#socbiz
Curated hints on Digital Transformation, Enterprise 2.0, Enterprise Social Networks, Social Intranets, Social Collaboration, Knowledge Management, HR 2.0, ... and all the rest
Dr.-Ing. Carsten Rose – Effective: 31.12.2012

Archive 12/2012

Social Business Digest by caro - Archive 12/2012
If You're Serious About Ideas, Get Serious About Blogging
31.12.2012
These days, Pinterest and Instagram get all the headlines as companies desperately racing to establish a beachhead on what could be the next mega-platform. But that doesn't mean they're the most useful social media tools for all companies. Sure, some businesses excel on those photo-based networks (Benjamin Moore's Director of Digital Marketing told me Pinterest worked so well for them, "it's almost like it was made for Benjamin Moore.") But for organizations and individuals that want to be known for their ideas, the clearest -- yet ...
 
Social Tools Can Improve Employee Onboarding
23.12.2012
Remember for just a moment the first few weeks in your job. Chances are it took you a while to get in the swing of things and to get fully comfortable and productive. Thinking even further back, once you accepted the job and before you showed up for your first day, how much communication was there between you and people in your new company? Was the company organized -- did processes flow smoothly on your first day and then your first week? Did you already have a sense that you were going to make fast friends with people at work? [...] ...
 
Social Business in 2013: A Challenge, An Opportunity, A Commitment
23.12.2012
by Luis Suarez As we approach the end of 2012, it's that time of the year where predictions kick in for the new year ahead of us, especially in the field of Social Business, hoping to set the stage of what's to come in the following months. But when reflecting on what we may have achieved in 2012, I decided to take a different approach: I am focusing on a challenge, an opportunity and a commitment for social networking in 2013 so we can finally realize the business transformation we've been waiting for and anticipating all along. [...] ...
 
How Not to Unwittingly Reveal Company Secrets
23.12.2012
Social-media technologies offer plenty of ways for your company to gain valuable insights about your customers and industry -- see our previous blog post. But they can also give competitors an up-close-and-personal view into your employees' ideas and your company's product plans, as well as its relationships with customers or clients. Through unwitting leaks of critical information by employees, platforms like Facebook and Twitter can expose some of your company's secrets. Leaks are nothing new; companies have been eavesdropping on each ...
 
3 Reasons Why Employee Engagement Is Extremely Important
23.12.2012
Recognize This! - Don't believe the naysayers. True employee engagement has tremendous value. Employee Engagement is not important. That's what this article argues. The author also argues that employee engagement is simply a re-brand of employee satisfaction and simply a means for companies to sell more survey instruments to organizations. The author couldn't be more wrong on several points: [...] ...
 
The "Loose Reins" Approach to Management
21.12.2012
Sometimes, the best management is little or no management at all. Sometimes, effective order and engaging experiences can be achieved with the most simple rules. Take "shared space" urban design, for example. In these schemes, motor vehicles, pedestrians and cyclists all share the road equally, with the only rule being "all due respect to the most vulnerable". There are few if any traffic signs or lights. Curbs have been removed, asphalt replaced with red brick, and fountains, trees and café seating are situated where you think you should drive. It's ...
 
Ordnung vs. Chaos = Records Management vs. Enterprise Search
21.12.2012
by Ulrich Kampffmeyer Ordnung vs. Chaos = Records Management vs. Enterprise Search20.12.2012, 10:42 - zuletzt bearbeitet am 20.12.2012, 10:57 Von Dr. Ulrich Kampffmeyer Ordnung vs. Chaos | Records Management vs. Enterprise Search Man könnte fast den Artikel "Es geht ums Ganze" zum Thema "Der Sinn (und Unsinn) von Ordnung" in der Zeit empfehlen ( ...
 
8 Tips To Make Your Social Enterprise Actually Work
21.12.2012
From knowing your story to not being too eager to go national, these tips can help any social enterprise avoid pitfalls and have a real impact. Are you a social entrepreneur? This tells me one thing is certain: you could use some money. Working in the not-for-profit sector, I am surrounded by social entrepreneurs. Formerly in charge of grants at DoSomething.org, the largest organization in the U.S. for teens and social change, I have had the privilege of awarding seed grants to young social entrepreneurs. This also means that I have seen it all: from ...
 
Why do we share?
20.12.2012
[...] I think I can unpack this general reason and distill underlying reasons from it. These are: 1. Share to show-off: to me there is definitely a show-off element to knowledge sharing. It's not the most important one, but I do share to show what I know, read, bump into, etc. 2. Share to listen: an important part of learning to me is listening. So I enjoy what others are sharing, because it helps me learn. It also triggers me to share by posting things I find interesting and asking questions. 3. Share to remember: sharing information is also a way ...
 
Why Your HR Department Needs Social Media
20.12.2012
A large part of HR's job is to help support and cultivate the corporate culture. One way they can do this is through participating on internal social networks; as well as, external ones. HR professionals will have a great chance to utilize social to increase its impact inside and outside of the organization. First let's look at a few ways HR can use social media internally before delving into external facing activities. [...] ...
 
To Give Your Employees Meaning, Start With Mission
20.12.2012
Do you feel that you have work worth doing? If so, you are among the more fortunate of our readers. If not, you are among the many who find that their work -- the thing to which they dedicate so many of their waking hours -- holds little meaning. Instead, work is merely a means to an end, where people suffer through their jobs in hopes of finding time for those things that matter more: family, faith, hobbies, vacations, even watching TV. Work is simply something to be endured. Must it be this way? We don't think so. In our own work, we have found ...
 
