#socbiz
Curated hints on Digital Transformation, Enterprise 2.0, Enterprise Social Networks, Social Intranets, Social Collaboration, Knowledge Management, HR 2.0, ... and all the rest
Dr.-Ing. Carsten Rose – Effective: 31.03.2013

Archive 03/2013

Social Business Digest by caro - Archive 03/2013
Der Erfolg von Social Media ist der Misserfolg der Realität
30.03.2013
Immer wieder behaupten Gegner von Social Media, das sei ja nur ein Trend, eine Mode, das ginge wieder vorbei. Ich behaupte, Social Media wird gerade durch unseren Alltag zum Erfolge verdammt. Immer weniger Menschen können in Berufen arbeiten, die sie erfüllen, die sie in der alltäglichen Arbeit einen höheren Sinn sehen lassen. Unser Leben wird immer mehr durch Vorschriften, Regularien und Misswirtschaft einiger weniger eingeengt und überwacht. Da ist Social Media quasi eine Art neuer Gegenbewegung, die es ermöglicht, jenseits von öffentlichen Vorgaben, ...
 
Next-Generation CIOs: Change Agents for the Global Virtual Workplace
30.03.2013
Companies where CIOs are leading the movement toward virtual and collaborative work environments report improved talent retention, productivity and innovation. For several years, chief information officers (CIOs) have championed business efficiency. Their focus has been largely on operational goals, such as keeping IT and operations running smoothly and reducing related costs, while enabling business processes to support their company's strategy for growth and profitability. But the convergence of globalization, technologies that enable virtual ...
 
On Information Silos and Fracturing the Enterprise Brain
30.03.2013
Those of us who advocate for a move to the cloud often talk of cloud applications ending enterprise silos - the malaise where different data is stored in lots of different applications and where different departments don't use any pan-organizational system to communicate and collaborate. The theory goes that by utilizing cloud solutions, organizations gain the ability to communicate better and share information more readily. All of which sounds good, but a recent post over on ReadWrite bought up a valid point, the contention of Huddle CEO Alistair Mitchell ...
 
Obstacles Abound When Adding Social Media to Corporate Learning
30.03.2013
[...] I conducted my doctoral research in 2012, which explored the obstacles preventing the adoption of social media technologies as part of corporate learning solutions and strategies. The study sought to explain why, despite the successful integration of social media into society, the level of adoption of these technologies by corporate education and training departments has been low. The study consisted of 20 in-depth interviews with corporate learning professionals. The analysis of the interview data revealed the presence of six main obstacles. ...
 
Is Working Remotely Not Remotely Working? Here's Why.
29.03.2013
It's been said, not far from here, that home working doesn't work. Why? Poor management now, or in the past. 'Managing' remote staff requires experience. If someone is in the office, it's easy to 'feel' they are being effective because they can be observed. That's an illusion accepted by ineffective managers. Here's a thing: the business isn't paying someone to sit at a desk, it's paying them to be productive. If I am measuring output rather than activity I can measure that just as well if the employee is at home. So that's the first ...
 
Engagement - Die neue Währung im Social Sharing
29.03.2013
In einer Ökonomie des Teilens wird Engagement zu einem zentralen Erfolgsfaktor. Denn im Social Sharing geht es um einen möglichst hohen Wirkungsgrad beim Teilen von Botschaften, von Ideen und von Wissen. Sharing als neues Grundprinzip der Erzielung von Wertschöpfung wird vor allem durch Engagement vorangetrieben. Interaktion und Feedback in den sozialen Netzwerken z.B. durch Likes, Klicks, Retweets, Plussen oder Repins stehen immer mehr im Mittelpunkt der sogenannten Shareconomy. Durch den Trend zum Know-how Sharing erlangt zudem ein konkreter Wissenstransfer ...
 
Only open systems are effective for knowledge sharing
29.03.2013
by Harold Jarche Seth Godin makes a very good point about trusting the select few to curate information, whether they be leaders, managers, certified professionals, researchers, or any other group of experts. We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are. When it comes to knowledge, we often do not know in advance what will be useful in the future. I discuss this when coaching people how ...
 
Der Verlauf einer Unternehmenskatastrophe
29.03.2013
Neulich habe ich eine nette kleine Geschichte im Internet gefunden. Es ging um das Thema "Unternehmensstrategie": Wie sie entsteht und wer dabei wie mitwirkt. Und es ging auch um Kommunikation und die Einsamkeit des Top Managements. Hintergrund Das Top Management in vielen Unternehmen, und ich behaupte, gerade in Banken und Sparkassen hat es schwer. Es ist einsam und bekommt zu wenig ehrliches Feed-back. In der Hierarchie überwiegen die Ja-Sager und kritische Geister sucht man oft vergebens. Sicherlich, das System hat es meistens so gewollt. Gegensätzliche ...
 
Ban social media as a distraction? No, it boosts productivity
29.03.2013
Far from diverting employees from their jobs, social media and smartphones actually make staff more productive - and employers should learn to deal with that new reality. Access to social networks via mobile devices gives staff a "virtual co-presence" with direct benefits for the business in which they work, according to a new study. That core presence enables workers to complete collective tasks more effectively by giving them a greater freedom over when and where they do their jobs, the study of technology companies in the UK, Germany and Finland ...
 
Soziales Netzwerken: 25 Punkte für nachhaltige Kommunikation
28.03.2013
Nach dem Social Media Hype der letzten Jahre ist aktuell das Thema Kommunikation in aller Munde. Kommunikations-Berater, Coaches, Seminare und Trainings werden angeboten, Konzepte verkauft und Strategien entwickelt. Doch gerade bei letztgenannten ist Vorsicht geboten. Denn viele der sogenannten Strategien greifen einfach zu kurz und hören genau da auf, wo nachhaltige und erfolgreiche Kommunikation beginnen sollte. Die Gründe dafür liegen oft in falschen Maßstäben und einer kurzfristigen Perspektive. Daher haben wir heute einen 25 Punkte Katalog für ...
 
Wie man Digital Natives für Unternehmen gewinnt
28.03.2013
Social-Media-Experte Robert Szilinski spricht im Interview mit ITespresso über die Nutzung von Social Media in Unternehmen, wie man Digital Natives einen attraktiven Arbeitsplatz bietet - und warum es nicht genügt, Facebook der Marketing-Abteilung zu überlassen. Um das Thema Facebook kommt heute kein Unternehmen mehr herum. Viele Abteilungsleiter und IT-Manager sind skeptisch, ob sie den Mitarbeitern erlauben sollen, Facebook zu nutzen. Doch für viele Berufsanfänger und hochqualifizierte Bewerber, meist die sogenannten Digital Natives, gehören Social ...
 
All talk, no action: why company strategy often falls on deaf ears
28.03.2013
Corporate consultants often say that a company's success depends not only on having a clear vision, but the ability to articulate it to all levels of staff. But how many employees know or understand the overarching strategy of their company? How many know what the priorities are so that they can make the important trade-offs when dealing with their subordinates, customers or other stakeholders? This issue is made even more important when we consider the need for companies to have multiple strategies: a corporate strategy for the business, for instance, ...
 
Employers' resistance to social media prevents workplace trust
28.03.2013
A failure by company leaders to embrace social media is preventing an improved culture of trust and openness with employees. This is according to research unveiled by the Chartered Institute of Personnel and Development (CIPD) on social media and "the employee voice" at the annual Voice and Value conference at the London School of Economics. Social media interactions give organisations access to a blend of qualitative and quantitative data that can lead to greater employee and customer insight, the CIPD said. The report found that in some organisations, ...
 
Social Intranet Strategy: Understanding the Impacts of Networks, Power, and Politics
28.03.2013
Power has been an underdeveloped concept in the rhetoric surrounding the use of social intranets. Expressions like "liberation" and "enhanced collaboration" and "empowerment" are common in marketing, but is this really the case? How does power really work in the social intranet? Who is in control? What are the opportunities of this new model? What are the risks? Using ideas developed by communications scholar Manuel Castells and his work Communication Power, this post introduces how we can understand network power inside of organizations and contemplate ...
 
Enterprise apps get social
28.03.2013
Combining social media with ERP and other business software is a great mix Social media mania is having a huge impact on traditional business applications. Companies that are leveraging this trend are seeing significant benefits, including collaboration and data sharing in ways they've not experienced before. Adding social media extensions to applications like enterprise resource planning (ERP), customer relationship management (CRM), business intelligence (BI) and supply chain management (SCM) makes it possible for companies to share business ...
 
E20 Summit: the challenges of enabling the digital workplace
27.03.2013
The Enterprise 2.0 Summit that took place last week in Paris featured a series of discussion panels dedicated to debating key concepts and challenges around the E2.0 theme. I was invited to participate in the panel entitled "Digital Workplace Framework", aiming to shed some light on the building blocks & framework of the digital workplace, as well as discussing the concept and challenges of systems or applications integration. So, it was a very tech oriented theme but one that I find very important to address. I was there as a practitioner with ...
 
Where Knowledge Management and Social Media Meet
27.03.2013
Most organizations today struggle to effectively manage their rapidly growing volume of vital corporate knowledge which is being trapped in information silos like email inbox's. They have a limited understanding of organizational expertise (talent), the right information either is not collected or not available to the right people at the right time to make the right decisions, or knowledge is lost when employees leave the company, etc. On the other hand organizations are increasingly depending on knowledge & information technology as assets to innovate ...
 
Was ist Unternehmenskultur?
27.03.2013
Wenn wir uns die Definition von Enterprise 2.0 auf Wikipedia anschauen, finden wir Folgendes: "Im weiteren Sinn umfasst der Begriff nicht nur die Werkzeuge selbst, sondern auch die Tendenz der Unternehmenskultur weg von der hierarchischen, zentralen Steuerung und hin zur autonomen Selbststeuerung von Teams, die von Managern eher moderiert als geführt werden." In diesem Buch von Jäger und Petry über Enterprise 2.0 wird gleich im Vorwort festgehalten: "Enterprise 2.0 ändert die Unternehmenskultur". Auch in diesem Video mit Herrn Buhse wird erwähnt, dass ...
 
