#socbiz
Curated hints on Digital Transformation, Enterprise 2.0, Enterprise Social Networks, Social Intranets, Social Collaboration, Knowledge Management, HR 2.0, ... and all the rest
Dr.-Ing. Carsten Rose – Effective: 30.04.2013

Archive 04/2013

Social Business Digest by caro - Archive 04/2013
Social Media im Unternehmen und Microblogging
30.04.2013
Viele Unternehmen (telekom_hilft, Dell, DB, Fluggesellschaften etc..) nutzen auch Microblogging, um den Kunden entsprechend auf den gewünschten Kommunikationskanälen, wie Twitter zu begegnen. Aber wie ist das mit der internen Kommunikation im Unternehmen mit Microblogging? Das war Thema am letzten Dienstag bei der Business Academy Ruhr in Witten. Kurzer Rückblick zum Seminar Social Media im Unternehmen unter anderem mit dem Part "Microblogging" Die Themenvielfalt unter dem Dach Enterprise 2.0 ist schon sehr umfangreich, sodass es schon eine Herausforderung ...
 
What contents for your enterprise social network?
30.04.2013
One of the major concern for any business trying to launch an enterprise social network is to generate relevant contents. Which is obvious : why would users use the enterprise social network if they find nothing relevant in, if they have no reason to come ? This is the point where confusion often happens and things get complicated. What's a good content ? Using the word "content" is often enough to bias the whole approach. Coming from the communication world it comes with lots of connotations that make project and community managers blind. When we say ...
 
Empathy is a Social Currency
30.04.2013
In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the reasons social media has enjoyed exponential growth as a business imprint, and implement it across the organization. It takes more than simply activating staff on social media and being more "approachable" as a business on the social web - it's a complete mindset and culture change, for which many organizations today are still not ready for. It's probably one of the best business books on this topic today, ...
 
Why Email Doesn't Cut It As a Collaboration Tool
30.04.2013
Be honest: How long do you usually let an issue bounce back and forth in emails unresolved? Three emails? Four emails? A hundred emails? When collaborating, you might find speedier resolutions to issues through instant messaging. For important, urgent matters, perhaps you should pick up the phone and talk with an actual person. Yes, it's time to stop relying on email alone and start using the right collaboration tools for your company to save money and increase productivity. "But wait a minute," you might be saying, "What's so bad about using email ...
 
Über 10 praktische Tipps, wie Sie Enterprise 2.0 in jedem Unternehmen zum Scheitern bringen
30.04.2013
Bei meinen hunderten von Workshops, Vorträgen und OpenSpaces zum Thema Change Management und Enterprise 2.0 habe ich inzwischen schon wirklich viel Spannendes gehört. Und viele Situationen mit selbstbewussten Managern erlebt, die sich und ihr Projekt direkt ins Knie schießen. Nicht ganz ernst gemeint, aber leider doch Realität in vielen Unternehmen - viel Spaß damit! Vergleichen Sie ihr internes Projekt mit den tollen Inhalten auf Facebook und Twitter - damit holen Sie ihre Gegner aus den Geschäftsprozessen perfekt ab. Suchen Sie Cases zum Experimentieren, ...
 
How to Convince Your Boss for an Enterprise Social Network (ESN) Buy-in
29.04.2013
Social networking has been around for a while and has become an integral part of our lives. This is maturing & has serious implications for businesses. You are most likely already aware of the business benefits it could provide your team and even the objections/myths your business leaders have, but have you stopped to think about the benefits for the business? Shouldn't your boss know this? Well, then where to begin when talking your leaders into investing in this? Executives are no fools, they would have already heard about the benefits but they ...
 
3 Myths About Enterprise Social Networking Dispelled...
29.04.2013
We all love a good argument. There is nothing more fun than proving all the dissenters, skeptics, wet blankets and naysayers, wrong. But, as exciting as it is to introduce an internal social network to your organization, not all people will be as receptive to change. (Just think about how many complaints go out every time there's a new iPhone or Android update.) To win your colleagues over, it helps to get informed. Here are some of the most common myths, or misconceptions, about enterprise social networking, and how to dispel them. It's a Waste of ...
 
The New Kind of Worker Every Business Needs
29.04.2013
We live in a world in which amplified individuals -- people empowered by technologies and the collective intelligence of their social networks -- can do things that previously only a large organization could. Indeed, they can do some things that no organization could do before. For better and worse, this is the world in which weekend software hackers can disrupt large software firms, and rapidly orchestrated social movements can bring down governments. [...] Given that energized innovators like these are disrupting many existing products, and the business ...
 
The best innovation program isn't a program at all
29.04.2013
Despite 1000s of years of evolution and countless books and studies on human motivation, we're still using the Innovation Program and it's cousin, the Suggestion Box, to inspire people to create change. These devices - and the general "let's offer a prize!" mindset at work - are overused, demeaning, and ineffective. If you want to improve work, there's a better way to bring good ideas to life. How to disappoint people 97% of the time (or more) The place for prizes A different approach [...] One of the best and cheapest ways a firm can increase innovation ...
 
Efficient or Effective? An E2.0/Socbiz Dilemma
29.04.2013
I love going to conferences. The best part of any conference is when you get to meet, talk and interact with the people at the conference. These interactions and the conversations are informal and awesome. When I get a chance I love to talk about Enterprise 2.0 (E2.0), Social Business (socbiz) and/or Enterprise Collaboration (EntCollab). Inevitably, the conversation turns to talking about how to make employees more efficient or productive. More often than not, these conversations start with someone asking how I believe employees could be more efficient ...
 
Collaboration - die Unternehmensstrategie entscheidet
29.04.2013
Für den Austausch in sozialen Netzwerken sind Social Business-Plattformen hervorragend geeignet, um die tägliche Flut an Informationen zu bewältigen. Aber um diese Systeme sinnvoll nutzen zu können, müssen sie in ein Konzept eingearbeitet werden, denn sie verändern grundlegend die Art und Weise, wie im Unternehmen kommuniziert wird. Der Austausch erfolgt nicht mehr 1:1 (Telefon, E-Mail) oder 1:n (E-Mail), sondern n:m! Blogbeiträge können von jedem im Unternehmen gelesen, geliked, kommentiert und weiterverteilt werden. E-Mails hingegen sind erst einmal ...
 
Einführung von sozialen Technologien im Unternehmen - Erfolgsfaktor Mensch
26.04.2013
Heute gibt es kaum ein Unternehmen, das nicht schon mit sozialen Technologien experimentiert hat. Die hochgesteckten Erwartungen haben sich jedoch nur in den seltensten Fällen voll erfüllt. Wird diese neue Softwarekategorie das gleiche Schicksal wie die erste Generation von Wissensmanagementtools erleiden? Ernüchterung macht sich breit, aber auch die Einsicht, dass es sich bei der Einführung von sozialen Technologien nicht um ein typisches IT-Projekt handelt und dass dies kein Sprint, sondern ein langwieriger Prozess ist. In den letzten 10 Jahren haben ...
 
The Social Business Network
26.04.2013
I find it ironic that many executives struggle to see the business value of social networking, because as a group, executives tend to be some of the most highly networked individuals. Perhaps they feel that the Internet is too impersonal a meeting place compared to board rooms, fine restaurants and golf courses. Personally, I believe the underlying issue is one of missing the forest for the trees. On the surface, social networks like Twitter, Facebook and LinkedIn just look like so much fluff. How could any real business value be found in all that meaningless ...
 
Report: Making The Business Case For Enterprise Social Networks
26.04.2013
In 2011, the US hit a milestone -- more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social ...
 
Social Business Needs a Culture of Social Leadership
26.04.2013
I have been arguing for several years now that the real value of social media goes way beyond marketing and communications: it is teaching us a new way to lead and manage our organizations. Thus I have been encouraged by the recent conversations I'm hearing around "social business." While I think it has the makings of a buzzword, for now "social business" works for me as a category of conversations that we need to conduct in the business community. But I'll say I'd like the conversation to go further. The first level of conversation continues to focus ...
 
7 Simple Social Media Moves That Work
25.04.2013
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius? Before he started to dole out social media advice for entrepreneurs like you at Inc.'s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way. First, he said, social media is not free. Second, it won't bring you immediate results. And, third, it can't make up for a bad product or service. If you can ...
 