The DARPA Collaboration Experiment and What it Means for Your Organization
20.12.2012
In 2009, DARPA (Defense Advanced Research Projects Agency), which is a research arm of the U.S. Department of Defense, put forth an interesting challenge. They were going to place 10 red, anchored, 8 foot tall weather balloons across the United States and have teams compete to see who can identify the location of all ten balloons first; the winner gets $40,000... that's it. No other information was disclosed aside from the fact that somewhere in America there were 10 giant red balloons hovering somewhere. Teams from across the country competed but in ...
 
Social Business still far away for companies? B2B Execs see Social Media reputation as a corporate blind spot
20.12.2012
Is Social Media really so far behind in the mindset of executives, especially in B2B? Well, according to the Zeno's Digital Readiness Survey conducted by Harris Interactive it is. The poll asked 300 U.S. corporate executives of various industries and titles of VP or higher, including C-suite executives (primarily B2B) with annual revenues of at least $1 billion. The study comes to a conclusion that surprises us: Many executives fail to consider Social Media reputation when making business decisions. Over one-third of executives (36%) stated that the ...
 
PKM: the basic unit of social business
20.12.2012
by Harold Jarche Teams are for sports, not knowledge work Teamwork is over-rated. For instance, it can be a cover for office bullies to coerce fellow workers. The economic stick often hangs over the team; "be a team player or lose your job". Empowered individuals working in networks, not teams, will give organizations the flexibility they need to be creative and deal with complexity. Teams seldom take into consideration the uniqueness of individuals. Usually individuals have to fit into the existing team like cogs in a machine. Team members can be replaced. ...
 
Warum Social Media nicht voran kommt
20.12.2012
Social Media kommt in Deutschland langsamer voran als erwartet. So lautet das Fazit der Studie "Social Media Delphi 2012" von der Universität Leipzig. "Schwierig", "weniger schnell als erwartet", "langsamer als notwendig" - mit solchen Attributen kommentiert die Universität Leipzig ihre Studie "Social Media Delphi 2012". Die Kommentare beziehen sich auf die Wünsche der Befragten im Gegensatz zur Realität. Befragt wurden nicht Informatiker, sondern 860 Kommunikations-Manager und 32 Social-Media-Experten. Die Studienteilnehmer kommen aus Unternehmen wie ...
 
Why this massive company's internal social network succeeded where so many fail
19.12.2012
With more than 47,000 employees spread across 50 countries, building materials company CEMEX is a global giant. Founded more than 100 years ago in northern Mexico, CEMEX is the third-largest building materials company in the world, and the world's top supplier of ready-mix concrete, with annual sales topping $15 billion. But like any large enterprise with a highly dispersed workforce, CEMEX faced the kind of structural and communications challenges that, if left unaddressed, lead to lack of synergy, lost opportunities and lower profits. What CEMEX needed, ...
 
Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One
19.12.2012
Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. That started a three-year journey into the world of Enterprise 2.0, including growing our Yammer community from 1 to more than 7,000 when I left, consulting with dozens of organizations and government agencies, managing our official award-winning collaboration community, attending and speaking at Enterprise 2.0 Conferences, ...
 
Dienstwagen für alle!
19.12.2012
Ein schickes Firmenauto: Das galt lange als Privileg und Statussymbol von exklusiven Managern. Inzwischen wollen immer mehr Arbeitgeber bei ihren Mitarbeitern punkten und locken auch auf unteren Hierarchiestufen damit. Sachbearbeiter mit Firmenwagen - das klingt ungewöhnlich. Es gibt sie aber. Beim Hamburger Telekommunikationsunternehmen Freenet dürfen nicht nur Chefs ans Steuer eines Dienstwagens, sondern auch einfache Angestellte. "Die Möglichkeit wird sehr rege genutzt", sagt ein Freenet-Sprecher. Das Unternehmen kooperiert mit dem Leasinganbieter ...
 
Fight the Nine Symptoms of Corporate Decline
19.12.2012
How do you know a team, company, or country is on the slippery slope of decline and needs a culture shift? I found nine universal warning signs of change-in-the-wrong direction in research for my book Confidence, which compared downward spirals with the momentum of success. The good news is that they are all reversible. Watching out for these behaviors is the first step toward building better habits. First, the signs that there is more trouble ahead: [...] ...
 
A simple framework for Enterprise Collaboration
18.12.2012
by Oscar Berg "The introduction of smarter ways of working together across the extended enterprise enabled by a new breed of innovative concepts and technologies." This is the definition of Enterprise Collaboration that I currently use when explaining it to other people, and here are three reasons why I find it useful: ? If puts focus on ways of working together, and that we need to find better ways of working that make better use our individual and collective time and capacity. To do this we need to reflect more on why and how we use certains tool ...
 
Management Practice Lags Behind Technology Innovation
18.12.2012
In many organizations management practice is about twenty years behind the Web. Rarely do I find organizations where senior management is truly engaged with the Web. The Web is still seen as some peripheral entity that is somehow disconnected from the core business. Why should that be the case as we are about to enter 2013? Organizations are slow to change; and the larger the organization, the slower it is. For example, the reason we tend to have large, useless branding banners on homepages is rarely because the web team wants them, but rather because ...
 
How Social Media Can Spur Organizational Transformation
18.12.2012
by Brian Solis Executives for the most part don't get social media. But it's not their fault. After all, many corporate execs don't even read their own email - how are they expected to realize the benefits of new platforms if many don't use them personally? But the bigger roadblock to social media adoption in the enterprise is that the way social is presented inside the organization that doesn't make the case. Facebook, Twitter, Pinterest and the like can contribute to the bottom line of most businesses. The challenge is the ability to link business ...
 
