ...
5 Ways Social Software Can Help Manage Chaos
21.06.2013
CIOs can leverage social software to provide faster, more transparent resolution to every day "exception handling," according to Deloitte Center for the Edge co-chairman John Hagel. In the business world -- and especially in IT -- we like consistency. We script and automate processes. We design jobs around consistent, repeatable procedures. And, as a result, companies become pretty good at "business as usual." The problem comes when the unforeseeable and unexpected happens. From data center-disabling earthquakes to network outages to concerted hacking ...
21.06.2013
CIOs can leverage social software to provide faster, more transparent resolution to every day "exception handling," according to Deloitte Center for the Edge co-chairman John Hagel. In the business world -- and especially in IT -- we like consistency. We script and automate processes. We design jobs around consistent, repeatable procedures. And, as a result, companies become pretty good at "business as usual." The problem comes when the unforeseeable and unexpected happens. From data center-disabling earthquakes to network outages to concerted hacking ...
Boosting Collaboration with Enterprise Social Networking
21.06.2013
Zühlke Group - an independent service provider for software and product engineering, management consulting, and start-up financing, headquartered in Switzerland - is using Yammer for knowledge management and uniting a geographically dispersed workforce. Highlights: Enhanced communication: Employees connect across teams, departments, and geographic regions - even when working remotely on mobile devices. Stronger engagement: Better connections means deeper business insight for everyone, from the front-line sales team to top executives. Efficient workflow: ...
21.06.2013
Zühlke Group - an independent service provider for software and product engineering, management consulting, and start-up financing, headquartered in Switzerland - is using Yammer for knowledge management and uniting a geographically dispersed workforce. Highlights: Enhanced communication: Employees connect across teams, departments, and geographic regions - even when working remotely on mobile devices. Stronger engagement: Better connections means deeper business insight for everyone, from the front-line sales team to top executives. Efficient workflow: ...
The Executive's Role in Social Business
21.06.2013
Executive commitment is essential when companies launch and grow social business initiatives. What's more, social business is starting to change roles within the C-suite. In a recent interview, Gerald Kane, an associate professor of information systems at the Carroll School of Management at Boston College, aptly described the rapidly evolving role of social business tools within companies. "Any new technology experiences a faddish hype cycle where people adopt it because they feel they have to," Kane said. "With social, we are passing the peak of faddishness. ...
21.06.2013
Executive commitment is essential when companies launch and grow social business initiatives. What's more, social business is starting to change roles within the C-suite. In a recent interview, Gerald Kane, an associate professor of information systems at the Carroll School of Management at Boston College, aptly described the rapidly evolving role of social business tools within companies. "Any new technology experiences a faddish hype cycle where people adopt it because they feel they have to," Kane said. "With social, we are passing the peak of faddishness. ...
Working Across Boundaries
21.06.2013
In his Jun 2, 2013 blog post, Chess Media analyst and author Jacob Morgan asks: How Open is Too Open? He asks "Would you be comfortable working in an all glass building where people can see everything you do and every move you make?" Jacob outlines the benefits of transparency: "Keep everyone on the same page; Build trust and fostering better relationships; Allow employees (and customers) to contribute ideas and value when they see the opportunity to do so.?" Jacob recognizes that a balance needs to be struck, but not being transparent enough may do ...
21.06.2013
In his Jun 2, 2013 blog post, Chess Media analyst and author Jacob Morgan asks: How Open is Too Open? He asks "Would you be comfortable working in an all glass building where people can see everything you do and every move you make?" Jacob outlines the benefits of transparency: "Keep everyone on the same page; Build trust and fostering better relationships; Allow employees (and customers) to contribute ideas and value when they see the opportunity to do so.?" Jacob recognizes that a balance needs to be struck, but not being transparent enough may do ...
The Future of Social Business is Paved with (Good) Intentions
21.06.2013
There is no such thing as a social business. Social Business is an Intention There's Enterprise 1.0 over there, and Enterprise 2.0 over there, and we're all somewhere between the two and some part of that is Social. Embarking on the journey from here to there is to form an intention. This intention can be about the way we want to engage customers. It can be an intention of creating a richly connected workforce so as to reap the rewards of agility, resilience, problem solving and innovation that such a workforce is capable of. It is about realizing that ...
21.06.2013
There is no such thing as a social business. Social Business is an Intention There's Enterprise 1.0 over there, and Enterprise 2.0 over there, and we're all somewhere between the two and some part of that is Social. Embarking on the journey from here to there is to form an intention. This intention can be about the way we want to engage customers. It can be an intention of creating a richly connected workforce so as to reap the rewards of agility, resilience, problem solving and innovation that such a workforce is capable of. It is about realizing that ...
The Business Case for Unlocking Knowledge in the Enterprise
21.06.2013
[...] Michael Brenner realized SAP had a problem. In his role as senior director for Global Integrated Marketing and Content Strategy, Brenner was analyzing the traffic on the website of the massive, German-based software and services company. He found that just three out of every ten thousand visitors to the site were coming from search engines used anything other than the names of the company or its products. The website was solely preaching to the choir (people familiar enough with SAP to look for it by name), leaving a colossal amount of potential ...
21.06.2013
[...] Michael Brenner realized SAP had a problem. In his role as senior director for Global Integrated Marketing and Content Strategy, Brenner was analyzing the traffic on the website of the massive, German-based software and services company. He found that just three out of every ten thousand visitors to the site were coming from search engines used anything other than the names of the company or its products. The website was solely preaching to the choir (people familiar enough with SAP to look for it by name), leaving a colossal amount of potential ...
The biggest barrier to change: accounting
21.06.2013
by Bertrand Duperrin If you are trying to find the reason why your enterprise struggles to transform itself while everyone admits that it's a vital need, don't look further than your accounting department. No. Your accountants are not incompetent, nor your CFO. That's the very nature of the rules they apply and enforce that's going to make you hit the wall. Let's start with a widely shared acknowledgement : business struggle to make the most of their intangible assets and is not better at developing them. Bad luck : they represent 80% of their valuation. ...
21.06.2013
by Bertrand Duperrin If you are trying to find the reason why your enterprise struggles to transform itself while everyone admits that it's a vital need, don't look further than your accounting department. No. Your accountants are not incompetent, nor your CFO. That's the very nature of the rules they apply and enforce that's going to make you hit the wall. Let's start with a widely shared acknowledgement : business struggle to make the most of their intangible assets and is not better at developing them. Bad luck : they represent 80% of their valuation. ...
Wie misst man den Nutzen von Social Collaboration?
20.06.2013
Die Überzeugung, dass mit Social Intranets und Social Collaboration die Arbeitsproduktivität erhöht wird, ist weit verbreitet. Dennoch erregt kaum ein Thema die Gemüter nachhaltiger, als die Diskussion um den Nachweis des Nutzens von Social Collaboration. In einer Diskussion in einem Intranet-Arbeitskreis wurde unlängst festgestellt, dass von ca. 25 Unternehmen in lediglich einem ein Use Case so gerechnet werden konnte, dass daraus ein Business Case entsteht. Bei aller Schwierigkeit: Wie kann man sich dem Thema ROI und Nutzen von Social Collaboration ...
20.06.2013
Die Überzeugung, dass mit Social Intranets und Social Collaboration die Arbeitsproduktivität erhöht wird, ist weit verbreitet. Dennoch erregt kaum ein Thema die Gemüter nachhaltiger, als die Diskussion um den Nachweis des Nutzens von Social Collaboration. In einer Diskussion in einem Intranet-Arbeitskreis wurde unlängst festgestellt, dass von ca. 25 Unternehmen in lediglich einem ein Use Case so gerechnet werden konnte, dass daraus ein Business Case entsteht. Bei aller Schwierigkeit: Wie kann man sich dem Thema ROI und Nutzen von Social Collaboration ...
Let's Get Rid of the Social Enterprise
20.06.2013
[...] "Social," as we hear it more and more and begin to see on executives' agenda, has in fact more to do today with skillful technology-enhanced swordsmen than with the change of paradigm embodied by Harrison Ford. The "Zero Email" (trademarked) initiative loudly heralded by Atos, for example, might for a long time have no further side-effect than untying employees from the computer screen where they consult their inbox to tie them back to another screen to follow an activity stream. "If I had asked people what they wanted, they would have said ...
20.06.2013
[...] "Social," as we hear it more and more and begin to see on executives' agenda, has in fact more to do today with skillful technology-enhanced swordsmen than with the change of paradigm embodied by Harrison Ford. The "Zero Email" (trademarked) initiative loudly heralded by Atos, for example, might for a long time have no further side-effect than untying employees from the computer screen where they consult their inbox to tie them back to another screen to follow an activity stream. "If I had asked people what they wanted, they would have said ...
7 Management Practices That Can Improve Employee Productivity
20.06.2013
All companies want to improve employee productivity, but how often do they examine their own management practices as a means of attaining it? Studies consistently show that a disturbingly high number of non-management employees are disengaged, not working at full productive capacity. Following are 7 practical suggestions - steps management can take to improve productivity by putting employees in a more productive mindset. Design economic incentives so employees at all levels of an organization can benefit from them. Provide meaningful feedback in a ...
20.06.2013
All companies want to improve employee productivity, but how often do they examine their own management practices as a means of attaining it? Studies consistently show that a disturbingly high number of non-management employees are disengaged, not working at full productive capacity. Following are 7 practical suggestions - steps management can take to improve productivity by putting employees in a more productive mindset. Design economic incentives so employees at all levels of an organization can benefit from them. Provide meaningful feedback in a ...
Top 10 Benefits Of Social Collaboration To An IT Department And CIO
20.06.2013
Protect network information, while enabling internal and external collaboration in your company Resolve hyper-sensitive issues faster Experience the "pulse" of the issue/project Learn faster on pilot projects Enable "peer support," a best practice for managing/embracing consumerization Streamline company-wide communication activities Reduce ticket escalation rates Reduce administrative burden in today's fast-paced world Communication that's even more private than internal email Reduce frustration caused by individual email inbox limits [...] ...
20.06.2013
Protect network information, while enabling internal and external collaboration in your company Resolve hyper-sensitive issues faster Experience the "pulse" of the issue/project Learn faster on pilot projects Enable "peer support," a best practice for managing/embracing consumerization Streamline company-wide communication activities Reduce ticket escalation rates Reduce administrative burden in today's fast-paced world Communication that's even more private than internal email Reduce frustration caused by individual email inbox limits [...] ...
For a Google Now of the workplace
19.06.2013
by Bertrand Duperrin While consumer applications are invading the workplace and employees collapse under information, the example of the application that should be brought to the workplace is Google Now. You don't know Google Now ? Available for one year on Android and a couple of weeks on iOS, it's a predictive service that push the information users need when they need it. Without having to ask anything, users receive the weather forecast of the location they're in, the results of their favorite team, the state of traffic to get their next meeting, ...
19.06.2013
by Bertrand Duperrin While consumer applications are invading the workplace and employees collapse under information, the example of the application that should be brought to the workplace is Google Now. You don't know Google Now ? Available for one year on Android and a couple of weeks on iOS, it's a predictive service that push the information users need when they need it. Without having to ask anything, users receive the weather forecast of the location they're in, the results of their favorite team, the state of traffic to get their next meeting, ...
Enterprise social software: knowledge worker's paradise
19.06.2013
by Bertrand Duperrin Summary: Gathering people and bringing them closer does not often increase performance. If it's a good way to spur creativity, exchange, share points of view and refine, the productive part of work is still a solitary activity. Other ways to organize people and even space are needed. Online social software tools help both sides of work to coexist in a not very intrusive way, and help people to make the most of others without being distracted of swallowed by the group. To be productive we should optimize the we are "alone together". ...
19.06.2013
by Bertrand Duperrin Summary: Gathering people and bringing them closer does not often increase performance. If it's a good way to spur creativity, exchange, share points of view and refine, the productive part of work is still a solitary activity. Other ways to organize people and even space are needed. Online social software tools help both sides of work to coexist in a not very intrusive way, and help people to make the most of others without being distracted of swallowed by the group. To be productive we should optimize the we are "alone together". ...
Knowledge is an infinite resource you achieve through collaboration
19.06.2013
Most organizations today struggle to effectively manage their rapidly growing volume of vital corporate knowledge which is being trapped in information silos like email inbox's. They have a limited understanding of organizational expertise (talent), the right information either is not collected or not available to the right people at the right time to make the right decisions, or knowledge is lost when employees leave the company, etc. On the other hand organizations are increasingly depending on knowledge & information technology as assets to innovate ...