Enterprise 2.0 oder Soziale Medien erobern die interne Kommunikation
25.04.2013
Nachdem Social Media bereits fester Bestandteil der externen Kommunikation vieler Unternehmen ist, halten Soziale Medien nun Einzug in die interne Kommunikation. Dieses Phänomen wird unter dem Begriff Enterprise 2.0, wahlweise auch Social Business, zusammengefasst. Ebenso wie viele Menschen dem Siegeszug von Social Media Diensten wie Facebook , Twitter oder XING kritisch gegenüberstanden oder noch immer stehen, gibt es auch sehr viel Verunsicherung bezüglich der Nutzung von Sozialen Medien innerhalb von Unternehmen. Diese Blogreihe möchte hierbei Abhilfe ...
 
5 characteristics of how Knowledge Workers like to learn at work
25.04.2013
From the results of the Learning in the Workplace survey and my analysis of how smart workers use social media to work and learn today, 5 key characteristics of how Knowledge Workers like to learn at work have emerged. I briefly summarise these below, but please bear in mind they are not listed in any priority order. It is becoming clear that Knowledge Workers prefer to learn ... In the flow of work Continuously Immediately Socially Autonomously [...] So what does this all mean? This is the reason why a large percentage of Knowledge Workers don't rate ...
 
Maybe Your Organization's Biggest Problem is a Failure to Address Problems
25.04.2013
Clever headline, wouldn't you agree? Yes, it is clever but at the same time it may be a profound statement of truth. Think for a moment about your working environment. Do you think your organization addresses all serious problems in a timely manner? Rhetorical right? So read on and see if where I am going makes any sense for your organization. Webster offers this as one definition of the word "problem"... ...an unsettled matter demanding solution or decision and requiring usually considerable thought or skill for its proper solution or decision : an ...
 
Unternehmen brauchen mehr Querdenker
24.04.2013
Unternehmen haben immer mehr Probleme, gute Fachleute zu finden; von diesen haben sie aber eine sehr genaue Vorstellung: zur Unternehmenskultur soll der neue Mitarbeiter passen, möglichst jahrelange Erfahrung im jeweiligen Fachgebiet vorweisen und keine Scherereien machen. Stellt sich dann ein Kandidat vor, der zwar hochqualifiziert ist, aber in Auftreten, Lebenslauf oder allgemeiner Lebensanschauung nicht ins vorgegebene Raster passt, machen die meisten Unternehmen dicht. Wenn man eines nicht will, dann das, was man einen Quer- oder Charakterkopf nennt. ...
 
Enterprise 2.0: Hinterm Horizont geht's weiter.
24.04.2013
Schon 2010 veröffentlichte Hutch Carpenter seine Maslow's Hierarchy of Enterprise 2.0 ROI. Dieser bemerkenswerten Beitrag macht deutlich, dass die am leichtesten zu erreichenden Benefits der Enterprise 2.0 (die Quick Wins) diejenigen sind, die auch am einfachsten zu messen sind. Kostenersparnisse (durch Prozessoptimierung), zusätzlicher Umsatz (durch Innovationen) oder Kundenzufriedenheit (durch proaktiven Dialog) zum Beispiel. Viel schwerer zu messen sind hingegen die komplexen Benefits, die das Unternehmen in der Tiefe verändern und als Organisation ...
 
Maslow's Hierarchy of Enterprise 2.0 ROI
24.04.2013
You may be familiar with Maslow's Hierarchy of Needs. It's a theory Abraham Maslow proposed in 1943, that provides a pecking order of human needs. At the bottom of the pyramid are physiological needs: breathing, food water, etc. The fundamentals needed for basic survival. The needs then climb the pyramid, becoming more intangible as one goes along: safety, love/belonging, esteem, self-actualization. The theory's structure of moving from tangible/tactical needs to those that are intangible and more impactful is actually well suited for another purpose. ...
 
Enterprise Architecture and the Human Element
24.04.2013
When establishing a repository of Business Knowledge much effort is often placed into the design and population of an Enterprise Architecture. Whilst there is significant value in doing so a key business asset is often either overlooked or underestimated in its value. A vast amount of knowledge about the business resides in individuals within the business itself and should be tapped. Whilst content for the Enterprise Architecture can be, in part, sourced from, for example : documents that have been created in response to various project based business ...
 
Das Enterprise 2.0 als Netzwerk verstehen oder Der neue Manager sollte ein Kommunikations-Hub sein
23.04.2013
Sei es in Enterprise 2.0, sei es im Social Web im Allgemeinen oder in Bezug auf E-Demokratie im Speziellen: Die grosse Frage überall ist: Wie kommen wir zu mehr aktiver Beteiligung? Oder anders gefragt: Warum scheitern so viele unternehmensinterne Einführungen von Web 2.0 Tools? Warum wird das Web 2.0 bisher fast nicht für politische Zusammenarbeit im Sinne von E-Demokratie genutzt? Ich werde in diesem Blog-Artikel den Erklärungsbogen zur Netzwerk-Theorie zu schlagen. Wie im Beitrag Crossing the Chasm und SNEP bei der Einführung webbasierter Zusammenarbeit ...
 
Using Social Business to Reengineer the Corporation
23.04.2013
Companies can use social business strategies to reinvent corporate processes and operating models while empowering employees to create value in the postdigital age. Modern corporations owe their structure and operating models to the industrial age, when bureaucracy, hierarchy, and specialization of labor were paramount for gaining efficiencies and scale. Clearly defined roles and responsibilities, strict processes, and a "C3" (command, control, and communications) mentality are steadfast tenets of a model prescribed by Max Weber, adjusted by Henry Ford, ...
 
Getting Your Employees To Share Their Best Ideas On Yammer, Chatter, And Enterprise Social
23.04.2013
People think of social work tools as great ways to share - but in fact, employees often clam up. The president of Second City Communications on how to tease out employees' best ideas. You might be reading this while taking a break from collaborating with your employees or colleagues via one of the social enterprise technologies that are popular on the job these days. If so, I'll just take a minute so you can get back to them and not miss much. Or will you miss anything at all? How much actual collaboration and honest sharing is going on via your ...
 
Five Ways to Improve Your Enterprise Social Networking Strategy
23.04.2013
Enterprise social networking software, which offers social media capabilities adapted for workplace collaboration like employee profiles, activity streams, microblogging and document sharing, has evolved from a "nice to have" to a "should have" status in enterprises. [...] So what should be the strategy for CIOs regarding SharePoint, Yammer and competing ESN tools at this market's crossroads? Below we offer analysis criteria and suggestions. Not All ESN Vendors Are Created Equal Companies that make ESN software fall into three categories: collaboration ...
 
Employee Engagement: Its ROI May be More Than You Think
23.04.2013
[...] Your employees are key stakeholders in your company's success. Several studies show that an engaged and happy worker can reduce a company's overall health insurance costs and take less vacation time (not sure that's a good thing). There's an even more important impact though, as a recent Tempkin Employee Engagement Study showed, high employee engagement impacts the bottom line: Companies with strong financial results report employees to be engaged 75% of the time -- compared to organizations with weak financial results, which report an employee ...
 
Die Rolle von Newsfeeds für die Erzeugung neuen Wissens im Arbeitsprozess
22.04.2013
Im Rahmen meiner Arbeit als IT-Consultant werden mir immer wieder ähnliche Fragen gestellt, von Seiten der Kunden, aber auch von Kollegen: Wozu ist ein Social Network und insb. ein Newsfeed im Intranet gut, von dem jetzt alle reden? Was soll dieses Collaboration mehr sein als "Zusammenarbeit"? Beides nicht ganz einfach zu beantworten. Vor ein paar Tagen wurde ich via Twitter-Hashtag #km auf einen Artikel von Harold Jarche aufmerksam, die Antworten auf diese Fragen bietet. In seinem Artikel "Competitive Knowledge" geht es ihm um die Frage, wie sich sog. ...
 
Enterprise Social Networks: a solution for management, not a problem
22.04.2013
No matter the advanced maturing views over the benefits of enterprise social networks in most organisations these days, I still come across people making assertions that they divert employees from work. My point today is that what they see as a problem is a solution. A reason why people make such an assertion is that they lack concrete experience of social networks in a professional setting. They think they know because the media are saturated with info about social media and because they may use them with family and friends. What they don't quite realise ...
 
Macht durch Social Media
22.04.2013
Kaum eine IT-Entwicklung birgt solches Potenzial für Veränderungen wie Social Media. Die weltweit mögliche Kommunikation von jedem mit jedem zeigt vielfältige Wirkungen - gute wie schlechte. Wenn man so will, haben Social Media am 3. April 1973 auf der Sixth Avenue in New York begonnen. Vor 40 Jahren wählte der Motorola-Ingenieur Martin Cooper die Nummer von Joel Engel, Technikchef von AT&T. Das wäre nichts Besonderes, hätte Cooper nicht mit dem ersten tragbaren Telefon hantiert. Mit heutigen Smartphones hatte das "Dynatac" wenig zu tun. Das Dynamic ...
 