How social business is changing the way we work
18.12.2012
Businesses that utilise social tools are embracing a new age of problem solving and interaction, explains Johan Zetterström The term social business is often surrounded by confusion. While in the US it is a firmly established concept, in the UK it is often incorrectly attributed to terms such as social enterprise or CSR, or is used to describe a company that is active on social media. So what exactly is social business, and how does becoming one offer a competitive advantage? [...] ...
 
Getting Employees To Actually Use Social Collaboration Tools
18.12.2012
It seems like there is a new social collaboration tool aimed at business users being announced everyday - Asana, Do.com, Kona from my company Deltek - but what's behind this intense interest around social collaboration? Organizations clearly see value in technology that will help them get better aligned, with the two main drivers for adoption generally being the need to solve communication breakdown issues by giving people an easy way to connect and discuss, and the agility they offer across entire project teams to stay informed minute by minute (if ...
 
Social Software wird sich einnisten
18.12.2012
Social Media dringen oft unbemerkt im Unternehmen vor und ergänzen dort E-Mail und Telefon. Das ist gut so, sagt Andrea Back, leitende Business-2.0-Forscherin an der Universität St. Gallen, im Gespräch mit CW-Redakteur Joachim Hackmann. [...] ...
 
40% of staff time is wasted on reading internal emails
18.12.2012
As Generation Y begins to dominate the workplace, Halton Housing Trust says it's time to break our addiction to email By 2014 there will be no internal email within Halton Housing Trust. This isn't just a gimmick, nor is it just a case of replacing one system with another. It is a fundamental rethink of how we work, taking back control from some of the systems and cultures we have all allowed to develop during the 20 years email has been part of our working lives. So why are we doing it? There are two main reasons for our decision. ? Independent ...
 
7 Fallstudien - Special Exzellente Wissensorganisation 2012
18.12.2012
Die Initiative "Exzellente Wissensorganisation" zeichnet Organisationen aus, die den Gedanken des Wissensmanagements besonders vorbildlich umsetzen. Diese Jahr schafften es 6 Unternehmen und eine Schule in das Finale. Auf dem EWO-KOngress am 8. Mai in Berlin wurden die 3 Sieger durch Votum einer Jury und des Publikums gekürt: die voestalpine Stahl Donawitz GmbH & Co KG, die Infomotion GmbH und die SMA Solar Technology AG. Auf unserer Seite finden Sie die Darstellungen aller 7 Finalisten. Sie wurden durch die Initiative erstellt und sind ähnlich ...
 
4 Reasons Your Company Needs A Collaboration Upgrade
18.12.2012
Microsoft's $1.2 billion purchase of Yammer shows just how crucial enterprise networks are to business already - and how major a role they will have going forward. Here are four more motivators to get social. An organization is no longer limited to a physical structure or proximity; an organization is now limited only by its ability to connect employees and information together. By far, the number-one business driver for most organizations is being able to connect colleagues across teams and geographies, and this should come as no surprise. Companies ...
 
»KapaflexCy« für die Industrie 4.0
18.12.2012
Im Forschungsprojekt »KapaflexCy« wird eine selbstorganisierte Steuerung entwickelt, die es Unternehmen erlaubt, ihre Produktionskapazitäten unter direkter Beteiligung der ausführenden Mitarbeiter hochflexibel, kurzfristig und unternehmensübergreifend zu steuern. Als qualitativ hochwertiger Produktionsstandort besitzt Deutschland die herausragende Stärke, technisch anspruchsvolle Produkte schneller und zuverlässiger als weltweite Wettbewerber herzustellen. Voraussetzung hierfür ist höchste Flexibilität - sowohl der Produktionsanlagen als auch des eingesetzten ...
 
Ein nicht ganz ungefährlicher Trend
18.12.2012
"Shareconomy" passt gut in den Zeitgeist. Der neue Trend gilt als Grundstein für zahlreiche neue Geschäftsmodelle. Doch was verbirgt sich wirklich hinter dem Begriff? Eine genauere Betrachtung lohnt in jedem Falle. Shareconomy, Share Economy, kollaborativer Verbrauch ("Collaborative Consumption"), Peer-to-Peer-Marktplätze oder "die gemeinsame Wirtschaft" sind ganz unterschiedliche Begriffe für einen Trend: Die Transformation der wirtschaftlichen Denkmuster vom Haben zum Teilen. Also die Wandlung von einer Eigentumsgesellschaft mit monetären Wertausgleichssystemen ...
 
Social Business als Katalysator der Unternehmensorganisation
17.12.2012
"Die Arbeitswelt ändert sich". Mit dieser Plattitüde beginnen oder enden in den letzten Jahren viele Artikel, Bücher oder Marketingbroschüren. Realität ist jedoch, dass trotz sich ändernder Rahmenbedingungen in vielen Unternehmen nur wenig Wandel stattgefunden hat. Vielerorts wurde die These einer neuen Arbeitswelt als Mythos - als ein Steigbügelhalter der Beratungs- und IT-Industrie - verschrien. Doch gerade in den letzten Monaten ist eine Dynamik zu erkennen: In immer mehr Unternehmen, egal ob mittelständisch geprägter Betrieb oder Konzern, wird verstärkt ...
 