How To Encourage Off-The-Clock Social Ambassadors
27.03.2013
Can you ask employees to do social media marketing after hours? Here are some suggestions to encourage engagement. Is asking employees to take on additional responsibilities OK? Can companies really ask their employees to post to Facebook and LinkedIn - without rewarding them with additional compensation? The short answer is "Yes." Without this article devolving into an argument discussing labor-rights and fairness issues, we should recognize that in our "jobless recovery," companies are doing more with less. And thanks to social networks and apps on ...
 
Latest intranet trend: integrated task list on the homepage
27.03.2013
In some ways the work of managing an intranet has been very much the same for the last decade. In other ways, it's a rapidly evolving field with new trends and practices surfacing all the time. There's no better way to tap into those trends than to spend two days hashing out intranet challenges with a group of intranet teams from Fortune 1000 companies. That's basically what an IBF Member Meeting is, and that's where this latest intranet trend emerged: an integrated task list on the intranet homepage. What is an integrated task list? The term "integrated ...
 
Collaboration for introverts
27.03.2013
Mark Boulton wrote a forceful counter-argument to the common mantra that collaboration results in better design. From Quietly working: I see plenty of banner waving for collaborative working. Co-designing, pair programming, brainstorming, collaborative workshops. The overwhelming message is that these tools are better for reaching consensus, sharing work, and, ultimately, lead to better work. Well, I'm not so sure that's the truth. Given my introverted nature, sometimes these activities can rush the process too much. They allow no time for me to think. ...
 
Know-how Sharing: Kundenservice durch Wissensteilung
27.03.2013
Wertschöpfung basiert in unserer heutigen Shareconomy verstärkt auf dem Prinzip des Teilens. Auch im Kundenservice setzt sich dieses Prinzip des Teilens vermehrt durch. Lösungen für Serviceprobleme werden immer häufiger gemeinsam durch einen interaktiven Dialog auf modernen Software-Plattformen und in den sozialen Netzwerken durch Wissensteilung gefunden. Ein neues Know-how Sharing im Kundenservice entsteht. Der Kundenservice befindet sich aktuell in einer tiefgreifenden Umbruchphase. Klassische Modelle im Kundenservice werden zunehmend durch moderne ...
 
Erfolg durch Teilen - Vernetzung und Enterprise 2.0 als fester Bestandteil der Organisationsentwicklung
26.03.2013
Teilen, öffnen, vernetzen - waren die Schlagworte der diesjährigen CeBIT, die unter dem Leitmotto "Shareconomy" letzte Woche 285.000 Besucher nach Hannover zog. Dieses Leitmotto zeigt, dass die vernetzte Zusammenarbeit weiter ins Blickfeld von Wirtschaft und Gesellschaft rückt. Social Knowledge Sharing belebt Wissensmanagement Teilen ist das Zauberwort, was den aktuellen Entwicklungen im Wissensmanagement neuen Schwung verleiht. Dabei sind leichtgewichtige, flexible Technologien mit niedriger Einstiegsbarriere genauso entscheidend für ein Gelingen für ...
 
The New Social Corporate Culture: Listen. Engage. Respond. Act.
26.03.2013
For today's marketers an important message lies within the recent public health concerns over food and beverage: Listen and engage. With consumer trust in corporations at a historic low and brand loyalty on the wane across the globe, food and beverage brands must get ready to respond to customers. Now more than ever--and in real time. This response can be achieved only if/when the brand has an "always-on" listening platform and strategic global response plan of action in place. Consumers worldwide have raised the standards bar for brand loyalty. No ...
 
Enterprise 2.0: Das Tool heilt alle Wunden?
26.03.2013
Angryteddy Daniel Friesenecker unterhält sich im Podcast mit Anne Breitner über Social Media im Unternehmen. Wenn ich mit meinen Ohren zuhöre, habe ich wenig Einwände. Wenn ich aber mit den Ohren eines skeptischen CEO oder CIO zuhöre, dann höre ich eine Unterhaltung über Tools großer Hersteller, ich sehe, dass die großen Erfolgsgeschichten bisher ausbleiben, und ich stelle für mich fest: "Das funktioniert offenbar nicht." Thema erledigt. Erledigt? Die Diskussion von Tools und Möglichkeiten ist fast immer ein Eigentor. - Alles ist möglich, es ist nur ...
 
Personal Knowledge Management
26.03.2013
I was recently asked to give a talk/presentation on the topic "Personal Knowledge Management", a topic close to my heart and something that I've been practising for more years than I care to remember. It's also something that I'm happy to evangelise about, and hence I was more than happy to spend a bit of time collating my thoughts and preparing a brief presentation for the audience. But what do we mean by 'Personal Knowledge Management' - or 'PKM'? For me, this is the missing element in the SECI Model of Knowledge Dimensions, which is rather a dry ...
 
Social Business - so macht's die IT-Industrie
26.03.2013
Überall ist die Rede vom "Social Business". Doch wie halten es die deutschen ITK-Unternehmen, die den Begriff besonders oft im Munde führen, mit der Umsetzung? Der Bitkom wollte es genau wissen und hat eine Erhebung in Auftrag gegeben. Wichtigste Erkenntnis ist, dass vier von fünf ITK-Unternehmen Social Media für "externe Zwecke" einsetzen - also um Kunden, Interessenten und potenzielle Mitarbeiter auf sich aufmerksam zu machen. Zwei Drittel dieser Betriebe sagen, der konkrete Nutzen liege darin, dass die Marke bekannter werde. Kaum weniger begrüßen ...
 
Papa, warum hast du heute morgen nicht Zähne geputzt?
25.03.2013
Wer Kinder hat, kommt nicht umhin sich Gedanken über Kindererziehung und deren Ausbildung zu machen. Ein Kind muss viele nützliche oder sinnvolle Dinge lernen, damit es eine guten Start ins Leben hat. Es fängt mit einfachen Dingen wie regelmäßigem Zähneputzen an, erstreckt sich über gesellschaftsfähige Manieren (nicht Lümmeln am Tisch) bis zum fleißigem Üben von Mathematik und Gitarre. Solange die Kinder nicht mitmachen, können Eltern mit nervend-mahnenden Finger das vereinbarte Einfordern. Interessant wird es für viele Eltern, wenn die Kinder den Anforderungen ...
 
Is Your Org Chart Driving Customers Away?
25.03.2013
Companies today accept an abhorrent level of dysfunction as the status quo. Studies show that knowledge-workers spend half their day in meetings and employee engagement is at an all-time low. More people than ever hate their jobs and many feel they are drowning in bureaucracy and politics. It affects everything: the top-line, the bottom-line and employee esteem. When company culture encourages employees to seek performance feedback from their peers instead of customers, reporting is skewed to impress rather than assess; problems that impact customers ...
 
Durch Enterprise 2.0 zur Lernenden Organisation
25.03.2013
Enterprise 2.0 ist ein Konzept, das die Anwendung neuer Technologien (Wikis, Blogs, Soziale Netzwerke, Mobile Lösungen...) in Unternehmen beschreibt. Wir beschäftigen uns in der Unternehmensberatung bereit seit einigen Jahren intensiv mit dem Ansatz. Denn das wirklich spannende an den neuen Informations- und Kommunikationstechnologien ist nicht der technologische Aspekt, sondern vielmehr der sozial-kulturelle Aspekt. Unsere Überzeugung ist: Durch Enterprise 2.0 können persönliche und organisationale Entwicklungsprozesse wesentlich unterstützt werden ...
 
Why Social Networks Are Better Than Emails For Enterprise Collaboration
25.03.2013
If you decide to share a link to this post with your friends or colleagues, would you send them an email? Or would you share it on your favorite social network? Email has created an overload of unnecessary communication, Per Radicati Group on average, corporate email users send and receive an estimated 117 emails per day today. With this vast number of messages demanding our attention, email clients haven't adapted to the increase in traffic, leaving inbox's full of messages that are ignored due to a lack of workflow management capabilities. This information ...
 
Social Business erfordert einen Management-Sponsor mit Strategie
22.03.2013
Social Software, die Funktionen wie Wikis oder Blogs bereitstellt, ist seit Jahren in Unternehmen zu finden. Warum hat sich die Zusammenarbeit in Unternehmen trotzdem nicht wesentlich geändert? Warum bringt Social Software nicht die Dynamik und den schnellen Wissensaustausch, die im Internet nicht mehr wegzudenken sind? Ein Unternehmen "social" zu machen, es also in ein Social Business zu verwandeln, ist nicht in erster Linie eine technische Herausforderung, sondern bedarf vor allem einer organisatorischen Transformation. Im Klartext: der Weg zum Social ...
 
Social Business: "Die Flitterwochen sind vorüber"
22.03.2013
Obwohl der Einsatz von sozialen Plattformen für die interne und externe Unternehmenskommunikation derzeit in vielen Firmen diskutiert und teilweise auch ausprobiert wird, fühlen sich offenbar die wenigsten fit für diesen Trend. Das belegen die Ergebnisse eines aktuellen "Readiness-Check". Dafür hatte der IT-Services Dienstleister Beck et al. Services einen speziellen Online-Fragenbogen entwickelt, mit dem Firmen ihre technische, kulturelle und organisatorische Reife im Hinblick auf den Wandel zum Social Business überprüfen konnten. 70 Firmen haben sich ...
 
Organizations face four major challenges concerning enterprise social network
22.03.2013
by Anthony Poncier [...] Many organizations are struggling to justify investments in an enterprise social network (ESN), to identify where to start and determine which business lines are concerned. In the same time, the trend shows that ESN are becoming crucial in supporting and strengthening the business in companies. Enterprise have to prevent the rejection of them, because they could be considered as a temporal fashion or a threat to overall productivity. Demand from employees is increasing and organizations must develop a strategy for ESN, with ...
 
4 Reasons Why Google+ is a Killer B2B Social Media Platform
22.03.2013
Most of our B2B clients have staked a claim on Google+, but they don't invest in it. Why? Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. B2B marketers need to understand these four reasons that Google+ is the next killer platform for marketing, and why it should be an important part of your ...
 
CEOs and Social Media: How to Make a Case for Investment
21.03.2013
I find insufferable pain in the reality that CEOs at many Global 2000 and mid-market companies view content marketing, social media and sales enablement through a dated lens. For instance, an article in the March/April issue of Chief Executive magazine entitled "Leveraging Social Media to Collaborate with Employees and Customers" makes an observation straight out of 2010: We are likely approaching a tipping point for social media in the enterprise. Today, many CEOs believe that social media is - at best - little more than window dressing and - at worst ...
 