Social media at work. Really?
22.04.2013
Imagine you're a salesperson at a big global firm and you're paid well into 6 figures. You're at your office, about to call a client, and you want to research her first. Who's she connected to? Where has she worked before? What's she up to these days? Now imagine your firm won't let you do any of that research on their office computer (but it's okay <wink wink> to use your own phone to do it). And imagine your firm spends millions on training but not a nickel on how you can effectively use the most powerful client research tools on the planet. ...
 
Das Social Enterprise ist kein Ziel
22.04.2013
Gibt es eine Vision über dem Social Business Ansatz, die unternehmensweite Gültigkeit hat? Eine immer häufigere Antworten auf diese Frage, ist "Wir sind auf dem Weg zu einem Social Enterprise." Es liegt nahe, auf der Suche nach einer größeren Vision für ein noch begrenztes Thema das beschreibende Adjektiv (Social) konstant zu lassen und einfach nur den Kontext zu vergrößern (Enterprise). Das läuft im konkreten Fall aber schief und diese Schieflage hat verschiedene Ursachen. [...] Social Business ist kein Selbstzweck und damit auch kein übergeordnetes ...
 
How To Get Your Executives To Participate On Yammer
22.04.2013
You have 15 minutes of your Senior Manager's time. Your goal: encourage his/her participation on Yammer. What are the three items you would focus on? Sounds like an awesome challenge, doesn't it? This was exactly the challenge that one of our customers Ernst Décsey, Intranet Manager from UNICEF posed in the YCN, Yammer Champion Community. His question was greeted with a flurry of amazing responses, which we just had to share here (with participants' permissions of course!) Seek to understand; focus on value Make it easy Feedback is a powerful thing ...
 
Givers take all: The hidden dimension of corporate culture
19.04.2013
By encouraging employees to both seek and provide help, rewarding givers, and screening out takers, companies can reap significant and lasting benefits. After the tragic events of 9/11, a team of Harvard psychologists quietly "invaded" the US intelligence system. The team, led by Richard Hackman, wanted to determine what makes intelligence units effective. By surveying, interviewing, and observing hundreds of analysts across 64 different intelligence groups, the researchers ranked those units from best to worst. Then they identified what they thought ...
 
Is Enterprise 2.0 mainstream?
19.04.2013
Just before leaving the #E20s in Paris Cordelia Krooß and Jon Ingham left me with the question when "Social" will become mainstream? My first reaction was: OMG no - I don't want to be "mainstream"; this will take all the fun out of it. But aren't they both right: if we really are convinced that "Social" is the better way to work and to do business don't we need to cross the chasm? In fact, the discussion is not so new. Cordelia wrote in 2011 an excellent blog post on the necessity to become mainstream. Rawn Shah pointed out in the same year that you ...
 
Surviving in the social software jungle
19.04.2013
In brief: the advent of social software change shifted the balance of power between IT and business people by reinforcing the autonomy of the second. But as social networks projects become digital workplaces ones over time, the need for internal coherence implies a strong comeback of IT departments to guarantee social urbanization of the information system without which everything will be a little bit social but nothing will be globally social. A previous post on email and enterprise social networks made me have many interesting discussions (most of ...
 
10 Ways Social Media Technologies are Adding Value and Productivity
19.04.2013
Social media technologies have touched humanity in a primal way. You only need look at the adoption rates of Facebook and Twitter to realize that the web is indeed connecting human consciousness. At almost no cost we can connect with like minded tribes globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face to face technologies of online video that transcends time and place. Knowledge transfer is almost instantaneous. It is transforming humanity deeply at the personal and business levels. Social technologies ...
 
Social Media ROI - You're looking in the wrong place
19.04.2013
About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. Employees already enjoy using fun applications like social networks and wikis and the power of these tools in the external environment to unleash creativity, collaboration, and productivity is proven. A new report from McKinsey validates this premise and places an actual number value on the potential savings of using ...
 
Social-Business-Plattformen: 10.000 Mitarbeiter, die ihr Know-how mit Kollegen teilen. Oder: Wie Bayer Material Science seine Wissenssilos abschaffte
18.04.2013
von Willms Buhse Wissen ist Macht. Oder anders: Wer weiß, ist mächtig. Und wer viel weiß, was andere nicht wissen - und dieses Wissen in den richtigen Situationen geschickt einsetzt - wird wichtig für Unternehmen; macht sich unersetzlich. Warum also Wissen teilen? Macht teilen? Macht abgeben? Wissen und damit Macht abgeben an andere, und sich damit ersetzlich machen? Diese Fragen beantwortet das Beispiel Kurt de Ruwe: Er war bis Februar CIO bei der Bayer Material Science AG (BMS). Mittlerweile ist er CIO bei Philips Lighting. Kurt De Ruwe teilt sein ...
 
Social Business Starts With Leaders Connecting Socially To Employees
18.04.2013
One of the huge benefits that social media (still) has going for it is that it still feels very intimate. Some people complain that social media dilutes their "real" relationships and enhances their less meaningful ones, and that can be entirely true depending on how you choose to use and it with whom. But inside small and medium-sized companies, the opposite is happening. People are developing more real relationships, especially with executive leadership, which in turn means more influence for good ideas, transformation change and sales. A Friendlier ...
 
Warum Informationen nicht gleich Wissen sind
18.04.2013
Die Wissenstreppe stammt von Prof. Klaus North und veranschaulicht folgende Dinge besonders deutlich: Zwischen Information, Wissen, Können und Kompetenz bestehen Unterschiede. Nur weil das Internet eine schier endlose Quelle an Informationen darstellt, heißt dies noch nicht, dass diese im Arbeitskontext einfach genutzt werden können. Dies zeigt sich häufig in Unternehmen beim Thema Wissensdatenbanken. Obwohl die Mitarbeiter verpflichtet werden, alle Daten dort abzulegen, funktionieren die Datenbanken nicht. Mitarbeiter finden genau das Dokument nicht ...
 
What is Enterprise Social Networking?
18.04.2013
An enterprise social network looks, feels, and functions very similar to public social media sites like Facebook, with one important exception - its primary purpose is to use social interaction to support valuable business outcomes and get work done. How Does Enterprise Social Networking Support Business Objectives? Here are some of the benefits internal social networking provides your business: Increases knowledge sharing and gives employees faster access to internal experts Organizes information, making knowledge management simpler and less costly ...
 
Social-Collaboration-Projekte scheitern
18.04.2013
Bei Collaboration-Projekten muss erkennbar sein, welchen Nutzen Mitarbeiter und Unternehmen davon haben. Doch Ziele werden fast nie definiert. Beten hilft nichts. "Provide and pray" nennt es der US-Marktforscher Gartner, wenn Unternehmen Social Collaboration-Initiativen starten und auf Aktivitäten der Mitarbeiter hoffen. 90 Prozent solcher Ansätze bleiben wirkungslos, erklären die Analysten. Sie stützen das auf Studien unter insgesamt rund 1000 Firmen. Gartner schätzt, dass sieben von zehn Unternehmen mittlerweile irgendeine Form von Collaboration-Projekt ...
 
The social workplace demands a completely new set of skills
17.04.2013
Becoming a successful social organisation will require more than just the implementation of enterprise social technologies. Developing, supporting, and encouraging people to use a range of new social workplace skills will be just as important. Personal knowledge management skills will help workers make sense of, and learn from, the constant stream of information that they encounter from social channels both inside and outside the organisation. Collaboration skills will help workers to share knowledge so that people work and learn cooperatively in teams, ...
 
Social collaboration: From a faith-based to business-led approach
17.04.2013
I have long been a sceptic of the 'install it and they will figure out how to use it' approach to social collaboration. While you hear the odd success story concerned with introducing Facebook or Twitter-like capability horizontally into a business environment, when you dig beneath the surface, you often find that it's just a pilot or that the level of use is actually quite limited. In line with this, benefits statements in press releases and case studies frequently reflect aspiration more than actual results. When I speak with people ...
 