Nachlese: 50. PWM-Community-Treffen
17.12.2012
Vielen herzlichen Dank für Ihre Teilnahme am 50. PWM-Community-Treffen! Das 50. PWM-Community-Treffen fand beim ASFINAG in Wien statt - an dieser Stelle ein herzliches Dankeschön an unseren Gastgeber! Es war gut besucht und kann als sehr erfolgreich gewertet werden! Viele spannende Vorträge und sehr anregende Diskussionen rundeten das 50. PWM-Community-Treffen ab! Die Folien sind ab sofort verfügbar! Die Ergebnisse des Workshops werden zu gegebener Zeit online gestellt. [...] ...
 
Vortrag "Enterprise 2.0 and beyond?
17.12.2012
Michael Dekner (Baxter) und Reinhard Wilfinger (osmosis consulting) ...
 
"What's in it for me?"
17.12.2012
would be it. The main reason is that the "What's in it for me?" question breaks down our hope that we might accomplish something special together, and all be better for it. When individuals prioritize their own needs and gains at the expense of others, our sense of relatedness decreases--and both intra-team competition and interpersonal suspicion increase. This amounts to a special form of self-protective behavior--hoarding and hiding information. It's akin to sealing off a wing of the company library and saying that the information will not be shared ...
 
Eight Variables to Evaluate Enterprise Collaboration Vendors
17.12.2012
I first wrote this article for CMSWire but wanted to share it here as well. I'm sure you have noticed that many of the enterprise collaboration vendors out there are starting to look very similar; not just in appearance but also in functionality. In fact, if you were to visit the exhibit hall at a collaboration conference and cover up the logos of the vendors, it would be pretty hard to differentiate who is who. Vendors know this and customers know this. The big challenge for many companies is how to evaluate various vendors out there. This is actually ...
 
What does it take for Executives to get behind social media?
14.12.2012
"Why would I allow the inmates to run the facility?" was the response I received from one executive while discussing social media. While this reaction is a bit blunt, its true that executives are skeptical of social media. They have good reasons, particularly when advocates describe social media technology as creative, collaborative, dynamic, open ended, innovative etc. All words that to an executive in tight economic times sound like technology inspired chaos. Executives see the energy, creativity, size, attention and engagement social media receives ...
 
Vernetztes Denken ist (noch?) eine Illusion
14.12.2012
Ich möchte die Chance wahrnehmen, um die mich auch Andreas gebeten hat, meine Gedanken zum Thema Vernetztes Denken zu formulieren. Ich möchte zur Einleitung einige Worte verlieren. Auf dem ersten Blick mag es so aussehen, als wenn ich die Methoden und Tools, die das Vernetzte Denken motivieren und unterstützen, verteufele. Dem ist absolut nicht so. Ich bin Fan dieser Methoden und Tools und bin sicher, dass nur diese Denkrichtung uns Menschen bei der Bewältigung der bevorstehenden komplexen Sachverhalte helfen kann. In diesem Post möchte ich aber ein ...
 
Senubo - heavy industry software influenced by social software
14.12.2012
While you may already be familiar with some of the leading enterprise microblogging platforms (e.g. Yammer), none of these have a particular industry or process focus. Senubo on the other hand is "an online, mobile communications platform for heavy industry." Senubo have created some storyboards to help illustrate a couple of industrial use cases. [...] ...
 
"In Deutschland führen die Falschen"
14.12.2012
Der Bundesverband der Personalmanager hat angesichts der jüngsten Verfehlungen von Spitzenmanagern scharfe Kritik an der Personalpolitik in vielen Unternehmen geäußert. "Viele Führungspositionen in deutschen Unternehmen werden mit den falschen Leuten besetzt", sagte Verbandspräsident Joachim Sauer dieser Zeitung. Oft machten demnach Fachleute Karriere, die den Anforderungen nicht gewachsen seien. Diese Fehlentwicklung führe häufig zu Führungsfehlern, welche die deutsche Wirtschaft in Summe weit mehr kosteten, als jede Anhebung der Lohnnebenkosten dies ...
 
Evaluating Enterprise Social Networking Tools? - Don't Forget to Consider APIs
14.12.2012
In 2013 it's estimated that 75% of businesses will dump email as their internal collaboration platform and adopt a Enterprise Social Networking Tools as their collaboration tool of choice. Also, a major milestone was set in 2011 when the worldwide revenue of Social Collaboration Networks surpassed $769 Million. As more businesses follow suit, serious consideration should focus on the Open APIs offered from the many viable alternatives. Even if your organization is not planning on extending your chosen Enterprise Social Networking Tools out-of-box feature ...
 
10 Myths About Enterprise Social Collaboration
14.12.2012
Just as public social networks have changed the way that people connect and interact, enterprise social networks can have a big impact on employee productivity and collaboration. Initially thought to be a distraction, these networks are now popping up at companies of all sizes worldwide which are realizing the huge potential of social collaboration to pump information and to attract as well as retain existing talent. However many business leaders are still hesitant for a number of reasons when it comes to adopting enterprise social collaboration. In ...
 
IBM CEO Studie: Führen durch Vernetzung im Zeitalter des Social Business
14.12.2012
Die Vision des sozialen Zeitalters ist auch bei den CEOs angekommen. Das ist für mich die wichtigste Erkenntnis der IBM CEO Studie, die unter dem Titel Leading through Connections dieser Tage erschienen ist. Die deutschsprachige Version folgt dieser Tage. In dieser Studie wurden 1.700 CEO's weltweit befragt, wie sie auf die Herausforderungen der vernetzten Welt reagieren wollen. Die Unternehmensführer haben erkannt, dass sich in der vernetzten Welt die Art und Weise, wie sich Leute engagieren fundamental verändert hat. Dies ist der Grund, warum Technologie ...
 