Skillshare - organizational learning at no cost
21.03.2013
Organizational learning at no cost. Sounds good, right? And it's possible. We recently organized a series of training sessions for and by colleagues in the Office for which I work. It was a great experience and enchanted all involved. The principle is simple: You identify areas in which colleagues wish to improve their skills and, at the same time, ask staff members which skills they would be ready to share with others. We used SurveyMonkey to obtain this information (identified some broad areas for people to fill in) and had a response rate of over ...
 
Social is the new production line, not the new water cooler
21.03.2013
One of the common knocks heard about social tools in the business world is that people are simply gossiping or exchanging information that is inessential to business operations. This view was recently countered by Ginni Rometty, IBM's CEO, in an address to the Council on Foreign Relations. It's heartening to me to hear the CEO of a major IT firm say, "Understand the social network not as your new water cooler, but as your new production line." While much of the presentation is grounded in what I would consider an industrial orientation to the future ...
 
Social-Business-Realität: Luxus, den wir uns leisten
21.03.2013
Trotz der intensiven Diskussion über die Möglichkeit einer modernen Unternehmenskommunikation unter dem Stichwort Social Business sollte man sich nicht täuschen lassen, mahnt silicon.de-Blogger Joachim Haydecker. In seinem aktuellen Projekten beobachtet er in Unternehmen eine weit verbreitete Unkenntnis, wenn es um das Potential von Blogs, Wikis und Communities geht. Aktuell arbeite ich in einem sehr umfassenden Qualifizierungsprojekt mit. Es gilt eine große Anzahl von Mitarbeitern für eine neu geschaffene Software zu schulen. Ziel dieser Webanwendung ...
 
BrainDeath by Micromanagement: The Zombie Function
21.03.2013
The most important function for a manager is X = -Y, where X is employee brain use and Y is degree of management. To use the horse whisperer's advice, "The more you use your reins, the less they'll use their brains." If you asked 100 managers which they'd prefer - employees who think, or mindless zombies who respond only (and exactly) as ordered, you'd get 100 responses of, "What a ridiculous question. We hire smart people and stay out of their way so they can do their jobs." And if you asked 100 managers to define their management ...
 
Von Social Media zum Social Business - 5 Erkenntnisse
21.03.2013
Inwiefern ist denn nun das Thema Social Media in deutschen Unternehmen angekommen? Dazu gibt es eine neue Studie mit einigen interessanten Erkenntnissen ... Die Studie hat der Branchenverband BITKOM zusammen mit der PR-Agentur Storymaker durchgeführt und sie bezieht sich auf die ITK-Branche. Dennoch kann man die Ergebnisse, denke ich, ein Stück weit verallgemeinern bzw. ich tue das im Folgenden einfach, wobei man zweierlei im Hinterkopf behalten sollte: zum einen dass die ITK-Branche in Sachen Social Media und Social Business vermutlich generell ein ...
 
What is Wirearchy?
21.03.2013
Over the past 10+ years, thousands of people have asked me "what is wirearchy?". There's one common misconception that I'd like to clear up first, which is that wirearchy is mainly about technology. If anything, wirearchy is about the power and effectiveness of people working together through connection and collaboration ... taking responsibility individually and collectively rather than relying on traditional hierarchical status. Most people today know that the Internet and the Web have had a lot of impact on our daily lives .. we've seen the rise ...
 
Fit für Social Business?
21.03.2013
Finden Sie in 20 Minuten heraus, ob Sie fit für Social Business sind. Der anonyme Social Readiness Check von Beck et al Services gibt Antworten darauf. Eine vernetzte Arbeitskultur schaffen, stellt für viele in erster Linie eine technische Herausforderung dar. Aber wer glaubt, eine neue Art der Zusammenarbeit allein durch den Einsatz kollaborativer Social-Media Technologien einführen zu können, der irrt. «Es geht hier darum, moderne Arbeitsweisen in einen geschäftlichen Kontext zu übersetzen, da würde eine rein technische Implementierung zu kurz greifen» ...
 
Want Your Company to Grow? Fire Your Managers!
21.03.2013
Too many employees work for their boss rather than their company or their clients. Businesses these days are filled with multiple layers of management, and employees often find themselves playing politics and focusing on tasks to make their boss happy. At the end of the day, the company quickly forgets what their goals are and what they are in business to do - and everyone is focusing on the task at hand with little sense of how it fits into the bigger picture. If you notice this in your workplace, your top-down hierarchy is the culprit. By eliminating ...
 
Omron implements a social intranet that delivers business value
20.03.2013
When I speak to intranet managers about social intranets, the one question that they ask me most often is: 'How do I justify the investment in a social intranet to senior management?' Many organizations are struggling to find and to quantify the business value of implementing a social and collaborative intranet. Omron Europe, a leader in industrial automation, did this exercise successfully and implemented Ozone, a state-of-the-art intranet with a strong focus on delivering tangible business value. Here is a behind-the-scenes look at how they achieved ...
 
Laterale Führung gewinnt zunehmend an Bedeutung
20.03.2013
Je netzwerkartiger die Arbeitsstrukturen und -beziehungen in den Unternehmen werden, umso häufiger müssen ihre Mitarbeiter Personen führen, deren Vorgesetzte sie nicht sind. Dieses sogenannte laterale Führen bereitet ihnen oft Schwierigkeiten. Die Organisationsstrukturen der Unternehmen haben sich in den vergangenen Jahrzehnten stark gewandelt. Dasselbe gilt für die Art, wie sie ihre Leistungen erbringen. In den tayloristisch organisierten Betrieben der Vergangenheit standen die Bereiche weitgehend unverknüpft, gleich Säulen nebeneinander. Und jeder ...
 
Why Organizations Are So Afraid to Simplify
20.03.2013
While most managers complain about being overloaded with responsibilities, very few are willing to give up any of them. It's one of the great contradictions of organizational life: People are great at starting new things -- projects, meetings, initiatives, task forces -- but have a much harder time stopping the ones that already exist. Take this example: The CEO of a large consumer products company was concerned that the organization was becoming too complex and unwieldy -- which was adding to costs and slowing down decisions. After a long discussion ...
 
Kultur ist keine Software
20.03.2013
von Harald Schirmer Natürlich nicht - mag wohl der erste, logische Gedanke sein. Wirft man aber heute einen Blick auf die vielen Firmen, die versuchen die aktuelle Entwicklung mitzugehen, wird schnell klar - hier herrschen große Missverständnisse. Social Business ist in aller Munde - Firmen sollen dadurch agiler, schneller, erfolgreicher werden. Näher am Kunden und vor Allem bessere Zusammenarbeit in der Firma. "Wenn Firma XYZ wüsste, was Firma XYZ weiß...". Es wird von new digital leadership - also einer neuen Art der Führung - nicht mehr durch Vorgaben ...
 
Corporate Blog: Leitfaden für das Unternehmens-Blog
20.03.2013
Corporate Social Media klang noch vor wenigen Jahren wie ein Begriff aus einer anderen Welt. Nur eine Handvoll Kommunikatoren und noch weniger Geschäftsführer konnten damit etwas anfangen. Das hat sich bekanntlich geändert, Corporate Social Media ist inzwischen in aller Munde und gehört fast schon zum guten Ton. Trotz der zahlreichen Möglichkeiten konzentrieren sich die meisten Unternehmen jedoch auf Facebook, Twitter und vielleicht noch Google+. Corporate Blogs werden dagegen gerne vernachlässigt. Den scheinbaren Nachteilen, wie beispielsweise einem ...
 
Dion Hinchcliffe: The top challenge is culture change!
20.03.2013
In advance to our E20 SUMMIT I had the chance of asking Dion Hinchcliffe, Chief Strategy Officer of the Dachis Group and keynote speaker at the E20 SUMMIT 2013, some questions about his views on the "Social Enterprise (R)Evolution" and the key challenges for the projects that he is perceiving. 1) How do you evaluate the state of the E20/Social Business evolution? Where are we on the way to the social enterprise? [...] 2) What are the key challenges companies are faced with on their journey towards the social enterprise? Dion Hinchcliffe: The top challenge ...
 
Bureaucratic mindset
20.03.2013
The UN is often spoken of as being very bureaucratic, and not in a good way. And those of us who work here have all had days when we struggle with trying to maintain optimism and getting things done due to the challenges of following myriad rules written and unwritten (see an earlier blog post "working with one hand tied behind your back"). I've also written before about some of the problems with how we develop rules and the large number of them (see earlier post "afraid of responsibility - try regulation"). But rules are also very valuable in ensuring ...
 
The importance of Enterprise Social Networks in Knowledge Management
19.03.2013
After two months of meetings with external suppliers, when you realize the guy from the Marketing Department, that same one you always find at the water cooler, is capable of developing that software component you need so dearly, you start to think maybe the knowledge in your organization isn't being utilized or isn't being distributed like it should. Of course, in changing and competitive times like these days, it is impossible to survive without knowing how to manage knowledge correctly in our organizations. Part of that knowledge implies guaranteeing ...
 
Warum Bloggen wichtig ist
19.03.2013
In vielen Unternehmen herrscht der Social Media Hype. Bei all dem Liken, Plussen und Tweeten verlieren aber viele Firmen den Blick für das Wesentliche: Die Inhalte. So werden zwar häufig die sozialen Netzwerke gepflegt und man unterhält viele Kontakte, mit den Lieferanten und potentiellen Kunden, jedoch besteht ein wesentlicher Teil des Community Managements auch darin neue Inhalte bereit zu stellen, über Neuheiten zu informieren oder einfach mittels Expertenwissen den Kunden Vertrauen zu schenken. Die perfekte Möglichkeit um dies durchzuführen ist ...
 
The 12 habits of highly collaborative organizations
19.03.2013
Takeaway: Here are twelve collaboration patterns or "principles" that successful organizations follow. Did you know that there are more possible moves in a game of chess then there are atoms in the entire universe and seconds that have elapsed since the big bang? In fact, chess can be a virtually endless game. If that's the case then how do chess masters emerge? What's the point of trying to study something if the moves are endless? Any good chess player will tell you that one of the keys to success is the ability to recognize patterns and situations ...
 