19.06.2013
Most organizations today struggle to effectively manage their rapidly growing volume of vital corporate knowledge which is being trapped in information silos like email inbox's. They have a limited understanding of organizational expertise (talent), the right information either is not collected or not available to the right people at the right time to make the right decisions, or knowledge is lost when employees leave the company, etc. On the other hand organizations are increasingly depending on knowledge & information technology as assets to innovate ...
Ihr Social Business Ansatz wird scheitern!
19.06.2013
Und der Grund dafür ist ganz einfach: Sie werden wie viele Berater, Strategen und Unternehmen versuchen Social in altbewährte Geschäftsprozesse, -Strukturen und -Hierarchien zu übertragen. Das führt unweigerlich zum Scheitern und Auslöschen der Social Business Initiative. Die Idee und Philosophie von Social, Social Business und Enterprise 2.0 ist nicht weniger als eine Revolution des Unternehmens, der Unternehmenskultur sowie der Art und Weise wie wir arbeiten. "Alte" Strukturen, Prozesse und Philosophien sind nicht per se schlecht aber sie funktionieren ...
19.06.2013
Und der Grund dafür ist ganz einfach: Sie werden wie viele Berater, Strategen und Unternehmen versuchen Social in altbewährte Geschäftsprozesse, -Strukturen und -Hierarchien zu übertragen. Das führt unweigerlich zum Scheitern und Auslöschen der Social Business Initiative. Die Idee und Philosophie von Social, Social Business und Enterprise 2.0 ist nicht weniger als eine Revolution des Unternehmens, der Unternehmenskultur sowie der Art und Weise wie wir arbeiten. "Alte" Strukturen, Prozesse und Philosophien sind nicht per se schlecht aber sie funktionieren ...
The Social Enterprise: Turning Business As We Know it Upside Down
19.06.2013
For the social enterprise to work, most of what we think of as business needs to be turned on its head. Social enterprise is a new paradigm for how societies interact, relate, create and exchange value. That's right; I used the all but banned "P" word of the late 1990s. Paradigm is a "framework of basic assumptions, ways of thinking, and methods" held by its practitioners. Social has triggered a paradigm shift because it is changing our worldview of how we interact, work, build trust, define value, and drive growth. What's holding Social back is that ...
19.06.2013
For the social enterprise to work, most of what we think of as business needs to be turned on its head. Social enterprise is a new paradigm for how societies interact, relate, create and exchange value. That's right; I used the all but banned "P" word of the late 1990s. Paradigm is a "framework of basic assumptions, ways of thinking, and methods" held by its practitioners. Social has triggered a paradigm shift because it is changing our worldview of how we interact, work, build trust, define value, and drive growth. What's holding Social back is that ...
Twitter schlägt Thunfischmousse
19.06.2013
von Gunnar Sohn Es ist zum Verzweifeln: In den Führungsetagen gibt es das Mitmach-Web höchstens als Schlagwort. Statt Innovationen zu nutzen, ergötzen sich deutsche Führungskräfte an Powerpoint-Monologen. "Der Kunde entscheidet darüber, was ein Unternehmen ist." Dieses Zitat stammt vom legendären Management-Berater Peter Drucker. Bemerkenswert an diesem Ausspruch: Er ist 60 Jahre alt! "Die Konsumentendemokratie ist also kein so neues Phänomen, wie sie uns heute erscheint. Vielmehr bringen Internet und Social Web lediglich ans Licht, dass echte Kundenorientierung ...
19.06.2013
von Gunnar Sohn Es ist zum Verzweifeln: In den Führungsetagen gibt es das Mitmach-Web höchstens als Schlagwort. Statt Innovationen zu nutzen, ergötzen sich deutsche Führungskräfte an Powerpoint-Monologen. "Der Kunde entscheidet darüber, was ein Unternehmen ist." Dieses Zitat stammt vom legendären Management-Berater Peter Drucker. Bemerkenswert an diesem Ausspruch: Er ist 60 Jahre alt! "Die Konsumentendemokratie ist also kein so neues Phänomen, wie sie uns heute erscheint. Vielmehr bringen Internet und Social Web lediglich ans Licht, dass echte Kundenorientierung ...
The Changing Social Role of Employees
19.06.2013
Employers should expect their employees to be active on social media in the interest of the company. Employees should see this as an inherent part of their job. The times when "being active on social media" was reserved for the boys and girls "at the marketing department" are gone. Today everyone in the organization has a role to play. Especially people that are somewhere involved close to a customer touch-point. What's a modern employee to do on social networks, in the interest of the company? The needs of B2B decision makers Building a meaningful ...
19.06.2013
Employers should expect their employees to be active on social media in the interest of the company. Employees should see this as an inherent part of their job. The times when "being active on social media" was reserved for the boys and girls "at the marketing department" are gone. Today everyone in the organization has a role to play. Especially people that are somewhere involved close to a customer touch-point. What's a modern employee to do on social networks, in the interest of the company? The needs of B2B decision makers Building a meaningful ...
Enterprise 2.0 and Social Business: from ghost cities to the catacombs
18.06.2013
by Bertrand Duperrin Enterprise 2.0, social enterprise, collaborative enterprise or social business: all these initiatives seem to be doomed to fail or end in a dead-end. That's what I can learn from many talks I've had with practitioners and experts these last months. That's also what anyone can see on the field and is confirmed by analysts. It's surprising to realize that the large majority had waited so many years to realize that but later is always better than never. Now that nearly everyone has their eyes opened, it's time to ask the right questions. ...
18.06.2013
by Bertrand Duperrin Enterprise 2.0, social enterprise, collaborative enterprise or social business: all these initiatives seem to be doomed to fail or end in a dead-end. That's what I can learn from many talks I've had with practitioners and experts these last months. That's also what anyone can see on the field and is confirmed by analysts. It's surprising to realize that the large majority had waited so many years to realize that but later is always better than never. Now that nearly everyone has their eyes opened, it's time to ask the right questions. ...
Storytelling, was ist das eigentlich? Und wie findet ein Unternehmen Stories?
18.06.2013
Die Themen "Content Marketing" und "Storytelling" sind ja in aller Munde. Oft ist in diesem Zusammenhang die Maxime zu hören: Unternehmen müssen wie Verlage agieren und zum versierten Geschichtenerzähler mutieren. Nur: was ist eigentlich Storytelling, und wie finden ein Unternehmen oder eine Marke die besten Stories? Oft höre ich, wenn wir im Unterricht die Themen "Content Strategie" und "Storytelling" behandeln oder im Gespräch mit Kunden die Aussage: "Wir wissen gar nicht, was wir zu erzählen haben oder was wir erzählen sollen." Und dann zieht es ...
18.06.2013
Die Themen "Content Marketing" und "Storytelling" sind ja in aller Munde. Oft ist in diesem Zusammenhang die Maxime zu hören: Unternehmen müssen wie Verlage agieren und zum versierten Geschichtenerzähler mutieren. Nur: was ist eigentlich Storytelling, und wie finden ein Unternehmen oder eine Marke die besten Stories? Oft höre ich, wenn wir im Unterricht die Themen "Content Strategie" und "Storytelling" behandeln oder im Gespräch mit Kunden die Aussage: "Wir wissen gar nicht, was wir zu erzählen haben oder was wir erzählen sollen." Und dann zieht es ...
Enterprise Social Network - 2013 Part Two
18.06.2013
In part one of this series we looked at the ESN vendors and how they are evolving to help companies increase productivity and facilitate new ways of working. For this post we'll focus on how the ESN's are being used and in part three we'll look at enterprise adoption and some of the results of successfully implementing and using the network. Implementing ESN's, at least from a technical standpoint, is a fairly simple exercise. The process of getting people to use the ESN though, is not as simple as turning on the software. Getting employees to use an ...
18.06.2013
In part one of this series we looked at the ESN vendors and how they are evolving to help companies increase productivity and facilitate new ways of working. For this post we'll focus on how the ESN's are being used and in part three we'll look at enterprise adoption and some of the results of successfully implementing and using the network. Implementing ESN's, at least from a technical standpoint, is a fairly simple exercise. The process of getting people to use the ESN though, is not as simple as turning on the software. Getting employees to use an ...
SharePoint Newsfeed or Yammer: Should I Stay or Should I Go?
18.06.2013
As of last week, Office 365 and SharePoint Online subscribers now have the option to replace the SharePoint Newsfeed in their suite bar with Yammer. Why the change? Microsoft's "big bet" on social is Yammer. Microsoft see Yammer being integrated not just into SharePoint, but all elements of Office 365 and other products (e.g. Dynamics CRM). Two of the main reasons are: Yammer has experienced great user adoption, something SharePoint (out-the-box) has historically struggled with Yammer has a much broader social feature set than SharePoint (although, ...
18.06.2013
As of last week, Office 365 and SharePoint Online subscribers now have the option to replace the SharePoint Newsfeed in their suite bar with Yammer. Why the change? Microsoft's "big bet" on social is Yammer. Microsoft see Yammer being integrated not just into SharePoint, but all elements of Office 365 and other products (e.g. Dynamics CRM). Two of the main reasons are: Yammer has experienced great user adoption, something SharePoint (out-the-box) has historically struggled with Yammer has a much broader social feature set than SharePoint (although, ...
The Customer Centric Social Business is Going to Happen
18.06.2013
Socializing business is a revolution in the way we do work. The days when you can control your brand through your website are long gone. Customers are getting information about your brand and products through a number of different channels and if you aren't listening and engaging these channels, you won't only miss new business opportunities, but will quickly see the competition pass you by. While some form of social in any enterprise setting is now commonplace, just because you add a social feature to your application doesn't mean that you ...
18.06.2013
Socializing business is a revolution in the way we do work. The days when you can control your brand through your website are long gone. Customers are getting information about your brand and products through a number of different channels and if you aren't listening and engaging these channels, you won't only miss new business opportunities, but will quickly see the competition pass you by. While some form of social in any enterprise setting is now commonplace, just because you add a social feature to your application doesn't mean that you ...
Communication, Social Media And The Organizational Silo
18.06.2013
[...] Communication, personal and organizational, has changed due to the growth of technology and online communication. Theses changes are primarily due to our evolution into a much more social oriented world. The days of non-communication within the siloed organizational structure can no longer survive if they want to move organizations from where they were pre-technology to our current technology driven world. The first change that must be made to improve overall communication, is to move organizations beyond the non-communicative, siloed structure ...
18.06.2013
[...] Communication, personal and organizational, has changed due to the growth of technology and online communication. Theses changes are primarily due to our evolution into a much more social oriented world. The days of non-communication within the siloed organizational structure can no longer survive if they want to move organizations from where they were pre-technology to our current technology driven world. The first change that must be made to improve overall communication, is to move organizations beyond the non-communicative, siloed structure ...
The Social Enterprise: The Truly Social Intranet
18.06.2013
In a truly social enterprise, social requires more than just a Facebook page and Twitter account; you need to live and breathe social, inside and out. Anyone can Tweet, but creating a truly social intranet requires incredible commitment, change management and intelligent execution. Perhaps it's not as mysterious an undertaking as it seems; though it's not an easy path to traverse, it does require the same itinerary and ingredients of a successful intranet (traditional). The good news: the technology is the easy part. The reality: a successful social ...
18.06.2013
In a truly social enterprise, social requires more than just a Facebook page and Twitter account; you need to live and breathe social, inside and out. Anyone can Tweet, but creating a truly social intranet requires incredible commitment, change management and intelligent execution. Perhaps it's not as mysterious an undertaking as it seems; though it's not an easy path to traverse, it does require the same itinerary and ingredients of a successful intranet (traditional). The good news: the technology is the easy part. The reality: a successful social ...
"Social Organization" - gemeinsam Arbeiten, Lernen und Weiterentwickeln
18.06.2013
Mitarbeiter, Führungskräfte und Personalabteilung gestalten gemeinsam die "Social Organization" - aus diesen Perspektiven betrachteten die Teilnehmer des DNUG-Arbeitskreises "Social Software und Knowledge Management" am 5.6. das Arbeiten und Lernen in einer "Social Organization" und tauschten sich über ihre Erfahrungen und Vorhaben aus. Die heterogene Zusammensetzung der Gruppe förderte interessante Lösungsansätze zu Tage. Es wurde deutlich, dass niemand mehr die Frage stellt, ob dieser Wandel für Organisationen eine Rolle spielt. In lösungsorientierter ...