DigitalOutsiders, DigitalImmigrants and DigitalNatives - Where is the difference?
14.12.2012
Die drei Kategorien beschreiben eine grundsätzliche Haltung gegenüber das Internet. Wie entstehen eigentlich diese Kategorien? Häufig wird gesagt, dass Digital Natives jung und Digital Outsiders alt seien. Diese Verallgemeinerung trifft sicherlich häufig zu, dennoch ist sie zu einfach. Sie würde bedeuten, dass die Digital Outsiders mit der Zeit aussterben und sich dadurch z.B. Web 2.0 von alleine durchsetzen wird. Dem ist nicht so. Eine Milieustudie von SINUS hat Gruppen identifiziert, die die unterschiedlichen Haltungen gegenüber das Internet zeigen ...
 
connecting the dots
13.12.2012
What defines a company today? How can organizations contribute to society in a genuine way, and the same time be profitable? How can you solve the issue of people within the organization who seem to disrupt the process of growth? What defines a team? What is a purpose? What is corporate identity? How can we find a natural relation between the triple bottom line results (people, profit, planet)? Many questions. Many challenges. And I am sure that many of today's entrepreneurs and organizations are dealing with these kind of questions. In the beginning ...
 
Wege aus dem Meeting-Marathon...
13.12.2012
"Oh ja, die ganzen Emails, das schaffe ich auch nicht mehr..." und "ich komme vor lauter Meetings gar nicht mehr zum Arbeiten!" - dies sind die zwei immer wiederkehrenden Reaktionen von Menschen, denen ich die Idee des Social Enterprise vorstelle und die Vorteile, die sich durch eine transparente Zusammenarbeit über eine Social Intranet Plattform ergeben. Die Reaktionen der Menschen zeigen, wie hoch der Leidensdruck durch Emails und Meetings in der heutigen Arbeitswelt geworden ist. Nachdem ich das Thema "Wege aus der Email-Überflutung" vor einigen ...
 
Make Employees your Social Brand Ambassadors!
13.12.2012
Do you think people update their LinkedIn profile only because they are actively searching for jobs? There is always this misperception and people often fear to update their LinkedIn profile in the assumption that their employers will think that they are looking for another job! Actually this was his first response when I told my husband and his friends to update their LinkedIn profile! They felt they don't need to since they are not searching for jobs! You might also have heard this misperception from somebody, haven't you? First of all it should be ...
 
Studie zu Enterprise Social Networking Use Cases veröffentlicht
13.12.2012
Obwohl es bereits eine Reihe von Fallstudien gibt, die die Potentiale von Enterprise Social Networking (ESN) deutlich gemacht haben, sind Untersuchungen, die einen umfassenden und strukturierten Überblick über das Phänomen ESN ermöglichen Mangelware. Eine gerade zusammen von der Universität Sydney und der Forschungsgruppe Kooperationssysteme veröffentlichte Studie möchte helfen diese Lücke zu schließen. Auf Basis eines Vergleichs von fünf Tiefenfallstudien wurde ein Katalog von Use Cases entwickelt, der die Vielseitigkeit von ESN aufzeigt. Das in der ...
 
Industrie 4.0 mit KapaflexCy: Smartphone schlägt Stechuhr
13.12.2012
Die vierte industrielle Revolution macht sich auf den Weg. Im Herbst 2012 starteten drei nationale Leitprojekte als erste Beiträge zum Zukunftsprojekt Industrie 4.0 der Bundesregierung. »KapaflexCy « - eines der drei Forschungsvorhaben - verfolgt das Ziel eines hochflexiblen Kapazitätseinsatzes in 4.0-Unternehmen. Arbeit und Industrie 4.0: Intelligenz von Mensch und Maschine nutzen In einer 4.0-Produktion passen sich Produkte, Maschinen und Anlagen dynamisch an Veränderungen an. Die intelligente Vernetzung von mechatronischen Objekten und Steuerungen ...
 
How to Find New Competitive Knowledge in Social Media
13.12.2012
Buzz used to be an intangible -- something you just felt. No longer. "Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. "Consumer sentiment" is another: You can now get a reading on how customers are feeling about your products or services, your customer service, or your prices. By making use of social media's openness and users' willingness to discuss just about everything online, these tools open endless ...
 
Enterprise Social Software Needs A Purpose To Succeed
13.12.2012
Motivating employees to move beyond simple sharing to Getting Work Done [ slides only ] ...
 
Die richtige Sprache sprechen - Social Business muss bei denen ankommen, die es nutzen sollen!
13.12.2012
Es muss eine Schwelle überwunden werden und diese Schwelle heißt Sprache und Verständnis. Wenn wir versuchen Menschen davon zu überzeugen, dass gewisse technische Instrumente, egal ob Software oder Hardware, den Alltag erleichtern, dann begehen wir oft den Fehler und nutzen vornehmlich den Sprach- und Terminus-Pool, den die neue Technologie mit sich bringt. Derjenige, der den tagtäglichen Umgang mit der Technik übt, dem kommen die Vokabeln normal und banal vor. Doch wird häufig außer Acht gelassen, dass ein Großteil der Menschen, die mit den Instrumenten ...
 
Der Weg zur Enterprise 2.0 oder die Stärke schwacher Beziehungen
13.12.2012
In meinen ScrumMaster Advanced Trainings verwende ich eine umfangreiche Zeit darauf, gemeinsam mit den Trainingsteilnehmern Eigenschaften eines guten ScrumMaster zu erarbeiten. Hierbei beziehe ich mich allzu gern auf die von Mike Cohn vorgeschlagene Skill-List. Cohn erkennt einen guten ScrumMaster unter anderem an dessen Einfluss im Unternehmen. Bis heute habe ich Cohn vor allem so verstanden, dass ein ScrumMaster dann "gut" ist, wenn er sowohl intern (in seinem Team), als auch extern (z.B. zum Management) ein enges Beziehungsgeflecht aufgebaut hat, ...
 