Wie könnte ein "Facebook für Unternehmen" die interne Kommunikation in Unternehmen revolutionieren?
17.04.2013
Mit einer Bewertung von 100 Milliarden Dollar und über einer Milliarde Mitgliedern ist das vor knapp 10 Jahren gestartete ehemalige Studenten-Netzwerk in aller Munde. Bei Nutzern, bei Spiele- und Appanbietern, bei Datenschützern und seit neuesten auch bei Anlegern an der Börse. Angesichts solcher Dimensionen stellt sich die Frage, auf welchen Faktoren der Siegeszug von Facebook beruht und ob sich daraus nicht auch Effekte für die Geschäftswelt ableiten lassen? Es geht dabei um die Frage, wie könnte ein "Facebook für Unternehmen" aussehen? Echtzeit-Kommunikation ...
 
10 Ways To Get Users On The Social Business Bus
17.04.2013
Social business technology has the potential to increase revenue, cut costs, improve relationships with customers and enhance internal and external collaboration. If you're willing to make the commitment to best-practice implementation of social products, there's just one thing that can get in your way: your employees. In other words, if you build it, they may not come. And if they don't come - or don't fully or enthusiastically participate - your social business initiative doesn't really stand a chance. Here are 10 ways to ...
 
Employees don't like their social intranets, study says
17.04.2013
Prescient Digital Media's 2013 study found the implementation of social intranet tools on the rise at most businesses, but satisfaction is quite low. Why aren't employees and executives happier? Lots of companies have social tools in place on their intranets, according to a new study from Prescient Digital Media, but only a handful of organizations are actually satisfied with them. The firm's 2013 Social Intranet Study found that 76 percent of the companies surveyed use instant messaging, at least in some limited way. About 75 percent ...
 
People Are the New Channel
17.04.2013
In the past, channels delivered messages to audiences. You either owned the pipe or paid to use someone else's. You controlled the message all the way through that pipe. In a digital and social age, pipes are less important. People are the channel. You don't own or rent them. You can't control them. You can only serve and support them. This new world is disorienting because pipes and people work very differently as channels. Pipes flow out; people flow in. Content is pushed out through pipes, but pulled in through people. This reversal ...
 
Change Management Needs to Change
17.04.2013
As a recognized discipline, change management has been in existence for over half a century. Yet despite the huge investment that companies have made in tools, training, and thousands of books (over 83,000 on Amazon), most studies still show a 60-70% failure rate for organizational change projects -- a statistic that has stayed constant from the 1970's to the present. Given this evidence, is it possible that everything we know about change management is wrong and that we need to go back to the drawing board? Should we abandon Kotter's eight ...
 
Make Your Company Top-of-Mind and Your Employees Proud
17.04.2013
Even with the priceless brand-building glow enjoyed by a few celebrity CEOs like Richard Branson and Tony Hsieh isn't it strange that so few CEOs attempt the same success? Odder still, few companies tap the scalable, brand-building power of their employees. Yet it may be their biggest missed opportunity in our increasingly connected yet complex era. Four More Reasons Employees are Key to Reputation and Sales No Reputation Is Neutral More Benefits of Supporting Employees as Brand Ambassadors Four Vital Skills for Becoming Valued, Visible Brand Ambassadors ...
 
Cultural DNA: Why Your Employees Must Live It in Their Daily Lives
16.04.2013
[...] You need more than a document to codify culture Clearly, this kind of behavior violates the value of "collegiality." So where did the founders' plan to create a strong, values-based culture that would "guide our future actions" fall apart? They relied on a document as the primary means of conveying the culture to new employees. While it's certainly important to codify your culture and what is most important to you for the organization to succeed, you cannot - indeed, you must not - rely on a document new employees read (and likely promptly forget). ...
 
E-Mail reicht nicht mehr - Social Media verbessert die Kommunikation
16.04.2013
Unternehmensinterne Social-Media-Plattformen wie Chatter oder Jive bringen Teamarbeit und Wissens-Management auf ein neues Niveau. Die klassische E-Mail-Kommunikation wird teilweise abgelöst. Vier Beispiele zeigen, wie auch kleine und mittlere Unternehmen profitieren können. "Erwähnen Sie in Europa nicht Facebook, wenn sie mit Unternehmen sprechen. Die Plattform hat in den Firmen einen ganz negativen Ruf", empfiehlt Stefan Ried, Principal Analyst bei Forrester Research. "Meiden Sie auch den Begriff Social Media, denn er trifft nicht das, was in den ...
 
Why Your Intranet Should Be Seamlessly Social
16.04.2013
In The Problem with Traditional Intranets, I explained that employees are hampered by their company's traditional communication and collaboration tools across five behaviors of high performers: Understand their organization's overall strategy, and how they contribute Informally learn from others in similar roles Find experts and their knowledge to improve work in progress Collaborate with others to create and deliver quality work products Share their knowledge with others [...] So, how can a social intranet help? First, social isn't a software ...
 
Soziale Medien machen Mitarbeiter zu Mitwissenden
16.04.2013
Der Einsatz von Social Media löst in vielen Hightech-Unternehmen einen Kulturwandel in Richtung einer offeneren Kommunikation aus, indem Mitarbeiter ihr Wissen teilen und mehr Verantwortung übernehmen. Und die Nutzung sozialer Medien wird auch immer wichtiger für den Geschäftserfolg, zeigt die Studie "Einsatz und Potenziale von Social Business" des Bundesverbands Bitkom. Demnach nutzen fast sechzig Prozent der IT-Unternehmen Social Media sowohl für die interne als auch für die externe Kommunikation. "Der Einsatz von Social Media fördert eine offene ...
 
Three Reasons Why Your Department Shouldn't Wait for Corporate to Invest in Collaboration
16.04.2013
In an ideal scenario the corporate management team at your organization will make the necessary technology and strategy investments around collaboration and the future of work across the enterprise. However, what if you're a part of a larger organization and corporate is just moving too slow? Oftentimes departments make these investments independent of what corporate is doing. This is actually the case with some of our clients right now, one of them is a 500,000 person global company. In these types of scenarios the business leaders of specific regions ...
 
Social Enterprise Technologien hebeln die Unternehmenshierarchien aus
15.04.2013
Wie oft hat man in der Vergangenheit nicht schon davon gehört, dass ein Vorgesetzter einen Mitarbeiter in der Hierarchie nicht hat hochkommen lassen, um sich selbst zu schützen. Social Enterprise Technologien wie moderne Intranets heben dies auf, weil jeder Mitarbeiter darüber seine Kenntnisse an die höheren Ebenen öffentlich kommunizieren kann. Zudem wird die Kommunikation zwischen den oberen Führungsetagen mit den Mitarbeitern auf den restlichen Ebenen verbessert. Mit dem Vorstand auf Augenhöhe Leistung und Ideen werden transparent [...] Technologien ...
 
Community Managers Can Make Or Break Social Business Adoption
15.04.2013
When people think of Community Manager responsibilities they typically think of someone that manages the company's Facebook page, Twitter account, Google+ Page, Instagram account...and any other social media sites with a newsfeed and a community. But riddle me this... Is a business not a community? It's important to remember that a social business is more than a single person posting to Facebook or Twitter. Social Media tools have a myriad of functions outside of (simply) marketing. To truly become a social business, a company must understand how social ...
 
Intranet & Digital Workplace Maturity Models
15.04.2013
In the highly dynamic, fast moving world of Intranets and Digital Workplaces, the need for orientation understandably is a big one. Where does my organization stand? Where does the journey go? This overview of Intranet and Digital Workplace Maturity Models is intended to get you started. Applications and Limitations of Intranet Maturity Models The need for orientation is where maturity models come into play. They try to give orientation in regard to your current position and also as to where you can go from there. There has been quite some critique ...
 
We're from Corporate and We're Here to Help
15.04.2013
Understanding the real value of corporate strategy and the head office. Senior executives seeking to gauge the effectiveness of their company's corporate strategy might look at any number of factors: the company's shareholder returns, its growth rate, its market share, or its price-to-earnings multiple. Yet none of these markers would tell the whole story. In fact, they might lead executives to precisely the wrong conclusions. The one true measure of a corporate strategy is the profitability of its head office. Yes, that's right, we're talking about ...
 
Social business and the changing theory of management
14.04.2013
by Esko Kilpi A manager recently voiced his concerns: "Most employees prefer being told what to do. They are willing to accept being treated like children in exchange for reduced stress. They are also willing to obey authority in exchange for job security." That is the way we have seen it: managers inspire, motivate and control employees who need to be inspired, motivated and controlled. These dynamics create the system of management and justify its continuation. If we want to meet the challenges of the post-industrial world, this relationship needs ...
 