18.06.2013
Mitarbeiter, Führungskräfte und Personalabteilung gestalten gemeinsam die "Social Organization" - aus diesen Perspektiven betrachteten die Teilnehmer des DNUG-Arbeitskreises "Social Software und Knowledge Management" am 5.6. das Arbeiten und Lernen in einer "Social Organization" und tauschten sich über ihre Erfahrungen und Vorhaben aus. Die heterogene Zusammensetzung der Gruppe förderte interessante Lösungsansätze zu Tage. Es wurde deutlich, dass niemand mehr die Frage stellt, ob dieser Wandel für Organisationen eine Rolle spielt. In lösungsorientierter ...
Netzwerke für Kollegen
17.06.2013
Um mit den Kunden zu kommunizieren, nutzen immer mehr Unternehmen soziale Netzwerke wie Twitter und Facebook. Doch die firmeninterne Kommunikation lässt sich hierüber nicht gesichert abwickeln. Die Marktlücke wollen Anbieter sozialer Unternehmensnetzwerke besetzen. Der schon oft beschworene Tod der E-Mail - in deutschen Unternehmen ist er noch lange nicht abzusehen. Laut einer Umfrage des Marktforschungsunternehmens Ipsos im Auftrag des Softwareherstellers Microsoft ist die elektronische Post in 93 Prozent der deutschen Unternehmen die erste Wahl, wenn ...
17.06.2013
Um mit den Kunden zu kommunizieren, nutzen immer mehr Unternehmen soziale Netzwerke wie Twitter und Facebook. Doch die firmeninterne Kommunikation lässt sich hierüber nicht gesichert abwickeln. Die Marktlücke wollen Anbieter sozialer Unternehmensnetzwerke besetzen. Der schon oft beschworene Tod der E-Mail - in deutschen Unternehmen ist er noch lange nicht abzusehen. Laut einer Umfrage des Marktforschungsunternehmens Ipsos im Auftrag des Softwareherstellers Microsoft ist die elektronische Post in 93 Prozent der deutschen Unternehmen die erste Wahl, wenn ...
How to successfully integrate social in your workplace
17.06.2013
Thanks to my colleague Juliana Groscost, who yesterday taught us the four reasons why social recognition is important in your organization: Transparency, Knowledge Sharing, Building trust with Employees, and Creating Better and Faster Feedback. So, now you know why social recognition is important, let's talk about why sometimes it might be hard to embrace it. Below is a list of common concerns we hear from leaders when trying to integrate social in the workplace. Concern #1: Inappropriate postings Concern #2: Online mistakes are detrimental Concern ...
17.06.2013
Thanks to my colleague Juliana Groscost, who yesterday taught us the four reasons why social recognition is important in your organization: Transparency, Knowledge Sharing, Building trust with Employees, and Creating Better and Faster Feedback. So, now you know why social recognition is important, let's talk about why sometimes it might be hard to embrace it. Below is a list of common concerns we hear from leaders when trying to integrate social in the workplace. Concern #1: Inappropriate postings Concern #2: Online mistakes are detrimental Concern ...
Why is social recognition important?
17.06.2013
In my current role as Product Manager, I have frequent interaction with clients and other B2B customers who are very hesitant to use social media within their organizations; simply stated, they are afraid. And rightly so. It seems to have this ability to shine light on all of those skeletons you would rather keep in the closet. But the reality, is that social media -- be it inside or outside the organization -- is here to stay. And your employees, especially younger generations, have expectations around the use of social. So, it's time to leave the ...
17.06.2013
In my current role as Product Manager, I have frequent interaction with clients and other B2B customers who are very hesitant to use social media within their organizations; simply stated, they are afraid. And rightly so. It seems to have this ability to shine light on all of those skeletons you would rather keep in the closet. But the reality, is that social media -- be it inside or outside the organization -- is here to stay. And your employees, especially younger generations, have expectations around the use of social. So, it's time to leave the ...
Wie präsent ist Ihr Unternehmen in sozialen Netzwerken? 5 Schlüsselfragen zur Analyse
17.06.2013
Unternehmen werden sich immer mehr des hohen Stellenwertes bewusst, den die Integration sozialer Netzwerkstrategien in die allgemeine Geschäftsstrategie hat. Eine Marke hat auf einem sozialen Netzwerk keinen Erfolg, wenn sie nichts Interessantes zu sagen hat bzw. nicht weiß, wie oder wann sie es sagen soll. Unternehmen, die das verstanden haben, sind in der Lage, in direkten Dialog mit ihren Kunden zu treten. Viele Unternehmen beginnen jedoch ohne solide Basis und verlieren dann schnell das Interesse, wenn die gewünschten Ergebnisse ausbleiben. Wenn ...
17.06.2013
Unternehmen werden sich immer mehr des hohen Stellenwertes bewusst, den die Integration sozialer Netzwerkstrategien in die allgemeine Geschäftsstrategie hat. Eine Marke hat auf einem sozialen Netzwerk keinen Erfolg, wenn sie nichts Interessantes zu sagen hat bzw. nicht weiß, wie oder wann sie es sagen soll. Unternehmen, die das verstanden haben, sind in der Lage, in direkten Dialog mit ihren Kunden zu treten. Viele Unternehmen beginnen jedoch ohne solide Basis und verlieren dann schnell das Interesse, wenn die gewünschten Ergebnisse ausbleiben. Wenn ...
Here's why your social business project just tanked
17.06.2013
Building a successful enterprise social business strategy has a host of benefits, including better communication, reducing email, flattening hierarchies, encouraging innovation, and identifying internal experts. We've documented a fair number of those successes in our Tales from the Cloud series. But the sad fact remains that, according to Gartner, 80 percent of enterprise social projects fail. That could make any CIO stop and question if the benefits are worth the effort. As with many enterprise technology projects, it takes more than a tool and ...
17.06.2013
Building a successful enterprise social business strategy has a host of benefits, including better communication, reducing email, flattening hierarchies, encouraging innovation, and identifying internal experts. We've documented a fair number of those successes in our Tales from the Cloud series. But the sad fact remains that, according to Gartner, 80 percent of enterprise social projects fail. That could make any CIO stop and question if the benefits are worth the effort. As with many enterprise technology projects, it takes more than a tool and ...
Can Activity Streams Save Us From Information Overload?
17.06.2013
Email is only the beginning. Between Twitter, Facebook, LinkedIn and more, we are constantly bombarded with new information. Here's one possible way out of the data deluge. Email is the main cause of information overload at work today. It prevents us from being able to make good decisions and tackle important tasks according to priority. I used to believe this. In fact, I have written about it here before, and I am currently working on a graduate thesis to investigate this claim. But I am beginning to think I might be wrong. Preliminary findings ...
17.06.2013
Email is only the beginning. Between Twitter, Facebook, LinkedIn and more, we are constantly bombarded with new information. Here's one possible way out of the data deluge. Email is the main cause of information overload at work today. It prevents us from being able to make good decisions and tackle important tasks according to priority. I used to believe this. In fact, I have written about it here before, and I am currently working on a graduate thesis to investigate this claim. But I am beginning to think I might be wrong. Preliminary findings ...
Ist der Digital Workplace der soziale Relaunch des Mitarbeiterportals?
14.06.2013
Immer neue Begrifflichkeiten machen es den Projektverantwortlichen nicht leicht, ein eindeutiges und klares Verständnis von der Zukunft der Konzepte im Bereich Intranet-, Kollaborations- und Wissens-Management zu behalten. Die derzeitige "Sau", die nach "Enterprise 2.0? und "Social Business" durch das "Dorf getrieben wird", nennt sich "Digital Workplace". Je nachdem aus welchen Blickwinkel der jeweilige Autor auf das Thema schaut, werden für "Digital Workplace" auch die Synonyme "Social Workplace", "Social Intranet" oder "Social Enterprise Portal" genutzt. ...
14.06.2013
Immer neue Begrifflichkeiten machen es den Projektverantwortlichen nicht leicht, ein eindeutiges und klares Verständnis von der Zukunft der Konzepte im Bereich Intranet-, Kollaborations- und Wissens-Management zu behalten. Die derzeitige "Sau", die nach "Enterprise 2.0? und "Social Business" durch das "Dorf getrieben wird", nennt sich "Digital Workplace". Je nachdem aus welchen Blickwinkel der jeweilige Autor auf das Thema schaut, werden für "Digital Workplace" auch die Synonyme "Social Workplace", "Social Intranet" oder "Social Enterprise Portal" genutzt. ...
10 Enterprise Networks to Improve Company Communication
14.06.2013
Deloitte predicts over 90% of Fortune 500 companies will have partially or fully implemented an enterprise social network by the end of 2013. An ESN is an internal workplace that streamlines communication among co-workers. They give employees a sense of online community and help forge connections between departments, especially within larger corporations. We've highlighted a selection of social networks aimed at businesses. Does your company use an ESN? Does that network make communication more effective? Let us know your thoughts in the comments ...
14.06.2013
Deloitte predicts over 90% of Fortune 500 companies will have partially or fully implemented an enterprise social network by the end of 2013. An ESN is an internal workplace that streamlines communication among co-workers. They give employees a sense of online community and help forge connections between departments, especially within larger corporations. We've highlighted a selection of social networks aimed at businesses. Does your company use an ESN? Does that network make communication more effective? Let us know your thoughts in the comments ...
Towers Watson reveals social media insights to build communities
14.06.2013
The first of three new surveys conducted by Towers Watson has revealed how employers from international organisations are embracing new media to build internal communities. We reached out to the global professional services company to find out more. Kathryn Yates (pictured), global leader of communication and change management consulting at Towers Watson, explained to simply-communicate some of the findings she came across while carrying out the worldwide study which involved 290 organisations from North America, Europe and Asia. What went into creating ...
14.06.2013
The first of three new surveys conducted by Towers Watson has revealed how employers from international organisations are embracing new media to build internal communities. We reached out to the global professional services company to find out more. Kathryn Yates (pictured), global leader of communication and change management consulting at Towers Watson, explained to simply-communicate some of the findings she came across while carrying out the worldwide study which involved 290 organisations from North America, Europe and Asia. What went into creating ...
Easing the pains of change inside companies
14.06.2013
Change processes involving reorganisations, whether post M&A streamlining or an internal redesign, are fundamentally painful. In this month's installment of 'It's simply my opinion', internal communication consultant Nick James offers remedies to ease employees through the transitions. So the management consultants have done their job. Change is coming. Job titles have been shuffled. Much amended organisational structure charts have been put to bed. Some teams have more people, some less, and maybe some no longer exist at all. ...
14.06.2013
Change processes involving reorganisations, whether post M&A streamlining or an internal redesign, are fundamentally painful. In this month's installment of 'It's simply my opinion', internal communication consultant Nick James offers remedies to ease employees through the transitions. So the management consultants have done their job. Change is coming. Job titles have been shuffled. Much amended organisational structure charts have been put to bed. Some teams have more people, some less, and maybe some no longer exist at all. ...
Collaboration Style is a Question of Organizational DNA
14.06.2013
Business social networks may appeal to the tech-romantics amongst us (doesn't take much to make us shout "paradigm shift!") but they evoke divergent emotions in actual users. Some say "Pfffft!". "The productivity panacea" others say (read HBR's six business attitudes leaders take towards social media). Now if you follow experts and the tech-media, you would think the latter are forward thinking visionaries, while the former are change-resistant and reality denying (and stuffy). But is that more than a subconscious bias in the tech expert world? ...
14.06.2013
Business social networks may appeal to the tech-romantics amongst us (doesn't take much to make us shout "paradigm shift!") but they evoke divergent emotions in actual users. Some say "Pfffft!". "The productivity panacea" others say (read HBR's six business attitudes leaders take towards social media). Now if you follow experts and the tech-media, you would think the latter are forward thinking visionaries, while the former are change-resistant and reality denying (and stuffy). But is that more than a subconscious bias in the tech expert world? ...
7 Schritte und Ihr Team ist fit für swabr
14.06.2013
swabr ist noch produktiver, wenn Sie es mit dem gesamten Team nutzen. Heute zeigen wir Ihnen 7 einfache Schritte, mit denen Sie swabr optimal einsetzen. Viele Teams managen ihre Arbeit mit verschiedenen Werkzeugen oder Programmen. Oftmals geht eine Menge Arbeitszeit dabei verloren, Dokumente und Konversationen in den Untiefen von Email-Fächern zu suchen. Eine Umstellung auf swabr ermöglicht eine große Zeiteinsparung, wenn das gesamte Team an Bord ist. Hier sind 7 Tipps für Sie und Ihr Team für einen idealen Start: Untersagen Sie interne Emails Stellen ...