How curious is your organization?
19.03.2013
I recently was asked by a customer how he could encourage his organization to be "more curious." As leaders we all can imagine the positive outcomes from any organization that is "curious" - less insular, better at listening, faster sensing. I would go as far as to say that any organization trying to become adaptable, agile or to execute faster in today's hyper-connected markets requires a strong dose of "curiosity" baked into its culture. An argument can be made that the ability to adapt may be proportional to one's capacity for curiosity. How do you ...
 
Arbeitswelt 2.0: Oft Wunsch statt Wirklichkeit
19.03.2013
Kreative, flexible und verantwortungsvolle Arbeitnehmer statt 9-to-5-Angestellte in ausgestanzten Bürokarrieren? - Die "Arbeitswelt 2.0? klingt verheißungsvoll. Doch der Wandel zum Besseren kommt nicht von selbst, wie jetzt eine Konferenz in Köln zeigte. Die etablierten Hierarchien wehren sich gegen Wandel. Täglich pünktlich um 9:30 Uhr ins Büro oder in die Fabrik? Dank Internet und Strukturwandel gehört dieser Alltag für immer mehr Menschen nicht mehr zu ihrem normalen Leben. Wer will, kann auch einfach von zu Hause arbeiten oder einen Coworking-Space ...
 
Changing the way we work together
18.03.2013
by Esko Kilpi Many organizations are trying to ease into the social business environment. They take parts of the agenda in piecemeal fashion. Often this means additional communication tools inside the organization, or new content through new channels for customers. But nothing really changes what comes to the way people work together. The way in which companies organize themselves and define their boundaries has essentially been determined by the way in which communication between people is planned and access to information is designed. The classic ...
 
Activity Streams: Drei Ansätze, wie sie im Unternehmen Sinn machen können
18.03.2013
von Michael Ludwig Höfer Activity Streams kennt, glaube ich, fast jeder aus eigener Erfahrung. Von Facebook und Twitter (@mlhoefer) her sind sie mir fast täglich vertraut, und ich schätze diese Form der Informationsaufbereitung und Kommunikation sehr. Zu meinem Vergnügen werden sie auch langsam im Unternehmensbereich Standard. In letzter Zeit ist mir das Thema "Activity Stream im Unternehmenskontext" zunehmend häufiger begegnet. Eine Beobachtung z.B. in einer Session auf dem Barcamp Nürnberg (Arbeit 2.0) zeigt dass Newsfeeds in den allermeisten Fällen, ...
 
Corporate Social Media: Warum Unternehmen mehrere Kanäle brauchen
18.03.2013
Soziale Netzwerke sind in den letzten Jahren so einige entstanden. Neben den großen drei - Facebook, Twitter und Google+ - verfügen auch Plattformen wie Pinterest, Slideshare, Xing, LinkedIn, App.net, Instagram und natürlich Youtube über eine beachtliche Nutzerbasis. Seltsamerweise werden diese Netzwerke von Unternehmen bisher jedoch nur sporadisch genutzt. Der Einsatz von Social Media im Unternehmensumfeld beschränkt sich derzeit größtenteils auf Facebook, Twitter und vielleicht noch Corporate Blogs. Viele Unternehmen konzentrieren sich sogar auf nur ...
 
3 Ways to Start Using Google+ (Before it's Too Late)
18.03.2013
[...] Because in a few years, every television in every household will go directly to a main menu when you turn it on. You'll be able to bypass cable for the first time in history and pull up Netflix, Hulu, or even YouTube. And the one thing connecting everyone to YouTube - including you and your customers - is Google+. Your New Social Spine Pinterest is still all the rage. Mashable pumps out story after story about Vine. And Google+ is derided as a desert wasteland. But which is going to have a bigger impact on your bottom line? Google+ isn't ...
 
Working out loud: my own story
16.03.2013
by John Stepper "You should tell that story more." I was having lunch with a friend, talking about how I wound up in my current role. I describe my job as "making work more effective and fulfilling". But there was no such job description at my firm and no one asked me to do it. I discovered my job by working out loud. Though it's just one example of how working out loud opens up possibilities, I hope my story can help others experience the benefits for themselves. Career roulette My first blog post Learning the networking "secret" A sense of purpose ...
 
Working Out Loud Stories: Reply with a Link Instead
16.03.2013
When I consult with people at work, trying my best to profess the magic of working out loud, a very common reaction I hear is, "I can't shift my behaviors because everyone else I am working with is still just sending and reading emails. They don't check [insert your online social platform here]." A certain parental bridge analogy immediately comes to mind...and you could succumb to the behavior of others and waste your time when replying to something that involves the sharing of your reusable knowledge...or you could decide to maximize the return on ...
 
What is Social Knowledge Management, Anyway?
16.03.2013
It seems like everyone is talking traditional knowledge management (KM 1.0) versus Social KM these days. To get the scoop, I interviewed four industry and government experts on the very hot topic. Here are Three Key Takeaways for agencies/organizations looking to build communities of knowledge, enable change, and crowdsource innovation...from the inside. 1. What is Social KM? Social KM is the management of social knowledge. According to Dennis D. McDonald, Social KM should be a high priority for any organization that needs to grow quickly, innovate, ...
 
Enterprise 2.0: redesign your organization
16.03.2013
by Anthony Poncier Yesterday during lunch I was chatting with a colleague about collaboration and the importance of the vision, but of the organization chart too. You can set up any kind of social platform, if you don't align your organization (and of course the business process as well) you'll fail. Let see that in more details how it can works. [...] Traditionnal organization Usually your enterprise is an organization where decisions are delegated. Means a pyramidal structure. [...] Social enterprise or Enterprise 2.0 In contrast of the traditionnal ...
 
Why Happy Workers Should Make Shareholders Smile
15.03.2013
Cultivating a happy workforce results in more than just feel-good meetings and upbeat corporate retreats. According to this paper, satisfied employees actually raise the worth of their firms. But Wall Street has yet to catch on. Analyzing the performance of Fortune's "100 Best Companies to Work for in America" over a 28-year period, the author found that these firms generated higher yearly stock returns than comparable companies not on the list. They also systematically beat financial analysts' earnings estimates, an indication that job satisfaction ...
 
When Organizational Memory Stands in the Way
15.03.2013
Your company's organizational memory might be holding it back. Consider the following parable: [...] Like the young monk, many organizations carry a heavy burden, and for far too long. The result -- obsolete policies and practices, outdated assumptions and mind-sets, and underperforming products and services. This organizational memory creates biases that get embedded in planning processes, performance evaluation systems, organizational structures and human resource policies. This becomes a big burden when non-linear shifts occur. Examples of the ...
 
Supporting self-managed team learning in the organisation
15.03.2013
This is a post in a series that I am writing about how the future role of L&D is moving from "packaging learning" to "scaffolding learning". [...] In this and my next post I am going to look at self-managed learning in an organization, and how that might be supported and scaffolded. Today I'm going to look at "supporting self-managed team learning", and next time I will consider "supporting self-managed personal and professional learning". Team learning is essential in any organization, for as my colleague, Harold Jarche points out, quoting Peter ...
 
Gartner: Yammer or SharePoint? The choice is still unclear
15.03.2013
A Gartner webinar overnight with Larry Cannell tried to tackle the thorny question of Yammer or SharePoint. Cannell says that Microsoft's own advice is unclear - they recommend Yammer for "social networks" and SharePoint for as a "collaboration suite", however this is a "superficial and confusing" distinction. Reading between the lines, Microsoft is clearly leaning towards the cloud, which make the situation for on premise customers the most problematic. He quoted Jared Spatero, SharePoint Product Management at Microsoft, who had recommended that Microsoft ...
 
How do we end the reign of internal email?
15.03.2013
by Oscar Berg If you follow my writings on this blog and CMS Wire, you have perhaps stumbled across my CMS Wire article "Time to Break the Habit of Internal Email" or the follow-up article "Moving Beyond Email". This is blog post can be seen as a continuation of those two articles and an expansion of a Google+ post. Every customer I work with, and for, is suffering big time from the problems of internal email.Virtually every bad decision, delayed project, disengaged employee, duplicated work or rework is due to insufficient and/or badly executed communication ...
 
Enterprise 2.0 initiatives - at the crossroads to success or failure!?
15.03.2013
Despite of the various on-going projects many companies are still struggling with their Social Business initiatives. Only a few companies have really leveraged a substantial business value from social technology adoption for their organizations. Dion Hinchcliffe, Social Business expert of Dachis Group, even stated in a recent blog post that the alignment and transformation of businesses because of social technology is on a very rocky road and maybe at the "trough of disillusionment". IDC analyst and blogger Michael Fauscette even asked whether social ...
 
Social media's rocky road in business
15.03.2013
Summary: Despite all-time high levels of adoption in many organizations, the early results have at times been decidedly mixed. However, this has long been the case with emerging tech, whether the next big "revolution" was ERP, CRM, cloud, etc. Those who track the online discourse on enterprise social media are surely aware that the trough of disillusionment is likely at hand. Yet the dreaded industry trough, brought about by the over-heated promises and inflated expectations bandied about from just about every quarter-including thought leaders, journalists, ...
 
Five Fundamentals as inner compass for 2.0 journey
14.03.2013
Have you ever watch the firm Ran (literally "Chaos", 1985), the masterpiece of Japanese legendary visual master and film director Akira Kurosawa? From opening shots with contrast of earth and sky to the sunset of its final shot, you would say "Everything is thought through, nothing is by chance..." When it comes to directing (or facilitating) adoption of Enterprise 2.0 behind firewall, we face a complete opposite situation. First, we do not have 10 years time to develop a playbook, as Kurosawa did for his planning. Second, we do not have that much resources, ...
 
Less Trainers; More Community Managers and Curators
14.03.2013
This is an excerpt from Sharon Boller's newest white paper, Learning Trends, Technologies and Opportunities. The white paper describes today's learning landscape... then predicts 7 trends for the next 12 - 18 months. Here is Trend 7: Lots of us are already curating content for others. At BLP, we're doing it with learning technologies, processes and tools. We "follow" several others in the learning and development community who curate content - via blogs, online newspapers, orby sharing links to resources via Twitter. [...] Lots of other folks have started ...
 