A Simpler Way to Get Employees to Share
13.12.2012
A few years back, I helped a large, very compartmentalized and extremely silo-ed global organization launch an internal competition. Its goal was to promote greater sharing of ideas, information, best practice and innovative processes. Leadership recognized that business units and functions had effectively been allowed to ignore the rest of the enterprise. Significant opportunities and resources were left underexplored or untouched. They wanted to signal a cultural change but weren't prepared to spend millions -- or even hundreds of thousands -- ...
 
10 Myths about Enterprise Social Collaboration
13.12.2012
Just as public social networks have changed the way that people connect and interact, enterprise social networks can have a big impact on employee productivity and collaboration. Initially thought to be a distraction, these networks are now popping up at companies of all sizes worldwide and realizing the huge potential of social collaboration to pump information and to attract as well as retain existing talent. However many business leaders are still hesitant for a number of reasons when it comes to adopting enterprise social collaboration. In fact, ...
 
The Social Solution to Innovation Challenges
12.12.2012
Business innovation depends on speed. As my colleague Ray Poynter has observed, "the number one business need...is to get good answers to decision makers quickly enough for those answers to be useful to them." Yet many of the business innovations that flowed from the first generation of internet adoption have had the perverse effect of slowing business down. There was a brief, shining, productive moment between the invention of the word processor and the advent of email, when we recovered all those hours we once spent with white-out and carbon copies, ...
 
The Role of HR in Enterprise Collaboration
12.12.2012
A few days ago I presented on the opportunity that I believe HR professionals have to lead enterprise collaboration within their organizations. HR is the only department that really focuses on people and so those in HR are in an interesting position when it comes to collaboration. However, this also means that HR professionals need to become proficient in both collaboration technologies and strategies. This doesn't mean that HR has to lead collaboration (in some companies this has been led by business units, by IT, by HR, or by other business function) ...
 
The Four Types of Enterprise Collaboration Deployments
12.12.2012
There are essentially four ways to go about implementing an enterprise collaboration initiative at any organization, each with their own challenges. The factors that control the four options are: the duration of the deployment and the scope of the deployment (length of time and how broad the deployment is i.e. across a department or enterprise). Other types of special factors may present themselves on a case-by-case basis but are unique, most organizations fall into one of these four deployments (often called pilots) which can be seen below. [...] ...
 
S.O.C.I.A.L. - Emergent Enterprise Social Networking Use Cases: A Multi Case Study Comparison
12.12.2012
Abstract: Enterprise Social Networking (ESN) is a relatively new phenomenon. It refers to the application of Internet platforms for relationship building and short message exchanges in the context of workplace communication. While a number of case studies have provided evidence of its usefulness, a more comprehensive and structured overview of ESN is needed. In this study we carry out a cross-case comparison of five indepth ESN case studies that have elicited use practices using genre analysis. A comparison of these case results allows us to derive ...
 
Lassen Web2.0-Anwendungen Betriebsräte obsolet werden?
12.12.2012
Immer weniger Mitarbeiter sind unmündig, die durch Institutionen wie Gewerkschaften und Betriebsräten vertreten werden müssen. Wissensarbeiter, die am Rechner ihre Arbeit verrichten, nehmen zu. Diese Mitarbeiter wollen ihre Interessen selbstständig wahrnehmen und haben durch Web 2.0 dafür immer mehr Werkzeuge. Sie beanspruchen die Abläufe im Unternehmen mitzubestimmen und dies gilt auch für die Arbeit der Betriebsräte. Die Einbindung der Wissensarbeiter in die betriebliche Mitbestimmung entscheidet darüber, ob Betriebsräte ihre Stellung in den UnMedia) ...
 
How the internet rules who you are
12.12.2012
How is reputation build? How do people become known as experts in what they do, how is credibility established and what role is the internet playing in all this now personal information is becoming so much more available due to social networks? "Reputation of a social entity (a person, a group of people, an organization) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in education, business, and online communities. Reputation may be considered as a component of identity as defined by others." ...
 
Cultural resistance to KM persists
12.12.2012
Cultural resistance to knowledge management (KM) is still a major impediment to organizations embracing KM, according to research conducted in 2012 by Elana Zeide and myself, as well as by Nina Evans. To gain more insight, I developed a KM cultural resistance survey, and received responses from 84 different organizations in the United States and abroad in June 2012. Those surveyed included industry, government, academic and other not-for-profit organizations. This article will highlight some of the issues and results that emerged from the survey. [...] ...
 
75 Things I Learned on My Journey to 100,000 Twitter Followers
12.12.2012
It was early 2009, and I was still working in the walls of corporate America. I setup an account with the friendly little blue bird, named Twitter. It was from that moment I saw the power of the tweet and what it had in store for my life. I didn't think twice about the Twitter handle when I set it up. I knew I loved marketing, I am a nut and my name is Pam. Without much thought the Twitter handle "@PamMktgNut" was born! [...] ...
 
Führungsstile für die Social Media-Zukunft
11.12.2012
Je stärker Social Media in die unternehmensinterne Organisation Einzug hält, desto mehr sind Führungspersonen gefragt, die in der Lage sind, Netzwerke zu schaffen und eine feste Verbindung zwischen Kunden, Lieferanten und Mitarbeitern herzustellen. Nur so optimiert das Social Business interne Prozesse, erhöht die Effizienz, fördert innovative Strukturen und ist nicht zuletzt attraktiv für neue Mitarbeiter. Johan Zetterström, CEO der Kollaborations-Plattform Projectplace, über unverzichtbare Führungsfähigkeiten in Zeiten von Social Business. Die modernen ...
 