14.06.2013
swabr ist noch produktiver, wenn Sie es mit dem gesamten Team nutzen. Heute zeigen wir Ihnen 7 einfache Schritte, mit denen Sie swabr optimal einsetzen. Viele Teams managen ihre Arbeit mit verschiedenen Werkzeugen oder Programmen. Oftmals geht eine Menge Arbeitszeit dabei verloren, Dokumente und Konversationen in den Untiefen von Email-Fächern zu suchen. Eine Umstellung auf swabr ermöglicht eine große Zeiteinsparung, wenn das gesamte Team an Bord ist. Hier sind 7 Tipps für Sie und Ihr Team für einen idealen Start: Untersagen Sie interne Emails Stellen ...
Verknüpfung von Collaboration- und Social-Software - Bereitstellen und beten
13.06.2013
Die Verknüpfung von Collaboration- und Social-Software bietet viel Potential, um Firmen effizienter zu machen. Doch den meisten Unternehmen fehlt noch eine klare Strategie. Ihnen bleibt lediglich die Hoffnung, dass die Technologien auch Nutzen bringen. "Social Business ist kein Hypethema, sondern ein nachhaltiger Trend", stellt Axel Oppermann fest, Analyst beim Beratungsunternehmen Experton Group. Bei solch einem Konzept nutzen Unternehmen Technologien, mit denen sich soziale Netze innerhalb der eigenen Organisation aufbauen lassen - vor allem um die ...
13.06.2013
Die Verknüpfung von Collaboration- und Social-Software bietet viel Potential, um Firmen effizienter zu machen. Doch den meisten Unternehmen fehlt noch eine klare Strategie. Ihnen bleibt lediglich die Hoffnung, dass die Technologien auch Nutzen bringen. "Social Business ist kein Hypethema, sondern ein nachhaltiger Trend", stellt Axel Oppermann fest, Analyst beim Beratungsunternehmen Experton Group. Bei solch einem Konzept nutzen Unternehmen Technologien, mit denen sich soziale Netze innerhalb der eigenen Organisation aufbauen lassen - vor allem um die ...
The role of social business software in delivering innovation - opening the doors to rapid, inclusive ideation for competitive advantage
13.06.2013
Businesses today operate within a dynamic environment, shaped by variables such as evolving legislation, globalisation and economic volatility. Disruptive new technologies create new competitors overnight, and the only way to get and stay in front is to constantly innovate. Innovation is sometimes thought of as the product of inspiration - a spark of genius whose timing or vessel cannot be predicted, or a closed process driven by research and development. In fact, creativity can be cultivated as a habit - by anyone - and it is better when it draws on ...
13.06.2013
Businesses today operate within a dynamic environment, shaped by variables such as evolving legislation, globalisation and economic volatility. Disruptive new technologies create new competitors overnight, and the only way to get and stay in front is to constantly innovate. Innovation is sometimes thought of as the product of inspiration - a spark of genius whose timing or vessel cannot be predicted, or a closed process driven by research and development. In fact, creativity can be cultivated as a habit - by anyone - and it is better when it draws on ...
Enterprise Social Networking: Survival of the Fittest or of the Nicest?
13.06.2013
In many discussions about driving adoption for social business platforms, the acronym WIIFM ("What's in it for me") became a well known jargon to say: unless users take personal advantage from the social platform, they won't use it at all. A simple Google search for that term reveals 155,000 results, while its less known, more altruistic sibling, WIIFU ("What's in it for us"), returns a meager 4,980 results as of this writing. WIIFM is so widely used that it became more of a dogma than an argument. But how much of it is actually true? Or better yet, ...
13.06.2013
In many discussions about driving adoption for social business platforms, the acronym WIIFM ("What's in it for me") became a well known jargon to say: unless users take personal advantage from the social platform, they won't use it at all. A simple Google search for that term reveals 155,000 results, while its less known, more altruistic sibling, WIIFU ("What's in it for us"), returns a meager 4,980 results as of this writing. WIIFM is so widely used that it became more of a dogma than an argument. But how much of it is actually true? Or better yet, ...
Getting Value From Social in the Workplace
13.06.2013
The momentum for enterprise social networking continues to build. Analysts like Gartner and Forrester who cover the space along with a number of high-profile thought leaders such as McKinsey Global Institute[1] have validated that companies are increasing their investment in social tools and technologies in the workplace. I am continually impressed by the various ways our customers are using Socialcast - many times it is in ways that we had not initially envisioned. There is still quite a bit of skepticism regarding the actual business value of enterprise ...
13.06.2013
The momentum for enterprise social networking continues to build. Analysts like Gartner and Forrester who cover the space along with a number of high-profile thought leaders such as McKinsey Global Institute[1] have validated that companies are increasing their investment in social tools and technologies in the workplace. I am continually impressed by the various ways our customers are using Socialcast - many times it is in ways that we had not initially envisioned. There is still quite a bit of skepticism regarding the actual business value of enterprise ...
Enterprise Social Networks Need Open Standards
13.06.2013
by Dion Hinchcliffe True interoperability is the key to unlocking the potential of collaboration to make work more efficient. One of the major achievements of the IT industry in the 1990s was the emergence of open standards. By eschewing proprietary approaches to software, hardware, and data formats, enterprises succeeded in dramatically improving their flexibility, interoperability, sustainability, and cost effectiveness. The runaway successes of ISA/PCI, TCP/IP, SQL, and XML, to name just a few standards that ultimately changed computing history, ...
13.06.2013
by Dion Hinchcliffe True interoperability is the key to unlocking the potential of collaboration to make work more efficient. One of the major achievements of the IT industry in the 1990s was the emergence of open standards. By eschewing proprietary approaches to software, hardware, and data formats, enterprises succeeded in dramatically improving their flexibility, interoperability, sustainability, and cost effectiveness. The runaway successes of ISA/PCI, TCP/IP, SQL, and XML, to name just a few standards that ultimately changed computing history, ...
Social Business By Design: A Year of Lessons Learned
13.06.2013
by Dion Hinchcliffe [...] Over the last year, we've received feedback in various forms that the ten tenets we identified in the book were the essential ones for most social business strategies to focus on. However, in the interim, we believe there have been additional lessons learned that have been very important, even critical to social business efforts. Here's what they appear to be, given that the full story and supported data are still emerging: Full business impact requires a data-driven approach to social media. Organizations ultimately make a ...
13.06.2013
by Dion Hinchcliffe [...] Over the last year, we've received feedback in various forms that the ten tenets we identified in the book were the essential ones for most social business strategies to focus on. However, in the interim, we believe there have been additional lessons learned that have been very important, even critical to social business efforts. Here's what they appear to be, given that the full story and supported data are still emerging: Full business impact requires a data-driven approach to social media. Organizations ultimately make a ...
Warum wir mehr Social CEOs in den Unternehmen brauchen
12.06.2013
von Sebastian Thielke Wenn der Rückhalt in der Unternehmensführung fehlt, sind viele Social Business Ansätze von vornherein zum Scheitern verurteilt. Vor allem in vielen Konzernen gibt es zahlreiche Enterprise 2.0 und Social Business Initiativen, in denen erste Schritte dazu unternommen wurden, die internen Geschäftsprozesse durch Social Tools effizienter zu gestalten. Meistens wird hierbei der Weg von der Basis zum höheren Management gewählt. Dabei wäre vieles leichter, wenn die Unternehmensführung frühzeitig in die Social Business Prozesse eingebunden ...
12.06.2013
von Sebastian Thielke Wenn der Rückhalt in der Unternehmensführung fehlt, sind viele Social Business Ansätze von vornherein zum Scheitern verurteilt. Vor allem in vielen Konzernen gibt es zahlreiche Enterprise 2.0 und Social Business Initiativen, in denen erste Schritte dazu unternommen wurden, die internen Geschäftsprozesse durch Social Tools effizienter zu gestalten. Meistens wird hierbei der Weg von der Basis zum höheren Management gewählt. Dabei wäre vieles leichter, wenn die Unternehmensführung frühzeitig in die Social Business Prozesse eingebunden ...
The Social Enterprise: Technology is the Easy Part - System Change is the Challenge
12.06.2013
Lately I've noticed how some people seem very eager to question the need for social intranets or who claim, leaning on recent research showing low numbers in adoption and value generated by social technologies, that due to various reasons social networking and collaboration just cannot happen inside organizations. It should come as no surprise that these statements are often made by people who have invested a lot of themselves into the old communication paradigm -- broadcasting of centrally produced and controlled corporate messages -- and thus ...
12.06.2013
Lately I've noticed how some people seem very eager to question the need for social intranets or who claim, leaning on recent research showing low numbers in adoption and value generated by social technologies, that due to various reasons social networking and collaboration just cannot happen inside organizations. It should come as no surprise that these statements are often made by people who have invested a lot of themselves into the old communication paradigm -- broadcasting of centrally produced and controlled corporate messages -- and thus ...
How to Raise Enterprise Social Adoption Rates
12.06.2013
A recent report from Deloitte reflects the good news/bad news when it comes to large companies embracing an Enterprise Social Network (ESN). The good news: according to Deloitte, by the end of 2013 more than 90% of the Fortune 500 will have implemented an ESN. The bad news: in a typical month only 40% of the employees who join the community will make a post. Fortunately, there is a single, crucial step you can take to ensure more employees use the community to improve communication, innovate faster and work more effectively together. The one thing you ...
12.06.2013
A recent report from Deloitte reflects the good news/bad news when it comes to large companies embracing an Enterprise Social Network (ESN). The good news: according to Deloitte, by the end of 2013 more than 90% of the Fortune 500 will have implemented an ESN. The bad news: in a typical month only 40% of the employees who join the community will make a post. Fortunately, there is a single, crucial step you can take to ensure more employees use the community to improve communication, innovate faster and work more effectively together. The one thing you ...
How to collaborate with collabohaters
12.06.2013
When it comes to colleagues who don't seem compelled to toe the company's collaboration line, you may sometimes feel as though you're doing more than your fair share to maintain a winning team. Try to realign your thinking. For example, next time your silent-as-the-grave colleague contributes absolutely nothing during the mandatory annual conference subcommittee-naming session, remind yourself that it takes many personality types to make a company strong and successful--and introverts can play a key role. "Every team needs reliable, efficient, and unproblematic ...
12.06.2013
When it comes to colleagues who don't seem compelled to toe the company's collaboration line, you may sometimes feel as though you're doing more than your fair share to maintain a winning team. Try to realign your thinking. For example, next time your silent-as-the-grave colleague contributes absolutely nothing during the mandatory annual conference subcommittee-naming session, remind yourself that it takes many personality types to make a company strong and successful--and introverts can play a key role. "Every team needs reliable, efficient, and unproblematic ...
Does Collaboration Inhibit Creativity?
12.06.2013
Collaboration is all the rage. Everyone's talking about its importance and searching for ways to do it more effectively--not only within organisations but across government, education, and industry sectors. Recent insight into neuroscience tells us that the brain is a social organ. In a concise YouTube video, Louis Cozolino, a psychologist and neuroscientist at Pepperdine University, says that the human brain evolved to connect with other brains and that we create an internal model of the experience of those we come into contact with. Good managers ...
12.06.2013
Collaboration is all the rage. Everyone's talking about its importance and searching for ways to do it more effectively--not only within organisations but across government, education, and industry sectors. Recent insight into neuroscience tells us that the brain is a social organ. In a concise YouTube video, Louis Cozolino, a psychologist and neuroscientist at Pepperdine University, says that the human brain evolved to connect with other brains and that we create an internal model of the experience of those we come into contact with. Good managers ...
(R)Evolution: The Past, Present and Future of the Social Enterprise
12.06.2013
"You say you want a revolution?" On the White Album, John Lennon and The Beatles famously asked that question, and over the last two years or so the champions of enterprise social networking have been quick to proclaim an answer in the affirmative. It's been too easy to claim that introducing newsfeeds, microblogging, @targets and #tags to the enterprise represents some sort of revolution in the way organizations communicate. It doesn't. If anything, it's an evolution, not a revolution -- but the pieces are in place to get there in the near future. ...
12.06.2013
"You say you want a revolution?" On the White Album, John Lennon and The Beatles famously asked that question, and over the last two years or so the champions of enterprise social networking have been quick to proclaim an answer in the affirmative. It's been too easy to claim that introducing newsfeeds, microblogging, @targets and #tags to the enterprise represents some sort of revolution in the way organizations communicate. It doesn't. If anything, it's an evolution, not a revolution -- but the pieces are in place to get there in the near future. ...