Want Productive Employees? Treat Them Like Adults
14.03.2013
For more than a decade now, I've struggled to define what fuels the most sustainably productive work environment -- not just on behalf of the large corporate clients we serve, but also for my own employees at The Energy Project. Perhaps nothing I've uncovered is as important as trust. Much as employers understandably hunger for one-size-fits-all policies and practices, what motivates human beings remains stubbornly complex, opaque, and difficult to unravel. Perhaps that's why I felt so viscerally the shortsightedness and futility of Marissa ...
 
IBM Wants Your CEO To Embrace The Future -- And It Will Do All The Hard Work
14.03.2013
Executives with a capital "C" in their title generally don't have a clue on how to adjust to the social, mobile, and cloud-based business world. Now IBM wants to help these Luddite execs adapt - by plunking them down into a new lab where it will show them what the IT tools at their disposal can actually accomplish. IBM's new Customer Experience Lab aims to deploy 100 hand-picked specialists -- industry titans from the world of machine learning, analytics, and a slew of other "Big Data" fields -- as a consulting consortium aimed at aiding C-suite ...
 
How to get more value from internal communication
14.03.2013
How do you turn internal communication strategy into action and get more value from your work? It's all very well having a top-notch plan, but how does it translate in reality and how do you know when you've got it right? [...] I think Quirke explains it well when he says: "For strategies to succeed, people need to understand what the strategy is, the context to the strategy and the rationale behind it. They need to know their own role and the specific actions they should take". This may sound obvious, yet can be challenging to achieve and get accomplished. ...
 
Intranet Social Features
14.03.2013
Summary: Employee collaboration and open communication are now business drivers in many companies, but social enterprise features are often poorly integrated with the rest of the intranet. When we first studied social networking on intranets 4 years ago, we concluded that "across our case studies, 3-5 years seems to be a common timeline for social intranet projects." We've now gone back to revisit several of the companies covered in that early report, and sure enough, we were right. Their social projects are now much more established and have moved ...
 
Why Your Traditional Intranet Is Killing Your Company
14.03.2013
Your intranet is killing your company. Every day it saps productivity, innovation and engagement -- three key ingredients that drive higher employee performance, and in turn, revenue gains. Step back and think about it for a minute. In order to be a high-performing employee, you need to be focused on the right tasks, have access to the right information and skills to get things done, and work as efficiently as possible to get the job done. This is especially important for knowledge workers -- your most experienced and expensive employees. So, what do ...
 
Is Collaboration the New Greenwashing?
14.03.2013
Collaboration is the new "it" trend in business strategy circles these days. Everyone is talking about it. And most people believe it's necessary if we're going to solve the world's seemingly intractable problems -- such as poverty, climate change, access to education and healthcare, creating renewable energy sources, and increasing global security. Technology has dramatically simplified our ability to access, analyze, and act on ever-expanding volumes of information, and to do so more effectively by connecting and collaborating. But, ...
 
Institutional Innovation: Creating Smarter Organizations to Scale Learning
14.03.2013
Institutions that can drive accelerated learning will be the most likely to thrive in today's environment of exponential technology change and market uncertainty. Institutional innovation can allow organizations to rearchitect themselves to scale learning and generate richer innovations at other levels, including products, services, business models, and management systems. Executive summary Economic history to date is primarily a story of "scalable efficiency." As infrastructures and technology have improved, companies have grown larger to take advantage ...
 
Email vs social networks: it's about the client, not the signal
13.03.2013
by Bertrand Duperrin In brief: wondering if there's any reason to use a social network for a private conversation implies that having many tools coexisting is a given, a constraint. But it's not. The given is the need to manage many forms of interactions and the question should rather be about why using different tools for a single need. I recently wrote that the debate on social vs non social tools was futile. This very practical post by Samuel Driessen gives me the occasion to illustrate the theory with examples. To make the story short, he was trying ...
 
Social Media kann die Produktivität ihrer Mitarbeiter um bis zu 25% steigern
13.03.2013
Nach anfänglicher Skepsis entscheiden sich letztlich immer mehr Unternehmen für den Einsatz sozialer Kanäle. Eine Untersuchung vom McKinsey Global Institute im Jahr 2012 zeigte, dass soziale Medien die Produktivität der Mitarbeiter bis zu 25% steigern können. Diese Zahl verwundert nicht, wenn man bedenkt, dass der durchschnittliche Mitarbeiter wöchentlich 28 Stunden damit zubringt, E-Mails zu bearbeiten, Informationen zu suchen und die interne Zusammenarbeit zu organisieren. Doch wie können Social Media die Arbeitsprozesse in diesem Umfang beschleunigen? ...
 
A Convincing Argument For The Hands-Off Boss
13.03.2013
Who makes the important decisions in your organization? Strategy, product development, budgeting, compensation-that's what bosses are for, right? Not so fast. Nothing tells you more about an organization than the way it makes decisions. Do leaders trust team members? Do the people closest to the action get to make the call? Do team members have real responsibility and real control? All of these questions can be answered by one other one: who gets to make the decisions? And nothing affects an organization more than the decisions the people in it make. ...
 
How To Build An Internal Social Network That Your Company Loves
13.03.2013
The newly hired CEO of Possible Worldwide needed a way to unify a company with 32 global offices and four fresh acquisitions. So he set up a secret C-suite skunkworks to launch a custom social network from scratch. When Shane Atchison took the job of CEO at Possible Worldwide in April, he needed a way to get in sync with 1,100 people across 32 offices. Possible, a division of the advertising giant WPP, then acquired three small companies in four months, making the issue even more pressing. How do you build a sense of community when you've got people ...
 
Cultivating a Culture of "The Best Ideas Win"
13.03.2013
"I guess the simplest definition of culture is what happens when the manager leaves the room." That's Vala Afshar (@ValaAfshar), chief marketing officer of Enterasys Networks, a provider of network infrastructure in Andover, Mass., talking to MIT Sloan Management Review. It's easy to belittle social-network activity. "What do I care what so-and-so ate for breakfast?" "Why would I tell the world exactly what I'm doing at every moment of the day?" But personal updates are the lifeblood of every network, whether it's a public one like Twitter or Facebook ...
 
10 Ways To Foster Effective Social Employees
13.03.2013
Social business tools can be used effectively, or they can be a huge time sink. One of reasons often cited for not implementing social business tools is a fear of productivity loss. As social products and practices become more tightly integrated into all manner of enterprise applications - and as presence on Facebook, Twitter and the like has become as important to companies' marketing, advertising and sales as their websites - these fears are generally diminishing. But, as with any technology, social business tools can be used effectively, or ...
 
Kein Social Media extern ohne intern
13.03.2013
Andreas Schulze-Kopp veröffentlich auf seinem Blog ein Videointerview von Heike Simmet mit Andreas Bock über die Auswirkungen von Social Media unter anderem auf den Kundenservice und fragt: Wie seht Ihr die Zusammenhänge zwischen Social Media intern vs. extern? Meine Sicht darauf. Damals Viele Jahre funktionierte Unternehmenskommunikation (und damit auch Support) nach dem inzwischen veralteten Sender-Empfänger-Modell. Die Prozesse waren im Vergleich zu heute stabil. Änderungen dauerten Monate wenn nicht Jahre. Damit gab es recht klar definierbare Schnittstellen ...
 
Internal Communication: Coping With The Digital Evolution
13.03.2013
How do professional communicators persuade Executive teams to consider social media for internal communication in their organisation? How can employees convince management of the value collaborative communication has and encourage them to participate? What social tools exist for internal communication? Sound familiar? Many companies have moved beyond such questions, are in the implementation phase, or are even years down the line in their journey. But for many internal communication professionals, the reality is they have skeptical senior leaders, a ...
 
Why Use Enterprise Social Networks For Internal Communication?
13.03.2013
The lines between internal and external communication continue to blur and social media plays a key part. Internal communication (IC) is the term traditionally given to communication inside an organisation. However, it's not as black and white as that any more. Last month I examined 10 reasons why internal communication pros should participate in social media. I'm now going to look at how you can use social media for internal communication and specifically, Enterprise Social Networks. The topic of Enterprise Social Networks (ESN) is a hot one this year ...
 
10 Reasons Why Internal Comms Pros Should Participate in Social Media
13.03.2013
The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. Or at least that's what we hope. Much work has been done, but there's still a journey ahead. However, it's the area of social media and its role for and in internal communications that is the current bump in the road for many. I'm going to look at 10 reasons why internal comms professionals should use social media and share some thoughts to help you make smart choices. ...
 
The Human Enterprise: Progress or Perish
12.03.2013
Perhaps the most welcome business innovation in the 21st century is the realization that the 1990's CEO pablum, "People are our greatest asset" is actually true. This means that business must rebalance its structures and processes to support and enable people rather than to control and contain them while they service the processes and infrastructure. A flipped business if you will. A humanized rather than mechanized ideal of the perfectly efficient organization. It has finally been proved -- what everyone already knew was true -- employees who give ...
 
A Simple Strategy for Winning the Talent War
12.03.2013
Talent will flock to and remain with organizations that provide employees with ongoing development opportunities. In today's knowledge economy, talent is not only critical, it's scarce. Many executives say finding and retaining talent is a top priority, yet companies still struggle to fill skilled positions, including in IT. Consider the widely publicized data scientist drought. To attract and retain sought-after professionals, leaders should consider creating work environments where candidates of all levels can develop. Talented people seek out opportunities ...
 
Enterprise 2.0 und Social Intranets: 7 typische Sharepoint-Fehler
12.03.2013
Microsoft Sharepoint landet immer wieder auf den Schreibtischen verschiedenster Abteilungen innerhalb des Unternehmens. Ganz gleich ob es um Weiterbildung, das Intranet, Wissensmanagement, Projektmanagement, Vorschlagswesen und Innovation, Collaboration, Extranets oder ganz allgemein um Kommunikation geht: Microsoft Sharepoint ist da und verursacht Unsicherheiten. Die eierlegende Wollmilchsau ist gesucht! Darauf kommt die Frage aller Fragen: "Können wir dies mit Sharepoint lösen?" Wie "Social" ist Sharepoint 2010 wirklich? Sieben typische Fehler in ...
 