3 ways an Enterprise Social Network can change your company
14.04.2013
Most companies face the challenge of implementing an Enterprise Social Network from a technology perspective and can fall into the error of understanding that when they incorporate this new work system they are creating new social relationships, and that this will bring the great value to be business. We must think about the approach to follow when rolling out Enterprise Social Network projects, as this should be based on the four pillars that will really help to create value for your business: Encourage people to share Capture knowledge in your organization ...
 
Social business and leaders of the future: How the concept of collaboration is changing in an interconnected world
14.04.2013
Social collaboration is not only about social media. This is only a small part of collaboration. A collaborative organisation promotes a culture based on transparency and accountability. Social forms of engagement and social business leadership is becoming essential to the future of businesses. Social media has changed the way organisations and individuals communicate with each other; businesses need to take it seriously. As employees struggle to keep on top of their workload, they need to be able to access relevant materials quickly and easily. Social ...
 
How to Avoid Virtual Miscommunication
14.04.2013
Why is miscommunication common in the virtual workplace? Lack of context. And it's not just that e-mails and phone conversations lack a person's visual reaction to what you've said. Think about the information you can glean just from the seating arrangement in a physical conference room -- who sits next to whom, who's at the head of the table, who has put a little extra distance between herself and her neighbor, and so on. All those cues are missing in a typical teleconference. As a result, even the simplest of things can be misinterpreted. ...
 
"Wissen entsteht künftig in Netzwerken"
13.04.2013
Wie verändert das Internet unser Leben? Wenige haben sich mit dieser Frage so eingehend beschäftigt wie der Harvard-Philosoph und Bestsellerautor. In seinem neuen Buch sagt er eine Revolution des Wissens voraus. Über Massachusetts an der US-Ostküste ist ein Blizzard hereingebrochen. Der Philosoph und Bestsellerautor David Weinberger schickt eine kurze Nachricht: "Habe Verspätung. Sorry. Schnee." Wir warten. Weinberger prägt wie wenige andere die Diskussion über den gesellschaftlichen Umbruch, den das Netz ausgelöst hat. In seinem Buch "Too big to know" ...
 
SLATES-Prinzipien als Indikatoren für den Paradigmenwechsel vom Web 2.0 hin zum Enterprise 2.0
12.04.2013
von Lukas Pfeiffer Facebook, Wikipedia und YouTube gehören zum festen Alltag von Milliarden Nutzern weltweit. Mittlerweile wird der dazugehörige Begriff Web 2.0 kaum noch dafür verwendet, da diese und viele andere Web-Dienste fester Bestandteil unseres selbstverständlichen Lebens geworden sind. Ausgehend von Web-2.0-Diensten lassen sich eine Reihe von Indikatoren ableiten, die zunehmend intensiver von Unternehmen eingesetzt werden. Enterprise 2.0 bezeichnet den Einsatz von Social Software zur Kommunikation, zur Projektkoordination und zum Wissensmanagement ...
 
Wie Content zum King Kong wird
12.04.2013
"Zuhören wird genauso wichtig wie Suchmaschinenoptimierung", erklärte Curt Simon Harlinghausen von AKOM360 auf der SMX in München - und stellte seine zehn Thesen zur Zukunft von Social Media vor. Unternehmen müssen das Web, das Social Web und die Offline-Welt im Blick behalten - und Effekte über alle Kanäle hin zu messen. Das sagte Curt Simon Harlinghausen, Geschäftsführer von AKOM360 auf der SMX in München. "Firmen sammeln Daten, aber sie machen nichts daraus." Monitoring sei nur der erste Schritt, Zuhören und die richtigen Schlüsse ziehen, sei viel ...
 
Knowledge Is Power: The Problem With 'Social'
11.04.2013
[...] So What's the Problem? Despite the gold rush and hysteria for all things "social" there's confusion and disagreement over the definition of many of the concepts, there is little reliable evidence that investments in "social" deliver any business value at all, let alone to support the hysterical claims made by some people, and no one seems able to provide a coherent explanation how or why "social" works. [...] Perhaps the most compelling evidence for the problem with "social" came in an off the record conversation when a senior executive from one ...
 
The Five-Step Maturity Model for Building a Collaborative Organization
11.04.2013
by Jacob Morgan In my book, The Collaborative Organization, I featured a maturity model that Chess Media Group created based on our client experience and research. The purpose of the maturity model is to help organizations where they are today, where they should go in the future and the value of doing so, and how to get there. Organizations typically fall into one of five types of categories when it comes to collaboration in the enterprise. These are: The unaware organization The exploratory organization The defined organization The adoptive organization ...
 
To truly be a 'social business', here are the six stages that every company has to go through
11.04.2013
Being social is not something every company can do well. In fact, according to a new report from the research firm Altimeter Group, there are companies that fit along one of six stages of "social business maturity". The idea is that eventually companies will achieve a social "nirvana" and finally understand how their social media strategies can be tied directly to business goals while also making sure that the whole company is tied into that social process. Produced by Charlene Li and Brian Solis, The Evolution of Social Business: Six Stages of Social ...
 
Building a Culture of Trust
11.04.2013
As our new book was being published in December, we were asked to write an article about trust and leadership for the Journal of Trust Research. The one thing all of our leaders did was to create a culture of trust. Not only did they act in a trustworthy way, by leading with the ROCC of Trust, but also they institutionalized their actions, so that those behaviors would last beyond their own tenure. This ensured that the organization would continue to cultivate a culture of trust whether or not that specific leader was there, or not. For instance, Bob ...
 
Demolishing the Social Hype
10.04.2013
When it comes to empowering your Business by integrating Social Media, the first step is to realize it's not just about Facebook, Twitter or getting the right combination of the various social channels: It's about the transformation of traditional business culture. After all, every business throughout history has always been 'social'- Defined and sustained through the relationships they cultivated. Whether it's the brand relationship with their customers, the office culture that unites employees or the strategic leadership that steers the business, ...
 
Is SharePoint a Failed Vision for Collaboration?
10.04.2013
Has the massive investment in SharePoint lived up to its promise as the uber-collaboration platform for the enterprise? Has it delivered the measurable business value everyone expected? How do your users feel about SharePoint? Are they still working like its 1999? Is SharePoint 2013 a platform that will take your organization into the future? What about Yammer? SharePoint Has Its Use Cases In full disclosure, I recently joined Jive Software, but I write this from the point of view of experience. I have spent the last seven years working with SharePoint, ...
 
How Social Media Is Driving the Latest Trends in Enterprise Collaboration Tools
10.04.2013
Video conferencing. Multi-person mobile chats. Device compatibility for collaboration tools. The field of virtual collaboration has become richer and more complex than ever before. Divisions between employees, clients, and the public are dissolving which creates tremendous potential for innovation and sharing best practices. With innovative start-ups and major players all fighting for position, it's important to assume that what you know about collaboration tools is likely out to date every six months to a year. 2013 is an exciting time for this space; ...
 
9 Essential Things You Must Know About Social Business
10.04.2013
As social business grows a year older (and a year closer to maturity), it's important to take a step back from the technologies, emerging trends and industry currents to recalibrate and make sure that our vision for an effective social business practice hasn't accidentally jumped the tracks when we weren't looking. Here are a few key lessons from organizations that continue to be extremely successful with their social business efforts: "Social" is something you are, not something you do. Marketing on social media channels isn't "social." It is just ...
 
Social business and complexity - at the same time
10.04.2013
Up to now, we have seen the world around us as systems that, we thought, could be described and understood by identifying rational causal links between things: if I choose X, then it will lead to Y. If, on the other hand, I choose A, it will lead to B. We are accustomed to drawing boxes and arrows between those boxes. We try to model the world as predictable processes based on knowing how things are and how they will be. We want to be certain, and we think we are. Management thinking is based on the sciences of certainty. The whole system of strategic ...
 
Bislang nur taktische Experimente im Enterprise 2.0
09.04.2013
Auf Social-Business-Konferenzen werden gerne große Erfolgsgeschichten von Enterprise-2.0-Unternehmen gefeiert. Doch die Realität schaut anders aus, jedes zweite Unternehmen fühlt sich nicht reif für den Wechsel. Tim Miksa, CEO der Strategieberatung netmedia erklärt im Interview von silicon.de, warum der Business-Effekt von Social oft hinter den Erwartungen zurückbleibt. [...] silicon.de: Warum funktioniert digital und sozial vernetzte Zusammenarbeit im Unternehmen nur schleppend, während wir es im Privatleben längst können? Miksa: Vernetzte Zusammenarbeit ...
 