Social Business: Aus dem Hype ist Realität geworden
11.06.2013
Unsere im Jahr 2011 erstellte Social Business Studie zeigte, dass die Anwendungen von Social Business innerhalb der Unternehmen, die wir als "Blaupausen" beschrieben und systematisiert haben, sich zunehmend durchsetzen. Schon damals konnten wir den zunehmenden Wandel der Unternehmen durch Social Media erkennen. Zudem stellten wir im Vergleich zum Vorjahr eine deutliche Verlagerung von der "Early Adopter"-Gruppe hin zur "Late Majority" fest. Das sind diejenigen, konservativ geprägten Unternehmen, die sich neuen Trends erst dann widmen, wenn ein klarer ...
11.06.2013
Unsere im Jahr 2011 erstellte Social Business Studie zeigte, dass die Anwendungen von Social Business innerhalb der Unternehmen, die wir als "Blaupausen" beschrieben und systematisiert haben, sich zunehmend durchsetzen. Schon damals konnten wir den zunehmenden Wandel der Unternehmen durch Social Media erkennen. Zudem stellten wir im Vergleich zum Vorjahr eine deutliche Verlagerung von der "Early Adopter"-Gruppe hin zur "Late Majority" fest. Das sind diejenigen, konservativ geprägten Unternehmen, die sich neuen Trends erst dann widmen, wenn ein klarer ...
Why implement an Enterprise Social Network?
11.06.2013
Do you think that your company is fine as is and doesn't need a change in communications and employee collaboration yet? You've heard of Enterprise Social Networks, but still haven't got a clear idea of the benefits they could bring to your company? We'd like to present this whitepaper in which we unveil 10 reasons why you should implement an Enterprise Social Network to encourage collaboration, communication and productivity and performance in your company. When you finish reading it, your only question will be how do I start to roll out an Enterprise ...
11.06.2013
Do you think that your company is fine as is and doesn't need a change in communications and employee collaboration yet? You've heard of Enterprise Social Networks, but still haven't got a clear idea of the benefits they could bring to your company? We'd like to present this whitepaper in which we unveil 10 reasons why you should implement an Enterprise Social Network to encourage collaboration, communication and productivity and performance in your company. When you finish reading it, your only question will be how do I start to roll out an Enterprise ...
Connected Workplaces Critical for Keeping Top Workers
11.06.2013
Mobile devices and always on broadband connections make collaboration more seamless than ever, and now businesses are discovering there is a link between enabling those seamless experiences and keeping their best employees. Up to Date Devices, Flexible Usage Policies Not only do companies need to make collaboration more seamless/ to keep up productivity, they need to stay on top of technological advances to please workers, a joint report by Google and Deloitte has found. The Connected Workplace, War for Talent in the digital economy report was conducted ...
11.06.2013
Mobile devices and always on broadband connections make collaboration more seamless than ever, and now businesses are discovering there is a link between enabling those seamless experiences and keeping their best employees. Up to Date Devices, Flexible Usage Policies Not only do companies need to make collaboration more seamless/ to keep up productivity, they need to stay on top of technological advances to please workers, a joint report by Google and Deloitte has found. The Connected Workplace, War for Talent in the digital economy report was conducted ...
Sustaining businesses successfully through Employee Engagement
11.06.2013
Businesses have long recognized the importance of cultivating proud, motivated and loyal employees. In fact, organizations that still operate with the mentality that workers should do their jobs and keep their mouths shut are likely to flounder. These days, the old style of management has largely disappeared - but so has the trust that once existed between employer and employee. Layoffs and cutbacks in a difficult economic environment have generated fear and suspicion among employees. Companies recognize that their long term viability depends on finding, ...
11.06.2013
Businesses have long recognized the importance of cultivating proud, motivated and loyal employees. In fact, organizations that still operate with the mentality that workers should do their jobs and keep their mouths shut are likely to flounder. These days, the old style of management has largely disappeared - but so has the trust that once existed between employer and employee. Layoffs and cutbacks in a difficult economic environment have generated fear and suspicion among employees. Companies recognize that their long term viability depends on finding, ...
Bedingungen eines sozialen Unternehmensnetzwerks, um Wissen erfolgreich zu teilen
11.06.2013
Vergangenen Mittwoch hat unser Autor José Luis Del Campo Villares über in folgenden Artikel einen Wert von Enterprise Social Networks beschrieben: Soziale Unternehmensnetzwerke: Lineares Wachstum von Mitarbeitern und exponentielles Wachstum von Talent. Heute wird er näher auf das WIE? eingehen: Im Folgenden Artikel lesen sie, welche Bedingungen er identifiziert hat für das erfolgreiche Wissensmanagement im Unternehmen. Das SUN muss vier zentrale Bedingungen erfüllen, damit es wirklich eine Quelle für kollektives, geteiltes Wissen darstellt: Offen: Alle ...
11.06.2013
Vergangenen Mittwoch hat unser Autor José Luis Del Campo Villares über in folgenden Artikel einen Wert von Enterprise Social Networks beschrieben: Soziale Unternehmensnetzwerke: Lineares Wachstum von Mitarbeitern und exponentielles Wachstum von Talent. Heute wird er näher auf das WIE? eingehen: Im Folgenden Artikel lesen sie, welche Bedingungen er identifiziert hat für das erfolgreiche Wissensmanagement im Unternehmen. Das SUN muss vier zentrale Bedingungen erfüllen, damit es wirklich eine Quelle für kollektives, geteiltes Wissen darstellt: Offen: Alle ...
No Users, No Glory: 10 Principles of Enterprise Social Software Adoption
10.06.2013
Microsoft's Enterprise Social Computing team lead discusses lessons learned in building a social internal system at the world's largest software company. It would seem that running a startup and introducing an enterprise social system at a large corporation are totally different businesses. Different they certainly are, but there is one thing that makes them surprisingly close to each other. In order to be successful, both ventures have to build a devoted customer base. It simply doesn't matter how beautiful your product is if no one ...
10.06.2013
Microsoft's Enterprise Social Computing team lead discusses lessons learned in building a social internal system at the world's largest software company. It would seem that running a startup and introducing an enterprise social system at a large corporation are totally different businesses. Different they certainly are, but there is one thing that makes them surprisingly close to each other. In order to be successful, both ventures have to build a devoted customer base. It simply doesn't matter how beautiful your product is if no one ...
Seven Value Propositions of Enterprise Social Networks
10.06.2013
By now most companies are aware of the value of social media marketing. Many companies have set up their presence on the public social networks: Facebook, Twitter, LinkedIn, YouTube... Some are even taking advantage of the newer social networks such as Pinterest, Instagram and Tumblr. Marketers are busy monitoring their brands and writing remarkable content in the hopes of engaging with their customers and prospects. A few companies, however, are taking advantage of social technologies in a completely different manner. They are deploying internal social ...
10.06.2013
By now most companies are aware of the value of social media marketing. Many companies have set up their presence on the public social networks: Facebook, Twitter, LinkedIn, YouTube... Some are even taking advantage of the newer social networks such as Pinterest, Instagram and Tumblr. Marketers are busy monitoring their brands and writing remarkable content in the hopes of engaging with their customers and prospects. A few companies, however, are taking advantage of social technologies in a completely different manner. They are deploying internal social ...
Research: Social Media Finally Seen As Essential for CEOs
10.06.2013
Attention CEOs: Social media is now viewed as essential for leadership communications and business intelligence, and more executives globally are getting with the program. Business leaders, formerly reluctant towards its usage, are being encouraged to embrace it in rapidly increasing numbers. According to research released in December by my firm Weber Shandwick, CEO engagement saw a global increase from 36% in 2010 to 66% in 2012. Today, we released a new report that outlines the benefits and expectations of CEO social participation. Conducted in partnership ...
10.06.2013
Attention CEOs: Social media is now viewed as essential for leadership communications and business intelligence, and more executives globally are getting with the program. Business leaders, formerly reluctant towards its usage, are being encouraged to embrace it in rapidly increasing numbers. According to research released in December by my firm Weber Shandwick, CEO engagement saw a global increase from 36% in 2010 to 66% in 2012. Today, we released a new report that outlines the benefits and expectations of CEO social participation. Conducted in partnership ...
Curation in the Enterprise: Imagining Increased Social Scale
10.06.2013
The current social business architecture -- a social collaboration layer sitting "on top" of non-social functional enterprise applications, like CRM, HR, ERP, a social frosting on a non-social cake -- is not going to meet the needs of 21st century business. Setting the Stage First of all, a cool-headed assessment of these social collaboration tools reveals them to be nothing more that a combination of pre-social collaboration approaches, with a few social metaphors included. The 20th century collaboration basics are there: group or project contexts ...
10.06.2013
The current social business architecture -- a social collaboration layer sitting "on top" of non-social functional enterprise applications, like CRM, HR, ERP, a social frosting on a non-social cake -- is not going to meet the needs of 21st century business. Setting the Stage First of all, a cool-headed assessment of these social collaboration tools reveals them to be nothing more that a combination of pre-social collaboration approaches, with a few social metaphors included. The 20th century collaboration basics are there: group or project contexts ...
Extending collaboration toward cooperation
10.06.2013
by Harold Jarche How are workers currently using social tools? Mostly for internal collaboration, according to an Ipsos study commissioned by Microsoft to survey 9,908 global information workers about how they use social tools to get work done, available at The Worldwide Watercooler. [...] So we have a good idea that many workers use social tools internally, with customers, or for professional development. We also have a lens to see if our tools are covering the spectrum of collaboration plus cooperation. Cooperation differs from collaboration in that ...
10.06.2013
by Harold Jarche How are workers currently using social tools? Mostly for internal collaboration, according to an Ipsos study commissioned by Microsoft to survey 9,908 global information workers about how they use social tools to get work done, available at The Worldwide Watercooler. [...] So we have a good idea that many workers use social tools internally, with customers, or for professional development. We also have a lens to see if our tools are covering the spectrum of collaboration plus cooperation. Cooperation differs from collaboration in that ...
Networked Enterprises: Social Business Forum #sbf13
10.06.2013
[...] The confluence of data, business process, content and the wrapping of expert networks is something we're only now starting to understand. And it won't come from just extracting data from applications or integrating social into process systems. Where it makes sense to wrap our business networks around our transactions or structured work, we will. Where it makes sense to re-think entire applications stacks and how we fundamentally operate in a network first design, that will happen as well. So far we've tried to emulate Facebook in the enterprise ...
10.06.2013
[...] The confluence of data, business process, content and the wrapping of expert networks is something we're only now starting to understand. And it won't come from just extracting data from applications or integrating social into process systems. Where it makes sense to wrap our business networks around our transactions or structured work, we will. Where it makes sense to re-think entire applications stacks and how we fundamentally operate in a network first design, that will happen as well. So far we've tried to emulate Facebook in the enterprise ...
If you're trying to change how your company works, you probably won't
10.06.2013
by John Stepper If you're trying to make work better, you may be feeling, as Margaret Wheatley writes, "exhausted, overwhelmed, and sometimes despairing even as you paradoxically experience moments of joy, belonging, and greater resolve to do your work." You may believe in and like what you do, but you're under-gunned, under-staffed, and under-appreciated. And the thing you're trying to change - the corporate machine that has dehumanized work - seems impermeable to change anyway. Now what? The management revolution that isn't What's happening instead ...
10.06.2013
by John Stepper If you're trying to make work better, you may be feeling, as Margaret Wheatley writes, "exhausted, overwhelmed, and sometimes despairing even as you paradoxically experience moments of joy, belonging, and greater resolve to do your work." You may believe in and like what you do, but you're under-gunned, under-staffed, and under-appreciated. And the thing you're trying to change - the corporate machine that has dehumanized work - seems impermeable to change anyway. Now what? The management revolution that isn't What's happening instead ...
Wondering about the ROI of an Enterprise Social Software?
07.06.2013
According to Gartner many companies are making buying decisions on enterprise social software based on vision and strategy (intangible value) rather than traditional accounting based ROI calculations (tangible value). Equally executives of most companies want these investments expressed as tangible value. Would you calculate ROI of your laptop or phone? Would you calculate ROI of the coffee machine at office? Would you calculate ROI of your E-Mail system? With no doubts we agree that there is an ROI of your laptop or the coffee machine at office. There ...
07.06.2013
According to Gartner many companies are making buying decisions on enterprise social software based on vision and strategy (intangible value) rather than traditional accounting based ROI calculations (tangible value). Equally executives of most companies want these investments expressed as tangible value. Would you calculate ROI of your laptop or phone? Would you calculate ROI of the coffee machine at office? Would you calculate ROI of your E-Mail system? With no doubts we agree that there is an ROI of your laptop or the coffee machine at office. There ...