Everything you wanted to know about Social Business but were afraid to ask
12.03.2013
I've always found that there was something missing in many enterprise 2.0 / social business conferences. Strategic matters are matters, interesting cases are presented but there's something missing : the project manager's or practitioner's very own practical and basic concerns. Not a matter of philosophy, theory or impressive use case but simple points of reference, contextualized returns of experience. And I found a golden nugget at IBM Connect. A late afternoon session (one of those one often joins exhausted and where attention is very likely to espace) ...
 
Corporate Blog: 66 Ideen, die Unternehmen längst haben sollten
12.03.2013
Neben Facebook, Twitter, Google+ und anderen sozialen Netzwerken spielen Corporate Blogs bei den Plänen und Überlegungen vieler Unternehmen nach wie vor eine untergeordnete Rolle. Leider, denn ein solches Blog kann sich schnell zum Dreh- und Angelpunkt der gesamten Online-Kommunikation entwickeln und bietet Unternehmen zahlreiche Möglichkeiten. Über ein eigenes Corporate Blog können Firmen beispielsweise das eigene Profil deutlich schärfen, Themen aufgreifen und Kunden und Fans direkt erreichen. So manchem Unternehmen fehlt es lediglich an den passenden ...
 
Can the Social Enterprise (R)Evolution be systematically evolved?
12.03.2013
Recent research results like the one of the McKinsey study have showed that the adoption of social business technology is on a good track. Especially big, multi-national companies in all kind of industries have taken actions in regards to exploring and adopting social business technology in any kind. But only a few have yet managed to advance the project towards new and sustainable forms of organizational structures and corporate cultures. So the question is what are the key issues needed to overcome on the journey towards the social enterprise revolution. ...
 
Aktenordner im Social Business
12.03.2013
Wer beim Thema Dokumentenmanagement nur an verstaubte Akten in dunklen Archiven denkt, liegt falsch. Ein Großteil des Wissenskapitals einer Firma findet sich in Word- und PDF-Dateien, Präsentationen, E-Mails oder anderen Dokumenten. Daher müssen auch diese Informationen möglichst zu jeder Zeit und von überall verfügbar sein. Die Trends, die zurzeit die IT-Branche umtreiben, bestimmen daher auch die Entwicklung von Dokumenten- beziehungsweise Enterprise-Content-Management-Systemen (ECM). Das gilt vor allem für das Thema Mobility. "Tablets auf Basis von ...
 
To Change the Culture, Stop Trying to "Change the Culture"
11.03.2013
When people aren't achieving what they should be achieving and things aren't going the way they should be -- and if senior managers can't pin the blame on some specific issue -- they often declare: "We have to change the culture around here." Not many of them feel they know how to do that, so an army of consultants has obliged by creating processes for help. Most of these experts recommend beginning with a diagnosis of the present culture. After the diagnosis you need to get clear about where you want to head. That's another piece ...
 
Social Collaboration: Hat die E-Mail ausgedient?
11.03.2013
Das Teilen von Dokumenten und Informationen gehört zu den alltäglichen Aufgaben in Unternehmen. Und auch im Privatleben wird dank sozialer Netzwerke und mobilem Internet kräftig geteilt, etwa die Fotos aus dem letzten Urlaub oder die Tourdaten der eigenen Lieblingsband. Die CeBIT nimmt sich in diesem Jahr dem Trend des Teilens an, der auch zunehmend die Wirtschaft erfasst. Aber wo steht das Thema Social Collaboration im Unternehmen aktuell? Noch unterscheidet sich das Teilen im Büro und im Privatleben deutlich: In den meisten Unternehmen werden Informationen ...
 
Thesen zu den Problemen bei der Enterprise 2.0-Einführung und Nutzung
11.03.2013
Im Rahmen der Webciety der CeBit, die von Björn Negelmann organisiert wurde, präsentierte ich gemeinsam mit Thomas Christnick Thesen zu den Problemen bei der Einführung und Nutzung von Enterprise 2.0-Lösungen in Organisationen. Unsere Grundidee ist, dass die Felder Mensch, Technik und Business bisher zu weit auseinander stehen und es deshalb zwischen diesen Feldern einige Probleme auftreten. Gerade der Faktor Mensch erwähnt zu wenig Beachtung. Das Lösen der Probleme bringt die Felder näher zusammen und Enterprise 2.0 kann dann effektiv genutzt werden. ...
 
Soziale Firmennetzwerke: Wege aus der E-Mail-Flut
11.03.2013
E-Mail-Flut, hunderte Spam-Mails und ständige Erreichbarkeit - als unkomplizierte Kommunikationsform gestartet, haben sich E-Mails für viele Firmen zur zeitfressenden Plage entwickelt. Soziale Firmennetzwerke können Abhilfe schaffen - doch die haben ihre Tücken. Hamburg - Wenn es ums Thema E-Mail geht, läuft Atos-Deutschland-Chef Winfried Holz zu Höchstform auf. 80 Prozent davon seien im Grunde unnötig, so seine Analyse der rund 200 täglich bei ihm eingehenden E-Mails. "50 Prozent können sofort weg", sagt er. Rechnet man die ganzen CC-Mails raus, bei ...
 
Effective knowledge sharing is much more difficult than you might think
11.03.2013
Effective knowledge sharing is much more difficult than you might think. The basic process involves the distribution of knowledge throughout a corporate entity. In order to be effective, this sharing of knowledge must be rapid and it must be thorough, reaching every relevant stratum of a business. Accomplishing this takes more than simply sending out emails to everyone. As the impact of shared knowledge becomes more evident, businesses like mine are looking for ways to apply new strategies to their efforts. What Is the Purpose of Knowledge Management? ...
 
Social Media: Hier spricht nicht nur der Chef
11.03.2013
Mitmachnetze können Kom­munikation und Zusammenarbeit in einem Unternehmen massiv verändern. Mitarbeiter erwarten Transparenz, geben ungefragt Feedback, und der Chef muss mehr zulassen statt nur zu kontrollieren. Viele Unternehmen haben ein gespaltenes Verhältnis zum Thema Social Media. Im Hinblick auf externe Kommunikation und Marketing ist ihnen zwar klar, dass sie Plattformen wie Facebook, Youtube, Xing oder Twitter verstärkt nutzen müssen, um Kunden oder Bewerber anzusprechen. Gleichzeitig zögern aber noch viele, das Mitmachnetz auch ins Unternehmen ...
 
Enterprise 2.0 and Social Business are Hollow Shells without Democracy
10.03.2013
A guiding goal in much of my work is the democratization of the workplace. Democracy is our best structure for political governance and I believe it should be the basis of our workplaces as well. As work and learning become integrated in a networked society, I see great opportunities to create better employment models. So is it possible to have Enterprise 2.0 or a Social Business without a democratic foundation? Is the employer/employee relationship the only way we can get work done? In describing Enterprise 2.0, Andy McAfee, who originated the term, ...
 
How To Beat The Five Killers Of Virtual Working
10.03.2013
In a previous post I asked the question: does working from home work? The answer from a Chinese company was a resounding yes. Home workers were 13% more productive, happier in their jobs and less likely to leave than their office-bound peers. Virtual working saves money, is better for the environment and gives staff the flexibility they crave, so it's no wonder that more and more organisations are encouraging it. Despite these benefits Marissa Meyer has asked Yahoo employees to schlep into the office. And if you take a close look at the evidence the ...
 
Leveraging a 1000-year-old idea at work
09.03.2013
If you wanted to be a metal-worker 1000 years ago, your best chance was to join a guild, a community of other metal workers from whom you would learn your craft. Today, when you aspire to rise through the ranks in your firm, you get a short orientation and are left to figure things out on your own. Sure, you attended university but nothing prepared you for how to navigate your particular firm, understand its practices, and get things done. As a result, you may spend years, even your entire career, on a grossly unproductive meander in the hopes of becoming ...
 
Kill Your Meeting Room -- The Future's in Walking and Talking
09.03.2013
"Sitting has become the smoking of our generation." I argued this in my recent talk at TED2013 and elsewhere while advocating for the concept of "walking meetings" (or as I informally call them, "walkntalks"). Simply put: We spend more time sitting (average 9.3 hours a day) than sleeping (7.7 hours) -- and it doesn't even occur to us that this is not OK. So instead of using a standing desk, doing sitting meetings over coffee, or meeting in some fluorescent-lit conference room, I do one-on-one meetings as walks. It resolves the tradeoff between "taking ...
 
How Would You Work Without Email?
09.03.2013
Sometimes when I speak with clients or companies interested in understanding the future of work and collaboration it helps to put things into an interesting perspective. There are many people (including business leaders) out there who are still not up to speed on what is happening in the world of enterprise social software, collaboration, and the future of work. When speaking with these people it's a bit harder to conceptualize what something like Jive, Yammer, Mango Apps, or Newsgator looks like or does. Inherently I find that people understand the ...
 
The Real Opportunity of Employee Engagement: Resilient, Agile Organizations
08.03.2013
When there's a disconnect between actions and words, how can we expect our organizations to change? Communication is Not Enough Many employee engagement strategies include communication as a best practice, yet communication, like collaboration, is ill defined and varies wildly in quality of execution. In an enterprise world, communication can be code for message or broadcast. A one-way push that checks the task list box, but may not ultimately serve the business goals. With messages simply being delivered, we see roughly the same degree of effectiveness ...
 
Wie Social Media Organisationen verändern
08.03.2013
Immer mehr Unternehmen vernetzen ihre Mitarbeiter mit Social Media. Welche Potenziale und Herausforderungen birgt dieses Medium für Unternehmen und für die konzernweite Wissensverteilung? Wissen ist eine der wichtigsten Ressourcen eines Unternehmens und trägt unbestreitbar stets einen wesentlichen Anteil zur Wertschöpfung in den Unternehmen bei. Die effektive Organisation des Wissens stellt daher eine besondere unternehmerische Herausforderung dar. Wissen soll für die Mitarbeiter transparent sein, aber auch effektiv abgerufen und eingesetzt werden können. ...
 