Eine Herausforderung für Change Manager: So gelingt der Wandel zu Enterprise 2.0
09.04.2013
Ein aktueller Leitfaden des Bundesverbandes Digitale Wirtschaft (BvDW) zeigt: beim Wandel zu Enterprise 2.0 ist vor allem ein effektives und vorausschauendes Change Management gefragt. Denn die dafür nötige Einführung einer unternehmenseigenen Social Software bedeutet nicht nur eine Veränderung der technischen Infrastruktur, sondern einen Wandel der gesamten Unternehmenskultur. Informationstechnologie und Unternehmenskultur müssen Hand in Hand gehen Das Change Management muss den technischen Wandel begleiten Alle Stakeholder müssen in den Wandlungsprozess ...
 
Warum Wissensarbeiter viel Freiraum brauchen
09.04.2013
IT-Spezialisten akzeptieren am Arbeitsplatz kein straffes Regelkorsett. Außerdem verlangen sie ein ausgewogenes Verhältnis von Arbeits- und Freizeit. Doch die Realität, so zeigt eine aktuelle Studie, sieht anders aus. Zwischen den Ansprüchen von fest angestellten Wissensarbeitern und der Unternehmenswirklichkeit klafft eine große Lücke. Zu diesem Ergebnis kommt die Studie "Wissensarbeiter und Unternehmen im Spannungsfeld" von Pierre Audoin Consultants (PAC) und der Deutschen Gesellschaft für Wissensmanagement im Auftrag des Personalvermittlers Hays ...
 
When is the Best Time to Get Started With Collaboration?
08.04.2013
by Jacob Morgan Getting started with your future of work and collaboration initiative is typically the biggest step that an organization has to make. It's that commitment to changing and evolving the way you are going to work from here forward. However, some of the organizations I have been speaking with recently are wondering, "when is the best time to get started?" I understand the skepticism and the temptation to put things off but in all honesty the best time is now. Every organization typically has multiple initiatives going on that are keeping ...
 
5 Hurdles for the Social Intranet
08.04.2013
Is the social business world of digital workplace really taking off the way vendors and consultants currently imagine it? Is the vision of organizations where the employees are readily collaborating with each other on an almost daily basis, regardless of where they are, using mobile devices while on the move, and working with greater responsibility across organizational silos? It is a lot to ask for especially when you face the reality of comments from CEOs such as "Why on earth would I want my employees to be able to see anyone in the company and know ...
 
Does the future of business management lie in social engagement?
08.04.2013
Internal social networks will overtake email and telephone communication by 2016, but the road to implementation may be rocky Half of large organisations will have an internal social network akin to Facebook by 2016 and 30 per cent will consider it as vital to their company as email and telephone communication is today. So claims analyst firm Gartner, which has published research claiming that, within four years, enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to work ...
 
Facebook your boss: using social media in internal communications
08.04.2013
Do you go on Facebook at work? New research shows that employers could be missing a trick when it comes to social media and internal communications It's a well-known fact that more than 1 billion people use Facebook regularly, but what's less well-known is the opportunity social media presents to boost our careers. Many organisations' social media strategies have been outward-looking, focusing on customers and peers and neglecting an important audience - their own people. Our latest research shows that there is a clear opportunity for ...
 
Die 12 Gewohnheiten von Social Enterprises
08.04.2013
Gestern habe ich auf der Facebook-Seite von Virginio Gallardo gelesen, dass soziale Unternehmensnetzwerke in Unternehmen schlummernde Talente zum Vorschein bringen'. Soziale Unternehmensnetzwerke eröffnen einen direkten, permanenten Kommunikationskanal und erleichtern die Zusammenarbeit unter den Mitarbeitern. Wissen, Tipps, Fragen und Ideen auszutauschen wird damit ganz einfach und spornt die Mitarbeiter Ihres Unternehmens an. Eva Collado Durán hat Virginios Post kommentiert und festgehalten, dass soziale Unternehmensnetzwerke auch echte Meinungsführer ...
 
Architektonische Grundprinzipien bei der Einführung eines sozialen Unternehmensnetzwerks
08.04.2013
Wenn ich über den Sinn, die Auswirkungen, die Benutzerfreundlichkeit, die Quintessenz und die Daseinsberechtigung der Kombination der drei Worte "sozial", "Unternehmen" und "Netzwerk" nachdenke, komme ich immer zu dem Schluss, dass wir hier eines der leistungsstärksten und bahnbrechendsten Tools für Unternehmen vor uns haben - und zwar weniger in technologischer als vielmehr in kultureller Hinsicht. Viele Unternehmen springen auf die New Wave der Einführung eines sozialen Unternehmensnetzwerks auf, ohne die Auswirkungen zu analysieren, die dieses im ...
 
Knowledge Management: Creating a Social Intranet Where Your Employees can Learn
08.04.2013
Collaboration has become more than just a hot topic. It's now the primary focus for companies who are seeking to tap the power of social media technologies for their organizations. The movement of the social business is progressing so rapidly, that it leaves a lot of companies scratching their heads more often than coming up with real executable strategies. When companies approach me and say they are struggling with getting support for collaborative technologies, my question back is always: Define your goal without using social media buzzwords. Simplify ...
 
Why Social Networks Are Better Than Emails For Enterprise Collaboration?
07.04.2013
If you decide to share a link to this post with your friends or colleagues, would you send them an email? Or would you share it on your favorite social network? Email has created an overload of unnecessary communication, Per Radicati Group on average, corporate email users send and receive an estimated 117 emails per day today. With this vast number of messages demanding our attention, email clients haven't adapted to the increase in traffic, leaving inbox's full of messages that are ignored due to a lack of workflow management capabilities. This information ...
 
Mind the (Social Business skills) gap: What do your employees need to know?
07.04.2013
As organizations realize the power of both internal and external social networking tools, they are seeking employees with the skill set needed to advance social initiatives. Surprisingly, many organizations are discovering that their IT, research and development teams are a wealth of knowledge when it comes to working collaboratively. For example, a popular software development methodology, Agile-Scrum, requires developers to stand up each morning and discuss the project they are working on, challenges they're facing and how to overcome them. This gives ...
 
Social Media Team: Vertraut euren Mitarbeitern!
06.04.2013
Immer mehr Unternehmen haben den Wert und das Potenzial der Social Media erkannt. So scheint es. Doch oft basiert das Engagement in den sozialen Netzwerken nicht auf Überzeugung sondern schlicht auf Angst. Der Angst, eine wichtige Entwicklung zu verpassen und von der Konkurrenz abgehängt zu werden. Also werden Social Media Teams aufgebaut, Mitarbeiter geschult externe Berater und Agenturen engagiert. Alles schön und gut, doch bei aller Aktivität ändert sich die Einstellung und Philosophie der meisten Unternehmen genau gar nicht. Mitarbeiter von Social ...
 
Social networks and engineering serendipity in the workplace
06.04.2013
The New York Times has an interesting article titled Engineering Serendipity which looks at the some of the ways companies are trying to create felicitous and unexpected connections between their staff. After introducing what Yahoo! and Google are doing in the space, the article continues: As Yahoo and Google see it, serendipity is largely a byproduct of social networks. Close-knit teams do well at tackling the challenges in front of them, but lack the connections to spot complementary ideas elsewhere in the company. The University of Chicago sociologist ...
 
Change Management Is Bigger Than Leadership
06.04.2013
If an organization needs to undergo significant change, that's a leadership issue, right? Old dogs will learn new tricks when the lead dog -- or ape, or penguin, depending on the management fable of the moment -- shows them off. Leaders need to craft compelling elevator speeches, relentlessly deliver the message of change, and above all, walk the talk. That is all well and good for animal packs, and it helps with humans, too. But by itself, the lead-animal theory is woefully insufficient for changing large organizations or large parts of organizations. ...
 
Getting Crazy Ideas Off the Ground
06.04.2013
How you manage the period between when an insight is first generated and when a concept is judged ready for development is the key to getting discontinuous innovation off the ground. These are ideas that don't fit the existing capabilities or the incumbent business model, don't have an obvious business case, and carry a high risk. In most cases it is an individual who takes the lead in developing a crazy idea, typically the person whose idea it is, usually with little or no direction from the organization. Unfortunately, in the majority of ...
 