Removing Roadblocks to Social Business Adoption
07.06.2013
I've always been curious why doctors smoke, why nutritionists eat junk food, and why people who intellectually know the right thing to do, don't do it anyway (myself included!). This paradox is common in organizational change efforts as well, and we are working to address it in our Digital + Social Selling Transformation. [...] By probing more deeply on "Why are you/ they not taking action?" we uncover the real truth. There can be a variety of responses and it's our job as change agents to read between the lines, and uncover the underlying causes of ...
07.06.2013
I've always been curious why doctors smoke, why nutritionists eat junk food, and why people who intellectually know the right thing to do, don't do it anyway (myself included!). This paradox is common in organizational change efforts as well, and we are working to address it in our Digital + Social Selling Transformation. [...] By probing more deeply on "Why are you/ they not taking action?" we uncover the real truth. There can be a variety of responses and it's our job as change agents to read between the lines, and uncover the underlying causes of ...
Building Enterprise 2.0: Benefits and Risks
07.06.2013
A short overview of the double edged sword of implementing Enterprise 2.0 strategy in your company. Web 2.0 tools such as sharing tools (Dropbox) or scheduling tools (Doodle) can help an individual be more efficient and productive. What about companies? Businesses are always driven by the need to save time, cut costs, build a good brand image, communicate effectively internally but also with their customers or their other branches throughout the world and so on... Integrating Web 2.0 into the office environment could help them achieve these objectives ...
07.06.2013
A short overview of the double edged sword of implementing Enterprise 2.0 strategy in your company. Web 2.0 tools such as sharing tools (Dropbox) or scheduling tools (Doodle) can help an individual be more efficient and productive. What about companies? Businesses are always driven by the need to save time, cut costs, build a good brand image, communicate effectively internally but also with their customers or their other branches throughout the world and so on... Integrating Web 2.0 into the office environment could help them achieve these objectives ...
Pionierarbeit für die Organisation von morgen - Neues Denken im Projektmanagement (Folge 2)
07.06.2013
Projektarbeit ist in Unternehmen heute nicht nur en vogue. Unternehmen sind mittlerweile "projektifiziert". Praktisch aber hinkt diese Form der Arbeitsorganisation den hohen Erwartungen hinterher. Unser Beitrag zeigt, wie es anders, besser gehen könnte. Die These: Projekte leisten Pionierarbeit für die Organisation der Zukunft. Folge 2 Projekte sind Pioniere der Organisation der Zukunft Wir haben bisher überlegt, wie wir Projekte und Projekterfolg sinnvoll planen, organisieren und managen. Damit sie die richtigen Ergebnisse zur richtigen Zeit liefern. ...
07.06.2013
Projektarbeit ist in Unternehmen heute nicht nur en vogue. Unternehmen sind mittlerweile "projektifiziert". Praktisch aber hinkt diese Form der Arbeitsorganisation den hohen Erwartungen hinterher. Unser Beitrag zeigt, wie es anders, besser gehen könnte. Die These: Projekte leisten Pionierarbeit für die Organisation der Zukunft. Folge 2 Projekte sind Pioniere der Organisation der Zukunft Wir haben bisher überlegt, wie wir Projekte und Projekterfolg sinnvoll planen, organisieren und managen. Damit sie die richtigen Ergebnisse zur richtigen Zeit liefern. ...
Employee Engagement: What Works?
07.06.2013
[...] Based on research we have been conducting within a wide range of organisations over many years, and a reading of the academic research findings on engagement, what seems to be emerging is that there are five core issues that make the most difference in terms of engagement. Essentially, if people can answer these five questions with a 'yes', then they are more likely to be engaged. Am I in the right job? Do I make a difference? Am I treated with respect? Do I know where we're going? Do I have a say? [...] To sum up, engagement is complex, multi-faceted, ...
07.06.2013
[...] Based on research we have been conducting within a wide range of organisations over many years, and a reading of the academic research findings on engagement, what seems to be emerging is that there are five core issues that make the most difference in terms of engagement. Essentially, if people can answer these five questions with a 'yes', then they are more likely to be engaged. Am I in the right job? Do I make a difference? Am I treated with respect? Do I know where we're going? Do I have a say? [...] To sum up, engagement is complex, multi-faceted, ...
The Future of Social: Organization Wide + Focused on Business Goals
07.06.2013
Organizations that became early adopters of social technologies, using them to engage with employees, clients and partners, are now moving beyond the implementation phase and enjoying the benefits of social business: improved customer service, increased efficiency and faster product innovation among them. Social businesses are now looking to what's next: how can organizations continue to grow in their social efforts? There are two major trends social businesses are embracing: the expansion of social into ALL aspects of an organization, including (but ...
07.06.2013
Organizations that became early adopters of social technologies, using them to engage with employees, clients and partners, are now moving beyond the implementation phase and enjoying the benefits of social business: improved customer service, increased efficiency and faster product innovation among them. Social businesses are now looking to what's next: how can organizations continue to grow in their social efforts? There are two major trends social businesses are embracing: the expansion of social into ALL aspects of an organization, including (but ...
Enterprise Social Network pre-implementation task list
06.06.2013
Takeaway: These are five things to consider before implementing an enterprise social network collaboration solution. Gartner predicts that Enterprise Social Networks (ESNs) will become the primary collaboration channel for many businesses. Also, according to Gartner, through the year 2015, 80 percent of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on which technologies are needed. If your company is considering implementing an ESN, here are five important tasks to finalize during the ...
06.06.2013
Takeaway: These are five things to consider before implementing an enterprise social network collaboration solution. Gartner predicts that Enterprise Social Networks (ESNs) will become the primary collaboration channel for many businesses. Also, according to Gartner, through the year 2015, 80 percent of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on which technologies are needed. If your company is considering implementing an ESN, here are five important tasks to finalize during the ...
Your Social Network is Your Performance Support
06.06.2013
One major trend in enterprise learning and development is performance support. Performance support is about providing employees the information they need to do their jobs, when they need it. Performance support is effective in solving two problems. First, with everything people need to know to do their jobs, there is very little chance that everything can be taught in a training class. Second, even if it all could be taught, much of it would be forgotten because we forget much of what we learn soon after training. We simply cannot remember it all. Therefore, ...
06.06.2013
One major trend in enterprise learning and development is performance support. Performance support is about providing employees the information they need to do their jobs, when they need it. Performance support is effective in solving two problems. First, with everything people need to know to do their jobs, there is very little chance that everything can be taught in a training class. Second, even if it all could be taught, much of it would be forgotten because we forget much of what we learn soon after training. We simply cannot remember it all. Therefore, ...
Outlining Your Enterprise Social Collaboration Strategy
06.06.2013
People prefer lists over lengthy manuals. You advise them that rolling out any technology should be a carefully planned exercise involving stakeholder discussions, testing, and clear alignment to business objectives - and yet people want a list. What "exactly" should I be doing? Such is the conversation around the latest social collaboration hype. The reality is that you probably already have aspects of what will become your strategy in play today. SharePoint, for example, provides much of what your end users want and need. But people want brand names. ...
06.06.2013
People prefer lists over lengthy manuals. You advise them that rolling out any technology should be a carefully planned exercise involving stakeholder discussions, testing, and clear alignment to business objectives - and yet people want a list. What "exactly" should I be doing? Such is the conversation around the latest social collaboration hype. The reality is that you probably already have aspects of what will become your strategy in play today. SharePoint, for example, provides much of what your end users want and need. But people want brand names. ...
Social Intranet gegen die E-Mail-Flut
06.06.2013
Mitarbeiter in Unternehmen sind jeden Tag einer Flut an Informationen und E-Mails ausgesetzt. Wie kann ein Social Intranet diesen Datentsunami zähmen? Problem: Eine Flut an Daten und E-Mails [...] Lösung: Zentrales Kommunikations- und Arbeits-Cockpit Um die Mitarbeiter zu entlasten, bedarf es neuer Ideen und Werkzeuge für die tägliche Arbeit. Werkzeuge, die die Kommunikation im Unternehmen verbessern und den gezielten Austausch von Daten und Dokumenten unterstützen. Ein Social Intranet stellt solche Tools zur Verfügung und macht Kommunikationstechnologien, ...
06.06.2013
Mitarbeiter in Unternehmen sind jeden Tag einer Flut an Informationen und E-Mails ausgesetzt. Wie kann ein Social Intranet diesen Datentsunami zähmen? Problem: Eine Flut an Daten und E-Mails [...] Lösung: Zentrales Kommunikations- und Arbeits-Cockpit Um die Mitarbeiter zu entlasten, bedarf es neuer Ideen und Werkzeuge für die tägliche Arbeit. Werkzeuge, die die Kommunikation im Unternehmen verbessern und den gezielten Austausch von Daten und Dokumenten unterstützen. Ein Social Intranet stellt solche Tools zur Verfügung und macht Kommunikationstechnologien, ...
Social Collaboration: Schaut auf diese Stadt! - Was deutsche Unternehmenslenker von Dresdner Fluthelfern lernen können
06.06.2013
Eine Stadt packt an!" - Der SPIEGEL hat es treffend ausgedrückt: Tausende freiwillige Helfer - darunter viel junge Leute, ausgerüstet mit Stiefeln, Schaufeln und Smartphone - sind ausgezogen, um ihre Stadt gegen die Flut zu schützen. Und die Organisation dieses komplexen Hilfsvorhabens, das sich fast minütlich auf neue Situationen einstellen muss - Dammbruch hier, fehlender Sand da, Bedarf an Regenhosen dort - klappt nahezu perfekt. Social Collaboration macht es möglich. So haben es die Dresdner in nur wenigen Stunden geschafft, über Dienste wie Twitter ...
06.06.2013
Eine Stadt packt an!" - Der SPIEGEL hat es treffend ausgedrückt: Tausende freiwillige Helfer - darunter viel junge Leute, ausgerüstet mit Stiefeln, Schaufeln und Smartphone - sind ausgezogen, um ihre Stadt gegen die Flut zu schützen. Und die Organisation dieses komplexen Hilfsvorhabens, das sich fast minütlich auf neue Situationen einstellen muss - Dammbruch hier, fehlender Sand da, Bedarf an Regenhosen dort - klappt nahezu perfekt. Social Collaboration macht es möglich. So haben es die Dresdner in nur wenigen Stunden geschafft, über Dienste wie Twitter ...
Social collaboration in Germany - companies need to give up their desire for "German perfection"
05.06.2013
In PAC's recent study "Social Collaboration in Germany, France and the UK 2013", Germany appears to be something of a straggler when it comes to the topic of social collaboration. Only one in five divisions in Germany reports that they have partly or fully implemented initiatives in this field. That is a pity because effective collaboration is essential, especially for German companies, many of whom cite knowledge as their most important strategic resource, and who act globally and make their living from their ability to innovate. The need for action ...
05.06.2013
In PAC's recent study "Social Collaboration in Germany, France and the UK 2013", Germany appears to be something of a straggler when it comes to the topic of social collaboration. Only one in five divisions in Germany reports that they have partly or fully implemented initiatives in this field. That is a pity because effective collaboration is essential, especially for German companies, many of whom cite knowledge as their most important strategic resource, and who act globally and make their living from their ability to innovate. The need for action ...
How Open is Too Open?
05.06.2013
by Jacob Morgan [...] We talk about openness, transparency, and sharing, but how far would we be willing to go with it? Would you feel comfortable working in an all glass building where people can see everything you do and every move you make? I do believe that organizations need to be much more open and transparent but there's a balance that needs to be struck here. There's a big difference between showing everything to everyone vs making things open to people should they want to see it. To use an analogy it's the difference between constructing a ...
05.06.2013
by Jacob Morgan [...] We talk about openness, transparency, and sharing, but how far would we be willing to go with it? Would you feel comfortable working in an all glass building where people can see everything you do and every move you make? I do believe that organizations need to be much more open and transparent but there's a balance that needs to be struck here. There's a big difference between showing everything to everyone vs making things open to people should they want to see it. To use an analogy it's the difference between constructing a ...
Pionierarbeit für die Organisation von morgen - Neues Denken im Projektmanagement (Folge 1)
05.06.2013
Projektarbeit ist in Unternehmen heute nicht nur en vogue. Unternehmen sind mittlerweile "projektifiziert". Praktisch aber hinkt diese Form der Arbeitsorganisation den hohen Erwartungen hinterher. Unser Beitrag zeigt, wie es anders, besser gehen könnte. Die These: Projekte leisten Pionierarbeit für die Organisation der Zukunft. Projekte bestimmen immer mehr den Alltag in Unternehmen. Die Wirtschaft werde zunehmend "projektifiziert", konstatierte Deutsche Bank Research (Hofmann/Rollwagen/Schneider 2007). Wie sind wir dafür aufgestellt? Leider schlecht. ...