Change is a Buzzword
08.03.2013
Die Begriffe "Change" und "Change Management" zählen aus meiner Sicht zu den größten Buzzwords des Wirtschaftslebens. Ein Buzzword ist nach Wikipedia ein "Schlagwort, Ausdruck oder Spruch, mit dem beim Zuhörer nach Aufmerksamkeit gebuhlt wird." Bezeichnend für solche Schlagwörter ist die Tatsache, dass jeder darüber spricht. Dabei ist zumindest beim Thema Change Management zu unterstellen, dass die meisten nicht wirklich wissen, was sie tun. Dies gilt auch für die Chefetagen der deutschen Wirtschaftselite. So hat ein persönliches Erlebnis rund um die ...
 
The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation
07.03.2013
In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven't mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter. Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service, and other related capacities. What's becoming very clear however is that adopting social media and understanding its impact on customer and employee relationships--and, also the bottom line--are not always linked. ...
 
Social Collaboration: SAP's Jam session
07.03.2013
IT support for enterprise social collaboration is becoming more and more important for companies, and many vendors are expanding their offerings to meet the need. One of them is SAP. PAC had the chance to sit down with Sameer Patel, SAP's Global Vice President and GM, Enterprise Social and Collaborative Software to review the software maker's strategy. A product named Jam is the cornerstone of SAP's social collaboration initiative. SAP started in social with Streamwork, an on-demand solution for collaborative decision making and problem solving. Since ...
 
Three Social Workflow Patterns
07.03.2013
I'm seeing the phrase 'social workflows' being bounced around with more frequency. In the past, it was a good idea to avoid the word 'workflow' in discussions about enterprise social computing because people immediately jumped to thinking about highly structured and automated workflows that you might find in a system of record or a collaboration platform, like SharePoint or Domino/Lotus Notes. But now that people want to jump the chasm from just employee engagement to getting work done with social technology inside the enterprise ...
 
Social Business DNA: The 10 Markers
07.03.2013
In a recent Harvard Business Review article, Nilofer Merchant (@nilofer) masterfully shared a historical perspective of the use of the word "Social" and its definitions and origins as it pertains to business. Ms. Merchant outlined the background, origin and evolution of the terms social media, enterprise 2.0, social business, social innovation and social era, providing a more contextual understanding of each term. The term social business was first created to describe how companies deliver greater value to their ecosystem to bolster meaning. The first ...
 
Denk nicht mal dran - 10 falsche Vorurteile gegen Social Media
07.03.2013
Blogs, Facebook, Google+, Twitter, Pinterest, Youtube - es gibt viele Facetten von Social Media, die alle ihre ganz eigenen Vor- und Nachteile bieten. Nicht jedes Unternehmen muss überall vertreten sein, wichtiger ist eine strategisch sinnvolle Auswahl der passenden Netzwerke für den jeweiligen Zweck. Diese Erkenntnis hat sich inzwischen bei den meisten Firmen durchgesetzt. Umso erstaunlicher ist es für mich, dass sich manche Vorurteile im Hinblick auf Social Media hartnäckig halten. Natürlich sind Soziale Netzwerke nicht die Lösung aller Probleme, ...
 
What We Talk About When We Talk About "Social"
07.03.2013
Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era -- are they all the same, or are they quite different? Do you know? If you don't know, you might be using the wrong term in the wrong context. Which doesn't sound so bad, but the risk is misunderstanding, or quite possibly sounding stupid. It's like using poor grammar; if you use "you're" when you really mean "your," some people are going to notice. Beyond looking silly, the much bigger risk -- the risk to the business -- is that when we throw terms around ...
 
Social Business is a Snap
06.03.2013
Yep, you read that right. A snap. Simple. Uncomplicated. Two bits and change. A drachma of work (well, probably the wrong analogy). And you don't even need to buy, invest, change, or even do something different. You got all it takes, most of what it needs (you may need some software - but i am sure you already bought what you needed in the past few years), and the investment of time is minimal. Wanna know why? Here is the scoop - there are five categories that matter when it comes to Enterprise Technology. Any adoption, change, deployment, etc. must ...
 
Social Business: Wenn Social Media erwachsen werden
06.03.2013
Social Enterprise, Enterprise 2.0, Business 2.0, Social Business - es gibt viele Namen für die Bemühungen, die Chancen von Social Software und Social Media für Unternehmen zu nutzen. Einmal wird der Fokus nach innen auf die Mitarbeiter gerichtet, ein anderes Mal auf Kunden und Bewerber. Mir scheint diese Trennung gar nicht mehr so wichtig. Viel wichtiger ist, dass immer mehr Unternehmen "Social" als neues Paradigma wahrnehmen und den Nutzen für den Geschäftserfolg nicht mehr in Frage stellen. Die Deloitte Tech Trends 2013 bringen es auf den Punkt: "The ...
 
Employer Branding: Mitarbeiter motivieren mit Social Media
06.03.2013
"War for Talents" - dieser Begriff ist in den letzten Jahren in den verschiedensten Branchen salonfähig geworden. Auch wenn der viel beschworene "Kampf um Talente" oft überspitzt dargestellt und instrumentalisiert wurde und wird, steckt darin ein wahrer Kern: Fach- und Spitzenkräfte sind in vielen Berufen rar gesät. Unternehmen müssen sich daher nicht nur für neue, sondern auch für bestehende Mitarbeiter als attraktiver Arbeitgeber positionieren. Aktives Employer Branding ist daher angesagt. Social Media können hier eine entscheidende Rolle spielen. ...
 
Cultural change is really complex contagion
06.03.2013
I have been thinking a great deal about cultural stability and cultural change in business, recently. Partly that's the outgrowth of a report I am working on, and partly it's the result of the Yahoo 'no remote work' brouhaha, which boils down to Marissa Mayer trying to change the culture of Yahoo. So, I thought I would advance a science-grounded discussion about cultural change, and risk an overly long piece. (I haven't gotten any 'TL;DR' messages here, yet.) First of all, let me submit to you that the tangible result of culture change is behavioral ...
 
E-Mail reicht nicht - Projekte scheitern an Kommunikation
06.03.2013
Projektmanagern fehlen Zeit, Personal und Geld für gute Kommunikation. Dabei müssten bei Mitarbeitern Ängste abgebaut und Akzeptanz aufgebaut werden, so eine Studie von Cetacea. Projekte scheitern oft an zu kleinem Budget, unmotivierten Mitarbeitern und überzogenen Anforderungen Externer. Was aber mindestens genauso wichtig ist: Kommunikation. Das hat die Umfrage der Münchner Kommunikationsberatung Cetacea "Kommunikation in Projekten" ergeben. An der Studie nahmen 754 Projektmanager aus Deutschland teil, mit einer Berufserfahrung von meist mehr als ...
 
How to Preserve Institutional Knowledge
05.03.2013
I was recently perplexed when I received a request to speak to a group of senior managers about reducing complexity -- mostly because I had worked with their company fifteen years earlier on the same subject; and they had since developed a reputation for being good at simplification. Why did they want to revisit what was already a core competence? Once I met with the senior management team, the answer became very clear: Whatever institutional knowledge about simplification that had once resided in the company was now lost. Over the years, despite a ...
 
What Enterprise Social Success Stories Have In Common
05.03.2013
One secret: Don't fall into the trap of believing that people will easily adopt an enterprise social network because of the parallel with consumer social media. The organizations that experience the most success with enterprise social networking are united in their ability to unite people-and to demonstrate the power of those connections. A corporate social network might function like Facebook, but it's not Facebook. The idea that people will quickly and easily adopt an enterprise social network because of the parallel with consumer social ...
 
10 Enterprise Social Networking Obstacles
05.03.2013
Why wouldn't every organization flock to the vision of an agile, transparent, people-centered, and collaborative team? Let's count the reasons. I enjoy telling enterprise 2.0 success stories, and I've told a lot of them over the past year. Success stories are seductive because they are much easier to obtain than stories about social business failures. Vendors serve up success stories on a silver platter, whenever they can convince a customer to serve as a reference. I believe the success stories of enterprise social networking are out ...
 
B2Bs Can Be Social Too
05.03.2013
Marketers in both B2C and B2B companies are discovering strategic benefits from social media. Using social media to enhance marketing isn't just for consumer marketing companies like Coca-Cola, Netflix and Starbucks. Marketers in B2B companies are finding strategic benefits from using social media too. That was the conclusion of The Use of Social Media in B2B Marketing and Branding: An Exploratory Study conducted by Ross Brennan, a reader in marketing at the University of Hertfordshire in Hertfordshire U.K. and Robin Croft a reader in marketing at the ...
 
Social Tools Held Back by Siloing, Limited Search in the Enterprise
05.03.2013
New technology moves into the enterprise slowly, and it's been no different for social software. Some companies are not ready to adopt social while others are cautiously optimistic, but even for those who are at the cutting edge, information still tends to become siloed, making it less useful and harder to find. Early adoptors of social have moved past the experimentation phase, and those companies are forging a new path in the quest to make organizational communication more open, a report from the Nielsen Norman Group found. Integration Gap Still ...
 
So bringen Sie Ihren CEO ins soziale Netz!
05.03.2013
Social Media als Grassroot-Bewegung ist an sich eine hervorragende Idee. Was aber, wenn die Unternehmensführung passiv bleibt? Dann leidet die Glaubwürdigkeit, und die Wirkung bleibt halbherzig. Hier beschreibe ich, wie Sie Ihren CEO/GF/Firmeninhaber in vier Schritten dazu bringen, für das Unternehmen in sozialen Netzen präsent zu werden. In den meisten Unternehmen beginnen Social Media-Ansätze "von unten" - kommunikationsfreudige, oft erfolgshungrige Mitarbeiter machen den Anfang, und stecken andere an. Eine solche "Grassroot"-Bewegung arbeitet sich ...
 
Die Allianz networked intern
05.03.2013
Die Allianz hat gewagt, was bisher nur wenige Unternehmen auf ihrer Projektliste haben - Ein internes Social-Media-System zur Vernetzung der Mitarbeiter. Weltweit beschäftigt das Unternehmen rund 140.000 Kollegen in etwa 70 Ländern. Viel Potenzial also für die interne Kommunikation! Das generelle Interesse von Unternehmen an der Nutzung von Social Media ist in den letzten Jahren zwar ständig gestiegen, die meisten Firmen wollen aber damit eher ihre Marke ausbauen, zusätzliche Kommunikationskanäle nutzen und anbieten oder schlicht neue Zielgruppen erreichen. ...
 