Wie beeinflusst Social Media Firmen extern und intern
05.04.2013
Facebook, Twitter, Xing und Co. sind allgegenwärtig - und dies nicht nur privat, sondern auch beruflich. Durch ihren geschäftlichen Einsatz bleibt eine Veränderung der Unternehmenskultur nicht aus, denn soziale Netzwerke wirken nicht nur nach außen, sondern auch nach innen. Social Media für externe Zwecke zu nutzen, ist nichts Neues mehr und wird von Unternehmensseite oft gewünscht. So können beispielsweise Kontakte geknüpft und neue Mitarbeiter gewonnen werden. Zudem zwingen die hohe Geschwindigkeit, mit der sich unsere Umwelt verändert, sowie der ...
 
Social At Work: Facebook's Lessons For The Enterprise
05.04.2013
[...] At the recent Cloudforce event in San Francisco, Salesforce.com CEO Marc Benioff declared that the "social enterprise revolution" is now in full swing. However, the enterprise social reality looks very different. In September 2011, Forrester Research reported that, "Despite significant and ongoing investment in enterprise social technologies, their roughly seven-year lifespan within enterprises has yielded a maximum of 12 percent adoption within the overall workforce." In a recent Altimeter report of organizations with over 250 employees, only ...
 
Social Business Murmeltiertag oder "Wann wacht das Management auf?"
05.04.2013
Sie kennen sicherlich die 90er Filmkomödie "Und täglich grüßt das Murmeltier" in der Bill Murray den Wetteransager Phil Connors mimt, der in einer Zeitschleife feststeckt? Er wacht jeden Morgen auf und erlebt immer wieder denselben Tag. Ganz so schlimm ist es (noch) nicht, aber die Gespräche und Diskussionen, die ich bei Unternehmensführung bezüglich des Mehrwerts von sozialer Vernetzung im Unternehmen miterlebe, haben teilweise leichte Züge des Murmeltiertags. Es sind immer wieder die gleichen Formulierungen: "Wann sollen wir das denn machen, wir haben ...
 
How to Make Social Collaboration Features More Meaningful
05.04.2013
The ultimate promise of the Social Enterprise is to build an environment that allows people to work and communicate together no matter where they are -- physically and structurally. Social collaboration tools enable knowledge workers to interact in a variety of ways that build communities across internal and external silos such as employees, customers and partners. Subsequently, social tools are now everywhere we work. These social features are showing up in applications specifically designed for social interactions such as enterprise social networks ...
 
Der Nutzen von Social Business in Unternehmen
05.04.2013
In meinen früheren Artikeln habe ich auf die Zunahme der Wichtigkeit von Social Business Planung für Unternehmen hingewiesen. Das Social Business Framework und 5 Faktoren für Social Business Erfolg zeigten die Grundlagen auf. Social Business ist mehr als nur die Implemenierung von Technik um Abläufe im Unternehmen zu optimieren, es ist auch ein Kulturwandel notwendig. Der Nutzen der sich für Unternehmen daraus ergibt, wird durch folgende Unternehmensbereiche dargestellt. Die Quellen stammen von IBM und Studien von McKinsey und anderen bei der Nutzung ...
 
Don't Wait for Change
05.04.2013
You probably can think of something in your company that should change. We all can -- but often look the other way. There are plenty of good reasons for inaction: It's not my responsibility, I have lots of other things to do, someone might get angry at me for stepping on their turf. While we value the concepts of making active decisions and empowering ourselves to make a difference, they're often ignored. In fact, most of the time we wait for someone else to empower us first. But every once in a while, someone doesn't wait. This kind ...
 
Ist Networking lernbar?
05.04.2013
Eine gewagte Frage für eine Frau, die einen nicht unerheblichen Teil ihres Umsatzes damit macht, andere Menschen mit der Welt der sozialen Netzwerke vertraut zu machen. Meine Antwort darauf ist so kurz wie klar: Nein. (Das war die schlechte Nachricht.) Die Erläuterung dazu ist ein wenig länger: Immer wieder sitzen mir Kunden gegenüber, die sich (und mich) fragen: Wie viel Zeit muss ich denn so pro Tag in meine Social-Media-Aktivitäten investieren? Müssen wir auch bei Google+ mitmachen oder genügt eine Facebook-Seite? Wie oft müssen wir unser Blog mit ...
 
Overcoming the Barriers to Enterprise Collaboration
05.04.2013
Your organisation has taken the plunge and invested in a shiny new enterprise social media platform. Everyone is talking about the enormous benefits to be had through collaborative working and better employee engagement. At last, you can throw off the shackles of that email inbox and really start to become more productive. But is this vision we're being sold by the social technology vendors actually being realised, or is life just a bit more complicated than that? The answer - as usual - lies somewhere in between. Part of the problem is our increasing ...
 
Knowledge Mangement Must Be Social
04.04.2013
Everything is faster. The way we consume information, the way we digitally access information--even the way we talk is faster than a decade ago. We have access to an abundance of information and yet the old knowledge management problem is still the same: how to get the right information to the right people at the right time. While some businesses are adding a social networking component to their existing systems, others see it as a risk. They worry that giving employees the ability to share and consume freely will distract them from focusing on what's ...
 
The state of employee generated video inside the enterprise
04.04.2013
Based on recent research by IDC, the top three drivers for internal video adoption in organizations are training, video messaging and executive communications. However, while the research reveals the business reasoning behind this trend, each company implements their video programs in different ways. In this article I'll share some of the results of my own research I personally conducted by interviewing several organizations across various industries on the kind of business processes and adoption strategies that fuel their internal video programs. ...
 
Why silos survive - and what's good about that
04.04.2013
The top reason that most companies give for introducing a matrix organization structure is to break through the traditional vertical silos of function and geography and unlock resources that can then be shared across the organization more effectively. However, none that I know of have chosen to abandon function and geography entirely - and there are good reasons for this. A lot of writing assumes that silos are bad and that they automatically become impenetrable and a problem. The vertical structures of function and geography are extremely enduring. ...
 
When social tools go viral
04.04.2013
It says something when powerful and popular social media tools such as Facebook and Twitter become the template for an entirely new form of workplace collaboration. While many CIOs struggle with the question of whether or not to allow these tools into the workplace, workers have flocked to them in droves, to the point where Facebook now has more than 10 million Australian users. Whether companies allow use of these tools or not, the reality is that workers know how to use them. And it is for this reason that a new generation of workplace collaboration ...
 
Social business: fire the managers won't change the system
04.04.2013
by Anthony Poncier I am not use to do that, but this post is a kind of answer to Cecil blogpost Social Business Vs Social Status. In fact in his post, Cecil explains that it is very hard to embed middle managers in a social business project, even if as anyone knows, they are key players for a real enterprise transformation. Because it is what is it about, not just emplement an enterprise social network, but really transform the organization with its business process and management way. I've already written things about this issue fews years ago and ...
 
Salesforce erweitert Chatter mit Experten-Datenbank
04.04.2013
Das Business-Collaborations-Tool Chatter bekommt von Salesforce.com mit Topics und Expertise neue Suchfunktionen spendiert. Über neue "social Intelligence" will Salesforce.com das in Force.com integrierte Kollaborationstool Chatter stärken. Anwender können künftig anhand neuer Kategorien und Themen nach bestimmten Themen und auch nach Experten suchen Salesforce.com preist Chatter als eine Art Facebook für Unternehmen an. Und so hat Chatter auch äußerlich gewisse Ähnlichkeiten mit dem sozialen Netzwerk. Seit geraumer Zeit können Anwender ihre eigenen ...
 
Enterprise 2.0 muss Begehrlichkeiten wecken
04.04.2013
von Sebastian Thielke Wenn Sie in der internen Kommunikation auf Social Media setzen wollen, sollten Sie vor allem die damit verbundenen kulturellen Veränderungen im Blick behalten. In meinem Blogartikel zum rein technischen Fokus auf die Enterprise 2.0-Entwicklungsprozesse "Warum Enterprise 2.0 nicht nur auf Technik setzen sollte" bin ich ausführlich auf die falsche Herangehensweise eingegangen. Die eigentliche Aufgabe in einem offenen und dynamischen Projekt wie Enterprise 2.0 liegt nicht allein in der Technik-bezogenen Umsetzung, sondern in der Unternehmenskultur, ...
 
In 42% of Companies, The Best Workers Are The Least Engaged
04.04.2013
More than a third of companies are so dysfunctional, the best people don't really care about what they're doing and the worst people don't know that they are doing a lousy job. Those are the findings of a new study by Leadership IQ, a twelve-year-old Washington, D.C. company that does employee engagement surveys and leadership training. Though many companies in the human resources business collect data on employee engagement and companies themselves tend to track workers' performance, according to Mark Murphy, Leadership IQ's CEO, this is the first ...
 