05.06.2013
Projektarbeit ist in Unternehmen heute nicht nur en vogue. Unternehmen sind mittlerweile "projektifiziert". Praktisch aber hinkt diese Form der Arbeitsorganisation den hohen Erwartungen hinterher. Unser Beitrag zeigt, wie es anders, besser gehen könnte. Die These: Projekte leisten Pionierarbeit für die Organisation der Zukunft. Projekte bestimmen immer mehr den Alltag in Unternehmen. Die Wirtschaft werde zunehmend "projektifiziert", konstatierte Deutsche Bank Research (Hofmann/Rollwagen/Schneider 2007). Wie sind wir dafür aufgestellt? Leider schlecht. ...
The Digital Workplace: it's an human experience above all
05.06.2013
by Bertrand Duperrin It's taken for granted that the digital workplace is the future of the work environment and, in this perspective, it's often presented with a technological perspective : platforms, tools, integration, interoperability, mobility etc. But who says workplace also says people. In The Digital Workplace: How Technology is Liberating Work, Paul Miller introduces the Digital Workplace is being also - and above all - a new kind of experience in our relationships with our job, with others, impacting the rules of life and the social environment ...
05.06.2013
by Bertrand Duperrin It's taken for granted that the digital workplace is the future of the work environment and, in this perspective, it's often presented with a technological perspective : platforms, tools, integration, interoperability, mobility etc. But who says workplace also says people. In The Digital Workplace: How Technology is Liberating Work, Paul Miller introduces the Digital Workplace is being also - and above all - a new kind of experience in our relationships with our job, with others, impacting the rules of life and the social environment ...
10 Steps For Building A Social Company Culture That Propels Your Business
05.06.2013
Anyone attuned to how social and mobile technology is changing business will have witnessed a clear cycle of adoption over the last few years. First, we saw B2C companies respond to consumer demands for greater engagement across social media channels. Then, B2B companies rose to a similar challenge, more slowly recognizing that even they had to engage with their customers using social tools due to demands for better service and transparency. Now a third stage of social adoption is growing in recognition and importance - the need to create a social business ...
05.06.2013
Anyone attuned to how social and mobile technology is changing business will have witnessed a clear cycle of adoption over the last few years. First, we saw B2C companies respond to consumer demands for greater engagement across social media channels. Then, B2B companies rose to a similar challenge, more slowly recognizing that even they had to engage with their customers using social tools due to demands for better service and transparency. Now a third stage of social adoption is growing in recognition and importance - the need to create a social business ...
Working Social - neue Wege der Zusammenarbeit
05.06.2013
Als Projektleiterin und Trainerin bei der Know How! AG bin ich oft tageweise nicht im Büro, sehe die Kollegen nur selten, und manch einer könnte jetzt denken, dass ich den Anschluss verliere und vom Tagesgeschäft gar nichts mitbekomme. Doch weit gefehlt, denn - Social Media sei Dank! - bin ich ziemlich gut auf dem Laufenden! Wie das geht, möchte ich hier mit Ihnen teilen. Anhand von konkreten Beispielen, die uns im Team "Beratung & Qualifizierung" aufgefallen sind, beschreibe ich die Vorteile des Enterprise Social Networks yammer im Arbeitsalltag. ...
05.06.2013
Als Projektleiterin und Trainerin bei der Know How! AG bin ich oft tageweise nicht im Büro, sehe die Kollegen nur selten, und manch einer könnte jetzt denken, dass ich den Anschluss verliere und vom Tagesgeschäft gar nichts mitbekomme. Doch weit gefehlt, denn - Social Media sei Dank! - bin ich ziemlich gut auf dem Laufenden! Wie das geht, möchte ich hier mit Ihnen teilen. Anhand von konkreten Beispielen, die uns im Team "Beratung & Qualifizierung" aufgefallen sind, beschreibe ich die Vorteile des Enterprise Social Networks yammer im Arbeitsalltag. ...
Soziale Unternehmensnetzwerke: Lineares Wachstum von Mitarbeitern und exponentielles Wachstum von Talent
05.06.2013
Einer der Vorteile, den ein Unternehmen davon haben kann, ein passendes soziales Unternehmensnetzwerk (SUN) einzuführen, besteht darin, dass mit ihm verschiedene Personen innerhalb des Unternehmens im selben Bereich Wissen und unterschiedliche Sichtweisen bezüglich einer Idee austauschen können. Es kann sein, dass zwei Mitglieder einer Organisation noch ihre Ideen zu einem gemeinsamen Thema untereinander diskutiert haben, obwohl beide innerhalb der Organisation arbeiten. Das kann an geographischer Distanz liegen, z.B. wenn die beiden Unternehmensangehörigen ...
05.06.2013
Einer der Vorteile, den ein Unternehmen davon haben kann, ein passendes soziales Unternehmensnetzwerk (SUN) einzuführen, besteht darin, dass mit ihm verschiedene Personen innerhalb des Unternehmens im selben Bereich Wissen und unterschiedliche Sichtweisen bezüglich einer Idee austauschen können. Es kann sein, dass zwei Mitglieder einer Organisation noch ihre Ideen zu einem gemeinsamen Thema untereinander diskutiert haben, obwohl beide innerhalb der Organisation arbeiten. Das kann an geographischer Distanz liegen, z.B. wenn die beiden Unternehmensangehörigen ...
Collaborative Economy is the Next Phase of Social Business
05.06.2013
"The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations." Altimeter Group has been tracking the progression of social business in the enterprise for quite some time now. Last winter, Altimeter began a deep analysis of recent trends in collaborative economy and how they will disrupt business. 4 Collaborative Economy Business Trends The Next Phase of Social Business Is the Collaborative Economy Customers Are Sharing Goods and Services -- Redefining the Buyer-Seller Relationship Innovative ...
05.06.2013
"The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations." Altimeter Group has been tracking the progression of social business in the enterprise for quite some time now. Last winter, Altimeter began a deep analysis of recent trends in collaborative economy and how they will disrupt business. 4 Collaborative Economy Business Trends The Next Phase of Social Business Is the Collaborative Economy Customers Are Sharing Goods and Services -- Redefining the Buyer-Seller Relationship Innovative ...
How companies can use social networks to learn who knows what
05.06.2013
Meetings around the watercooler or over lunch are as traditional as the workplace suit and tie. But today, companies are looking for more innovative ways to bring employees together. Connecting people with different kinds of knowledge fosters new services and ideas, says Paul Leonardi, a professor of communication at Northwestern University with an appointment at the Kellogg School. Leonardi saw that companies, big and small, were starting to implement "enterprise social media" -- internal tools similar in functionality to Facebook and Twitter that ...
05.06.2013
Meetings around the watercooler or over lunch are as traditional as the workplace suit and tie. But today, companies are looking for more innovative ways to bring employees together. Connecting people with different kinds of knowledge fosters new services and ideas, says Paul Leonardi, a professor of communication at Northwestern University with an appointment at the Kellogg School. Leonardi saw that companies, big and small, were starting to implement "enterprise social media" -- internal tools similar in functionality to Facebook and Twitter that ...
20 ideas to help you push the boss towards digital transformation
05.06.2013
Here's a weird fact for you: your boss is probably the single biggest barrier to transforming your business. If it isn't the boss, it's those pesky senior stakeholders, who are normally entrenched in some archaic mindset or other. This really is the way of things for so many companies. It's a common complaint that I've heard over the years, and I know from talking to senior digital folk that it's still a major problem for many. Econsultancy does a lot of work for clients around digital transformation, organisational change and business restructuring. ...
05.06.2013
Here's a weird fact for you: your boss is probably the single biggest barrier to transforming your business. If it isn't the boss, it's those pesky senior stakeholders, who are normally entrenched in some archaic mindset or other. This really is the way of things for so many companies. It's a common complaint that I've heard over the years, and I know from talking to senior digital folk that it's still a major problem for many. Econsultancy does a lot of work for clients around digital transformation, organisational change and business restructuring. ...
IBM Advises Companies To Invest In Social Business
05.06.2013
A decade ago, online commerce, more commonly known as ebusiness, was more than just a buzz word, it was a game changer. And the successful integration of ebusiness technology would be what determined which companies would survive, and which would get left behind. Evidence of the pervasiveness of ebusiness is everywhere you look. Even the vendors at your local farmer's market are armed with their Square, prepared to accept your major credit card to enable you to purchase that carton of fresh strawberries. Today the game is changing again, and IBM ...
05.06.2013
A decade ago, online commerce, more commonly known as ebusiness, was more than just a buzz word, it was a game changer. And the successful integration of ebusiness technology would be what determined which companies would survive, and which would get left behind. Evidence of the pervasiveness of ebusiness is everywhere you look. Even the vendors at your local farmer's market are armed with their Square, prepared to accept your major credit card to enable you to purchase that carton of fresh strawberries. Today the game is changing again, and IBM ...
Organizing for the Social Enterprise
05.06.2013
Many companies have already embarked on their social enterprise journey but are realizing that past that first stage of experimentation and initial adoption challenges still persist. Sharing lessons learned, as well as discussing over the persisting questions, has recently animated the always lively and useful conversations between practitioners from different geographies and companies -- interactions which happen both online and on the social side of conferences when restoring caffeine levels and tasting local dishes is frequently seasoned with extraordinary ...
05.06.2013
Many companies have already embarked on their social enterprise journey but are realizing that past that first stage of experimentation and initial adoption challenges still persist. Sharing lessons learned, as well as discussing over the persisting questions, has recently animated the always lively and useful conversations between practitioners from different geographies and companies -- interactions which happen both online and on the social side of conferences when restoring caffeine levels and tasting local dishes is frequently seasoned with extraordinary ...
Enterprise Social Networks - 2013 Part 1
04.06.2013
Enterprise social networks (ESN) are one of the oldest enterprise social technologies and have evolved into an important backbone of enterprise social activities. While some of the current ESN vendors, generally ones that started in some adjacent markets like blogs and wikis, have been around for over 10 years, the current set of key functions happened in the past 5 years. What started in much the same way as all innovative enterprise software, as a movement of small startups with some basic premise that work was changing and that business people were ...
04.06.2013
Enterprise social networks (ESN) are one of the oldest enterprise social technologies and have evolved into an important backbone of enterprise social activities. While some of the current ESN vendors, generally ones that started in some adjacent markets like blogs and wikis, have been around for over 10 years, the current set of key functions happened in the past 5 years. What started in much the same way as all innovative enterprise software, as a movement of small startups with some basic premise that work was changing and that business people were ...
How To Explain To Your CEO That Social Media Is Not Optional
04.06.2013
CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. Most CEOs today started their careers before social media had taken hold. As a result, many in top management had already attained some level of success before the era of social media and don't think of it as something that is important ("I didn't get where I am with social media!"). Not surprisingly, there are still some C-suite types who are either not familiar with social media, or worse, view it as a trivial waste of ...
04.06.2013
CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. Most CEOs today started their careers before social media had taken hold. As a result, many in top management had already attained some level of success before the era of social media and don't think of it as something that is important ("I didn't get where I am with social media!"). Not surprisingly, there are still some C-suite types who are either not familiar with social media, or worse, view it as a trivial waste of ...
Social Business Is Fast Gaining Ground Across All Industries
04.06.2013
The second annual survey from the MIT and Deloitte Social Business Global Executive Study and Research Project found industries across the board reporting that social business has increased in importance. How fast is social business making inroads into the marketplace? Consider this: in all industries, social business gained in importance -- but in some, use of social media more than quadrupled within just one year. That's one of the key findings from the second annual survey from the MIT and Deloitte Social Business Global Executive Study and Research ...
04.06.2013
The second annual survey from the MIT and Deloitte Social Business Global Executive Study and Research Project found industries across the board reporting that social business has increased in importance. How fast is social business making inroads into the marketplace? Consider this: in all industries, social business gained in importance -- but in some, use of social media more than quadrupled within just one year. That's one of the key findings from the second annual survey from the MIT and Deloitte Social Business Global Executive Study and Research ...
Social Business Needs Social Management
03.06.2013
by Harold Jarche Social business has the potential to change the way we work, but for the most part it has not. The social enterprise is not yet here, though many talk about it, and confuse it with using social tools. For that, we can blame management. As many people, from W. Edwards Deming to Gary Hamel have observed, management is what really differentiates organizations. It was better management that allowed Japanese automobile manufacturers to dominate the North American market, using the same raw materials and work force. Most management practices ...