Making Enterprise Social Work, With SAP Jam
11.12.2012
To take enterprise social software to the next level, SAP is proposing a new approach that integrates social and collaboration technology tightly into business applications. [...] SAP's social and collaborative software aligns with performance objectives organization already have, not just nebulous concepts such as "more sharing" or "more engagement". There's increasing industry consensus that this approach will lead to the next big wave of social software adoption. For example, Dion Hincliffe's ZDNet article An enterprise-wide vision for social business: ...
 
Say hello to my P(ersonal) K(nowledge) M(anagment) Toolkit
11.12.2012
To start with: I admit it. Yes, I do. Those who say, there is more to PKM - Personal Knowledge Management - than tool mastery, are right. You might have noticed I even introduced the word "Tool" into the title. And "My". Most of us have similar challenges to master when it comes to make best use of the knowledge (or is it information, after all?) we find, gather, generate in the social media universe. And each one of use is finding - or not - a way to utilize this available knowledge and add our own little bit of context to it by using a vast list of ...
 
What is Knowledge Management? How Private Social Networks Help
11.12.2012
Knowledge management. It's a term you may or may not be familiar with, but its definition is one that every business understands. According to Wikipedia, knowledge management or KM "comprises a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insights and experiences." Or more simply put, it is the development and distribution of knowledge across an organization. As businesses grow, evolve or shift due to market conditions, employees adapt by expanding their knowledge base while ...
 
Do workers spend a lot of time in their inbox? So what?
07.12.2012
Summary: we're being told that workers spend too much time on email and that may be true. But contenting ourselves with this single argument to make them switch to other tools is a little bit too easy: what would be different if they spend the same amount of time elsewhere? So the matter is not the time spent on one tool but the value of the time spend. What should make us embrace social approaches with a other point of view: activity and goal focused rather than community and conversation focused. This will change both the scope and the change management ...
 
Content Migration: the Iceberg of Intranet Projects
06.12.2012
It lies there just over the horizon and just below the surface of any new intranet implementation. It is the factor that is most often forgotten or ignored as the intranet barrels toward launch. It is often left out of the project plan altogether but can take longer than the build itself. It is content migration. It's easy to understand why migrating content from your old system to a new intranet is overlooked. ...
 
Gartner Outlines Six Best Practices for Moving to a Culture of Extreme Collaboration
06.12.2012
CIOs and business managers will fail in their efforts to improve business performance outcomes through business process management (BPM) if they cannot overcome major barriers to cross-functional communication and collaboration, according to Gartner, Inc. Gartner said that business leaders can avoid this failure by embracing extreme collaboration (XC), a new operating model and an extreme style of collaboration. XC is enabled by combing four nexus forces into a pattern that can dramatically innovate the way people behave, communicate, work together ...
 
Unternehmenskommunikation via Google+: Die optimale Strategie
06.12.2012
Ein Blick in die zahlreichen Blogs und Artikel zeigt: Das Thema Social Media in der Unternehmenskommunikation wird klar von Facebook dominiert. Google+ spielt - trotz der anfänglich großen Hoffnungen - eine Nebenrolle und hinkt sowohl in Sachen Nutzerzahlen als auch bei den dort vertretenen Unternehmen Facebook deutlich hinterher. Angesichts der aktuellen Nutzerstruktur des Google-Netzwerkes ist Google+ sicherlich nicht für jedes Unternehmen die absolute Empfehlung. Sinnvoll nutzen lässt sich die Plattform mit der richtigen Strategie dennoch. Allein ...
 
Zentrale Führungsaufgabe: Zusammenarbeit organisieren!
06.12.2012
Kürzlich habe ich bei chanceX einen Artikel gelesen, der mir sehr gut gefallen hat. Es handelte sich um ein Interview mit Dr. Reinhard Sprenger, Führungsexperte und Bestsellerautor (z.B. "Mythos Motivation"). In dem Artikel/Interview ging es um die Kernthese von Sprengers neuem Buch "Radikal führen": Die erste Kernaufgabe von Führung ist es, Zusammenarbeit zu organisieren! Zu dem Interview, das changeX Chefredakteur Winfried Kretschmer geführt hat, gibt es auch ein kurzes Video: ...
 
Manager ade
05.12.2012
Die Herrschaft der Manager geht ihrem Ende entgegen. Die neue Arbeitswelt wird digital selbst organisiert. Das Beste daran: Sie kommt ohne rhetorische Wichtigtuerei aus. Führungskräfte der Wirtschaft verfügen über zu wenig Erfahrung im Umgang mit sozialen Medien und setzen weiterhin auf hierarchisch gesteuerte Entscheidungen. Das zeigt die Capgemini-Studie "Digitale Revolution". "Fest steht, dass der Erfolg von Transformationsprojekten heute in den Händen von Führungskräften liegt, die häufig nicht gewillt oder nur schlecht auf diese Herausforderung ...
 
Corporate Blog: 66 Tipps und Themenideen
05.12.2012
Corporate Blogs werden - darüber haben wir auf der Karrierebibel mehrfach geschrieben - in viele Unternehmen zu Gunsten der sozialen Netzwerke vernachlässigt. Dabei bietet ein aktiv gepflegtes Corporate Blog enormes Potenzial für die Unternehmenskommunikation. Die Zurückhaltung ist dennoch nachvollziehbar, denn ein Blog erfordert - sowohl initial als auch im laufenden Betrieb - in der Regel mehr Aufwand und Einsatz, als beispielsweise eine Facebook-Fanpage. Dennoch sollten Unternehmen den Schritt zum eigenen Blog wagen. Im Corporate Blog kann ein Unternehmen ...
 