Use 5 or More Social Networks? You're a Better Employee
04.04.2013
Hey, bosses who block employees from using social media at work: You're doing it wrong. That's one conclusion that can be drawn from new data on the workplace by Evolv, a startup that monitors hundreds of metrics from Fortune 500 companies. Not only has Evolv determined that hourly employees who use social networks are more productive in general, but it seems the more social networks you use, the more productive you are. Hourly employees who regularly used up to four social networks -- such as Facebook, Twitter, Pinterest or LinkedIn -- made ...
 
Employees still use online file sharing, even if companies prohibit its use
04.04.2013
Employees will often bypass a corporate firewall with a hotspot, survey finds More than 75 percent of corporations have policies that prohibit the use of consumer OFS (online file sharing) and collaboration tools, yet employee use of the services is still rampant, according to an Enterprise Strategy Group survey. "The thing is, IT had control of the data in the past. Now, it has only been three years since this [OFS] market has taken off and now data is everywhere," said Terri McClure, who spoke at SNW here Tuesday. McClure cited an ESG survey completed ...
 
The slow transformation towards the digital workplace
03.04.2013
It is well known that although Social Business could theoretically unlock a very significant economical impact, realizing this value requires a not linear, not painless process of transformation which, nevertheless, is quickly becoming crucial for the survival of more and more organizations. Faced with the slow pace of change, it seems pundits are swinging between two equally incorrect and dangerous perceptions: seeing anything through the lens of social or considering social as a plague from which set yourself free as soon as possible and by all means ...
 
When Social Media at Work Don't Create Productivity-Killing Distractions
03.04.2013
Workers who are encouraged to tweet, chat, like, and Skype on the job are among the most productive, new academic research says, shooting yet another hole in the managerial argument that social media in the workplace leads to goofing off and slacking on company time. Far from being a distraction, common social media tools such as Facebook (FB), Twitter, and LinkedIn (LNKD), plus Skype (MSFT) to chat, enable employees to answer more customer queries, and more quickly, says Joe Nandhakumar, professor of information systems at the Warwick Business School ...
 
Tweet This: Social Media Use Improves Employee Productivity
03.04.2013
So says a study that was not conducted by Twitter or Facebook. A new study by Warwick University in the U.K. may finally put to bed worries that social media use in the workplace is a time-sucking distraction rather than a useful tool. Warwick Business School spent more than two years following a big telecom company in Europe as it tried to implement social media and digital communications into its work habits-with Skype, Facebook, and Twitter in use alongside professional-grade software from SAP. The company's goal was to improve its customer ...
 
Social Media Strategie: Leitfaden für nachhaltige Kommunikation
03.04.2013
"Social Media sind endlich in den Unternehmen angekommen." Dieser Satz - auch wir haben ihn sinngemäß schon verwendet - ist in vielen Artikeln, Präsentationen und Vorträgen immer wieder zu hören und zu lesen. Auf den ersten Blick trifft die Aussage voll und ganz zu: Die Zahl der in den Social Media aktiven Unternehmen wächst kontinuierlich. Viele Unternehmen steigen jedoch nur in die sozialen Netzwerke ein, weil sie Angst haben, hier einen Trend zu verpassen. Verständnis für die Chancen und das Potenzial der Social Media sieht anders aus. Das macht ...
 
A New Form of Crowdsourcing for Innovation: Problemsourcing
03.04.2013
An increasing number of companies use crowdsourcing today, tasking the crowd to come up with creative solutions to their corporate problems. But this open, company-initiated approach has drawbacks, like the uncertainty of crowd response, the temporary nature of the relationship or the identity clash that can arise when there is a poor fit with the identity or culture of the organization. Researchers from New Zealand have come up with an interesting twist to the crowdsourcing model: instead of having a company asking the crowd for solutions, they had ...
 
SAP Jam: Soziales Netzwerk fürs Unternehmen
03.04.2013
Die Social-Media-Plattform SAP Jam kombiniert Social Collaboration und CRM - und verspricht Ordnung für unternehmensübergreifende Zusammenarbeit. SAP Jam ist mit Unternehmensanwendungen verknüpft. Und damit mehr als ein bloßer Outlook-Ersatz. Es gehört zum Selbstverständnis vieler Manager und IT-Entscheider, ihre Geschäftsabläufe so zu optimieren, dass sie ein optimales Arbeitsumfeld bieten. Im Hier und Jetzt, aber auch im Hinblick auf künftige Herausforderungen des Unternehmens gewinnen daher Enterprise-2.0-Konzepte an Bedeutung. Vor allem kundenorientierte ...
 
Hierarchy is simply too expensive
03.04.2013
... or how to maintain the overhead costs There are many hopeful signs in the Netherlands illustrating social media accelerate many positive developments in the businesss domain. Social media create new view points, multiple ways to look at challenges, new business models and 'New Combinations'. This applies e.g. to health care institutions, to corporate life, to management and leadership as well. Social media also foster small business and the 'who's my PAL' way of working, referring to your ability to pool, ally and link, your ability to cooperate ...
 
Digital Workplace: Social, Mobile and Cloud - Far from the Tipping Point
03.04.2013
"Digital Workplace Trends 2013," a report based on surveying 362 organizations worldwide, shows that digital workplaces are in very early days. An effective digital workplace enables the workforce to communicate, collaborate and conduct business efficiently wherever they are -- at the office, on a customer site or on the road. Employees need to connect to other co-workers, find information and access enterprise services. In other words, they need social, mobile and the cloud. Concern about information security is one hurdle. Middle management resistance ...
 
Wie könnte ein "Facebook für Unternehmen" die interne Kommunikation in Unternehmen revolutionieren?
02.04.2013
Mit einer Bewertung von 100 Milliarden Dollar und über einer Milliarde Mitgliedern ist das vor knapp 10 Jahren gestartete ehemalige Studenten-Netzwerk in aller Munde. Bei Nutzern, bei Spiele- und Appanbietern, bei Datenschützern und seit neuesten auch bei Anlegern an der Börse. Angesichts solcher Dimensionen stellt sich die Frage, auf welchen Faktoren der Siegeszug von Facebook beruht und ob sich daraus nicht auch Effekte für die Geschäftswelt ableiten lassen? Es geht dabei um die Frage, wie könnte ein "Facebook für Unternehmen" aussehen? Echtzeit-Kommunikation ...
 
Social Business: Einsatz von neuen Technologien und Tools steigt
02.04.2013
Social Media findet nicht nur in der Kommunikation zwischen Kunden und Marken statt, sondern spielt auch eine immer wichtiger Rolle innerhalb des Unternehmens. Je tiefer "soziale" Prozesse und Strukturen in einem Unternehmen verankert sind, um so positiver wird sich dies auf sämtliche Social Media Aktivitäten auswirken. Einfach ist die Umstellung bzw. die Integration dieser Tools in lang erprobte Unternehmensprozesse aber nicht. Seit sechs Jahren befragt McKinsey regelmäßig Marken zu diesem Thema und immer häufiger wird erkannt, dass die Vorteile neuer ...
 
The Evolution of the Networked Enterprise: New McKinsey Research
02.04.2013
McKinsey just released some more research on the use of social and collaborative technologies within the enterprise. Not surprisingly they found that adoption levels are continuing to climb and are almost double what they were in 2009. The more important finding from the research they conducted was that organizations are moving beyond the experimentation phase with many of these tools and into more mainstream applications and deployments. Although most of the executive respondents reported seeing benefits from deploying these tools, the research shows ...
 
Studie zur Kommunikation in Projekten
02.04.2013
Kommunikation in Projekten lautet der Titel einer empirischen Studie1, die in Kooperation der GPM und der Atreus Interim Management erstellt wurde. 754 Projektmanager wurden hierfür zum Thema befragt. Nicht ganz überraschend wird Kommunikation als außerordentlich wichtig erachtet, dennoch werden einige Defizite identifiziert. Zwei Punkte möchte ich hier kurz anreißen. Neben der reinen Information wurde das "Einbinden und Motivieren der Mitarbeiter" als Hauptaufgabe der Projektkommunikation benannt. Informierte und motivierte Mitarbeiter sind auch meiner ...
 
Better the devil you know
02.04.2013
by Euan Semple Organisations fear the apparent messiness of internal use of social tools. They fear the possibility that people will waste their time. They fear the risk of dissent and disruption. These fears are raised and articulated in this article from Oliver Marks. I would refer, yet again, to the wise words I once heard Vint Cerf utter about the Internet, namely that it is just a thing. If you don't like what you are doing with it is a reflection of you as an individual, an organisation, or a society and those are the things you have to deal ...