03.06.2013
by Harold Jarche Social business has the potential to change the way we work, but for the most part it has not. The social enterprise is not yet here, though many talk about it, and confuse it with using social tools. For that, we can blame management. As many people, from W. Edwards Deming to Gary Hamel have observed, management is what really differentiates organizations. It was better management that allowed Japanese automobile manufacturers to dominate the North American market, using the same raw materials and work force. Most management practices ...
3 Common Enterprise Social Network Mistakes (And How to Avoid Them)
03.06.2013
According to research firm Gartner, 80 percent of social business efforts will fail through 2015-- a disconcerting statistic for the 50 percent of all large businesses expected to deploy social networks in the next three years. A few of the reasons for the failures, according to Gartner Research Director Larry Cannell: adoption and ROI expectations and a lack of executive support, he says. "Too many people just assume that an enterprise social network [ESN] deployment is going to be simple and that people will pick it up quickly," Cannel says. "And ...
03.06.2013
According to research firm Gartner, 80 percent of social business efforts will fail through 2015-- a disconcerting statistic for the 50 percent of all large businesses expected to deploy social networks in the next three years. A few of the reasons for the failures, according to Gartner Research Director Larry Cannell: adoption and ROI expectations and a lack of executive support, he says. "Too many people just assume that an enterprise social network [ESN] deployment is going to be simple and that people will pick it up quickly," Cannel says. "And ...
SCM führt oft in die Kostenfalle
03.06.2013
So schnell sich beim Supply Chain Management (SCM) die Investitionen amortisieren, so schwer sind auch die Gesamtbetriebskosten niedrig zu halten. Angesichts von Kommunikationsbarrieren in der Lieferkette raten Analysten zu einer Verzahnung mit Collaboration-Ansätzen. Hätte man keine anderen Götter neben dem ROI, würde man gewiss Software fürs Supply Chain Management (SCM) kaufen. Der Return On Investment ist bei den Tools für die Steuerung der Lieferkette nämlich herausragend, wie aktuelle Studien zeigen. Leider gilt das nicht für alle Kenngrößen, ...
03.06.2013
So schnell sich beim Supply Chain Management (SCM) die Investitionen amortisieren, so schwer sind auch die Gesamtbetriebskosten niedrig zu halten. Angesichts von Kommunikationsbarrieren in der Lieferkette raten Analysten zu einer Verzahnung mit Collaboration-Ansätzen. Hätte man keine anderen Götter neben dem ROI, würde man gewiss Software fürs Supply Chain Management (SCM) kaufen. Der Return On Investment ist bei den Tools für die Steuerung der Lieferkette nämlich herausragend, wie aktuelle Studien zeigen. Leider gilt das nicht für alle Kenngrößen, ...
Social media versus knowledge management
03.06.2013
What's the difference between the two? On the surface they sound very similar, particularly for someone who had had experience with knowledge management. Both involve people using technology to access information. Both require individuals to create information that is intended for sharing. Both technologies profess support for collaboration. But as Monty Python might say: If it walks like a duck, quacks like a duck and weighs as much as a duck ... ... then it floats and therefore ... it is made out of wood. Social media and knowledge management may ...
03.06.2013
What's the difference between the two? On the surface they sound very similar, particularly for someone who had had experience with knowledge management. Both involve people using technology to access information. Both require individuals to create information that is intended for sharing. Both technologies profess support for collaboration. But as Monty Python might say: If it walks like a duck, quacks like a duck and weighs as much as a duck ... ... then it floats and therefore ... it is made out of wood. Social media and knowledge management may ...
Die unternehmerische Revolution heißt Social Business
03.06.2013
Angst vor Veränderung hat jeder Mensch, das ist schon immer so gewesen. Niemand gefällt es, wenn in seinem Umfeld Veränderungen stattfinden, und wir träumen alle von der größtmöglichen Stabilität. In der Zeit, in der wir leben, ist der Wandel jedoch zur Konstante geworden und hat eine neue Facette erhalten: Die Geschwindigkeit, mit der Veränderungen stattfinden, ist rasant. Nichts ergibt sich so, dass wir "mitkommen", alles vollzieht sich auf dynamische und unvorhersehbare Art und Weise. Das ist die große Herausforderung unserer Zeit: Wir befinden uns ...
03.06.2013
Angst vor Veränderung hat jeder Mensch, das ist schon immer so gewesen. Niemand gefällt es, wenn in seinem Umfeld Veränderungen stattfinden, und wir träumen alle von der größtmöglichen Stabilität. In der Zeit, in der wir leben, ist der Wandel jedoch zur Konstante geworden und hat eine neue Facette erhalten: Die Geschwindigkeit, mit der Veränderungen stattfinden, ist rasant. Nichts ergibt sich so, dass wir "mitkommen", alles vollzieht sich auf dynamische und unvorhersehbare Art und Weise. Das ist die große Herausforderung unserer Zeit: Wir befinden uns ...
Scheitern vermeiden - 5 Tipps für Collaboration-Projekte
03.06.2013
In vielen Firmen stehen Collaboration-Initiativen an. Alex Krass von Accenture stellt in einer Analyse seinen prozessorientierten Ansatz vor. In modernen Unternehmen sind heute nahezu alle Personen und Abteilungen an Entwicklungsprozessen beteiligt. Die effektive und transparente Zusammenarbeit zwischen den Beteiligten wird zu einem kritischen Faktor für den wirtschaftlichen Erfolg. Viele Firmen führen Collaboration-Lösungen ein, um die interne Kommunikation und die Zusammenarbeit zwischen den Fachbereichen zu fördern. Trotzdem scheitern zahlreiche ...
03.06.2013
In vielen Firmen stehen Collaboration-Initiativen an. Alex Krass von Accenture stellt in einer Analyse seinen prozessorientierten Ansatz vor. In modernen Unternehmen sind heute nahezu alle Personen und Abteilungen an Entwicklungsprozessen beteiligt. Die effektive und transparente Zusammenarbeit zwischen den Beteiligten wird zu einem kritischen Faktor für den wirtschaftlichen Erfolg. Viele Firmen führen Collaboration-Lösungen ein, um die interne Kommunikation und die Zusammenarbeit zwischen den Fachbereichen zu fördern. Trotzdem scheitern zahlreiche ...
Deutsche Chefs wollen keine Social Collaboration
03.06.2013
In Großbritannien arbeiten rund vier von zehn Fachabteilungen mit Social Collaboration, in Deutschland nur zwei von zehn. Die Projekte scheitern an Sicherheitsbedenken und Perfektionismus. Deutsche Unternehmen halten sich bei Social Collaboration zurück. Das geht aus der Studie "Social Collaboration in Deutschland, Frankreich und Großbritannien 2013" hervor, für die der Marktforscher PAC (Pierre Audoin Consultants) rund 250 Fachbereichsleiter befragt hat. In Zahlen heißt das: 38 Prozent der britischen Befragten haben Collaboration-Projekte zumindest ...
03.06.2013
In Großbritannien arbeiten rund vier von zehn Fachabteilungen mit Social Collaboration, in Deutschland nur zwei von zehn. Die Projekte scheitern an Sicherheitsbedenken und Perfektionismus. Deutsche Unternehmen halten sich bei Social Collaboration zurück. Das geht aus der Studie "Social Collaboration in Deutschland, Frankreich und Großbritannien 2013" hervor, für die der Marktforscher PAC (Pierre Audoin Consultants) rund 250 Fachbereichsleiter befragt hat. In Zahlen heißt das: 38 Prozent der britischen Befragten haben Collaboration-Projekte zumindest ...
Kundenwert im Social Web: Entwicklungen zum Social Customer Value Management (Social CVM)
02.06.2013
von Heike Simmet Mit der Verbreitung von Social Sharing Prinzipien gewinnen nicht nur die Interaktionsprozesse, sondern auch das wertschöpfende Networking zwischen Unternehmen und Kunden immer mehr an Bedeutung. Besonders wertvolle Kunden sind daher in ein Social Customer Value Management (Social CVM) einzubeziehen. Social Sharing verändert die Beziehung zwischen Unternehmen und Kunden grundlegend. Die Aktivitäten der Kunden im Social Web sind daher heute nicht mehr nur durch Monitoring zu erfassen, sondern bewusst in das Customer Relationship Management ...
02.06.2013
von Heike Simmet Mit der Verbreitung von Social Sharing Prinzipien gewinnen nicht nur die Interaktionsprozesse, sondern auch das wertschöpfende Networking zwischen Unternehmen und Kunden immer mehr an Bedeutung. Besonders wertvolle Kunden sind daher in ein Social Customer Value Management (Social CVM) einzubeziehen. Social Sharing verändert die Beziehung zwischen Unternehmen und Kunden grundlegend. Die Aktivitäten der Kunden im Social Web sind daher heute nicht mehr nur durch Monitoring zu erfassen, sondern bewusst in das Customer Relationship Management ...
Enterprise 2.0 Innovators Must Bridge To The Laggards
02.06.2013
Rob Preston's recent column "Language Of Social Sounds Too Soft To Business" rings true to my own experiences over the years, but I'd like to dive a bit deeper. Who does social sound soft to? Why is that? And how do you get past skepticism into useful action? Social sounds soft to a certain segment of businesspeople, not to all businesspeople. That's an important distinction. For better or worse, that slice of the business crowd that doesn't (yet) "get" the value of social business is a barrier that needs to be addressed. It's ...
02.06.2013
Rob Preston's recent column "Language Of Social Sounds Too Soft To Business" rings true to my own experiences over the years, but I'd like to dive a bit deeper. Who does social sound soft to? Why is that? And how do you get past skepticism into useful action? Social sounds soft to a certain segment of businesspeople, not to all businesspeople. That's an important distinction. For better or worse, that slice of the business crowd that doesn't (yet) "get" the value of social business is a barrier that needs to be addressed. It's ...
Language Of Social Sounds Too Soft To Business
02.06.2013
Why is Enterprise 2.0 still considered more of a "movement" than a business imperative? Its evangelists speak more like Dr. Phil than Jack Welch. Deutsche Bank managing director John Stepper, in describing his own missteps, sums up what's wrong with the social business movement. In a keynote address at this week's Enterprise 2.0 Conference in Boston, a UBM TechWeb event, Stepper related spending a good year trying to become the "social media guy" at the bank, culminating in a trip to London to persuade the powers-that-be to invest in a collaboration ...
02.06.2013
Why is Enterprise 2.0 still considered more of a "movement" than a business imperative? Its evangelists speak more like Dr. Phil than Jack Welch. Deutsche Bank managing director John Stepper, in describing his own missteps, sums up what's wrong with the social business movement. In a keynote address at this week's Enterprise 2.0 Conference in Boston, a UBM TechWeb event, Stepper related spending a good year trying to become the "social media guy" at the bank, culminating in a trip to London to persuade the powers-that-be to invest in a collaboration ...
Hard And Soft Power In Enterprise 2.0
02.06.2013
Enterprise 2.0 evangelists make a key strategic mistake in how they frame their efforts: They adopt an "all carrots and no sticks" approach to Web-based business. Soldiers and diplomats talk about hard power versus soft power. Hard power is all about guns, missiles, threats, and coercion. Soft power, an idea formulated by Harvard's Joseph Nye in the 1990s, is all about making friends and influencing people through cultural attraction, sharing, and cooperation. Soldiers and diplomats recognize that you need both hard and soft power to exercise influence ...
02.06.2013
Enterprise 2.0 evangelists make a key strategic mistake in how they frame their efforts: They adopt an "all carrots and no sticks" approach to Web-based business. Soldiers and diplomats talk about hard power versus soft power. Hard power is all about guns, missiles, threats, and coercion. Soft power, an idea formulated by Harvard's Joseph Nye in the 1990s, is all about making friends and influencing people through cultural attraction, sharing, and cooperation. Soldiers and diplomats recognize that you need both hard and soft power to exercise influence ...
Social Collaboration in Europe: leadership and misunderstandings
02.06.2013
by Bertrand Duperrin After McKinsey, Pierre Audoin Consultants issues their report on the state on social collaboration in Europe. If also offers a comparative vision of how things are doing in France, England and Germany and provides a very sound analysis that matches with what practitioners actually see on the field. German and english are operational, french prefer show-off On the first things highlighted is the large range of needs that make businesses deploy a social collaboration solutions. From reducing email to coordination, including key resources ...
02.06.2013
by Bertrand Duperrin After McKinsey, Pierre Audoin Consultants issues their report on the state on social collaboration in Europe. If also offers a comparative vision of how things are doing in France, England and Germany and provides a very sound analysis that matches with what practitioners actually see on the field. German and english are operational, french prefer show-off On the first things highlighted is the large range of needs that make businesses deploy a social collaboration solutions. From reducing email to coordination, including key resources ...