Do you need an internal Social Media/Business Champion?
05.12.2012
One of the most successful approaches to becoming a social business is the creation of an internal team, led by a Senior Executive (preferably CxO), who can guide and help the corporate adoption of Social Media within the organization to aid formulate a foundation of the achievement of its business objectives through the use of Social. It is absolutely crucial to understand the position of Social Media within the organisation, and the impact it has on the various business functions. As Social Media is a communication tool, its uses vary and affect pretty ...
 
Bayer AG testet Gamification
05.12.2012
Gamification soll Arbeitsprozesse mit spielerischen Elementen anreichern. Innovations-Managerin Jamie Showrank über Einsatzmöglichkeiten und einen Online-Kurs. Arbeiten und Spielen sollen bei Bayer kein Gegensatz sein: Bei dem Chemie- und Pharmakonzern erprobt man Gamification - den Ansatz, Arbeitsprozesse mit spielerischen Elementen anzureichern und so das Engagement der Angestellten zu erhöhen. Jamie Showrank, Global Innovation Manager bei der IT-Tochter Bayer Business Services, hat gerade ein sechswöchiges Online-Seminar zu Gamification an der University ...
 
Enterprise 2.0 has to be more than conversation and networking.
05.12.2012
My latest article in a special interest magazine for HR professionals (in German). I am particularly proud of the contribution of the CIO of an industrial manufacturing company. In their context enterprise 2.0 has to deliver business value straight away. Hype won't drive anything. ...
 
Social platforms cannot replace corporate Web sites
05.12.2012
Even though consumers are spending more time on social networks, companies should not invest all their branding efforts on social platforms and must include their corporate Web sites as part of the company's core branding strategy. Liz Miller, vice president of global programs and operations at Chief Marketing Officer (CMO) Council, said many customer-facing brands in the United States had begun placing more emphasis on their social media engagements, including Facebook Pages, over corporate Web sites. She said the same pattern would likely emerge ...
 
Transparenz - Realistisches Versprechen oder Illusion des Social Business?
05.12.2012
Mit Transparenz im Social Business ist es ein bisschen so wie mit Dessous, schreibt silicon.de-Blogger Stefan Pfeiffer in seinem aktuellen Beitrag. Es gehe darum das Interessante zu enthüllen, aber auch das Private zu verdecken. Entscheidend sei unter anderem, dass es keine bösen Überraschungen gibt, wenn das Dessous einmal komplett fällt. Transparenz ist eines der großen, positiv besetzten Versprechen von Social Business. Wissen wird konserviert, Fakten offensichtlich. Probleme werden sichtbar und können gelöst werden. Transparenz - so das mehr oder ...
 
Understanding Social Business Integration
05.12.2012
In order to build the right social strategy, IT leaders must understand the technical options for social software integration. Here's what you need to know. The word "social" is everywhere these days - there's social CRM, social collaboration, social BPM, social marketing, social analytics, and social business. Whether or not the word is being used consistently, one thing is clear: today's business models are going through another fundamental transformation. Much like the earlier transition from bricks-and-mortar to e-business, this movement ...
 
Geteiltes Wissen nützt der Firma
02.12.2012
Warum es Unternehmen hilft, Blogs und Mitarbeiter-Profile einzurichten, und wie die Personalabteilung an diesem Kulturwandel mitarbeiten muss "Dieses Jahr hat den Durchbruch gebracht", sagt Matthias Witt vom Pharmaunternehmen AstraZeneca in Wedel. Auf seiner Visitenkarte steht "Head of Digital". Er betreut die digitalen Projekte des Unternehmens, also alles, was im Internet und in den sozialen Medien stattfindet. Auch intern setzt AstraZeneca auf innovative Instrumente, die außer der Kommunikation der Mitarbeiter auch die Organisation der Zusammenarbeit ...
 
So hebt Lufthansa Cargo im Social Web ab
02.12.2012
Im November 2011 wagte Deutschlands größte Frachtfluggesellschaft Lufthansa Cargo den ersten Schritt in die Welt der sozialen Netzwerke: Ohne Hochglanzbilder, aber mit authentischen Geschichten. Matthias Eberle, Director Communications bei Lufthansa Cargo, zieht ein Jahr später eine durchaus positive Bilanz. Es ist ein kleines Jubiläum, aber ein besonderes: ein Jahr Lufthansa Cargo auf Facebook. Innerhalb der ersten sechs Monate nach dem Start holte unsere Facebookseite bereits 10.000 Fans an Bord. Inzwischen haben mehr als 16.000 Facebook-User den ...
 
Macht - nein danke
02.12.2012
Die Arbeitswelt ändert sich fundamental. Social Media und eine neue Generation von Mitarbeitern lassen Manager umdenken: Es ist der Abschied von Hierarche und Befehlsgewalt. Die neuen Chefs müssen Gestaltungsräume für Wissens-Produktivität eröffnen. Früher war ein Chef leicht zu erkennen: Er hatte das größte Büro, die lauteste Stimme und entschied, wo es langgeht. Doch die Tage des autoritären Managertyps sind gezählt. Bei jungen Firmen wie Facebook, Google oder Xing ist das bereits anders: Hier sitzen die Führungskräfte inmitten ihrer Mitarbeiter und ...