Wie die Shareconomy die Machtverhältnisse der Wirtschaft ändern könnte
05.03.2013
von Gunnar Sohn Die Voraussetzungen, um das Leitmotto "Shareconomy" der Cebit mit Leben zu füllen, sind heute wohl wesentlich besser als es sich der Ökonom Martin Lawrence Weitzman in den 1980er Jahre vorstellen konnte. Er zählt aus gutem Grund mit seinem Werk "The Share Economy: Conquering Stagflation" zu den Ideengebern einer politischen Ökonomie des Teilens. Fernab von sozialutopischen Vorstellungen hat Jeff Jarvis die Möglichkeiten der Share Economy in seinem Buch "Mehr Transparenz wagen!" auf den Punkt gebracht: "Das radikal öffentliche Unternehmen ...
 
Improving Employee Adoption for Enterprise Collaboration
05.03.2013
One of the most common challenges I see with organizations that deploy collaborative platforms and technologies is the employee adoption rate. In other words, many employees don't use the tools or there is a spike in adoption which quickly falls a month or so after deployment. Occasionally I see some managers try to mandate the use of new tools but most of the time adoption grows organically. I don't know of any companies that have 100% of their employees joyfully using their collaboration platform. Evolving the way we work takes time. There are many ...
 
Status Quo Social Business Support Center - Erfahrungen aus der Praxis
05.03.2013
Social Command Center sind in aller Munde. Auch wir haben in einem vorherigen Blogbeitrag den Start unseres Social Business Support Centers (kurz: SBSC) kommentiert. In zwei Beiträgen wollen wir unseren Status Quo und Erfahrungen, die wir bei der Einführung des Social Business Support Centers gemacht haben, mitteilen. Nachdem wir die infrastrukturellen Herausforderungen mit einem eigenen Büro, Hardware und der zugehörigen Software etc. lösen konnten, waren zwei grundlegende Fragen zu klären: Welche Tätigkeiten und Aufgaben wollen wir ausführen? Welche ...
 
Warum Enterprise 2.0 nicht nur auf Technik setzen sollte
04.03.2013
von Sebastian Thielke Viele Enterprise 2.0 Projekte scheitern, weil sie zu sehr auf die technische Realisierung setzen und dabei andere Faktoren außer Acht lassen. Das fand die Gartner Inc. jüngst heraus, die in einem Forecast die Entwicklung von Social Business und Enterprise Social Networks betrachtet. Die Kernaussage des führenden Dienstleisters in der IT Beratung und Technologie Forschung: 80 Prozent der Social Business Projekte werden nicht den angestrebten Nutzen erreichen. Dies liegt vor allem daran, dass mangelhafte Führung und fehlendes Commitment ...
 
Enterprise 2.0 Studie: Geringer Reifegrad deutscher Konzerne
04.03.2013
Unsere Freunde von experience network haben mit dem Lehrstuhl für Innovationsmanagement und Entrepreneurship der Universität Potsdam in den vergangenen Monaten eine sehr interessante Enterprise 2.0 Studie durchgeführt, deren Ergebnisse ich mit Spannung erwartet habe. Ziel der Studie: Den Reifegrad von Konzernen bei der Einführung und beim Einsatz von Enterprise 2.0 zu messen. Kern der qualitativen Studie war die Frage, welches die Erfolgsfaktoren für effektives Wissensmanagement durch Web 2.0 sind und wie diese in den Unternehmen heute berücksichtigt ...
 
Better Collaboration in 3 Steps
04.03.2013
Engineers use the Agile method to build software more efficiently. You can use it to run your company more efficiently. Want to increase collaboration across your team and your company? Wish you could get your employees talking to each other and sharing ideas? Try borrowing a strategy from the world of software development. Executives used to meet with techies to lay out requirements and await a finished product months or sometimes years later. Now more and more engineers build software using the Agile methodology, in which new versions are released ...
 
The Outcome of Social Business: An Adaptive Organization
03.03.2013
I've made no bones about my struggles with the term "social business". But we use it here at SideraWorks because, well, people have adopted it. One problem, though, is that mainstream adoption of any terminology gives rise to lots of confusion about what it means. Social business -- at least how we define it - is about a lot more than social media being used in a business setting for customer service or engagement or marketing. So we've been thinking about what social business means in practice. In other words, what the heck are we trying to achieve ...
 
This year, standalone social business software will die
03.03.2013
Think of standalone social business software like a point-and-shoot camera. Cameras are perfectly suited for achieving one singular thing: taking a picture. Now, pick up your mobile phone. Right there, jammed into just four ounces, is a camera that not only rivals many point-and-shoots when it comes to picture taking, it can do so much more. You can edit images, share them instantly with countless people via any number of channels and add endless comments and captions. For many, point-and-shoots just don't make sense anymore -- as Kodak's decline has ...
 
The Content Curator's Toolbox
03.03.2013
I've already written about the anatomy of a good content curator, but what does a good content curator use on the job to make life easier? There are many tools designed to help social media managers. I don't think there is one cure-all tool, however, with the right combination of programs and apps, social curation can become a streamlined process that can be as routine as getting ready every morning for work. It might help to experiment with different tools until you find the right combination that works for you. Not every social media manager works ...
 
Social Media for Business: Get Social or Get Lost
02.03.2013
Looking back upon my middle school years of Xanga and Myspace, it's mind blowing to examine how greatly social media has evolved in the past ten years. The rapid evolution of the social web has brought new brand leaders and businesses to the forefront, while leaving some well-established Fortune 500 companies in the dust. Many successful companies wonder why they should adapt to new practices and use social media for business. Social media research conducted by the Harvard Business Review found that 79 percent of companies surveyed are using or plan ...
 
How social business is changing the way we work
02.03.2013
Businesses that utilise social tools are embracing a new age of problem solving and interaction, explains Johan Zetterström. The term social business is often surrounded by confusion. While in the US it is a firmly established concept, in the UK it is often incorrectly attributed to terms such as social enterprise or CSR, or is used to describe a company that is active on social media. So what exactly is social business, and how does becoming one offer a competitive advantage? Defining social business Social business is an increasingly popular organisational ...
 
If Yahoo! employees worked out loud...
02.03.2013
It could have all been avoided. When angry Yahoo! employees leaked an internal memo "asking all employees with work-from-home arrangements to work in Yahoo! offices", it touched a nerve. Bloggers wrote about CEO Marissa Mayer's insensitivity and hypocrisy. Other CEOs publicly disagreed with her. People took it personally, taking sides on Twitter and Facebook. But the issue for companies, including Yahoo!, isn't really about working from home. It's about how people relate to each other at work. And, whether or not employees go to the office, something ...
 
6 Social-Media-Skills für Chefs
01.03.2013
Social Media stellen Informations- und Kommunikations-Hierarchien in Frage. McKinsey gibt Tipps, wie erfolgreiche Führung vor diesem Hintergrund gelingt. Das Pferd ist aus der Scheune. So sagt man im Englischen, und so sagt es auch Don Tapscott, Professor an der University of Toronto, im Gespräch mit McKinsey Quarterly1. In diesem Fall heißt der Hengst Social Media, trampelt die E-Mail nieder und öffnet so neue Wege fürs Knowledge Management. Das Problem dabei umreißt Tapscott mit einem weiteren Sinnspruch, der von Mark Twain stammt: Alle reden über ...
 
5 Ways to Build a Resilient Organization
01.03.2013
Disruption seems to be everywhere these days - industries collapsing, storm surges shutting down major urban centers, financial markets imploding, and more. Preventing these calamities would be everyone's first choice, of course. But in an increasingly complex world, it's very difficult. "There's a deepening appreciation that we're living in a time of increased, intrinsic volatility," says Andrew Zolli, the Executive Director and curator of PopTech and the co-author (with Ann Marie Healy) of Resilience: Why Things Bounce Back. Today, says Zolli, it's ...
 
Was Yahoo über Heimarbeit wissen sollte
01.03.2013
Yahoo schafft das Home-Office ab. Die Nachricht zeigt, wie verunsichert die Wirtschaftswelt ist, wenn es um das Thema Telearbeit geht. Ja, Unternehmen räumen ihren Beschäftigten gerne das geschätzte Recht ein, zuhause zu arbeiten. Aber kann jemand wirklich produktiv in einem Team mitarbeiten, wenn er in Pyjamas auf dem Sofa sitzt? Meine eigene Forschung zeigt, dass Manager nicht zu unrecht skeptisch sind: Gemischte Teams, deren Mitglieder sowohl außerhalb als auch im Büro arbeiten, leisten weniger als solche, bei denen alle am Arbeitsplatz zusammenkommen. ...
 
Enterprise Social Networking Will Kill Business Email. Here's Why.
01.03.2013
McKinsey's research indicates that interaction workers typically spend 28% of each day (13 hours a week) reading, writing and filing e-mails. (McKinsey Quarterly, Nov 12) Email became a powerful tool for individual and small group communication because of its Inbox which has served as a user's task list and its folders as a filing system. The Inbox has been one single place to keep abreast of daily business activities. A huge amount of valuable company knowledge is locked up in emails, sequestered as silo-ed "dark-matter" and inaccessible to other employees. ...
 
Das amputierte Verständnis von Enterprise 2.0
01.03.2013
In den letzten Tagen fiel mir mal wieder folgende Reduzierungen auf: Web 2.0 und Enterprise 2.0 seien Technik. Dies sieht man z.B. an Definitionsversuchen wie der von Nilofer Merchant: "Andrew McAfee, the Harvard professor, coined the term Enterprise 2.0 about six years ago, and the emphasis was on the on software tools and platforms that increase information flow. The idea was that if we use social tools, we would share information freely within the organization, and external marketplaces. The specific definition in his book of the same name was how ...
 
The core of the social business
01.03.2013
We are in the midst of a shift from the industrial system of supply and demand to social, co-production models. The customer is now seen as being directly and actively involved in the key moments of value creation as opposed to passively consuming value. There are profound implications that result from this change of thinking. Products and services are not reproducible as such any more. Solutions are by default contextual and personalized, but they can be starting points for someone else to create value. Creative, connected learning is at the core of ...